---
title: 'Why Most People Fail on YouTube, Even Though It''s Simple'
source: 'https://youtube.com/watch?v=kbMSTVkL0mo'
video_id: 'kbMSTVkL0mo'
date: 2026-08-04
duration_sec: 1714
---

# Why Most People Fail on YouTube, Even Though It's Simple

> Source: [Why Most People Fail on YouTube, Even Though It's Simple](https://youtube.com/watch?v=kbMSTVkL0mo)

## Summary

The video discusses why most people fail to achieve success on YouTube, despite it being a simple concept. The creator shares personal experiences and insights on mindset, consistency, and strategy, emphasizing that success is not about luck but about technique and persistence.

### Key Points

- **Anxiety and Impatience** [00:16] — Many people expect overnight results and give up after a week or two. The creator notes that results can come within 30-90 days, which is fast compared to traditional career paths like college.
- **Overestimating Results** [03:13] — People think they'll become millionaires or go viral constantly. This leads to disappointment when initial earnings are low or fluctuate. The creator emphasizes that ups and downs are normal.
- **Complaining and Victim Mentality** [04:37] — Complainers blame external factors like YouTube or luck. The creator argues that success comes from consistent work, not luck, and that a victim mentality hinders progress in all areas of life.
- **Not Ready for Zero Views** [06:02] — Beginners are often discouraged by low view counts. The creator advises getting used to it and focusing on learning from failures rather than being devastated by them.
- **Dealing with Haters** [07:52] — Haters are a sign of success and engagement. The creator encourages viewing negative comments as a positive indicator that your content is reaching a wider audience.
- **Lack of Reinvention** [09:12] — Established YouTubers often stick to the same content even when it's declining. The creator stresses the need to adapt to market changes and not become stagnant.
- **Focus on Quality, Not Quantity** [10:22] — Posting videos every day is not as important as posting good videos. The creator argues that focusing on quality over quantity is more effective, especially for beginners.
- **Modeling Successful Channels** [12:12] — Instead of reinventing the wheel, beginners should study and model channels that are already successful. This saves time and reduces risk, as you know there's an audience for that content.
- **Consistency is Key** [14:49] — Consistency means maintaining a regular routine of content creation, not necessarily posting daily. It's about constantly thinking about YouTube and improving your skills over time.
- **Not Starting Due to Procrastination and Perfectionism** [17:54] — Procrastinators, perfectionists, and self-sabotagers prevent themselves from starting. The creator advises being an executor and learning by doing, not just consuming information.
- **Focus on Process, Not End Result** [20:11] — Focusing on monetization or becoming a millionaire often leads to failure. Instead, focus on learning and improving skills, which can indirectly lead to success.
- **Start with Dark Channels** [22:11] — The creator recommends starting with 'dark channels' (where you don't appear) as they are easier to get results with. This allows you to learn and earn before moving to a personal channel.

### Conclusion

Success on YouTube requires a shift in mindset, focusing on the process rather than the end result, and being consistent. Modeling successful channels and starting with dark channels can accelerate learning and results.

