[00:01] scratch, the very first thing I'd do is list my site in directories. Not just any directories, they have to be the right ones. Directories do two things. find businesses they want to engage with. So, you can get qualified referral
[00:17] traffic for free. And second, they signal to Google and AI assistants that your brand exists and is legitimate. In fact, Yelp alone is mentioned in tens of thousands of Google AI overviews. Start with the obvious ones. Google Business
[00:32] Profile, Yelp, Apple Maps. These are just the foundation. The directories that really matter though are the ones that dominate your niche, like Trip Adviser for travel, House for Home Design, and Avo for Law. But these alone
[00:45] won't be enough because there are other directories that many people sleep on that can drive both referral traffic and increase Google visibility. And the best way to find them is to reverse engineer the common directories your competitors
[00:58] are listed on where you're not. To find them, drop your site into HF site explorer, open link intersect, add a few competitors, and run the report. Then directories where many of them are linking to your competitors but not you.
[01:13] linking to your competitors but not you. Now go submit your site