---
title: 'How To Secure An Esports Sponsorship | How 2'
source: 'https://youtube.com/watch?v=76AJEMthZqI'
video_id: '76AJEMthZqI'
date: 2026-06-20
duration_sec: 0
---

# How To Secure An Esports Sponsorship | How 2

> Source: [How To Secure An Esports Sponsorship | How 2](https://youtube.com/watch?v=76AJEMthZqI)

## Summary

In this interview, Evan Cubitt, president of Rumble Gaming, a talent agency for esports, explains how to secure an esports sponsorship. He emphasizes the importance of knowing your brand, understanding your audience, and being creative to offer value to sponsors.

### Key Points

- **Introduction to Evan Cubitt** [0:00] — Evan Cubitt is president of MKM Group and Rumble Gaming, Canada's first talent agency dedicated exclusively to esports and content creators.
- **Why use a talent agency** [1:00] — Agencies have connections with brands (a 'huge rolodex') and save time by handling cold calls and negotiations, which can take months.
- **Agency payment model** [1:51] — Most agencies work on a commission basis, meaning they only get paid upon successfully securing a sponsorship deal.
- **Securing a sponsorship: Know your brand** [2:21] — First, identify what your brand is (e.g., gritty, lifestyle, health/wellness) to build brand equity and approach the right sponsors.
- **Authenticity and audience** [3:19] — Being authentic means knowing your audience demographics (age, gender, location, spending habits) to offer relevant value to brands.
- **Creativity in activations** [4:13] — Brands want more than logo-on-jersey; they seek creative activations that reflect both brand identities, often requiring a marketing team or agency.
- **Measuring ROI** [4:51] — ROI varies by brand—some track impressions, others use discount codes or engagement metrics. It's crucial to align with the brand's goals.
- **Sponsorship deck review** [6:07] — A good deck should be concise (not 50 pages), show vision and future growth, include revenue streams, and provide tangible activation examples.
- **Demo reel and visual assets** [8:45] — A sizzle reel showcasing high-end production capabilities adds value and helps a brand differentiate you from competitors.
- **Four key points summary** [9:22] — Know your brand, know your audience, know your ROI, and be creative. Focusing on these four things will help move conversations forward.

### Conclusion

Securing an esports sponsorship requires a clear brand identity, understanding of your audience, creative activation ideas, and a concise, visual pitch deck. Working with an agency can provide connections and save time, but the core principles remain the same.

