[00:02] life, is that you need to choose one niche and stick to it your whole life.  We get this achieve great results you need to be focused on one thing for a very long time, and spend
[00:14] 10,000 famous hours, yes, to become an expert.  But in the modern era, this advice simply does not apply.  Nowadays, choosing one niche leads to a person starting to do things that are of no interest to him, for people he doesn’t care about,
[00:28] never wanted to live in the first place.  By choosing that ideal niche, a person simply doesn't start a blog or a business, because such an ideal niche, I'll let you in on a secret, doesn't exist.  Finding the perfect niche is a mindless, never-ending
[00:43] race for the shiny object.  That's why I've put together a workbook that will help you not just choose the perfect niche, but understand where your strengths lie right now.   A collection of interests, experiences and what hooks you.  Get the Workbook from the link below
[00:56] this video.  And the truth is this.  You can build an audience and launch a profitable business without limiting yourself to a specific niche.  Now I'll tell you how I gained an online audience of 258,000.  First of all, forget about the
[01:10] niche, please, no niche.  You are an interesting person by nature interesting than you think.  If you start showing everything that you you are truly passionate about, I guarantee your channel will start growing.  I
[01:26] meditation, about life in Korea, about making money, and then about YouTube.  I simply filmed what interested me at the time , because the goal of content at the start was to understand myself, learn to speak on camera, learn to communicate
[01:40] through it with those on the other side of the screen, and generally overcome impostor syndrome and that limiting belief that I have nothing to say. Ask yourself, what do I like to do and what do I already do throughout the day?
[01:54] do and what do I already do throughout the day? Yes, it could be cooking, drawing, and then go to the gym and start talking about all of this.  And then you'll notice that some of these topics will get more views than others.  Then you can
[02:06] double-down on these topics and make more videos on these topics and thereby grow your channel.  And that's how you'll build a community of very high-quality people, the kind you need, because they're watching not because of the topics, but because of you.  For example, I went to
[02:19] a psychologist, I had insights in the moment , and at first I didn’t interested in this, yes.”  And then I realized that if you start paying attention to your life, to your thoughts, then you’ll have a million ideas for content .  And these ideas are not just
[02:33] some dry information, but something that often finds a powerful response from the audience.  Because, at the core, we're going through the same thing, and when someone voices our pain, we finally feel heard.  And this kind of
[02:47] content always gets noticed because it's honest, personal, and raw.  For example, in therapy I had an insight about envy, because at that time we were working on this topic with a psychologist.  I immediately left therapy and told her about
[03:01] it.  And the video got 300,000 views.  There were just hundreds of comments.  And I also remember that at the beginning of my journey, when I started my YouTube channel, my relatives condemned me for my path as a blogger.  And it
[03:15] really triggered me.  And I remember I blocked them then and shared this on Instagram.  And this video also flew very well.  There are 500,000.  He brought in a lot more subscribers.  And there were hundreds of comments about, damn, how
[03:29] close it is, holy [ __ ].  They definitely need to be blocked.  Thanks for the insight there. So stop listening to these content strategists who tell you to pick one niche and stick to it because the world doesn't work that way.  The world is
[03:43] constantly changing.  For example, people have spent years building careers on SEO blogs, like 10 ways to cure insomnia, or how to choose a bicycle.  These sites used to monetize through advertising and
[03:57] affiliate links, but with the advent of GPT chat, people stopped Googling altogether.  They just ask for GPT chat.  GPT chat just killed it, yeah, these SEgs.  So what if I stick to the SEO niche now that it's just dying?  Do you understand the logic?  Yes,
[04:11] again, he is a multifaceted person, he has many interests.  If our audience is made up of the same diverse people with a variety of interests, why should we narrow our niche and talk about the same things? We subscribe to those who express
[04:23] their opinions and interests.  We follow their lives, their expertise, and even know what’s going on in their relationships. Therefore, the fact that you talk about the same thing and that you are an expert in one niche will not raise your reputation, and this will
[04:36] best, you'll look like a search engine for helpful tips.  And people unsubscribe from such people as soon as they solve their problem, because you've already outlived your function.  But, Saulya, if I just stupidly talk about my interests, no one will
[04:50] buy anything from me.  I hear this very often and would like to answer.  Yes, in order for someone to buy something from you, you need to demonstrate your expertise.  But here's the rub.  Watching expert content all the time is just hard.
