---
title: 'AI Will Change Social Media Forever. Be Ready.'
source: 'https://youtube.com/watch?v=DSDNiug5EH4'
video_id: 'DSDNiug5EH4'
date: 2026-08-05
duration_sec: 742
---

# AI Will Change Social Media Forever. Be Ready.

> Source: [AI Will Change Social Media Forever. Be Ready.](https://youtube.com/watch?v=DSDNiug5EH4)

## Summary

The video discusses the impending impact of AI on social media, predicting a future where AI-generated content dominates feeds, leading to a crisis of trust. The creator argues that the period from 2026 to 2030 is a 'Goldilocks zone' for human creators to build trust and personal brands before AI becomes indistinguishable. He outlines a formula for building trust (Trust = Minutes × Relevance × Usefulness) and provides tactical advice for creators and business owners to future-proof their content and audience relationships.

### Key Points

- **AI will fundamentally change business building** [00:02] — AI will change how business building works in the future, but there's a silver lining: the period between 2026 and 2030 is the 'Goldilocks zone' of attention and distribution where AI is not yet good enough to replace human creators.
- **Creator's credibility and path forward** [00:27] — The creator has over a million followers on AI and hundreds of thousands on content, and sees a path for creators and business owners to futureproof themselves against AI takeover.
- **Five things to do in content during Goldilocks period** [00:53] — The video will break down five things creators must do in their content during this period to put themselves in a position to win regardless of what happens.
- **Human psychology change with AI content** [01:07] — People will behave differently as AI content becomes more prevalent. Currently, only 1-2% of posts are AI-generated, but this will scale to infinity, and once AI content density reaches 20-25%, people will notice and become more skeptical.
- **Default trust rate will plummet** [02:02] — The biggest change is that humans' default trust rate will drop. People will be more skeptical of everything they see, making it harder to turn cold strangers into fans and reducing the effectiveness of cold outreach.
- **Cult-like personal brand is a massive advantage** [03:10] — Having a cult-like personal brand built before AI will pay massive dividends because trust will be grandfathered in. People will trust you even more because they can't trust anything else.
- **Hammer content and compound trust** [03:36] — Business owners should hammer content during the Goldilocks era and compound trust. Start making content immediately and deepen trust faster by ramping people off-platform to owned properties.
- **Trust formula: Trust = Minutes × Relevance × Usefulness** [04:01] — The formula for building trust is simple: Trust equals minutes times relevance times usefulness. There are only three variables to improve to increase trust.
- **Increase minutes: volume, length, or bingeability** [04:29] — To increase minutes, you can make more videos (volume), make longer videos (length), or make videos so compelling that viewers binge (bingeability). Example: Hormosi posts on shorts and YouTube plus does 2-hour podcasts to increase both quantity and length.
- **Make content unique and memorable for bingeability** [05:35] — Create videos with a distinct visual style, unique set, amazing storytelling, and super unique ideas to make viewers want to binge immediately. Ask: 'If someone watched just this one video, would it make them want to binge?'
- **Relevance: percentage of ideal viewers who find video relevant** [06:26] — Relevance is a percentage: out of 100 ideal viewers, how many find the video relevant? Goal is 100/100 (score 1.0). Narrow your niche and positioning so every video falls within the ideal avatar's desire zone.
- **Use tools like sandcastles.ai for topic selection** [07:17] — The creator uses sandcastles.ai to check competitor lists and see which ideas are working in the niche, signaling high relevance topics to make.
- **Usefulness: new and easy to implement** [07:43] — Usefulness means sharing content that is both new and easy to implement. If it's not new or not actionable, it doesn't increase trust. Usefulness is also a percentage out of 100.
- **Assess trust score by multiplying variables** [08:35] — To assess trust, multiply minutes, relevance (out of 100), and usefulness (out of 100). There are only five levers: make more videos, longer videos, more bingeable videos, more relevant videos, and more useful videos.
- **Ramp viewers off-platform to owned properties** [09:02] — In addition to building trust, ramp viewers off social platforms to email lists, communities, private memberships, etc. This gives you control and avoids algorithm dependency. Email deliverability is 99.8% vs. social reach of 2-3%.
- **Use lead magnet funnels to capture emails** [10:08] — Lead magnets (free access to information or community) get emails, derisking from platform risk. The creator has driven millions in revenue through email funnels and lead magnets.
- **Recap and call to action** [10:49] — Recap: human psychology changes, trust formula, tactical shifts, and building funnels. The creator emphasizes taking advantage of the Goldilocks period and offers a free content community for business owners.

### Conclusion

The video concludes that the next few years are a critical window for creators and business owners to build trust and own their audience before AI saturates social media. By focusing on the trust formula and ramping followers to owned platforms, individuals can futureproof their brands and thrive even as AI takes over.

