[00:01] talking about. There's actually some bad news and some good news that are both playing out at the same time. Let's talk about the bad news first. Views are down on YouTube across the platform. This includes some of the biggest channels,
[00:15] even like Mr. Beast, as well as individuals who've been creating content for years. So, if your views are down, you're not alone. Yet, what's wild is at the same time there is some really good news on YouTube right now, and that is
[00:27] subscribers don't matter like they used to. One of our clients named Sherry just launched a brand new channel. She's 77 years old, had never created content before, had no social media following, and used just her smartphone. And on her
[00:42] first video, on a brand new channel, she got 37,000 views. And that story reveals two major truths about YouTube right now. The first is that if you have subscribers, they don't guarantee views anymore. And so, it's time to reinvent
[00:58] yourself, rework your plan, and play by the new rules of YouTube success. And I about starting a YouTube channel, now's really the best time because you don't need a following or subscribers to get views, you just need the right strategy.
[01:12] YouTube reset. Just follow along for day two cuz I'm going to be talking about the three things that get views right now. So, I'll see you then.