[00:01] mastering TikTok Shop Affiliate. If you want to become one of the greats, uh Belush, uh Deals With Ty, or Kayla, you're not just going to be able to copy them to get there. You need to learn how to study, how to understand the deeper
[00:13] meaning behind content. That way, you can create trends instead of just going to show you how to break down content, understand every element line by line, just like a top 1% affiliate.
[00:26] And I guarantee you, after watching this video, it'll change how you see TikTok Shop content forever. By the way, if you don't know me, my name is Ben. I've been a top 1% TikTok Shop Affiliate before, making over 160K in a single month. And
[00:39] now, I run a TikTok Shop agency where I help other top 1% affiliates get even better. Like last month, I helped Reed go from being stuck around 20K a month to making over $70,000 in a month. I helped Claire make $70,000 last month. I
[00:53] helped Sarah make 35K in a week. And I helped Aki make 13K in a day. You guys get the point. So, now, let's jump into it. Before we actually start breaking down a video, we have to understand the elements that make up a good ad, the
[01:06] That's what I made this breakdown/copywriting all these, giving you some examples. And then later in this video, I'll show you how to actually use this checklist when breaking down a video. We'll do it
[01:19] together live. So, the first element on this checklist is a feature. It's what the product is. What does it have? I'll mainly be using these headphones as an example as we go through. So, for AirPods Maxes, it would be they play
[01:31] music at 80 decibels through nanoscopic speakers. Okay, playing music at 80 decibels, that's a feature. Having nanoscopic speakers, another feature. Then, one level deeper is a benefit. What's actually in it for the customer?
[01:46] Why does it matter to them? So, the AirPods sound like a full boombox in your ear, and it sounds better than any headphone you've ever tried. So, the feature would be that they have nanoscopic 80 decibel speakers, while
[01:59] the benefit, why do those 80 decibel speakers matter, is it sounds better than anything you've ever tried before. Why does it matter? Then we have use cases. These are specific scenarios where the customer is actually going to
[02:11] be using the product. We want to be able to paint a picture of the customer already using it when we're actually doing our ads. So if I wanted to tell headphones, I would say that you could use them at the gym, while on a walk,
[02:25] And immediately you're going to start seeing yourself doing these things with this product. Next we have pain points. The exact problems that our target customer is facing and that they want to solve. We want to make them feel heard
[02:40] points for old headphones, let's say wired earbuds, my earbuds used to be super uncomfortable. They'd always fall out. Specific pain. The sound quality just sucked. These are specific pain points that our audience would have. Now
[02:55] twisting the knife. This is reinforcing the pain, making it hurt, making it more example of this would be every time I work out, I'd have to shove the plastic so deep in my ear that it feels like they'd start to bleed. You know, making
[03:09] this more visceral, making it hurt. Next we have objections. These are the things buying the product. It could be they question whether or not it works, maybe or something like that. So an example for these is they're too big, they're
[03:25] going to wear them too much, but we can handle these objections in our ads by one, acknowledging where the customer is at, and then proving how that objection just isn't true. So if someone thought
[03:37] wouldn't want to wear them because of that, what I could say is I know that they don't look comfortable, but I literally wore these for 3 hours and didn't even realize they were on my ears the whole time. Next up we have worse
[03:50] alternatives. We can decrease analysis paralysis by making this product seem like it's the only viable option for them to choose. We do that by alternatives. An example of this would be saying, "Sure, you could try those
[04:04] other ones, but they're not going to stay in your ear. They never connect to your phone, and despite all that, they're way more expensive." Okay, now that other version. Next up, we have a personal testimonial. This is where you
[04:17] can increase trust and reliability by sharing your personal experience when using the product, making the claims that you make even stronger. Just me love these. They work great. Next, we have social proof. Humans have an innate
[04:31] desire to belong to the group. When they are uncertain about certain decisions, they're going to look and see what the herd is doing and just follow suit. Monkey see, monkey do. An example of using this principle would be by saying,
[04:44] to take my word for it. Just look at the 250,000 five-star reviews. Everyone's buying it and loving it, so you should, too." Then, we have authority. People are more likely to believe things when it comes from someone that is perceived
[04:59] as an expert in the field. Just think about Beats by Dre. Why did those sell so well? Cuz Dr. Dre, who most likely knows nothing about actually manufacturing a headphone, is just seen as an authority and was able to get the
[05:11] the list. Next up, we have relatability/liking. People buy from people that they like. So, if you can come across as just like them, use their same language, share their struggles, it'll be much easier to
[05:25] headphones is by saying, "My friends would always make fun of me for having embarrassing." Getting that relatability and trust. Then, we have the customer predictable pattern when they buy things. They figure out they have a
[05:40] problem, then they look for a solution. They're skeptical about that solution. Maybe they try other products at the same time, then they eventually decide to try ours. We can model this same customer journey in our scripts by
[05:54] exact thing. This leans into that relatability factor. I tried all these other headphones, but none of them fit just right, but now these are the best I've ever had. Next, we have education/explanation.