## Transcript

hello everybody its Alex from organized
gaming and today we are gonna be
speaking with Evan Cubist's of Rumble
gaming an esports talent agency he's
gonna be walking us through how to
secure an eSports sponsorship and build
your brand let's get into it all right
Chris you can joined here by Evan
Cubist's you basically got the name
right all right and today we will be
talking about how to secure an eSports
sponsorship all right Evan so let's
start with could you tell me a little
bit of background about yourself yeah so
thanks so much for having me name's Evan
cubits like you mentioned president of
mkm group as well as Rumble gaming
Canada's first law from an agency
dedicated exclusively to eSports and
content creators uh in one sentence
quite simply putting two words Rumble
game is a talent agency talent agency
for eSports represent teams players
creators influencers instagramers
youtubers whole host of anyone really
involved in the gaming space very cool
okay so you're representing Rumble you
guys are a talent agency why would I get
a talent agency to represent me I could
go out and sort of try to get these
deals myself and you eat all of money
well well there's a huge number of
reasons why you would do it first and
foremost is unlike a lot of people who
are going to themselves do they actually
know who the right person is to
communicate with at the brand right we
have a huge rolodex and we actually have
the connections with all these brands so
we've the ability to put you in front of
them and that's a huge advantage that a
lot of teams and individual players from
content creators and influencers don't
have number two is saving time right you
want to be spending time on the phone
all day every day cold calling emailing
trying to get these things over the line
dealing with brands and moving a
sponsorship deal whether it's even just
something very small to a six-figure
deal could taking months and months and
months this is this cost me money like
do I have to pay you guys monthly or how
does that work so first and foremost
every agency is different and every
single contract that we have with our
clients is different so we work
sometimes as consultants sometimes we'll
work directly with a brand will in fact
give us you know a monthly retainer to
help formulate their eSports strategy
but mostly I'm of the belief that we
shouldn't be played paid unless we
actually achieve results so to speak so
in that sense we work almost exclusively
on a commission basis okay you only get
paid upon success in preparing a brand
on your behalf how do I secure an
eSports sponsorship oh wow super loaded
question which I think every single
brand in eSports Anthony is trying to
figure out nowadays right you'll have a
brand and are you what are you trying to
be are you gritty are you a lifestyle
brand are you trying to be health and
wellness you really need to identify who
you are first and once you do that and
really kind of narrow down those aspects
of it and build your brand you'll be
able to build that kind of brand equity
in the space and move forward from there
because I wouldn't even approach a brand
from knowing who you are because the
message get lost in the shuffle for
example okay sorry what could you
elaborate on that message gets lost in
the shuffle so what do I mean by that is
for example let's say without naming
names here alright let's make your
lifestyle brand right you're focused on
things like partying right going out
there have a good time it doesn't make
sense for you to go after a brand like
Lululemon who's focused on a health and
wellness or Booster Juice right because
your brand's don't match up so how are
you really going to want the authentic
which we'll get into later and also
offer a really good ROI for those brands
networking yeah you mentioned being
authentic so that that ties in could you
tell us a little bit about that don't
really touch on what it actually means
to be authentic right and to me being
authentic it's knowing who your
audiences and know who your fans are
okay so what does that mean it means
who's the demographic is watching your
team who are those fans are they male
are they female what's that big
breakdown young or the old what's their
age demographic what are their spending
habits where they even located a lot of
the times you know it's great to say you
know I'm a Vista tier 1 Oregon I have 60
million followers but who are those
followers right where are they located
because I'm in the US does that mean
they're all in the u.s. probably not you
can find the vast majority once you
actually use the analytical tools to
actually find out the audience
demographics they could all be in
Southeast Asia all right so what it
actually comes to selling smart to a
brand and they ask you that question you
don't want to get caught up
I see yes and once you're authentic the
next is really you got to be creative
right and what does that really mean
being creative right so nowadays
everyone wants to go into eSports but
they want to do something different
right they want to make a splash this is
something you often hear from brands
across the board whether you're in the
automotive industry or food industry you
know they don't want to just come in and
put a logo on a Jersey
that's all news right that's traditional
sports up no one wants these Sports is
on the cutting edge exactly so it's
really important that you surround
yourself with a good marketing team or
an agency like ours that can really help
activate in the space properly that
really reflects that brand identity that
you're working with but also complements
your own brand right right so you
mentioned some great points about ROI
but how can you really even know how
much ROI you're giving you're giving
your sponsors back well absolutely
there's lots of ways to track that right
that might mean for some brands
something important be impressions right
which knees a little bit antiquated
while another brand might just want to
know how much product I'm actually
selling so how do you measure that with
discount codes that they're that are
being used or such things like that how
many likes are being given on a certain
post what's the engagement level are
