Hey everyone. Really excited to be here to answer your questions about YouTube. Uh for me, I just love what YouTube represents. It's uh an opportunity to uh really transform the world from my perspective. It could start in your own little world and then kind of branch out as as long as you're passionate about something. Um, and so for me, uh, you know, I I jump on a live stream every once in a while to just kind of give back and take time. Uh, you know, for me, I I I got a lot going on. I'm producing a a TV show right now in our seventh season, and got VidSummit coming up, which, uh, is here happening in a couple months. Um, and then I also have other other, um, businesses that that I'm running. And so for me, I love to just jump on uh if I'm not working with my my students, uh I want to be able to just jump on and answer some questions. And then two, today we're going to actually bring on other YouTubers to help me answer questions or you can get multiple perspectives uh of of you know your your question you might have. So here's what I want you to do. Uh first, make sure that you just uh put a a question in the chat. We're going to pull it up. Um, and when we pull it up, you know, there's there's an opportunity for me to go a little bit more in dialogue with you. Uh, it might be a fast response, it might be a uh in-depth response. You never know with me. You just never know. But what we're trying to do is, uh, get through quite a few questions because I think a lot of you would like to talk to me. Um, and you know, you know, I I'm very hard to get a hold of sometimes. And then two, my consultations are really expensive, too. Um, and so this is an opportunity to uh ask your question, you know, whatever that may be about YouTube. Um, I'm I'm here. In fact, I was actually just at Vid at VidCon uh presenting and um I decided, you know what, I got a little bit of time. I stood around. Well, I actually was on a couch, but I was on a couch answering questions for the next five hours. And so, I had a line after my my uh standing only session. Um, and I and I stood there and answered every specific question. The people that wanted to wait, I wanted to be able to do that. Now, unfortunately, I can't do that today. Uh, I'll I'll get to as many questions as we possibly can, but um, what what I want you to know is for the next little bit, uh, just kind of leading up to VidSummit, I'm going to I'm going to jump on the live stream more. Uh, we'll have some of these Q&A sessions, but I love to do breakdowns. That's something that I get super excited about. So, today I decided, you know what? uh instead of doing it on my own, I wanted to invite a few friends on YouTube, people that have actually done YouTube in a way where it's not all roses uh roses and flowers out there. And so I wanted to have kind of variety of different people come on and answer questions with us so you get the true perspective of what's happening on YouTube. And I'm actually joined by my friend Zealus. So hey Zealus, how you doing? >> What is up? So good to be here man. Thank you so much for the invite. man. I for for those that don't know who you are, could you just kind of take a a moment on your journey and then I'm going to be just kind of going through some questions if that's cool and we'll we'll start um hammering through that. Does that sound good? >> Absolutely. So, September of 2020, I won a Mr. Beast challenge and my channel went from 50,000 subscribers to 1.7 million subscribers in seven hours. And uh Daryl um I had just recently bought his course and so the timing was perfect and he kind of took me under his wing and made sure that kind of like a if I was a beginner surfer, he was like the expert sensei surfer that taught me how to ride the wave. [laughter] Um and it wasn't always perfect. Um learned a lot of lessons and had some crashes along the way. Um but it really taught me the the value of mentorship uh along this process. So, I'm so glad that you guys are here and I see some familiar faces in the chat, too. Let's go, Nick. Good to see you. Heck yeah. >> Yeah, they're starting starting to come in right now. So, let me let me do one thing real quick. Um uh you you've been to VidSummit before. Um share share with people like what they can expect at VidSummit because I am going to give a ticket away right out of the gate. Um so, so why don't you kind kind of share that a little bit and and we'll we'll go into detail. So, >> well, I think I've made some of my best friendships at VidSummit. I think number one, I think I think the biggest uh factor of your success in life is who you have in your inner circle. Um, and I was blessed to not only receive a lot of incredible information and I really filled up my my notebooks and created a habit of of filling up my notebooks from VidSummit. Uh, but I think maybe even more um more valuable than that was 2019, Mr. Mr. Beast was sitting in the back of an empty practically empty