[00:00] Let's talk through how you can use YouTube&nbsp;to grow your audience as an artist. Understanding how a listener becomes a fan can&nbsp;help you fine tune your strategy on YouTube.&nbsp;&nbsp;
[00:12] You can think of the listener to fan journey in&nbsp;four stages. Attract, engage, convert, retain.&nbsp;&nbsp; Let's go over each stage in more detail. First,&nbsp;attract. Did you know out of a random sampling,&nbsp;&nbsp;
[00:25] fans who saw a given music video consume 94% more&nbsp;of that artist's music in the following month? For&nbsp;&nbsp; new music, consider creating a music video to&nbsp;serve as the main visual to drive views and fan&nbsp;&nbsp;
[00:37] engagement around your song. After that, explore&nbsp;other content that can help support driving views&nbsp;&nbsp; to the main official music video like lyric&nbsp; videos, visualizers, behind the scenes videos,&nbsp;&nbsp;
[00:49] dance performances, and more. Next, engage.&nbsp;You can turn casual listeners into regular&nbsp;&nbsp; listeners by staying active, participating in&nbsp;short form trends, and providing consistent&nbsp;&nbsp; content for your audience. Remember to diversify&nbsp;your content outside of music videos. This could&nbsp;&nbsp;
[01:05] be Q&amp;A sessions, covers, challenges, or even&nbsp;day in the life videos. This variety keeps your&nbsp;&nbsp; channel interesting for new and returning fans.&nbsp;Third, convert. Build your community and fan base&nbsp;&nbsp;
[01:18] through authentic interactions and personal&nbsp;storytelling. You can do this by replying&nbsp;&nbsp; to comments, pinning comments, hearting comments,&nbsp;or making playlists to highlight fan content. You&nbsp;&nbsp; can also use shorts to react to other fan shorts&nbsp;by using features like green screen or replying&nbsp;&nbsp;
[01:33] to comments with a short. And finally, retain.&nbsp;Keep your new fans engaged and coming back with&nbsp;&nbsp; a continued strategy. Know that trends can occur&nbsp;at any point, so keep your eye on your analytics.&nbsp;&nbsp; You should always be prepared to support a&nbsp;sudden burst of activity around music you&nbsp;&nbsp;
[01:47] previously released. We hope this helps grow your&nbsp;audience and fan base on YouTube. If you want even&nbsp;&nbsp; more resources for artists, check out the website&nbsp;linked in the description. Thanks for watching.