[00:00] I go there so that I can look to help you fix the things that you're doing wrong. if they could just tweak a few things.
[00:13] I put together a list of the most important skills The first, is learning how to present your content. However, if you don't know how to communicate
[00:28] guess what's gonna happen? Nothing. cooking videos, vlogs, teaching people stuff. if you can't communicate in an engaging or interesting way,
[00:41] In fact, communication is such a big skill related to people just doing voiceovers. they hire real actors to voice their cartoons,
[00:54] And most importantly, as it relates to you and I, that is filled with excellent communicators. and we have to be mindful of how we're communicating.
[01:09] He can help you better understand and some other helpful things for you in the description. will help you do better on YouTube.
[01:22] you don't have to go out but you do need to understand some bare bone basics For example, when you're making your videos,
[01:35] For example, if I'm down here in the frame like this, or there's all this extra space over here But if I'm here, or here, or even here,
[01:50] everything is balanced a little bit better, To help with this, you can watch content The rule of thirds is where you divide the frame
[02:03] You position yourself in the frame, Another tip that isn't necessarily part that you have some headspace,
[02:15] but not too much headspace. and how things look and so on. in order to fill the frame up
[02:28] my eye line needs to be a little bit above that top third, But if I was zoomed in, or pretty close to it.
[02:41] It doesn't have to be the best, And it's also important as part of good sound that would cause people to be distracted
[02:56] Good audio will also help with your camera presence compared to them hearing you like you're, Lighting yourself, or if you're not in the videos,
[03:09] to where people can clearly see you or the subject technically you can use the sun and down in the video description,
[03:23] a better handle on lighting as well if you need it. - Dude, come on, anybody can edit a video. There is a huge difference
[03:37] and editing videos. But anyway, cutting videos maybe you make a little bit of corrections
[03:50] and then maybe you'll add some B-roll maybe you'll even have some music playing in the background. Editing is about creating an experience with your content.
[04:05] in order to create some tension You might remove an entire section of your video just so you can make it a better experience for the viewer.
[04:18] and as the buildup happens, or the climax of the game, or maybe the big reveal of that craft project
[04:32] Or you might slow things down a little bit, cut less, intentionally leaving it in the video You get the idea.
[04:46] that you learn how to edit. On YouTube, keeping viewers engaged is extremely important, I mean having people interact with your content,
[05:00] and then they come back to the channel and they watch more, to be intentional about what it is that you're doing. the reason that you're publishing those videos.
[05:13] with each individual video, that's important. if I'm publishing this video here, that's going to relate to this video that I publish
[05:27] And it's also important to zoom out over time you build up this huge library of content, and I get 'em to the end of this video,
[05:42] once they get to the end of the video?" a much better experience for the viewers when you publish content that they care about.
[05:55] So, for example, as part of your content planning, for YouTube's recommendation system. And when you know that as part of your content planning
[06:10] and it doesn't do great out of the gate, And that approach is better and it ended up as a 10 out of 10
[06:23] just stop paying attention to it. but sometimes you'll publish a 10 out of 10, So, keep that in mind.
[06:36] at least at a basic level. what's happening on your channel is go in and start paying attention
[06:49] you can do this through your audience retention reports. are responding to your thumbnails and titles. through your traffic sources report,
[07:01] meaning the different pages of YouTube. that you're looking at the content And it's important to know for the sake of growth
[07:15] how much people are coming back to your channel and how many new viewers are interacting with your channel, But if you go into your YouTube analytics
[07:27] and it can help you grow faster, and it can just help you do better overall. if you're gonna do this for a long period of time,
[07:40] as it relates to working YouTube in order to make content, and especially for somebody that wants to do this full-time,
[07:55] researching those video ideas, publishing that content onto YouTube so that it can not only become something
[08:07] but it can become a habit that will keep you moving forward and as a channel overall. to make the jump from a casual creator
[08:21] of creating content into their calendar. what it is that they need to do in order to get it done, and they make it as important as showing up to a job,
[08:35] so that they can ensure that they get it done. a lot of people think that branding is just a logo but branding is a lot deeper than that.
[08:47] is branding is what you are doing in your content about what it is that you do, it's your editing style,
[08:59] It's your strong opinions or your lack of opinions. it's what your videos sound like. that you've made publicly known
[09:13] the things that you like or don't like. that can help you as a content creator grow your channel it's important to learn about branding
[09:26] to give you deeper insights on this one. and you'll hear everybody recommend this book The other is, "Superfans," by Pat Flynn.
[09:39] that have grown cult-like followings, to how things are currently on social media But read or listen to them both,
[09:53] Next, is storytelling. you're teaching people things. Some people even say that storytelling
[10:05] because there are a lot of creators out there to where they don't even use custom thumbnails, but because they're good at telling stories,
[10:19] that are super into what it is that they're doing. because I don't wanna tell you stories. so that you can take that information,
[10:31] or start learning a new tool But it's also something I'm working on, so that I can use that type of thing
[10:46] the nuance of all of this creator-related stuff. But there's a book On the initial call that I had with my coach,
[10:59] But that would be a great place for you to start And if you're a new content creator, is gonna help you thrive much stronger in the future.
[11:12] can be really helpful for you as a content creator. meaning that you're doing all of these things yourself. I'll put a link to that down in the description.
[11:26] But when you start networking with other creators, then it starts opening the doors who are living a similar experience to you
[11:39] that are doing similar things that you are. they can help you notice if you go off track somewhere, You can share things that you learn along the way,
[11:53] And networking as a content creator, is from my experience, and they're doing cool stuff,
[12:05] they might think about you Next, is money management and just general business sense. is set to be an $18 billion industry.
[12:21] That does not include ad revenue. It doesn't include any of the extras It is a reality that if you take this seriously,
[12:34] and you can have life-changing amounts of income In fact, you know the old thing where parents are like, I want my kid to grow up and be a lawyer."
[12:48] are stopping being doctors and lawyers, That's how big the opportunity is here or really from anything,
[13:00] that it's going to always be there And it might last a really, really long time, And because of that, it's important to educate yourself
[13:12] and figuring out what to do with that money as it comes in. it's important to know this information. an extra several hundred thousand dollars a year,
[13:27] even an extra $50 or $100 thousand per year, It's called "Simple Path to Wealth," by JL Collins. and it can help you get a handle on what to do
[13:42] so that you can use your experience as a content creator And if you are somebody that's like, so that I could do stuff with it in the future,"
[13:56] how you can start making extra money and I'll see you in that video. Thanks for watching.