---
title: 'Video f-QKBO2neCo'
source: 'https://youtube.com/watch?v=f-QKBO2neCo'
video_id: 'f-QKBO2neCo'
date: 2026-07-14
duration_sec: 0
---

# Video f-QKBO2neCo

> Source: [Video f-QKBO2neCo](https://youtube.com/watch?v=f-QKBO2neCo)

## Summary



## Transcript

The one thing I'll say about learning from fans is they're going to let you know immediately. We have ownership in Athletico Dallas and we've been dropping, we call them kits, right? These new kits and immediately based on sales and Facebook and Instagram comments, we're learning from them immediately if it's going to work. That's fantastic. A lot of our consumer brands even call the consumers who are buying their products fans. We have a brand called Goodles and they talk about their consumers as fans and they truly are. I mean, we've got fans who have our consumers as fans and they truly are i mean we've got fans who have tattoos of noodles we've got fans who dress up as you know a box of mac and cheese for halloween so i love that and i'm gonna keep leaning into that more yeah because it could be merchandise it could be the noodle tattoo or the jersey there's so many ways to activate the fans the consumers and really get them to believe in the entire ecosystem of the company