they actually hitting the target
audience that they said they were doing
and of course this varies by brand
because if you're taking a luxury car
for example and coming into the space
odds are that the eSports demographic
which is between 18 to 35 years old
aren't necessarily in the market for a
Mercedes Benz right but maybe the whole
point is they want to build a brand
equity implant the seats now so that
when they are in the market that's the
brand that they resonate with whereas if
you're more of an endemic brand let's
take a beverage like Coca Cola
maybe all you want to see cans in hand
right and you want to see these people
actually purchasing their product and
drinking it and celebrating it across
the board right so it really depends the
ROI depends on what the company deems
you know a return on their investment it
could be money or it's different for
every Ranger you're dealing with the
whole point is it's very important that
when you're speaking to them that you
prioritize that and really identify what
their goal is all right now the last
thing I have for you is a sponsorship
deck that I'd like you to take a look at
yeah if you could just give us your
thoughts on what you think of the deck
this is great right this is exactly yeah
who are the Knights waters our brand so
it's very important here like as you can
see they're doing this
what the first promise thing we discuss
is identifying what your brand is who
you are what you're trying to be where
are you going so this is something that
we didn't talk about earlier which I
find very important and I'm glad that we
have to review this deck because it
really shows a clear example of it is
your vision right because where your
brand is today isn't there so you where
your brand is going to be when one
sponsorship is activated or where you
might be one to two years from now right
so it's a very important you're showing
a clear path of where you're going and
where you want to be in the future
there's no matter how big you are you
can always get bigger and get more
popular so it's important to show the
brand that you want to scale alongside
them and then you share a common vision
in that approach that makes a lot of
sense okay
one thing to note of this this is a very
long deck and I'll tell you now most
brands they don't have time to look
through a 50 pages so try and really
condense that into the key slides
something I always like to do the
education slides are very important keep
it as an appendix in the back especially
now you know the ins and outs the base
of these sports I think most brands they
are very familiar with many of these
especially as every single brand has
been pitched by virtually every single
eSports entity on the planet right now
so I think every deck is pretty much
just a reiteration of the last deck but
still very important to have that great
slide here revenue streams how are you
making money right the reason why this
is important because it shows the brand
avenues that they can connect at our own
brand to to further amplify their own
vision and their own ROI right right so
you have a revenue stream here this is
where we can tie in and make some money
as well look we don't want to put a logo
on a jersey but I know you guys have a
lot of merchandise
what activation that we can we do
together that can help promote our own
brand can we do a collab you often see
that between champion for example they
do that with a ton of brands and are
super super successful limited drops
yeah so this is one great example of
that but this is actually so what
they're getting into here which actually
don't see in a lot of decks which
actually is quite important they're
actually showing tangible specific
examples of how you can activate
obviously when you deal with a brand
everything is going to be
customized right how you do what we're
gonna do is going to be completely
unique and different but what they're
showing here is we've already thought
through some ideas right we've already
thought some ideas of how if you just
want a turnkey solution we have a the
accessibility and the assets under a
brand that we can achieve that and
pursue it in the eSports teams in
particular this is a very good deck
because what is noting to not only you
know we're noting our eSports teams are
influencers are capabilities of events
so when you look at an eSports team from
the top down a brand views that as
different media assets that they can
activate on right so you're showing
every single aspect of it so I really
like how they're including all of those
assets within this deck look I'd be
lying if I told you know there's an easy
way to go about this right everyone is
still even on citizen agency everyone
still trying to figure out how do you
actually sell sponsorship right how do
you actually achieve these brand
activations and work with them so
everything has to tie back to again kind
of four points that we discussed know
your brand know your audience know what
your ROI is and be creative as long as
you focus on those four things you'll
get on a lot of calls and you'll move
those conversations along very well okay
so if I want to if I want to prep for
prep for receiving that prep for a call
or say a meeting or something like that
obviously demo reel or some sort of a
sponsorship deck those are very
important absolutely
absolutely especially particularly the
demo reel the sizzle reel if you have
the capabilities to do that most brands
are visual right they want to see it
it's one thing to put everything you
know on a deck but one actually having
the sizzle I'll show some of your more
capabilities about you're creating
high-end productions right so that adds
a lot of value when a brand is comparing
you to the 50 other eSports options that
they have right now okay so keep it
visual keep it visual these guys are on
a lot of calls they're busy they don't
have time make it short make it sweet
catch their attention very cool so that
was how to secure sponsorship with an
Cuba's thanks so much for coming thanks
so much this video was shot before
recommendations for social distancing do
not shake hands during this time thank
you for having me Alex was great to be
here had a great time with you we'll see
you again no
absolutely