--- title: 'Top 10 Ecommerce Mistakes You Need to Stop Right Now' source: 'https://youtube.com/watch?v=Hkuky9r3IWA' video_id: 'Hkuky9r3IWA' date: 2026-07-22 duration_sec: 909 channel: 'Ecommerce Doctor' --- # Top 10 Ecommerce Mistakes You Need to Stop Right Now > Source: [Top 10 Ecommerce Mistakes You Need to Stop Right Now](https://youtube.com/watch?v=Hkuky9r3IWA) ## Summary This video outlines the top 10 mistakes e-commerce sellers make on platforms like Amazon, Flipkart, and Meesho, emphasizing that ignoring these pitfalls can lead to losses instead of profits. The speaker provides actionable advice on SEO, brand building, product selection, and inventory management to help sellers succeed. ### Key Points - **Introduction to Common Mistakes** [00:02] — Sellers worry about which platform to use but ignore real problems. The video lists 10 critical mistakes to avoid in e-commerce. - **Mistake 1: Ignoring SEO** [00:29] — Ranking on marketplaces depends on SEO. Three golden rules: fast delivery (use FBA/FBF/warehousing), avoid stockouts, and target low-competition keywords (long-tail keywords). - **Mistake 2: Premature Brand Building** [03:44] — Focus on sales first, not branding. Build a brand only after achieving consistent sales and profits. Use data to decide when to trademark and invest in packaging. - **Mistake 3: Selling Heavy Products** [05:21] — Heavy products lead to high shipping costs, damage, and returns. Avoid categories like furniture or large equipment as they burn investment. - **Mistake 4: Selling Branded Products with Low Margins** [06:01] — Branded products often have low margins due to price wars. Calculate all costs (commission, shipping, ads) to ensure profitability before selling. - **Mistake 5: Accumulating Dead Stock** [07:07] — Dead stock blocks cash flow, breaks confidence, and leads to emotional decisions. Control inventory by identifying products older than 90 days or 6 months. - **Mistake 6: Neglecting Reviews and Ratings** [08:11] — A 0.5 rating difference (e.g., 4.2 vs 4.7) can double organic sales, reduce ad spend by 50%, and build customer trust. Prioritize maintaining high ratings. - **Mistake 7: Ignoring Profit Margins** [09:19] — Margins give business power. High margins allow more ad spend, discounts, and competition. Aim for at least 75% margin to survive. - **Mistake 8: Falling into Saturation** [10:24] — Markets are not saturated; products are. Differentiate your listing (images, price, story) to stand out and sell at higher prices. - **Mistake 9: Poor Fulfillment Model** [11:27] — Fast delivery is critical. Use fulfillment services (FBA, FBF, warehouse) to get trust badges, improve conversion, and boost ranking. - **Mistake 10: Lack of Fast Action** [12:25] — Take immediate action on data (sales, ad spend, losses). Business perfection comes from iterative improvement, not waiting for the perfect start. ### Conclusion Avoiding these 10 mistakes—from SEO and inventory management to fulfillment and action—can transform an e-commerce business from loss-making to profitable. The speaker urges sellers to act today and offers support for those facing challenges. ## Transcript sellers are worried about whether to sell on Amazon , Flipkart or Meesho and in this process no one pays attention to the real problem. Now look, whatever the problem , whatever the platform. Never make these 10 mistakes in e-commerce. Otherwise forget about making profits. Instead of selling goods to a customer, the situation will become like selling goods to a junk dealer. And I am not saying these things out of thin air. I am going to watch the video till the end. The first is ranking. Look, everyone wants their product to come on top on Amazon, Flipkart or Meesho or whichever marketplace you are selling it on. If you are selling T-shirts and if someone is searching for T-shirts then your product should appear on top. If you are selling mugs or bottles and if someone is searching for bottles then your product should appear on top. And this is the goal of every human being. Because the more he looks up, the more organic sales you will get. And its only hidden secret is SEO. Search Engine Optimization. Now there is a simple road map of search engine optimization. That you will have to follow the golden rule of whichever marketplace you are selling on, be it Amazon, Flipkart, Meesho. And what is that golden rule? There are three. First comes your delivery speed, that is, you will have to keep the delivery of your product the fastest. If you are selling on Amazon then do FB. If you are selling on Flipkart then do FBF. If you are selling on Meesho then warehouse it. The faster your product is delivered to the customer, the more your sales will increase. The more Amazon will show your product , Flipkart will show your product or Meesho will show your product at the top. available, the better the customer experience will be. So make sure you get your product delivered the fastest. And if you are doing self-shipping through Amazon, then you can use your own courier service or