conference room and I looked at my friends I'm like that's Mr. Beast and uh that that is probably what led to a huge catalyst of >> Yeah. And I think at the time I think Mr. Beast was like I think he had like maybe 10 million maybe a little bit less than 10 million. >> Yeah. Yeah. He was just coming on the map. >> Yeah. Yeah. Just just barely there. Yeah. It was it was very very fun. like when I met him, he I think he had just crossed four million subscribers and so like I met him in person, whatever. >> But anyway, um so what I wanted to do is just ask Pam. Pam, you are coming to VidSummit. So like, hey, um >> you you you got it. You you here you here you came on his stream. You didn't even know you're going to walk away with a ticket uh to VidSummit. Now, here's the great thing. >> Here's the great thing. Chantel uh is in the chat. She's going to kind of uh give you the details of how you can go, but you uh what we want you to do is make sure you can go in person. So, if you can't uh we can switch it to a virtual pass for you. It's just very very p powerful to do it. But I would highly encourage you to be there. Um and the reason why is you never know what what's going to click for you there. You never know who you're going to meet there. You never know the opportunities. Uh, just like Matthew was able to meet Mr. Beast, which like at the time, how many subscribers did you have? Like you you probably >> 30,000 >> 30,000. Yeah. So, you're like, "Oh man, Mr. Beast, whatever." And here you had [laughter] with it. You never know who's going to be in the room. And then two, um, my my whole thing is is there's very unique people at VidSummit. Some of these people are like me. Um, I'm behind the scenes guy. You know what I'm saying? And so like you might meet someone that can really transform your life in in a way where you never had. So uh just ask Pam. Congratulations on it. You are here and guess what? You are going to be at VidSummit too. So Chantel will connect with you on it. So uh let's kind of jump right in and um do a question here. This is a super chat. Thank you Baseline Dental. Uh I used to get a ton of traffic from YouTube search browse and suggested videos. Now I get most traffic from external which uh is Google AI results I believe. Should I be worried or lean into this traffic? I don't know. Have you ever do you know any Oh, did I lose zealous? >> You kind of you kind of glitched out a little bit. >> I'll I'll take this one. I don't know if if if you uh I mean you can answer on this one too if you if you want. Okay. So, generally when when I hear this uh this specific comment, I used to get traffic like this. Generally, I found that there are two or three uh videos that's bringing most of your traffic in. Um and and what happens is if your traffic is being uh brought in by browse feature, that's homepage or subscription. Um you know what what what happens is generally YouTube's recommending other videos. And if you look at your suggested video traffic, it's generally your own um your own videos that are being shared. So people watch one video being recommended another and it's engaging with there or they watch a video, come back to YouTube later and then there's another video for them to watch on the browse. And so that's generally what's happening on YouTube search. Um there's uh it depends on the the topic but generally there's a few videos that are bringing in uh higher than normal search uh volume uh from there. Now your assumption that uh you're getting most of the traffic from external which is Google AI. I would say you need to validate that because usually external uh could be people embedding your videos or having a reference video on it. I I would go and look. I I'm not saying that it's not. I would just say you got to validate it because if it is, yes, you want to leverage in on AI because uh the CEO of uh of Google just announced uh I don't know a couple months ago that you Google search is changing and it's really really going to be heavy AI, heavier than ever before, which is going to impact search engine results. And so, uh, they're they're going to leverage their own IP, um, or their own property. Uh, goo Google owns YouTube, so they're going to do that. So, yeah, I I think once you put goodformational content on YouTube, that would uh uh, you know, help populate the AI or the knowledge base that's there. Uh, that that is a very solid strategy. However, I would go back and look at what was the videos bringing in from browse and suggested and I would do more videos of those because uh I I would say the traffic that you can get on that is so much greater than any traffic you can get on external. Like it's just it's just massive. Uh so I I would kind of gear towards that. Any any comments on this one or we want to move to the next one? >> Man, I feel like you're the traffic guy. I just learned new things there. So yeah, >> there there we go. There we go. Okay. So, let me go