## Transcript

succeed on YouTube, even though it's something simple—and I mean simple, not easy. Okay, let's go. At the end of the video, I'll talk about where you should start, were a tip for you. But
first, let's discuss the reasons why people don't get results on YouTube. The first point I noted here is anxiety. People think the results are overnight, and this is the very
beginning. People start posting on YouTube, I don't know, a week or two passes, they say, "Oh, this doesn't work, oh, this isn't for me." isn't for me." Forget it, man, anxiety isn't for you, especially for those
starting on YouTube. Okay, it might be for the TikTok crowd and such, But on YouTube, look, we have a channel here that started gaining traction. Let me that started gaining traction. Let me see, in the last 90 days, I
started posting, and after a month, right? After a month, it started showing results. Of course, it's a channel where I post short videos, so the for those who post horizontal videos, the time is much longer.  "The bigger the better, and the
results are fast, okay? I consider the results on YouTube to be fast And let's suppose you go to college, you spend 4 or 5 years know? And sometimes, most of the time, you won't even get the
job you want, right? You'll work in something you example of engineering, right? I studied Engineering, and most of the people who graduated didn't work as engineers; they worked in banks or
in lower positions to receive a lower salary, it's tough, right? So, like 30 days, 60 days, 90 days, I think that's fast for you to get results. So for anxious people, right? I don't know, I think this society itself has trapped
people's minds in this speed of everything being fast, so it ends up being a big mistake. Oh, one thing, right? To talk about time, this channel started to get some traction after 30 days, and now it's already
monetized. But I remember my first channel, Dark, right? That channel that..." I didn't appear to be a channel that focused on Valorant-related content, but it organic YouTube reach. What is organic YouTube reach? YouTube starts
recommending your content, right? It took me 60 days to monetize it by posting long videos. So that was the first result. Then there were the billion-dollar cuts where I spent four months posting two videos a day non-stop,
YouTube reach. It was such a huge explosion that after those four months, it didn't even take five months to monetize. I reached organic YouTube reach in four months, and I think in about 10 days, with
the organic YouTube reach booming, I managed to monetize that account very well. So it's fast, I believe the results on YouTube are fast. In the much longer to get results. Okay, but there's this difference, right? At the end of the
video, I'll talk a little more about this issue of an authorial channel, which normally appear, and a dark channel. Normally, a dark channel...  ...to give better results, right? And especially faster results, okay? So let's go to the second point
here. The first point was anxiety, the second is overestimating the results. They think they're going to become millionaires after monetizing, they think they're going to go viral all the time. Guys, that's not how it happens. A lot of people start a
channel saying, "I'm not going to monetize," and then after monetizing, they go and receive, oh, oh, monetizing, they go and receive, oh, oh, 15, and they get discouraged, you know? They get sad lot, a lot of money, but that's not how it works. It might happen, okay? It's
happens a lot and is even more discouraging, right? You monetize your channel and at the beginning of monetization you earn a lot of money and then the monetization drops, and then you get demotivated, you get discouraged, right? And that sucks, right? There are people who
there are people who get discouraged because they earn a lot and then earn nothing and think that's life. Life is like that, right? It's ups and downs, like there, some waves appear, right? Oh, it's going to give a...  It goes up a little,
then down a little, then up again, down a little, up, down, Not just YouTube channels, life too. And people think they're going to go viral all the time? There's no way you can get every video right, okay? There's no way.
And many times you post a video and it only starts to get results after months. So the mindset has to change. You don't have to be another topic too. People who are focused on results, a
topic I'm going to discuss a lot here, are about mindset. There's a First, people are very complainers, you understand? If you're a person who complains, nothing will work out in your life. And why do I talk about
comments here, especially on this channel, from people complaining. They complain about YouTube, they complain about their PC, they complain about their cell phone, they complain that they bought a course and it didn't work, they complain that YouTube is just luck, just complaining, man.
your life, you're not going to succeed in any area of ​​your life. Stop you're alive, that you're speaking, that you're listening, and go live your life. Stop complaining,
of your head of being a complainer, of being a victim. Okay, I even put it here that I think have this mentality, thinking that YouTube is luck, are those people who see
a channel growing and say, "Oh, but it's because of this that it grew," "It grew No, the guy grew because he kept the guy grew because he kept working. It's not a matter of luck.