there are many courier services available in the market. You can speed up your delivery speed by using them. And if anyone does not understand then please ask in the comment box. The second is out of stock. If your product goes out of stock, no matter how many ads you run or what you do, your product will never rank. No matter how many keywords you enter, you will still not get ranking. So make sure you never let your product go out of stock. What if it's out of stock and a customer comes to your listing but doesn't buy your product ? The conversion rate will go straight down. It will fall down with a thud. Now the lower the conversion rate, the lesser it means that the customer is not interested in buying your product. And be it Amazon, Flipkart or MSHO, no algorithm Flipkart or MSHO, no algorithm you want to maintain your inventory, then so that your product never goes out of stock. Third, you have to use all those keywords which have minimum competition. Now what will happen if you use such keywords in which the competition is very high, the search volume is very high? If there are 1 lakh people buying a T-shirt and 1000 people selling it, then no matter how hard you try, your chances of getting sales are limited to this much. For example, there are only 100 people searching for this mobile holder and you are the only seller. So you will fulfill the needs of those 100 customers. You will get 100 pieces. Plus there is no competition at your rate, so whether you sell it for ₹300 or ₹3000 the profit is all yours. Even though its cost is only ₹10. So make sure you target the keyword which has least competition. And its simple is to target long tail keywords. For example, search for 5 L gallon for water dispenser. So what? 5 word keyword. Now the bigger the keyword, it means the more chances the customer has to buy Because the searches for such long tail keywords are So make sure you target those keywords which have low competition so that your chances of getting sales increase. So follow these three golden rules that have been told. The second is brand building. Look what people do in the beginning is that they get the trademark in the first attempt itself. They get packaging or spend all their money on branding. But you have to understand one thing that the backbone of business is sales. If there are sales then business will be formed and brand will be created. But if there are no sales, then forget about creating a brand, even the business will not be formed. So make sure you focus on bringing in sales. You go inside Amazon and go to All. You will get millions of categories. Within these categories, Within these categories, Try it with different products. Then see from which category you get results. Whatever category gives you results, get the vibe? Do you think you can become the king of this category? If you get the decision yes. If you get a deep feeling from within that yes friend, have a manufacturing source or the supplier is very genuine or I import directly from China or whatever the reason is or within this category demand in the market and which no one is selling, then if you are getting yes answers to all those questions then it means that this category is useful for you. Now your sales are also coming. Your business is also being built, so now you have to go and create a brand. You have to get a trademark. The packaging has to be done well and the brand has to be built gradually. Look, any business that runs, it runs on data. You have to take decisions based on the data, what is the data saying? Am I actually getting sales numbers? Am I making profits? If yes, then create a brand, but if you create a brand based on ego in the beginning, then forget about creating a brand, you will not even be able to create a business. You will be left with nothing. Third comes the heavy product category. Look, selling heavy products means heavy losses. If I tell you the meaning in short, then heavy product means more damage cost. Higher shipping costs. Chances of high damage, high loss of returns and because of these four, if you are selling any product of heavy category like furniture like sofa , chair or any big equipment which is very big in size or very heavy in weight, then I am telling you that you are not earning money in this. On the contrary, you are burning all your investments. So make sure you do not work in any heavy product category. So this third category which is the heavy product category has to be strictly avoided. Fourth is branded product. Look, branded product means less margins. What happens is that many times people start selling directly without looking at the margins. is a price war going on in this that brother, I will sell it cheap, I will sell it cheap. Everyone keeps reducing the prices whenever there is a sale and ultimately they just run after the sale. making profits and reducing losses. It doesn't make any difference to them. But you don't have to make this mistake. Whether you want to sell the branded product or not. It depends on whether there is