## Transcript

when it does, it'll fundamentally change how business building works in the future. But it's not all bad. There is a hidden silver lining and that's because right now between 2026 and 2030, we are
in the Goldilock zone of attention and distribution. AI is not good enough to replace human creators today. And it will never be this easy for you to grow a personal brand or scale a business with content ever again. Now, I live at
strategy. I have over a million followers on the AI side and hundreds of thousands on the content side. This is all I do all day long. And the truth is, I do see a path forward for creators and business owners to futureproof
themselves so they can keep winning even after the AI takes over. So, in this video, I'm going to break down the five things you must do in your content right now during this Goldilocks period. And if you do them, you'll put yourself in
matter what happens. All right, the first point is to really understand how human psychology will change as AI takes over. Simply put, how are people going to behave differently once they start seeing all this AI content everywhere?
have to understand. So, to frame this for you, here's what's going to happen today. People scroll on their feeds largely unaware of AI content. I'd guess 1 to 2% of all the posts you're seeing are completely AI generated today. Some
you can't. They're basically imperceptible. But over time, as the AI avatars get better and the AI data feedback loops improve, that percentage More and more of the posts you see are going to be made by people that don't
exist. And this phenomenon of fake AI content on your feed is going to scale to infinity. It's really inevitable unless the social platforms choose to won't. I wouldn't plan on it. Now, once the AI content density on your feed gets
to be about 20 to 25% of the posts you see, you're going to start noticing the AI effect. And if you don't notice, you'll hear others talk about how they Either way, once you're aware that AI content is everywhere, your behavior is
going to change in several key ways. The biggest one, and the one that I care about most as a business owner, is that humans default trust rate is going to go stumble across someone you've never seen before, watch one video, and then click,
never been easier to turn a cold stranger into a fan. But in a world where everyone is actively worried about AI content, you're just going to be way more skeptical about everything you see. You may be willing to watch, but you're
or even buy anywhere near as often cuz you're afraid you're going to get scammed or duped by a fake AI. In other words, it's going to take way more effort to get somebody to trust you. And fundamentally, this is the biggest
threat to creators and business owners. Because if you can't get new viewers and never going to buy your products. And that will completely change how emails, cold content, cold calls, they're going to be way less effective
everything. So what does all this really mean? What it means is that if somebody already trusted you before the skeptical AI era, that trust will carry over and right there should be the light bulb moment for you. This is my hottest take
because I think having a cult-like personal brand you built before AI will pay way more massive dividends than anybody realizes right now. And that's because your trust with viewers and customers will be grandfathered in. Now,
to grow from scratch during the AI era. But if people already trust you, they'll think to go to you even more because they can't trust anything else. So, if to all of my friends that are business owners and growing companies, it's that
you need to hammer content during this Goldilocks era and compound trust as buy what I'm saying, what does that mean for you specifically today? Well, A, you got to start making content immediately
owner, this is the most important lever you could pull right now. And B, you need that content to deepen trust faster. And you need to ramp those people off platform to places you own. So, for the rest of this video, I'm
shifts that you should make to your content today so that you can speedrun this trust building process. Now, the formula for building trust is actually very simple. Trust equals minutes time relevance time usefulness. And there are
only three things you can do to improve those variables and increase trust. The increase the number of minutes someone spends watching your content. It's and it's good, they're going to trust you faster. Now, to get them to watch
for them to watch, that's increasing volume, b make longer videos for them to watch, that's increasing length, or c make videos that are so compelling and unique that they need to binge a bunch in one session. That's increasing
on each of those. Making more videos is pretty obvious. You want to increase holding relevance and usefulness constant. We'll talk about those in a pretty simple. If you make 30-cond videos, make 60 seconds. If you make
short form only, add long form. If you make shorts and long form, add podcasts or live streams. And again, when you do this, the relevance or usefulness cannot increase the trust score. The main point
is this. To compress trust building in a given period, you need as much highquality volume as you could possibly make. And as a case study, why do you think Hormosi is posting so much on shorts and YouTube plus doing a 2-hour
both increasing the quantity of his posts and the average length. And it's because he realizes how trust approval works. The more onarget minutes consumed, the deeper the trust will be. It really is as simple as that. Now, the
increase content minutes is to make content that's so unique and memorable that viewers want to binge immediately. And what exactly does this mean? You want to make videos that are immediately remarkable to the viewer. And this means
coming up with a super distinct visual style, some unique, really memorable set, amazing storytelling, super unique ideas, something that makes your videos going for this vector to increase minutes, you want to ask yourself this.
If someone were to watch just this one video, would it make them want to binge enough volume for them to binge, but that first video creates this chain bingeability. So, if you want to increase minutes, you can either do
