---
title: 'How to Automate Social Media with an API'
source: 'https://youtube.com/watch?v=2XNO94_cIck'
video_id: '2XNO94_cIck'
date: 2026-09-06
duration_sec: 351
---

# How to Automate Social Media with an API

> Source: [How to Automate Social Media with an API](https://youtube.com/watch?v=2XNO94_cIck)

## Summary

This video demonstrates how to use Postplanify, a social media management platform, to automate and manage social media accounts programmatically via its API. The presenter walks through the platform's features, shows how to create an API key, and highlights the API's capabilities for scheduling posts, managing comments, and accessing analytics. The video also mentions an MCP integration for AI-driven management.

### Key Points

- **Introduction to Postplanify** [00:00] — The video introduces Postplanify as a tool for automating social media management via API, allowing users to build custom dashboards and workflows.
- **Platform Overview** [00:28] — Postplanify allows managing social accounts, viewing analytics, replying to comments, and accessing all features via API. Users can sign up for a free 7-day trial at postplanify.com.
- **Dashboard Features** [00:41] — The dashboard includes a content calendar for scheduling and viewing posts, workspace management for different clients or businesses, and the ability to connect various social media accounts (Facebook, Instagram, LinkedIn, YouTube, Google My Business, etc.).
- **Analytics Suite** [01:37] — The platform provides analytics such as total followers, views, engagement rate, historical data, and best times to post. This data is also accessible via the API.
- **Media Library and Inbox** [02:10] — The media library manages brand assets (images, videos) with folders and tags. The social inbox allows managing comments and DMs, replying, assigning to teammates, and labeling.
- **Creating an API Key** [02:25] — Users can create an API key by naming it (e.g., 'sales') and copying it. The key is shown only once, so it must be stored securely.
- **API Documentation** [03:04] — The API reference lists endpoints for managing social accounts, creating and scheduling posts, listing posts, getting post details, editing scheduled posts, and more. The documentation is optimized for AI usage, allowing download for AI agents.
- **API Capabilities** [03:55] — The API supports deleting, rescheduling, and canceling posts, managing media files, and accessing analytics (brand overview, individual account analytics, trends). It also includes models for workspaces and social accounts.
- **MCP Integration** [04:46] — Postplanify offers MCP integration, enabling management of social media posts through AI chat interfaces like Claude, ChatGPT, or Cursor. Users can schedule posts, list scheduled posts, and analyze analytics via chat.

### Conclusion

Postplanify provides a comprehensive API and MCP integration for automating social media management, making it easy to build custom workflows and dashboards. The video encourages viewers to leverage these tools to streamline their social media processes.

## Transcript

So if you are looking for a way to automate or manage your social media accounts programmatically with an API, specifically a social media API, for all the platforms you see here in the screen,
today I'm going to be showing you a way how you can do that. You'll be able to basically build custom dashboards or automate your content or whatever workflow you want to create with it. So the tool is called Pox25, which is a social media management platform, and it is allowing
you to manage all your social accounts, see your analytics, reply to comments, and as well as access to all this stuff with an API. So first of all, you can just go to postplanify.com, create a free account.
You have a free seven-day trial, so you can just try it for free. And once you go into the dashboard, you will be seeing your content calendar right here. So of course, you can do all this stuff through this dashboard, but today, of course, I'm
going to be showing you a way how you can do this with an API, with a key that you will be creating in the API key section. But first of all, let me show you around a bit. So in this content calendar, you can see all your scheduled and published posts. You can switch between weekly
month reviews and all these sort of stuff. Here in the workspace step, you will be able to create separate workspaces for whatever you're working on. So this could be different clients, different businesses like your personal brand, all these sort of stuff. And under these workspaces, you can
connect your social media accounts that you want to automate with your API So you can connect Facebook Instagram LinkedIn YouTube Google My Business and all these other available platforms you see here After that, of course, it comes with its own analytics suite where you can see all your
overview details like your total followers, your views, your engagement rate, and also account based historical data like your followers again, your views, like your best time for post data. you can see your post performance details which we'll be covering in a second how you can also
access all these data through the API as well. In the social inbox tab you can manage all your comments and DMs here as well you can just reply back to those assign it to your teammates label them in the media library you'll be able to manage all your brand assets there's all the images and
videos you will be using in your posts you can create separate folder tags to categorize them you can upload new media files and of course create like posting schedules with a queue system you can create hashtag sets so you can use them again and again you can create labels and all
these sort of stuff so the fun part is you can create an api key right here you can just name it however you want so for example let's say sales for now you can create it please just copy this
and you'll you should be storing this somewhere safe and you won't be seeing this key ever again you can click on them and you'll be using this key to access the API of FOSS Plainfire. So let me go into the documentation and show you what is possible with the API itself And of course first of all you should be creating your workspace and account so you can access them through program it free as well through the API and in the API reference you be seeing that
you can list all your social accounts you can get social account details you can get Pinterest force to create posts for Pinterest you can create posts and schedule them you can list the post as well you can get the post details you
can edit a post that you scheduled before and as you can see all these are super detailed and it is pretty optimized for ai usage as well so you can for example just go into here like to the
introduction and you can basically download this as a document and give it to your ai agent like your cloud agent your codex chat group whatever you're using and it can just look at this data
and you basically will be editing this API key that you just copied in the last step. You're basically good to go because your API can create the whole system, so you can just use it.
You can delete the post. You can reschedule posts. You can cancel it if you want to. You can list your uploaded media files, upload a new media file, manage them basically. And in the analytics step, you can see your brand overview,
which means that you're aggregated data of how your posts end. all the accounts are performing. You can get individual account analytics with all the data that I showed you in the dashboard You can see your analytics trends if you want to In the account set you be able to manage all your comments that you get into your posts get to your social media posts so you can
basically reply to those comments and also manage them however you want and you can of course see all the models like the workspace model your social account model all these are pretty well documented so you don't have to worry about the structurize and all these sort of other headaches
you'll be needing to take care of in the other API documents. So that's pretty much it. If you want to, by the way, you can also go into postplanify.com, and I want to show you that it also has NCP integration as well,
which means that you can basically manage all your social media posts through an NCP-supported chat screen. So this could be your cloud chat, this could be your chat utility or cursor,
like all these AI agent-friendly dashboards. and you can just chat with your AI. So for example, just schedule my post for Twitter, let's say for two days later, and it can do it for you. You can list all your scheduled posts.
You can make your AI analyze and see the analytics of your posts and accounts. So it can come out with some ideas. You can just go back and forth and all these sort of little details. And it is supported with this NCP integration as well.
So that's pretty much it. Hope you found this video helpful. I just wanted to show you a way how you can create your own workflow or your own dashboards because it's kind of pretty easy with AI and why not you do that as well. So have a great day.
Cheers. Take care. Bye-bye.