actually any profit in that product or not. Look, there will be a lot of sales because it is branded and will be sold by name. But first check whether it has margins or not. Whatever you are going to sell, after deducting all the money, after deducting the commission of Amazon, Flipkart, Meesho, after deducting the shipping cost, after deducting your warehouse cost , after deducting the staff salary, after deducting the ads cost, after deducting the market place commission , after deducting everything, is there anything left in your hand ? I am not able to escape. If it is left and you see that you are making profit then sell it. And if you can't escape, do n't run after the cell. If you run after sales, you will earn for others. But if you run after profits then you will earn for yourself and not for others. The decision is yours. Fifth comes day stock. See if you have any product day stock that is not selling. If then what is going to happen? Understand it beforehand. cash you have will be blocked. And if there is no cash flow in the business, then no matter second problem will be that your confidence will be broken. You will not be able to muster the courage to bring more inventories because you will feel that if it is not sold then this stuff will also get buried in the house. All the money will get stuck here. The third problem is that you are afraid of taking risks. You think the business will run or not. Will there be profit or not? There are so many expenses, age is increasing, staff salaries, these are the expenses. What should I do? Then what happens is that the person starts taking decisions emotionally. So make sure you have complete control over your inventory. See which product is there which is more than 90 days old and is not selling. Which one is there which is more than 6 months old? It has been more than 1 year. The more control you have over your inventories and dead stock, the more you will be able to survive in business for the long term. The clearer your mind is, the more growth you will have. This is a very useful point. Don't forget this. Number six is ​​reviews and ratings. See reviews and ratings directly pull your revenue. It brings direct growth. Now there is only a difference of 0.5 between 4.2 rating and 4.7 rating. But this difference of 0.5 is so big that it automatically doubles your organic cells. This means that whatever organic sales you are getting will double. First thing. Second, your customer acquisition cost. This means that your ads spend will drop by 50% of what you are spending on ads. This means that whatever money you had to invest in ads, your cost will directly go down by 50%. Third, you have a very positive impact on the customer. When he sees a rating of 4.7, he feels that the product is very flawless. This is a very good product and I should buy it and at that time even if the price of your product is high, he will still buy your product because he knows that its quality is top notch. For this reason, its rating out of five is 4.7. Therefore, if you want to work on the market place, be it Amazon , Flipkart, Meesho, Tata Cl, Nykaa, MNTRa, anyone. Reviews So make sure you keep your reviews and ratings good. Only then will customers buy your product online. Otherwise, no one is going to buy your product. Be it from ads or organic. Number seven is profit margin. Look, margin is not just profit, margin gives power to your business. Now the better the margin, the better decision you will be able to take. The first thing that happens is that if the margins are good then you will be able to spend more on ads. You will be able to beat more competition. You will be able to bear the returns. You will be able to give discounts because your profit margin is higher. Now if the margins get reduced then what will happen is that you will have to think all the time that if I give discount then I will incur loss. If I spend money on ads, I will incur losses. Competition is coming. Hi, what should I do? There is money flowing into AIDS. What should I do? The returns are coming. What should I do? What should I do? It will not fit into your life. So make sure there should be margins in your product. If there are no margins, you will seen in sharpening, many people say , many brands say that brother , my margin is 80%, 75%. Why do you say that? Because the higher the margin , the more the business will be able to survive. So make sure you pull your margins So make sure you pull your margins straight. If not 80%, then at least 75% margin should be there in your business. Number eight is saturation. Look, the market never gets saturated. Your product gets saturated. If you are doing the same listing , putting the same image, giving the same price , putting the same title, copying everything of your competitor, then the problem here is not inside the product. The problem is of differentiation. The more different you look, the more expensive you will sell. You must have heard a saying, look different and sell at a higher price. If you look at T-shirts, there