[0:00] in this video I'm going to explain why
[0:01] your videos aren't getting any views I
[0:03] know in my other video I advise that
[0:05] likes subscribers and retention are the
[0:08] key metrics that will determine if your
[0:09] videos will go viral or not but today
[0:12] I'm going to specifically focus on swipe
[0:14] rate swipe rate is a very
[0:16] straightforward metric basically it's
[0:18] just the percentage of viewers that kept
[0:20] watching your video when it popped up in
[0:22] their short speed for example if you
[0:24] have a swipe rate of 70% that means that
[0:27] 70% of viewers chose to keep watching
[0:29] your video when it appeared on their
[0:31] feed yesterday I discovered something
[0:33] very interesting with my videos
[0:34] analytics and I thought it would be
[0:36] worth sharing it with you all I wasn't
[0:38] even planning to make this video but
[0:40] after going down a deep Rabbit Hole
[0:41] yesterday I really want to show you all
[0:43] what I've discovered I had the
[0:45] realization that there's an
[0:46] understanding correlation between a
[0:47] video swipe rate and the number of views
[0:50] it gains I've briefly mentioned swipe
[0:52] rate in this other video where I
[0:54] mentioned with your swipe rate anything
[0:56] above 70% is really good but now I'm
[0:59] going to show you my video swiper rate
[1:00] analytics to prove just how crucial this
[1:03] video metric really is you'll need to go
[1:05] to analytics select content and if you
[1:08] scroll down you'll be able to see your
[1:10] Channel's full swipe rate my channel has
[1:13] a swipe rate of
[1:14] 80.5% meaning that for all of my viewers
[1:17] 80.5% of people have chosen to watch my
[1:20] shorts when it appears on their feed
[1:22] when I started my channel my swipe rate
[1:25] was about 60% and over time it has grown
[1:28] from 60% to now
[1:30] 80.5% and hopefully it will continue to
[1:33] increase like I was mentioning before
[1:35] there is a great correlation between
[1:37] swipe rate and the video's views for
[1:39] example you'll see here this video in
[1:42] particular has a swipe rate of
[1:46] 98.7% meaning that for all the viewers
[1:48] that had this video on their shorts feed
[1:51] 98.7% of people kept watching and as you
[1:54] can see the video has performed
[1:56] extremely well with almost 10 million
[1:58] views and as we go down the list you'll
[2:01] notice that most of my videos have a
[2:02] swipe rate greater than 70% so this just
[2:06] proves that there is a strong
[2:07] correlation between the swipe rate and
[2:09] the number of views the video has gained
[2:12] I posted this video and it actually
[2:13] performed really badly for my channel I
[2:16] was quite confused as to why it
[2:17] performed so badly because the video was
[2:20] just like any other video that I've
[2:21] posted recently and they've all tend to
[2:23] do really well so I selected reach on
[2:26] the video's analytics and straight away
[2:28] I noticed that the swipe rate was very
[2:30] low compared to my other videos so the
[2:32] video swipe rate is under 60% which is
[2:35] not typical for most of my videos they
[2:37] usually get 70% or greater after the
[2:40] first few hours of posting this video I
[2:43] assumed it performed badly because it
[2:44] had a low likes and subscribers ratio
[2:47] but after looking at it I could tell
[2:48] that the likes were pretty substandard
[2:50] compared to my other videos and the
[2:52] retention was also extremely high so as
[2:55] you can see at the beginning of the
[2:56] video I'm pointing to some text and then
[2:59] it takes a few seconds for the video to
[3:01] actually start so this means that people
[3:03] have started watching the video not
[3:05] really understood why the video was
[3:07] created or what it was about and kept
[3:09] swiping so this video has recently blown
[3:11] up on my channel and if we look at the
[3:13] swipe rate it is incredibly High which
[3:15] makes sense as to why it's blown up and
[3:17] got so many views so if we look at the
[3:19] video itself I'll show you the exact
[3:21] first few seconds as to why it kept
[3:23] viewers engaged so it's obviously
[3:25] something that's very engaging and
[3:27] viewers have kept watching the entire
[3:30] video it also has a very high like and
[3:32] subscriber ratio however the retention
[3:34] is only 70% which is a lot lower than
[3:37] most of my other viral videos so this
[3:39] just proves that the swipe rate is
[3:41] actually more important than retention
[3:43] itself the most viewed videos have the
[3:46] highest swipe rate and if we go all the
[3:48] way down to my lowest viewing videos
[3:51] this video's only got 162,000 views and
[3:54] it's got a swipe rate of under 60% so
[3:56] looking at these video analytics it is
[3:58] very obvious that the swipe rate
[4:00] definitely determines whether or not
[4:02] your video will go viral in this case
[4:05] any swipe rate below 60% will not go
[4:08] viral on my channel and to prove this
[4:10] point none of my viral videos have a
[4:12] swipe rate under 65% so after looking
[4:15] through my own video swipe rate I'd be
[4:17] interested to know if you guys see the
[4:19] same results when looking at your own
[4:20] videos analytics do you have any High
[4:23] performing videos with a swipe rate of
[4:25] less than 65% and if you have an average
[4:28] swipe rate across your Channel of
[4:29] anything less than 70% this may be the
[4:32] reason why your videos are stuck on zero
[4:34] views or are not getting any views at
[4:36] all it seems that YouTube really
[4:38] prioritizes this metric of swipe rate as
[4:41] they want viewers to stay engaged and
[4:43] keep watching as much content as they
[4:45] can so it makes sense for channels with
[4:47] high swipe rate get more views as
[4:49] YouTube want viewers to stay engaged for
[4:51] as long as possible please comment down
[4:53] below if you've noticed the same thing
[4:55] happened with your own channel and tell
[4:56] me about your own swipe rate I really
[4:59] hope that you guys have gained a
[5:00] valuable insight into this video metric
[5:02] and can improve it going forward on your
[5:04] own channels if you have any other
[5:06] questions about metrics or how to get
[5:07] views make sure to comment down below
[5:10] thanks for watching