Luck only appears for those who are actively watching, producing, consuming, you understand? Hmm, damn. Oh, another thing aren't ready to receive zero views, or to post videos and
have nobody watching them. It starts, I don't know, you post a video, my God, nobody's watching, YouTube isn't delivering." Oh, this, this, and that, man, get used to it. You get used to it, okay? Then it passes, it's fast, I guarantee you. Zero
'll be there.  One, two, three, even a month posting videos without anyone seeing them, but then people get excited, okay? But forget about that, forget about this whole views thing. Okay, posting things and people not seeing them, especially if you show up. It's the
never been on the internet, you're going to start appearing now, really, you get used to it, okay? Change that mentality. Oh, and another thing, they also think that if a video does badly, the world ends. Oh, I posted a video that I thought would
be really good and it didn't, so my world ended, YouTube didn't deliver this and that, you know? They start creating a lot of things in their heads just because one of their videos didn't do well. If it didn't do well, you have to learn why that video didn't do well, and it
might not have done well because, you know, the sometimes test your channel, you haven't even warmed up your account yet. This happens a lot, so I also notice it from the training, you know, at the
CS university, there are people who say, "I posted the video there on..."  TikTok did well, but the one I posted on YouTube didn't do well. Why? Well, there are many reasons why. It 's not for you to keep looking at that, you understand? It's not for you to focus on "Oh,
my video didn't do well." Forget it, forget it, forget it, forget it. Look, the video doesn't need to have results in the first 24 hours, it doesn't need to. And if it does, great, that post a video and it gets results in the first 24 hours, but the one you post
'll be like, "Oh my god, the first video I posted got results, the second one did n't." Forget it, forget it. It's not for focusing on that, okay? It's for focusing on something else that I'll talk about a little later. These people aren't
prepared for haters either. Because when you start to appear, start to have more people, the people who don't like you, who are envious of you, who like to complain, who have that complainer mentality, will appear. So get
haters are a good sign. If you're getting haters, it's because you're on the we say things we want to say, we tend to attack people
because they are victims, right? People who are victims, anything you say, they're attacking me. So, you're going to reach these 's a good sign. For example, let's say this video here is supposed to get, on
average, 2,000, 3,000, 10,000 views, sometimes it if one of my videos gets 1 million views, it means it broke through n't meant to reach. And these people who weren't meant to reach will come here and
say, "Oh, YouTube is luck, yes, that's it, let's start complaining here on this good sign, a good sign. For example, my video was so engaging that it went viral to reach. These people who weren't meant to reach will start
engagement for me. So you have to look at it more from this perspective.  Having haters is a positive thing. It might seem counterintuitive, but it 's a reality. And another thing is that these people don't reinvent themselves, right?
It happens a lot with YouTubers who are already established, who continue doing the same thing even when views are decreasing, even watching that type of content anymore. This happens a lot with games. I don't know, the
game dies, people stop playing that game, and the person continues producing content in that way. They don't reinvent themselves, they stay the same. There's nothing wrong with that, but it's not enough. You can't
keep complaining about the platform, about people's consumption habits. You can't, like, man, if you want to complain, you'll really continue with that mentality. But if you don't realize how the market changes,
how it's moving, then you'll fall behind. So you need to mindsets I've talked about here—like not complaining, not focusing only on "Oh, my video didn't do well, so my world is over," like "I'm not good at this."
So I even included a few more topics here in this To be a YouTuber, you need to have the right mindset, This is help for your life, not just for YouTube, okay? Another point
videos every day. There are people who say, "Make videos every day, the more the better." The algorithm likes that. If you're not posting, your competitor will be, and they'll surpass you. So, if
you post videos every day—how can I put this?—the focus shouldn't be on posting videos every day, it should be on posting good videos every day. But it's very difficult to post good videos every day, right?
What would be good is really subjective, but believe me, it 's very difficult to post good videos every day. If you focus on post and screw it. Your focus will be on posting videos, not on posting
good videos. So you'll post videos that won't get results, and you'll post results. Some people say, "On average, it 'll be good; on average, you'll get more views."  Yes, great, but what's the point if you're just starting out on
know what a good video is? Are you going to focus on posting videos every improve your skills," and surely, it will improve your editing, it will improve this, it will improve that, but I don't know, I think it's a waste of time,
to be honest, especially for those who are starting out. Then you'll say, "Oh, but the big guys post videos every day!" Well, the big guys, right? No, you who are still small, who don't even created your channel, I don't think it's a smart strategy to post
Of course, there are some niches, some channels where it's necessary, like news channels where sometimes you have to post one, two, three videos a day, and audience that watches every day, but the focus has to change, you
have to change to posting good videos every day, not posting videos every day. That's my opinion. No matter what, let's go, complainers, comment below, react, and that's it, keep engaging.  Another interesting thing
about Esso, which took me a little while to learn, is that people don't succeed on YouTube because they do n't know how to model. Why reinvent the wheel when you can take something that's already working?
