[00:02] promote the Heromancer chatbot. That was [ __ ] daring. And the stupidest thing is, it was already bringing in money without investing in advertising. A project made for fun. Palm reading in bot, in TG. The bot brought in [00:15] 50,000 monthly without advertising using traffic from Yandex and Google. And then my friend and I had a brilliant idea. Let's scale this [music] [ __ ]. Let's become millionaires on esotericism. No sooner said than done, we blew 200,000,000 into YandexDirect and earned [00:31] What kind of business is this, [ __ ]? What kind of business is this, [ __ ]? That is, we bought 50k of revenue for 200k of advertising budget, having in the background the same 50, but free from SEO. [ __ ], it’s not for nothing that I hate paid traffic and consider it [00:45] just utter crap. And it would be worth stopping here, but we are not like that. We continued. The subscribers from my agency started writing articles about Heromancy, the Hills of Venus, and other triangles of Sadurna. and they put [00:59] another 300,000 into this banquet. Yes, traffic has increased, but there are [ __ ] zero new sales. Cold product. This is a fiasco, bro. And it was worth accepting that there are non-scalable topics, but I didn’t. [01:13] non-scalable topics, but I didn’t. And that's exactly it.