[06:07] This is what the product actually does. People want to be educated, but also entertained. Don't be too boring here, but you can have some big sciency fancy words, as long as you actually explain what it means and why those fancy words
[06:20] matter. Example for these speakers would be they're actually made of titanium and fit snugly around your ears. So, that basically means it's just going to sound like a concert in your ears because of that fancy titanium whatever. Then, we
[06:34] have a product introduction, the point of the script where you actually mention the product. A before and after/desired transformation, the desired state of the customer. What does the product actually solve? It's much more prevalent in
[06:46] things like skin care. Oh, wow, I look 40 years younger now, things like that. Scarcity and urgency, these are normally used in the CTA, a call to action, when you tell people where, when, and how to buy. Scarcity means that there is a
[06:59] limited supply, while urgency means that there's limited time. A CTA that would combine both of these principles would be by saying they've been selling out like crazy, but they do have a flash sale going on right now. So, if you can
[07:11] still see the link, I would grab yours before they're all gone or before that sale actually ends, something like that. So, I know that was a lot, but I promise you if you could get good at recognizing these specific elements in scripts, it
[07:25] will help you so, so, so much. So, let's do an example of breaking a video down together and how to actually pinpoint these different little things from the checkpoint in a actual TikTok shop ad. So, now we're going to be breaking down
[07:37] a video from one of my students, Kayla. This video made her over $4,300 in a single day, got her up to $200,000 of GMV, which around a 20% commission gets GMV, which around a 20% commission gets her to a 45k month. Just from this video
[07:51] So, let's see all the elements that she put into her video right here. Let's start with the hook. Bro, you're not ugly, you just have volume loss under your eyes. So, girl, you're not ugly, you just have volume loss under your
[08:05] eye. So, in principles, what that hook is is you're not a pain point, you just have a certain problem. This is what that pain looks like in an actual script. So, after the hook, she says Once here
[08:18] plus five years to your age. Once here starts to deepen, people assign you plus seven years to your age. So, once here starts to hollow out, people assign you plus five years to your age. Once here starts to deepen, people assign you plus
[08:34] seven years to your age. So, what we're doing here is we're twisting the knife, we're making that pain more real, and we're also mentioning use cases, your under eyes and your lip lines. This is going to be specific places that we can
[08:46] eventually sell. After that, she says this. Take a trip to your local med spa of dollars for filler here, tox here, filler here, and tox here. What a trip to your local med spa is for the toxin filler is a worse alternative to the
[09:00] >> What they're not going to tell you is all that's going to migrate south in 10 thousands more dollars to even recognize yourself in the mirror. What they're not migrate south in 10 years and make you spend thousands of more dollars to even
[09:15] we're still in that worse alternative sort of section. Next, we have this. Listen, ladies, we are going to age and that's okay, but we don't have to age took until 2026 to put Volufiline in a stick.