ahead and do the next question here. Um, this is coming from teacher 96. My data shows 93% of my views come from nonsubscribers who find me through high anxiety search terms like road test traps. Should I focus uh should I should I focus my long form strategy? And I don't know if that got cut off. Nope. I I don't know if it got cut off on just the word type, but um so they're they're coming from nonsubscribers, so it's probably new views. Like what would you what would you do, Matthew? Um uh if you're getting traffic coming from nonsubscribers and and generally they're they're clicking on a couple videos or whatever, how would you help them get loyalty, you know, to to go deeper into this? Yeah, and this is a this is a problem that that I've experienced too because we're kind of reaching a point in like the creator space where anyone can make um you know a viral video um but how can we like actually create depth um this is something that I want to get better at. Um, but where I've seen people do it the best is um they'll have an A story and it's about whatever the the viewer is actually coming for, but the B story um if there is a B story will be an emotional or personal uh story that can tie into the A story. So, um to be honest, I'm not exactly sure what we mean by road test traps, but the principle is um you know, if if like like if this is a um a driver's test, then the principle would be to share maybe a personal story from your first driver's test throughout the video. And this develops like a personal relationship and then I think also um letting giving people opportunities to engage deeper. So if there is any free resources that you can give um that maybe helps someone with if it is again a driver's test like a PDF or something like that um higher commitment to your brand uh creates relationships. So even if it's like you know a lot of people don't feel comfortable selling things to their audience but actually selling a valuable product to your audience whether it's in the form of uh commitment with your email which is a form of sales or if it's in the form of higher commitment of time or higher commitment of money as you get further down the funnel or deeper into the flywheel that you're building that develops a a deeper audience relationship even subconsciously. >> Yeah. And I I um have a new book coming out in September. It's called YouTube Formula 2.0. And um when when I uh it's it's basically a rewrite of the YouTube formula, just kind of update it with everything. But when I was going through the rewrite um they wanted a 30% change, and this is the publisher, and I'm like I was going through it, I'm like, man, I want to do better stories uh of people that actually read the YouTube formula and applied it. And so we did that. So that changed quite substantially every story that's in um in the YouTube formula. And then two um after having a lot of conversations with people um I wanted to be able to explain to them a little bit more um you know teach concepts in a more simple way. [snorts] And I introduced something that I call the audience growth triangle in the new the new YouTube formula 2.0. and and basically the triangle. In fact, let me just pull that up because that'd be just easier to to show uh than to um >> Yeah, here we go. Here we go. >> Yeah. So, here here we go on this one. Um so, this would be easier to show on the the audience growth triangle. So when I when I look at it, it it's like um the discovery is going to have a wide uh a wide audience and that discovery is coming down to um you know videos that might be nonsubscribers and then you have your narrative and emotional relationships. In fact, let me get rid of your thing so you can see it. the the narrative and emotional relationships on this um you're able to uh start developing uh you know casual viewership or regular viewership out of this. And so what what would that would be is if you're anformational channel, they're finding you in a video to give them additional resources and also u content that we're like, "Oh my gosh, where where's this channel been the whole life? It's been so effective in the video content." And then when I went deeper, you know, the trust factor went through uh through the roof. And so that that is something uh we'll get more in depth on for sure when it comes to um you know uh journeys and I and I think what Matthew said is correct in the sense that it is getting uh you know easier for people to have one-off hit than have consistent hits. Um it's it's it's very difficult thing to do. It just it just just is uh by by general. So okay, next question. What helps you think uh uh think always? so big. I know you are working with goals, planning your months and years ahead. Okay, there we go. Faith driven and it's always faith driven. Uh but is there more to it? So, believe it or not, uh you're talking to two people that we we like to evaluate things. Uh do you want to kind of go through