---
title: 'Don''t Sell in the US Before You''ve Sold in Your Own Country'
source: 'https://youtube.com/watch?v=bUmE0eJ9blU'
video_id: 'bUmE0eJ9blU'
date: 2026-08-07
---

# Don't Sell in the US Before You've Sold in Your Own Country

> Source: [Don't Sell in the US Before You've Sold in Your Own Country](https://youtube.com/watch?v=bUmE0eJ9blU)

## Summary

The video advises creators and entrepreneurs to focus on selling in their local market before attempting to expand to the United States, which is described as the most difficult market in the world. The speaker emphasizes that success in one's home country is a prerequisite for international expansion, and that skipping steps in the learning process is a common mistake.

### Key Points

- **US market is not the only option** [00:00] — While the US is often cited as the best market for sales, Spain and Latin America also offer significant opportunities. The speaker warns against focusing on markets you don't understand.
- **Learn before you sell** [00:13] — If you haven't achieved sales in your own country, you shouldn't attempt to enter the world's most difficult market. The principle is to learn first, then sell, and never skip steps.

### Conclusion

The core message is to master your local market before expanding internationally, as success at home is the foundation for success abroad.

## Transcript

Que hay muchos y muchas que estáis centrados o centradas en vender en Estados Unidos porque tanto yo como muchas otras personas decimos que es donde más se vende. Sí, es donde más se vende, pero eso no quiere decir que en España o en Latinoamérica no se venda. No os centréis en vender en países que no tenéis ni idea.
Si no habéis conseguido vender ni en vuestro país, ¿cómo estáis pretendiendo iros al país, al mercado más difícil del mundo? Primero se aprende y luego se vende. No te puedes saltar pasos.