are IDA, SNKI, If you look at T-shirts, there are IDA, SNKI, Puma, RBX, Skechers, Under Armour and many more like Switch, Zara, Flying Machine. You will find many brands in the market. Big brands, small brands, local brands and local t-shirts, yet t-shirts still sell. So look, it's not like the T-shirt is saturated. People were buying T-shirts earlier and are still buying them today. It depends on how you are telling the story. What is there in you that makes the customer buy your product? If you make this differentiation in your listing. No matter how expensive you are, how cheap you are, or somewhere in between, your figures are there. No one can stop your product from selling. So work on make sure differentiation. The bigger your differentiator, the more sales you will generate. Number nine is the fulfillment model. Look, in today's date, no matter how good your product is, delivery plays a big role. Look at Blinkt, it gives in 10 minutes. Check out SGI, check out Instagram, check out ZPTO, they deliver in 10 minutes, 12 minutes. Look, Flipkart has brought the minutes. Look, Amazon has brought it now. So the whole game that has happened is about delivery. No matter how good your product is, if it is delivered to the customer in 3 days, then no matter how much effort you put in, you will not get any sales. So what will happen with good fulfillment ? Number one is trust batch will be received from the customer. Number two, your chances of getting sales will increase. Number three, conversion rate will improve. Number four, whatever marketplace you are selling from, be it Amazon or Flipkart, your ranking will appear on every keyword in its search engine. Whenever someone searches, the logistics is not a back end. Logistics is the growth engine of every business. So make sure you set a different speed in your engine. Otherwise, whether your engine blows or not, your competitor's business engine will definitely blow. Number 10 and Subcent Action. Look, the more fast action you take, the more you will scale your business. There are many people who keep thinking that brother, I will start e-commerce today, I will do it tomorrow , I will do it the day after tomorrow and they keep thinking like this. Only if you take action today will you be able to build your business. You have to take action today to find out which products are getting more sales? On which product is your ad spend the most? Which product is causing you loss? In which product is the customer experience deteriorating? You have to take action in everything. If you think about action, I will see it tomorrow, I will see it the day after tomorrow. We have to bring the best product. The best way to start e-commerce. So look, no one has the best. Things are best as they are made. Even if you look at Kumar, the pot is never made perfect in one go. He keeps turning it, watering it, giving it shape and slowly, slowly, eventually in one day, two days, three days the pot becomes strong. So look, if the pot cannot become round in one go, then brother, how will your business become perfect in one go ? So make sure you take action today. Whatever you are doing, whether you want to start e-commerce or you are already doing e-commerce. You should see how you want to build your business. If you take action today, you will get 100% results tomorrow. And still, if you don't get any results, some problem comes up, some trouble comes up, anything comes up. Suppose you are doing business on e-commerce , you are worried about returns, you are spending too much on ads or you are not getting sales, no problem. But if you want to start e-commerce, you do n't know what to do? How should I bring it, which product should I bring? How will sales come from which product ? How can such a big business be built in 3 months ? So More and Less are doing e-commerce or are you about to do it? If you are facing any problem , any difficulty, any trouble, then connect on this number. This number is available on both WhatsApp and Call Pay. If ever the call is picked up, call now because most of the numbers are busy. leave it by WhatsApp. You will get a reply. In any case, if you do not get a reply or face any problem, then your email ID is also available here. Mail to this email. I have direct access to this email. But I am not sending you blank emails. You have to enter the proper query that I want to start e-commerce. I can invest this much. And I expect these things. Or I'm doing e-commerce. This is my monthly sale. Here is the link to my account in my store. I expect this. I am a manufacturer, a retailer , a trader. Put all the details in that email. I have direct access to this email. So if I see potential in you that you actually want to build a business then I along with my 50 plus team members will support you. I will help you grow your business. I am posting two videos here. Watch both the videos. It's going to be very useful and I'll see you next Saturday at 9:00 PM on YouTube. Until then, thank 9:00 PM on YouTube. Until then, thank you guys.