your, you know, goal setting things, Matthew? And I'm going to do do the same on that one because it is July and that's what I when I do my goal setting. So, >> yes. Yeah. So, uh so definitely want to I love the rhythms that Daryl has. He's always has he's always had consistent rhythms of review. When he does his goal setting in July, I believe it's two weeks that you take um out of state to kind of think through the next goals for the your your three-year goals, but also 12 months and six months. >> Um you know, defining the win is where you begin. Uh I love that quote. Um you have to know what your start line is, like where you are, and then where you're going, what your finish line is. And the tools that I've used that I think most effectively um help me do that uh and and to think big but start small um because this is a marathon and not a not a sprint um is to have that end picture visualized like I'm a very visual person. So, I have a uh a vision board over here just like right on my on my floor um with a bunch of photos that are kind of show like painting the picture of where I want my life to be in the next three years or so. Um and then uh I think the second the second tool that I like to use is future stories. So, I have a mentor is named Scott Donald and he uh has a future story. Um because we all think in story like even from you know childhood you think in story. Uh he has a future story where he wants to um dance with his greatg grandanddaughter at her wedding. So that means that she would have she would be probably in her 20s and in order for that story to be true there's a lot of cascading things that have to happen um leading up to it. And so future stories are great, vision boards are great. And then like Daryl uses is smart goals. Um specific, measurable, attainable I believe or actionable is it attainable, relevant, time bound. >> Um [clears throat] and yeah, I'd say I'd but but to think to think big um sometimes you just have to force yourself to times your goal by 10. And what I found is if if I have a goal of I want to make, you know, 10,000 a month versus 100,000 a month, uh, then those put me in completely different ways of thinking, um, uh, from a leverage perspective. And even if I were to, uh, not hit my 10x goal, but I' i'd shoot it low, I'd still maybe be eight times my original goal. >> Yeah. Yeah. So, this is a great, uh, question and and I like it. Um I I believe in abundance. I believe uh in in making a mark on the world and not just living in the world. >> Um so thinking big's uh generally easy for me is um realizing uh and and I'm going to just get since you brought up faith, I'll just kind of bring it in this way, but it's realizing I'm not going to put any limitation on God. I'm not. and and God's will. If he wants to utilize me in a unique way, I just need to know what his will is and align myself with his will. >> And uh when when I do that, I usually in July take time off um and and we're kind of in that that season where I'm really really focusing in on where I want to be in three years. All I'm doing is having conversations of of where where I think my life can be and and what that could look like and and what resources I'm going to need and and also, you know, the type of impact. And so for me, I'm more looking at where do I want to be impactwise in the world when it comes to my family, my business, um you know, very specific with my children. Um, and then and then two, uh, you know, I'm looking at other ancillary projects that I'm that I'm doing. So, like right now, uh, just let you know, I know where I want to be three years right now. I'm I'm actually, uh, you know, very clear on that. And I didn't need to all of July to do it. I just need to now validate it with God that it's that it's what he wants me to do because I know what I want to do. And if I don't know what he wants me to do, that's kind of where I I take some time and ponder and pray about it. And by the end of the month, um you know, I I should have uh all my areas of focus of where I want to be. Um and sometimes it takes times. And sometimes, guys, I'll be honest with you, I don't get it in July, but I do get it. I I have six months to prepare for that. And those that I can't get an answer for or I feel like that's where I need to be, they never become goals. They just don't I I just cannot do something in my own heart that I know that I don't have validation for. And so like for me, that's really important. So you got the the full the full essence of it. But the the secret of all success is the consistency and your pattern of rhythm of when you wake up in the morning. And I do a daily devotional and I I look at my um I I I really look at my goals of where I want to be and then I also look at my plan of where I'm at because the what is the plan is the success because just because you dream big doesn't mean you're going to get it and and just because you have big goals doesn't mean you're