[09:28] that's okay, but we don't have to age like milk. I just want to know why it took until 2026 to put Volufiline in a stick. This right here is the product introduction. Now we know what she's actually selling instead of those worse
[09:42] stick. Haven't heard of Volufiline? It's an ingredient that used to only be used bigger. And then the French found out that you can put it in skin care, sold they're putting it in sticks. Volufiline
[09:55] signals to your fat cells to go on beast mode. So any hollow or thin area is just >> So here we have a section of education. We're explaining what the product does in these scientific terms, but we're not just saying this is what it does, big
[10:10] actually matters to the customer. So okay, it stimulates cell turnover. What the heck does that mean? Oh, it tells your cells to go on beast mode, so hollow or thin areas are going to plump up. Instead of a feature, it's more of a
[10:25] >> I've seen ladies using this on their lips, their smile lines, their elevens, >> I've seen ladies using this on their lips, their smile lines, their elevens, their tech neck. These are more use cases, different places that you can
[10:38] result. >> As a skeptic, I don't blame you if you reviews and these pictures. So then as a skeptic, I don't blame you if you don't and these pictures. What this is doing is adding that relatability, we're
[10:52] relating to the fact that other people might be skeptical as well. I'm social proof. >> Everything else, can we get into the glow that it leaves without me feeling greasy? Here we're potentially handling
[11:04] an objection. Oh, I've seen sticks like that and they left me greasy before, so I don't really want to use it. Well, no, it gives you that glow, but you don't >> And this is exactly why Medicube is killing the game because there's another
[11:17] brand selling Volufiline in an oil form at 90% and dermatologists and chemists using anything over 5%, especially on your face. The fact that this is in a chemist with your skin care. You know exactly how much to put.
[11:31] >> Then we have another section going over worse alternatives. Instead of it being products that are on the market. We're making this stick seem like it's a one-of-one product. Volufiline is only supposed to be at 5% and you're not
[11:44] supposed to touch it with your fingers. This stick is the only thing like that. you're seeing this video, count yourself favored because Medicube is throwing in just dropped and are already selling out with their Volufiline in a bundle for
[11:58] I'm going to try to put it in the shopping cart above my name. If you of stock. If you do see it, I would get it like now. Then finally, we have her call to action where she uses a lot of scarcity. It's going crazy viral, it's
[12:11] there's going to be any left. It's getting the viewer to take action much all. So now I hope that by you doing this with me, you're able to see how all those elements seem to pop up in winning videos. This video follows a framework
[12:27] of hook to twisting the knife to worse alternative to product introduction, education, use cases, relatability, handling objections, worse alternatives, and a call to action with scarcity. If we understand that, we don't just have
[12:41] to copy this video one-for-one, but we can take the framework behind it and just apply it to a different product or apply those elements in a unique way to the same product. This is the one skill that you have to learn if you want to
[12:56] really master TikTok shop affiliate. If you can understand the why behind videos, it will take you so much farther than just copy. So I hope this video helped you guys. If you guys want my one-on-one help learning skills like
[13:09] this, applying it to your own TikTok shop videos, I do have a one-on-one with me and I can help you understand these things like Kayla does or like any of my other clients. The link is in the
[13:22] hope this video helped you guys. God bless you. I hope you have a great day. How much did you earn in baking last month? 44,300. [music] record, right? >> Yeah, for sure. Definitely. You were
[13:36] around how much before you kind of joined? Like 3,000 to 5,000 on a great month. What kind of problems were you kind of facing? 3 to 4K a month, like what was kind of going on with the shop then? I
[13:51] guess I I I didn't have the mindset for sure. I didn't think it was going to happen. Is this even attainable? There's no way people are making 100,000, 50,000 freaking way. With the content, what do you think was like the biggest shift
[14:03] conversions up and also, you know, just make the video that made you most of this money. [music] Definitely studying right how to make a viral video and not just copy people. That was something I for sure [music] learned from you. Like
[14:16] do, I've never seen another coach do that and I'm like, [music] "Oh my gosh, this is it." Like now I know, okay, this is this is social proof and this is objection handling and all the things that I never knew before. So, now I can
[14:29] actually wake up, go on the daily virals and study certain things, write it down, and study certain things, write it down, and be able to make my own videos.