more, do longer, do different, or do a combination of those. But simply put, if increase minutes within a given period. as the two other variables stay constant. Now, the second variable in
the trust equation is relevance. Think of this like a percentage. Imagine there were a hundred of your dream ideal viewers in a circle. What percent of those hundred would find each video relevant? Your goal is for this to be a
100 out of 100. And the relevant score in that case would be 1.0. But if only 20 out of 100 found the video relevance, well then your score here is a 0.2. And again, this is pretty obvious, but if you make a video that's not relevant for
them trust you more. Tactically, when you're thinking about relevance, this maps back to topic and idea selection. The cheat code for increasing relevance is to narrow your niche and positioning so tightly that every video you make
falls only within the ideal avatar's desire zone. Any topic outside of that something good to make because it's not relevant. When you have rigid guardrails up and then your trust score will go up as well. Now, what I do to make sure
sandcastles.ai, look at my competitor list, and I see what ideas they're making that are working. The ones that are working in the niche signal high which topics I make. And again, these variables are multiplied together. If
is off, that's not going to increase trust. All right. Now, the third and final variable in the trust equation is usefulness. Remember, trust equals minutes times relevance times usefulness. And usefulness really is the
will drive more trust quickly. Usefulness means that what you share in your content is both new and easy to implement for the viewer. If you share out how to tactically implement it on their own, well then they're not going
share something, but it's not new, it's something they've heard before, well for sharing it. But if you share something new that they haven't heard before and that they can tactically implement to get the desired result,
lot more from just that one video. Again, just like relevance, usefulness is expressed as a percentage out of a hundred. So if you imagine a circle of a avatar, how many of those hundred would have not heard the thing you're saying
could take the thing you said and tactically implement it? You multiply usefulness score. So if only 30 out of a implementable, your score would be.3. So all you have to do to assess your trust
together. How many minutes of content have you made? How relevant out of a 100red were those pieces of content? And how useful out of a 100red were those that's how much trust you're acrewing. There's only five levers. You can make
you can make more bingeable videos, you can make more relevant videos, and you can make more useful videos. Those five things are all you have to do. And I'm telling you, accumulating personal brand trust is going to be like liquid gold in
the AI era because of all the things I said before around psychology. Now, I should try to do as much as possible in addition to building trust. And that is to ramp as many viewers off of the social platforms on YouTube and on to
you own. And this is because even if you get people to trust you, if you can't reach them on demand, then you're powerless to the social algorithms. So, email lists, free communities, paid communities, private memberships, even
private group chats. These are all services that you control the relationship between you and the members. There is no middleman. There is no algorithm with any of those. If you send an email to a,000 people, your
deliverability on that email is 99.8%. Now, that doesn't mean they'll all open get the message to them. With social algorithms today, when you post, only 2 to 3% of your followers are seeing the content. In the AI world, when the
supply is ratcheted up, that number is going down. So, it is critical that you set up the infrastructure to ramp as many of these viewers that now trust you interact. Now, how do you actually do that? The easiest way is through lead
magnet funnels. Lead magnets are giving free access to information or free or getting them to join a free community. And when you do this the gets a point solution to solve one of their core pain points for free, and you
get their email, which derisks you away from the platform risk. Now, if you guys future breaking down everything we do around email funnels, lead magnets, and something like, "Give me the email chef" and I'll know exactly what that means.
we've driven millions in revenue through that just works so well. So, I'm happy to break that down if you guys want. For now, just know that it's just important to have these ramps and destinations set up as it is to make killer content. If
you don't have a way to ramp them off, you're acrewing trust, but it's trapped is all I've got for this video. As a recap, we covered a lot of ground in this one. First, we talked about how the base human psychology is going to change
as AI takes over social media. Then we walk through the three variables and [music] five or six tactical shifts that you can make to your content today to accumulate trust and build a cult-like personal brand ahead of the AI takeover.
Lastly, we talked about why building funnels and private memberships to ramp people from rented platforms to owned platforms is so powerful. As always, absolute sauce when it comes to this stuff. If you're a business owner, I
social media and YouTube to grow your business and win as big as you want. And business owner, it is critical that you take advantage of this goldilocks period right now. This free attention, post and get all these free customers will end at
waking up and posting a video and getting a million views doesn't have to exist forever. And it will not. And the truth is, you could have watched this comments like, "Oh, if it's going to be gone in 3 years, then why even start?"
Or you could lock in, change your life over the next 4 years, and set yourself up to win in the AI era. It's up to you. But if you are ready to lock in, make which is my free content community for business owners, and check out all the
giving the answers away. All right, guys. That's all I've got for this one. I'm popping up a video here where I talk about AI and content a lot more. So, if and what I think will happen, click this video. But if not, we will see you guys
>> [music] >> Peace.