---
title: 'how to make vtuber content in 2026'
source: 'https://youtube.com/watch?v=uAXyjDpIC_U'
video_id: 'uAXyjDpIC_U'
date: 2026-06-14
duration_sec: 781
---

# how to make vtuber content in 2026

> Source: [how to make vtuber content in 2026](https://youtube.com/watch?v=uAXyjDpIC_U)

## Summary

This video offers updated advice for aspiring VTubers, covering monetization, branding, and management. It emphasizes that while VTubing is niche, passion and strategic planning can lead to success.

### Key Points

- **Start Now** [0:00] — Encourages starting content creation immediately, noting that previous tips remain relevant.
- **Don't Become a VTuber** [0:47] — VTubing is niche and may not attract mainstream audiences quickly; success depends on content and unique twists.
- **Monetization Overview** [1:52] — Income varies month-to-month; platforms like Twitch and YouTube have thresholds for payouts.
- **YouTube Earnings Example** [3:01] — Top video (55k views) earned ~$100 over a year; some lower-view videos earned $10 due to niche appeal.
- **Donathons** [3:41] — Community fundraising events with rewards; can raise significant funds but risk burnout if not planned.
- **Accounting and Taxes** [5:21] — Keep a spreadsheet of all transactions; set aside income for taxes.
- **Budgeting Like a Business** [6:20] — Invest wisely in audio, branding, and equipment; many creators have day jobs.
- **Branding Exercises** [7:28] — Create a log line and media kit to attract sponsors; branding evolves over time.
- **Hiring Help** [9:37] — Consider assistants, agents, social media managers, project managers, or general VTuber managers.

### Conclusion

VTubing requires patience and strategic planning, but with the right approach to monetization, branding, and management, creators can build a sustainable career.