As I said, you save time testing what's already successful. If you create something from scratch, you don't have tests, you don't have anyone testing what you're going to do.
You don't even know if there's an audience for it. You can spend months or years testing something, posting videos of something you created in your head, and it won't work. So, if you're starting out, I think it's very interesting to
getting results and think, "Wow, how does that person produce that content? What's their approach? What's their target audience? What's their niche?" I think it's much smarter to
I think it's much smarter to start with channels that are already doing what you want to do. Normally, you start a channel— called "The Curious Ones," and I started that
I wanted to make a channel similar to theirs, right? It was... it was... it was... my topics were my ideas. Gabriel was appearing, and I didn't even ideas. Gabriel was appearing, and I didn't even take the
I only modeled the channel, not the video ideas. I think going back in time to 2016, I would model the videos, not 2015, I would model the videos too, not just the channel, like "The Curious Ones," I would really take some topics,
some videos that the people from "Did You Know?" made and I would also do similar ones, not the same thing, it's not copying, okay? It's really consuming YouTube as watch a video, like this video here, you know how most people
know, like you turn on the camera, uh, no, they do n't know, to tell the truth, right? Like, idea for this title, like you know I pressed play here, put the microphone to record and that's it, you understand? But you don't necessarily know
where the idea came from. What is the intention behind this whole video?  But anyway, with time, as you produce content, edit videos, make thumbnails and so on, you'll learn more about how a content producer works.
YouTube homepage and seeing a title or thumbnail, I already know what the video is about. know how to edit that video, how to make that video, you know? How do caught my attention. After so much time consuming and producing content,
this comes with time, okay? But model your content, especially if you're starting dark channels, right? Channels where you do n't appear. Now, if you're starting a channel where you appear, this strategy might change a bit, okay?
Another point here is about consistency. Consistency isn't posting every day, in my opinion. Consistency is maintaining your work weekly or monthly, right? You continue producing content, always being there, constantly thinking about
posting videos. "Oh, I'm going to post three videos a day," or "I mean three videos a week," some people post three videos a day, right? Okay, but whatever. I don't know, you don't just have that routine, you know? " I have to post Monday, Wednesday."  And
Friday is about constantly thinking about YouTube, consuming YouTube, producing for YouTube. It's about not letting it go, really not being the kind of person who, like I say, consistency isn't posting every day or three
times a week; it's about feeding off that because you're want to make money from it, or sometimes you just want an extra income. There are many people who create everything, there are people who want to be famous, and so on;
be constantly working on it; you can't ignore it, you know? Oh, it; you can't ignore it, you know? Oh, results. If I didn't have consistency, if I didn't maintain my routine,
my content production, I wouldn't have gotten anywhere, I would have just most people. So yes, you have to have consistency. That's where the improvement comes from, the improvement of your content. If you only post one
stop, and keep stopping, you won't have that time you spend stopping.  You necessarily by posting videos every day, but by posting one video after another. Of course, the more time you dedicate to
content creation, the better you'll become. It's simple math. It's like studying English: the more you study, the more you tend to understand the subject matter, the language itself.
