[00:03] done. Donut Media in those early videos where they had James Pumphrey doing up to speed was an absolutely brilliant concept. They just talked about the car. And so he could basically sit in a climate controlled space like this. He
[00:17] alone buy the car like Hoovie. And they did crazy numbers. Jason Cammisa with Hagerty doing the Icons. He makes sure that the car is there in his studio when that that's an important part of it. I think we would all watch Cammisa anyway.
[00:34] up stuff. He's figured out a way to blow up stuff and make it work financially and make it work for YouTube. And I think that is just the most wonderful special thing. It's impossible not to talk about Throttle House. And the
[00:47] number one thing that they got really right was two people that jive well. >> I mean, it's impossible not to say Matt Armstrong here rebuilding exotic cars. He builds a car so quick, he gets it done so fast, he blows up the views. You
[01:01] also needed some real skill to be able to do it right. Matt Watson for Carwow. The Carwow drag races were absolutely brilliant. It wasn't just that he had a space and had an idea. He also refined the formula to put cars that we really
[01:14] all wanted to see together in a pretty impressive way. This one not quite as much I wish I had done, but I am very hats off to Forest Auto Reviews for doing it. Short form car reviews. And he has an amazing talent for it. And he
[01:27] just does these videos really well short form.