[00:02] This building behind me is where Sameer and I spent the majority of our 20s. Sameer's dad is in the fashion business and this is one of his warehouses and he moved a bunch of boxes aside and agreed to let us use it as our first office.
[00:14] [music] that we tell a story about a major trade that happened in pro lacrosse. And I looked at him and I said, "People aren't >> [music] >> tweets about it and there's some
[00:28] about this trade. So, we shouldn't be talking about it. No one cares." And he >> [music] >> to make people care." And that flipped a switch in me and I hit the road and I spent a month living with Paul Rabil
[00:41] documenting his life and it went from a story about a trade to a [music] deeply personal story about a guy who would go to incredible lengths to win. And that series ended up becoming one of our most successful on the channel and truly set
[00:54] storytellers. [music] And so, the gap between people caring and not caring is the story that you tell. So, if you're thinking about you're discouraged thinking no one cares, then you're actually [music] onto
[01:09] something. That's where you want to be because that's where all the opportunity because that's where all the opportunity is.