So this applies to everything. The more time you dedicate, the better, spend 10 hours a day watching English, you won't learn it; you'll just overload your brain. There's a
maturation time for that content. So instead of studying 10 hours a day, study 30 minutes a day, or 1 hour a week, 2 hours, 3 hours a week. But the point is to maintain that consistency. It's much
harder to maintain a habit. If you start like crazy, like, "Oh, I'm going to the gym once a day, seven times a week, for three months," you'll probably just stay there.  " Oh, two weeks and give up. It's easier to
go to the gym three times a week, stay there for 30 minutes, and maintain that for months, you understand, than to do two weeks of intensive training. So, consistency is about maintaining
a lot of content production, like posting videos every day for a long time—no, that 's not the focus. Another thing that prevents people from getting results on YouTube is not starting. There are some examples, right? Some
start are procrastinators, perfectionists, the mentally obese, and people who sabotage themselves. In the case of procrastinators, these are people who like to keep stalling, wasting time on
superfluous things like scrolling through Instagram or just watching YouTube videos. And then there are 'm not ready, I'm not ready, I'm not ready, I can do 10 days editing videos, I'll spend a month, six months editing
These perfectionists even end up falling into the trap." just keep consuming, consuming, consuming, putting tons of information into their brains and not executing anything. So you have to be an executor, you
you be able to grasp the teachings of these mentally obese people, right? You put them into practice, and then learn what actually makes sense, which is to get to the practice, right? Putting all the teachings into practice, okay? Because you'll only
learn to be consistent in producing; you wo n't learn to be consistent in theory, you'll only learn discipline by being a disciplined person, you understand? perfectionism, get out of this mental obesity and follow along. And there's also
self-sabotage, right? You posted a video and it didn't get results, then you say, "Oh, I'm not good, oh, I'm this, oh, I'm that, this isn't for me, YouTube is luck," you start sabotaging yourself and you don't even realize you're doing it, and it's
this video, I'm putting several topics that I learned over time, that I also learned from myself, like, " But why don't I..."  I got results, I didn't issue of consistency, but there are several others that I've learned from the people who
by reading a comment here, we know a lot about what's going through your heads. You leave a lot of things here, and you don't even realize it. But those of us who have been producing and consuming content for a long time, and who also study a little about
how our minds and brains work, neuroscience itself, we that way. We know what's behind it. We know what a frustrated person is, understand? A person who sabotages themselves, a person who lacks consistency,
a procrastinator—we know just by reading the comments, the little words you the comments, the little words you put there. Okay? Another thing, which I'll put here as one of the last points, is that people who start on
YouTube focus on the end result and not on the process in between. So, my advice here for you is: don't start a channel focused on monetization. Don't start a likely you won't monetize and you won't become a millionaire. This applies to
you won't make money. You have to focus on something that's part of the process, something you'll acquire throughout the entire process, you monetization and don't achieve monetization, you'll give up. If you don't become a
millionaire, you'll give up, you understand? No, focus on the end. Focus on the process. I'll give you two examples here: start a channel focused on learning something new. What could it be? Oh, I'm going to make a video, I don't know, a web documentary, for example, which are
not to monetize or become a millionaire with web documents, or to go viral. My goal here is to get better at video editing skills, you understand? So, like, you don't have an end. You're not going to say, "Oh, I'm perfect, I
No, you'll always learn. Oh, I talk about, I don't know, I always give this example: neuroscience. So if I make a neuroscience web documentary, I'll learn more about neuroscience. It's something that makes me curious, so if...  If you focus on
so if...  If you focus on video editing, or on making a video that's eye-catching, right? To make a video go viral? Or 're making your videos in? If you study more, it's very likely that you'll
become a millionaire and monetize, you understand? If you focus on that, it's very likely that you won't succeed. This thing is crazy how it works. This applies to everything, not just YouTube. Okay, I still
have to study a little more to know the reason for this exactly, in a more scientific way. Like, why if I want to monetize, I won't if I want to monetize, I won't monetize, right? But believe me,
monetizing the channel, what happens is I go there to ask for monetization, and it doesn't monetize. Like, YouTube doesn't give me monetization. This has already happened. Okay, it's crazy. So, okay, now my opinion: what's the first step, where to start, and
where I started? My opinion for you here is to create dark channels because it's results. So, if you want a dark channel, that's the channel where you don't appear,