## Transcript

A new year, a new you. If you ever
wanted to give content creation as a
VTuber a try, don't delay. Start today.
A lot, if not all of my tips from last
year's video is still relevant to this
day, and hopefully helped you gain some
perspective on how things [music] work.
I'm back with an updated video, and once
again, the info can be relevant to all
types of content creators, not just
VTubers. This time around, I'm going to
be focusing on these sections to help
you refine your approach, whether it's
just a casual hobby or something you
want to dive deeper into. Monetization
and money spending, [music] branding,
and finally, management. I'll dive into
each point briefly for this video, but
if you [music] want to see more of a
topic, I can definitely expand it into
its own video. Just let me know in the
comment box. So, the funny thing about
the first tip I have to give for this
year is don't become a VTuber.
That's right, I said it. But hear me
out. Vtubing [music] is still considered
quite a niche compared to the vast
majority of other categories of content
creators like Faceless and using a real
life persona. [music] Much like how they
say in art school that drawing in the
style of anime or in the film industry,
there's a mentality of thinking cartoons
are just for kids. Vtubing is not a
mainstream method of making content. And
some people think that all VTubers are
just AI. If your goal is to grow big and
fast, you will have a difficult time
attracting a crowd of mainstream [music]
audience checking out your content. But
that's not to say there isn't a
viewership for it. It just depends on
your subject and how you put the VTuber
model twist to it. [music] Take on for
example. She did a mix of half VTuber
body, half real life green screen for
her cooking streams. [music] Look where
she is now. Now that I have this point
out of the way and you do have a passion
for making Vtuber content, let's check
out the ways you can potentially
monetize your content. The
[clears throat] info I'm about to talk
through is not financial advice. I am
not a financial adviser. Yada yada.
Okay, that's done. [clears throat] You
can find multiple ways of monetizing
your content with various levels of
barriers of entry. But unless you have
some sort of signed [music] contract
that guarantees you a monthly payout,
the income you can get can drastically
change [music] monthtomonth. Twitch
affiliate has significantly decreased
the requirements to join, [music] but
joining doesn't guarantee you subs. Same
with starting a Patreon. YouTube Partner
requires 4,000 watch hours and 1,000
subscribers before you can start
monetizing your videos through ads.
[music] And the partner light version
still requires 3,000 watch hours and 500
subs before you can open up memberships.
Super chats and bits can also vary
between streams. And most of the time,
you can't really expect your viewers to
drop them every time, too. So, make sure
to thank them generously if they do. The
amount you get from YouTube ads can also
vary depending on the type of video you
make, as certain categories, like
finance tends to yield higher revenue
per 1,000 views than music. And all of
these platforms require a threshold
amount you have to make before you can
even see the money in your bank account.
This means if you don't make the $100
USD threshold on YouTube within the
month, you might have to wait several
months and then repeat [music] that
process. To put things into perspective,
my top viewed content in 2025 got 55,000
views. That earned me about $100 over
[music] the span of a year. But there
are some videos that I made with a
fraction of that amount of views that
already earned me like $10. [music] The
more attractive a video is for a
generalized audience, the more sharable
and rewatchable it is. All of these
factors will affect how much you earn
from a video. And then there's ways to
earn outside of the video itself. I'll
touch on sponsorships later in the
branding segment, but for now, let's go
to donathons. In VTuber [music]
streaming, it's quite common for content
creators to do big celebrations on their
streaming [music] anniversary or
birthday by holding something called a
subathon or donathon. In exchange for
monetary tips or joining membership or
subbing to a creator, there are certain
rewards given to contributors or their
viewers for reaching a milestone
achievement. You can think of it as a
mini Kickstarter on steroids. [music]
For example, say you are using a
pre-made model avatar. If you want to
raise some funds for a fully custom
model because it might take you like
several years otherwise and you know
your community is eagerly waiting for
one then a donathon is a great way to
share your goals and dreams with your
audience. The benefit of doing a
donathon aside from it being a community
event is that there is a potential to
raise quite a sum of money in one
session but it comes at a cost as it's
like a glass cannon build in video
games. [music]
Many donathons have achievements where
you directly do it on the stream, like
spinning a wheel of punishment or
stopping everything to play a match of
League of Legends. Then there's rewards
that are given at the end of a donathon,
like signed postcards or upcoming
streaming [music] content. The more
incentives you provide in the donathon,
the more projects you'll have to stay on
top of, which can potentially lead to
burnout if not properly planned for, and
it's generally a bad look anywhere if
you straight up run away with the money.
I would always recommend tying rewards
of a donathon to something tangible like
if I raised $100, it would go towards a
new camera mount for the top of my
monitor. Do note that you have to take
into account the transaction fees
[music] to take the money out from, say,
PayPal and that it can be considered
taxable income. And speaking of that,
accounting books, make sure you document
somewhere about all the transactions
[music]
that you make for your content, both
money in and money out. I'll definitely
be making a separate video on how to
prepare for a tax [music] season, but at
this point in time, it's just best to
have a spreadsheet with the date, amount
in or out, plus the currency, [music]
and what that transaction is about.
Bonus points if you can quickly jot down
a category for the purchase, like
subscription or a physical equipment,
and where you can find the receipt. You
do not want to make tax [music] man
angry. And because there is a tax man,
you should prepare to set aside a
portion of the income you make in order
to pay the tax man [music] back. If you
have a full-time job, it's always fun to
see the gross amount you make in your
paycheck only to have half of that
amount actually be deposited into your
bank account because he he haha taxes.
For content creation, though, you're on
your own to split that gross amount.
Once you have a way to see at a glance
of what purchases you make and how much
income you're actually getting, you
might want to consider how to best make
use of your money. Consider thinking
like a business. How much money are you
willing to pour into content creation
from your [music] own pockets knowing
you may never get a return on it? And
how should you use the money you earn
[music] from content creation to fund
further projects? There can be a lot of
wrong answers for this, like don't spend
it all on a super ultra deluxe Uber
