---
title: 'Negotiating with Brands'
source: 'https://youtube.com/watch?v=rSAEHyNiKRw'
video_id: 'rSAEHyNiKRw'
date: 2026-07-31
duration_sec: 60
---

# Negotiating with Brands

> Source: [Negotiating with Brands](https://youtube.com/watch?v=rSAEHyNiKRw)

## Summary

This short video features a conversation about negotiating brand deals as a creator. It emphasizes that negotiation involves more than just stating a number, and outlines three key questions to ask: about deliverables, budget, and usage rights. It also recommends following a creator named Milli for further guidance.

### Key Points

- **Negotiation beyond a number** [00:02] — Asking for money feels awkward, but negotiating involves discussing more than just a price.
- **Clarify deliverables** [00:17] — Ask exactly what deliverables the brand expects, since one reel can expand into multiple edits, stories, and raw footage requests.
- **Ask about budget** [00:32] — Inquire about the budget already allocated for the campaign before quoting a rate or sending a rate sheet.
- **Usage rights and exclusivity** [00:44] — Ask whether the brand will require usage rights or exclusivity, as these factors add value to the partnership.

### Conclusion

By asking about deliverables, budget, and usage rights, creators can avoid undercharging and set clear boundaries before entering a brand partnership.

## Transcript

feel so awkward asking for money. So, why are you doing it? Well, I need paid brand collaborations. I get that. But, negotiating isn't just saying a number goes into it. Like what? Like asking about scope, budget, exclusivity, usage
rights, which helps you avoid undercharging and set boundaries. All at once? I'm saving this. First, ask exactly what deliverables they're requesting because one reel can quickly turn into multiple edits, stories, and
raw footage requests. Got it. Then what? Then ask what budget they already have set aside for this campaign instead of just jumping into saying a number or sending a rate sheet. Okay. Anything else? Finally, ask whether they'll be
requesting any sort of usage rights or exclusivity from you because those add even more value to the partnership. That is so helpful. Where did you learn all of this? Oh, I follow Milli. She helps creators negotiate brand deals and build
sustainable creator businesses. You should follow her, too.