channels on the internet that really follow a certain approach.  The formula, you know, it's like math, it's like monetization channel, it's giving me some money, it monetizes on YouTube, it monetizes on TikTok too, I have another monetized account on TikTok, there
aren't two monetized accounts anymore, it's like math, you understand? If you do this channel thing, if you do exactly what you have to do, you know? It's like a science, a technique, there are methods, it
's not luck, it's really technique, you understand? To do this, and at the end of the tutorial on how I make these kinds of channels, okay? It's a video lesson, a tutorial where you can put it into practice and start earning your
first extra income in dollars with TikTok, YouTube, and these platforms that pay per view. Okay, but going back, I advise you to create Dark channels. Which are channels that don't appear, like monetization channels. I'm not
'm telling you to create dark channels. A monetization channel is a type of dark channel, you understand? I like monetization channels because you...  You get a lot of views, you get a lot of metrics, you start to learn more if you have
CTR, attention span, all that stuff, understanding the comments, the successful, you start to understand more about how people's minds work, how to achieve results, reach more people. By posting
don't need to do anything, you understand? Like, nothing. Of course, you need to record a video like I'm recording here, you reuse content from the internet, you understand? And if you're going to start a Dark channel,
modeling, like, you're not going to create a Dark channel out of thin air, you understand? You're going to see something that's already working out there and improve it, you understand? Bilionários was a podcast clip channel, but in the niche of
personal development. Before, there were only general clip channels that did Flow clips, Pop clips, Intelligence clips, so I went there and said, "Man, clip channels niche clip channel." I did that and it gave a lot, a lot, a lot of results.  I owe
that little channel, that Cord channel I created back then, the Croc Val. I also saw several channels, mainly from abroad, doing Val cuts. I also knew that making cuts of LoL, you know, League of Legends, games
live streams of players who play the game daily, was something that already yielded consumed that content. So I went there and created my own content, always trying to improve, you know, not copy, always do better, you understand? I
my channels, are always the best. I always start with the name, right? I always start with the best name, and then I modify the content over time to make it better too, so that I don't have competition, so that I'm the only one, the
best. So after you model dark, unexplored channels, you consume content like a content producer. Like, let's say, I'll give another example: you saw a cut channel, you saw it, and
you thought, "How did this guy get 1 million?"  The number of views on Because the topic was... the first three seconds were the first understand why that video went viral. Now, how did that person, that
content? How did they edit it? What editor did they use? What video editor did they that cut from? What podcast is that podcast? Who is that person? What audience do I reach? You understand? Just by watching a video, I already have
all these questions to understand how to produce similar content. You understand? That's the modeling of channels and videos in a practical way here for you. It's really about consuming YouTube content from social media
start making videos, you'll start to have that naturally. Okay, now my second tip, right? So first, create easier to get
results with a Dark channel than with a channel where you're showing up. Okay, that's the idea. Now, the second step, if you want to be seen, I think it's interesting...  Okay, so here's what I did: I created my channel, "
Bora pra Prática" (Let's Practice), right? But then I paused "Bora pra Prática" Vel crx valut" and "Quartos bilionários" (Billionaire Rooms). I got results with them, and that's when my teachings to these dark channels. So, in short, create dark channels,
learn, acquire a lot of knowledge, and earn money too. And as a bonus, extra income comes as a bonus. Focus on really learning more, consuming more content on YouTube so that later you can teach, you understand?
a channel here, it got great results, I learned a lot of things. Now I create another original channel where I talk, I teach what I did Quartos bilionários," I didn't hide my channel, I never hid
channel, this other one is my channel, and I did this, this, and this." I really said, "Hey backfire, but I always liked that.  You know, teaching exactly cutting channel at the University of Cutting that I do. It's probably
one of the only courses where the teacher has skin in the game; he actually does what he's teaching, you know? So I created two cutting channels, I'm posting posting, I'm making money, I'm learning a lot daily, and then
I pass on this knowledge to my students. So, to summarize my advice, create acquire a lot of knowledge, create a channel teaching how to create dark channels, or passing on your knowledge. Okay? Now I'm going to show you a
video here, which is a tutorial on how you can make videos similar to channel, and the channel that appears in this video, in this tutorial, is exactly this one. So it monetized on January 4th, today
is January 13th, so the monetization lasted until the 11th, right? No, until the 12th, I don't remember exactly, but in this short time, I think about a week more.  Or at least we've already made $33 just posting podcast clips. Check it out!
made $33 just posting podcast clips. Check it out!