[05:05] When an expert constantly posts something useful, I simply unsubscribe, because, firstly, I subscribed to him If this problem, for example, with the stomach, yes, I have solved it, that’s it
[05:20] , I no longer need to watch his content, I unsubscribe.  This is the first thing. Secondly, when a person is constantly giving benefit, it’s simply hard to watch. Our concentration is not enough for this. But light content or content
[05:34] about a person showing off as an individual is simply more interesting for us to watch.  We are people, we all have feelings, emotions.  When a person shares some of his experiences, it comes easier to us.  This is a kind of
[05:46] to consume.  And here I would like to remind you that a blog, as a business tool, has two goals. Firstly, yes, so that people watch for a long time and thereby warm up, and on social networks this takes about a year, yes, it takes.  And secondly, it would be
[05:58] desirable for them to buy something from us. And personal content achieves exactly the first task.  Thanks to him, people don't unsubscribe from us , they watch for a long time, and then, thanks to expert content, they warm up and become ready to
[06:10] buy.  Therefore, it is a priori wrong to think that personal content does not bring in money .  Personal content has a very important retention function.  And in general, no one is obligated to buy from you from day one.  That's the whole point of content.
[06:22] You help them progress from beginner to advanced level over time.  You create clients, you grow clients, raising their level of awareness.  You attract them through social media, train them on your Telegram channel,
[06:35] through webinars and free materials, and help them implement everything they've learned using your product or service.  And I'm often told: "If I only talk about my interests, about myself, then people will subscribe,
[06:48] watch the content, but they won't buy anything, because they're useless, non- targeted subscribers. I'll tell you this: There are no useless subscribers. It's your job to turn a cold subscriber into a buyer through
[07:02] your content. You are the niche, or more precisely, what you're truly interested in and what's important to you is your niche. So don't limit yourself to a narrow framework of skills or interests that will eventually bore you. You're
[07:15] human, after all. If you limit yourself to a narrow niche, it will be extremely difficult for you to develop beyond it. Your business grows with you, and if the niche is too narrow, you're limiting your potential. Imagine
[07:27] that you are your target client. In this vein, all that remains is to solve your problems and improve your life. Talk about yourself, talk about your problems, talk about how you solve them. That's how an audience is built, that's how businesses are built
[07:40] .  Your story is your brand. It's important to clearly understand your story. This is what your content will be built on . Tell people about your personal experience. This alone will make your content unique, different from
[07:52] superficial texts. How did you start? What difficulties did you overcome? What What have you achieved? What sparks interest and desire in others? What topics, interests, or skills helped you get there? You should regularly show what you
[08:06] believe in and why it's important to you, through what you do and how you live. ideal future or, conversely, lead you away from what you fear and want to avoid. Now answer these important questions. How do you envision your
[08:20] ideal future and lifestyle? What do you want to achieve yourself and where do you want to lead your followers? What future are you afraid of? Who or what is your enemy? What kind of life is definitely not for you? Do you have beliefs that others
[08:33] controversial, but you sincerely hold them?  Do you believe it? What topics, interests, or skills really helped you get where you are now? Which of these became the foundation for your growth? The answers to these questions will form the basis of most of your
[08:46] content ideas, which will lead to the greatest growth. This kind of content will make you unique and increase your audience's loyalty. Talk more about yourself, your vision, your mission. For example, Red Bull has a huge audience. And
[08:59] you know why? You won't find a single photo of the product itself on their Instagram. All their content is about lifestyle, drive, extreme sports, freedom, how to live, not what to drink. If you're always just talking about your product,
[09:11] it's a surefire way to fail to build a brand, not engage your audience, and not see real growth, because people come for meaning, not a can . So stop listening to these experts. Just show who you
[09:24] really are. And if you've already realized that you want to share yourself, but don't know how to package it all so your channel really grows, check out this  video. In it, I explained how to get from scratch to your first thousand YouTube subscribers, step by step,
[09:37] even if you're just starting out and no one knows you. Yeah.