ride. [laughter]
But there isn't a strict right answer
either. Depending on the stage of your
content creation, you might want to
upgrade your audio setup, which should
be a high priority anyways, but
sometimes that means better
soundproofing in the environment rather
than a new mic. Commission custom video
assets for branding purposes to things
like securing product to unbox on stream
even though it costs a little bit more
than usual because of [music] stupid
hype. Many businesses take years before
they break even. And many content
creators have day jobs or multiple jobs
to make ends [music] meet. Just
remember, budget what you can afford
right now and make the best content you
can with that amount. [music] Think
about what items or assets that you can
use frequently in the meantime, but also
consider the quality and durability of
the item so that it can last a good
duration. [music] Okay, branding. That
can mean a lot of things from the color
palette, the choice of videos and the
streams you make to how your voice and
manner of speech is presented. While it
would be awesome to have something super
concrete at the very start of your
content creation, there's nothing wrong
about adjusting as you find out what
content is most comfortable for you to
make. My [music] favorite example to use
is one of my favorite common rider
actors, Sato Takeru. For common writer
Deno, he portrayed a timid man who
eventually gains more and more
self-confidence as the series goes. His
current agency crafted him to have a
cool image, [music] so he can only take
on roles where he looks cool. That
pretty much doesn't allow him to portray
the common rider character, unless it's
a certain cool version of him. [music]
It's probably extremely difficult to
summarize branding without doing a
one-on-one consultation or walking
through case studies. But here are some
exercises to help you carve out a niche
and appeal to sponsors. Log or an
elevator pitch. Can you summarize what
your content is about in a single
sentence or two? That's basically what a
log line is in TV shows, films, and
novels, but it's pretty applicable to
content creators, too. When you
introduce yourself to sponsors or when a
raid comes into your stream, your
introduction should be quick and easy to
grasp. You should also think about the
goal of contacting the sponsor, [music]
like just saying hello and getting your
name out there versus having a
sponsorship idea that you want to pitch
to them. If you get them hooked by a
couple of sentences, then that's already
a plus for you. You should also be
preparing a media kit. [music] Try to
come up with a one-page highlight reel
to send to potential sponsors. It should
include things like the one to two
sentence summary of what type of content
you create, a breakdown of your audience
demographic, like country, age, and
gender, [music] your average monthly
stats like views and concurrent viewers.
If you have any notable achievements or
previous collaborations, add them in
[music] here, too. And sometimes you
might want to include prices for how
much you charge for a stream or video
integration versus like a full dedicated
[music] video. Keeping it in PDF format
should be good, but I've also seen
onepage websites or slides. There are
supposedly templates that you can use on
Canva and other sites, but ideally the
presentation should reflect your
branding, including the colors and
fonts. If you feel like any of the
previously mentioned points is a bit
difficult to handle on your own, you can
always consider asking for help to
manage certain parts of it. Do know that
many small VTuber content creators, even
larger [music] ones, do not have any
sort of this help. side. Just because
they are doing it all by themselves
doesn't mean you need to follow along if
you're struggling for a direction or
just need some help talking things
through outside of your friend circle.
Some people thrive better solo and some
don't. However, there are different
types of help that you should consider
if you need someone to help sort through
emails, DMs, be on [music] time for your
schedule like stream collabs and meet
and greets or help you upload your
backlog of shorts that you made onto
your channel, but you're pretty set on
the direction that you're going in.
>> [music]
>> then all you might need is just an
assistant. If you want to get someone to
help you find sponsors and
opportunities, that's an agent's role.
They tend to get a percentage of
earnings of the opportunities they
secure for you, but don't manage your
day-to-day operations. A social media
manager analyzes and strategizes the
content you put onto social media.
You'll see offerings like posting three
times daily for you or suggesting what
type of videos are trending so that it
increases and aims to maximize the
viewership of your content. A project
manager is super helpful to organize and
coordinate multiple moving parts so that
the big event or things like song covers
[music] will be released on time. It can
be super exhausting to constantly ping
for status updates and they can do that
for you. And a general VTuber manager
should support your career growth and
empower you to create content. Now, some
people take this pretty literally and
will pretty much do every single role
that I just spoke of. answering emails,
finding sponsors, editing videos and
make graphics for you, upload your
content, including like making the
thumbnail and title because all those
things can be a big burden on the
content creator if they do everything
themselves. They can also do things like
analyzing your current spread of
content, suggesting a direction [music]
or different approach if things aren't
working as planned, and can vary in
availability between part-time, for
example, like contacting several times a
month, a full month commitment, or
across a contract period of time. I
would be very clear upfront about what
your expectations are and [music] what
you would like in a manager or any of
the roles I mentioned. Each manager is
different. Some may specialize in more
people managing and some may have a more
technical focused skill. [music] Like
teachers, it can take some time working
with a couple of managers before really
finding one that meshes with how you
work. Be on the lookout for a manager
who can offer a consultation or office
hours. These are generally one or two
sessions that can give you a feel of how
it is to work with them. Or maybe this
one session is all you need to move
forward in a direction. Remember, things
take time to build up into something
that both you and the manager can
analyze and learn from. And that one
session may not be enough to get a good
grasp of things. So yeah, I covered a
bunch of things in this video, but I can
definitely do a deeper dive into any one
topic if you want further [music]
information. Here's to a good year. And
oh, did you make your first piece of
content yet? If you liked watching this
video, check out this one about Vtubing
from last [music] year, which I honestly
think most of it still applies, or this
one that's recommended for you. I stream
games and handcam activities like model
kit building, pack openings, and
unboxings on Twitch. And if you want to
support the channel, consider joining
the membership. Check out my wish list
on Throne to support upcoming content
ideas, or otherwise listed in the
description box below. Bye for new.