---
title: 'Video MRy8F7RFmTk'
source: 'https://youtube.com/watch?v=MRy8F7RFmTk'
video_id: 'MRy8F7RFmTk'
date: 2026-07-14
duration_sec: 0
---

# Video MRy8F7RFmTk

> Source: [Video MRy8F7RFmTk](https://youtube.com/watch?v=MRy8F7RFmTk)

## Summary



## Transcript

Stop reading Reddit threads about your ideal client. Stop scrolling their LinkedIn. If you're building your next offer from behind a laptop, you're already 6 weeks behind the guy who just picked up the phone and asked one question. And the fix is a lot simpler than you think. Stop overcomplicating it. Just do this instead. I call it the direct pull. You skip desk research and get info straight from the source. Step one, pick one human being who fits your ICP. A founder you can reach. So if you're going after e-commerce brands doing 500k to 5 million in revenue, name one person. Step two, send a message with zero pitch in it and it goes like this. Hey name, I'm building a service for your type of business and I want to make sure I'm solving a problem worth solving. Do you have 15 minutes this week for a quick call? I'm not selling anything. I just want to ask you a few questions about what's hard in your space right now. Send it without a deck or a case study. Step three is the question that does all the work. You get on the call and you ask, if you could fix one thing about the area your service touches in the next 90 days, what would it be? Then you shut up. The words they use, the frustration in their voice, the specific number they name, that's your offer and that's your cold email angle. Follow up with what have you already tried to fix that and what made you stop using that solution because every answer pulls you further from guessing. This is what separates amateurs from pros. Don't lock in your offer or your cold email copy until you've heard the same problem in about the same words from at least three different buyers. One conversation is a data point, but three starts to look like a signal. And by five, you can build around it. I spent 6 weeks once building an offer at my desk and it flopped because a buyer will hand you the exact language your copy needs. You just have to ask the right questions. Members bring their cold email sequences into Gallant on Gold, the reply rate's dead and when we dig in, the opener was written by someone who guessed at the prospect's pain instead of hearing it. Compare these two openers for a video production agency going after SaaS companies. The desk version says, I help SaaS companies produce high-quality video content that drives engagement and builds brand authority. But the direct pull version says, SaaS founders have a product demo that's either embarrassingly outdated or was never recorded properly in the first place and sales keep sending prospects to a loom that looks like it was filmed in a closet. The second one works because a buyer said something close to that out loud. So the prospect reads it and thinks, that's my exact situation. That's exactly what I'm talking about. If you don't already know people in your target industry, use Scraper City to filter by job title, seniority, industry, and company size. Then pull 10 names and send the no pitch message. People say yes to 15 minutes when you make it clear you aren't selling them anything. After three to five calls, read your notes side by side and look for phrases that came up again and again because that overlap is your offer and that overlap is your cold email opener. If you need leads, check out Scraper City. For cold email coaching, check out Galant on Gold. And if you want to see my favorite tools to grow your business, go to alexberman.com/tools. The next video is coming up now.