going to get it. But if you have a plan of what you need to do each day and what you're willing to compromise in the sense of, hey, I'm going to compromise sleep just because I'm behind something. Um, and and I'm going to I'm going to put more energy into this or oh, this is going to take away like going out on this trip is going to take me away from from what I need to do here. I'm not going to compromise that. And so you're you're you're making those decisions. And in that plan, I always look at what's gonna what's the obstacles keeping me from achieving the goal. And then two, I might need to set what I call micro goals to achieve smaller steps to get to that bigger that bigger pinnacle moment. And then uh you know that that's what I I use the plan for the next six months uh between July and the first of the year of okay, I really want to drill into this and it gives me more thought and process into what I want to achieve. And then like Zelis, you know, having a vision board or whatever is really, really powerful for me. I just I just need to see what I'm working on. Uh, and just make sure everything's in line with that. So, all right. Um, let's do another another question here. Um, how about this one right here? How do I win VidSummit tickets? LOL. You just won a VidSummit ticket. >> There you go. >> Look at that's that's how easy it is. Now, [laughter] everybody's like, I want to win a VSSummit ticket. We're going to be giving away tickets here. Um, but let's kind of jump into it. Uh, Chantel, if you want to reach out to Chantel, she'll get you all the details. She's on here. She's our moderator. Um, also, does the live stream algorithm interfere with long form video algo? Um, I'm wondering if I should start streaming and if it's polite uh my long form uh if it'll pollute my long form signal. Um, okay. Now, I'm going to I'm going to say this and then um the it's not your normal answer what I'm going to give you. Okay. Uh we'll talk about the algorithm in a second, but I want to talk about human nature going on right now. We live in the AI world. There is so much AI slop out there >> and there is a craving for something and it's real authenticity and human connection. The more AI slop goes out there, there's going to be a more demand on um you know human connection. And if you look at uh I I would say someone that's moving the needle uh in in ways that I haven't seen from a following standpoint worldwide, it's I show speed and and he's literally live streaming more than anyone probably on the freaking planet, you know, in in that regard. Now that being said, uh YouTube is very sensitive to what people are wanting and I can tell you for the last 3 years, live streaming is very very powerful and and what happens is they treat it as a format and as soon as it's done and it's like video on demand then then it then it leverages the video algorithm. So you get best of both worlds. However, that being said, there's more demand right now for live streaming than ever before, and you can grow a lot faster uh in ways if you'll actually include a live streaming strategy uh in your in in in your content. Now, some of the bigger YouTubers I work with, um they might have another channel that they live stream on and then there's something there or they just realize maybe I'm going to do that quarterly or every other month that I'm going to just engage with my my my fans. And so any any comments on this one? >> Yeah, the best thing about live streaming is I think it creates moments for people to be a part of. And so it kind of goes back to the principle of giving people the opportunity to engage deeper versus making just a one flash in the pan hit. Um Ryan Tran is huge on moments and I'd say he's the most um live streamy not live streaming YouTuber you can find, especially when it comes to his yearly series. And everyone knows that Ryan's going to release a series every year. Um, so I I just love the idea of a of a cadence of live streaming that is special and it creates a, as Ryan would call it, a moment in time for not only your audience to grab on to, but for brands to grab on to. It's kind of like your version of the Super Bowl, I guess. >> Yep. Yep. No, it's it it's great. And I think there's a lot of opportunities and YouTube's introducing a lot of great tools right now uh to make live streaming so much easier. Okay. So, uh I teach artists how to sell uh at art fairs. My best content bucket is stories of difficult customer interactions I've had at art fairs. I'm struggling to find adjacent content buckets advice. Okay, look. Um people like drama. They just do. And and when you have difficult people at difficult content or customer interactions, they're they're going to do that. Now, I I just want you to understand the psychology, though. If if you're focusing in on that, the entertainment is the the weird interactions. And so, I believe that that gold play button right up there is one that I got in 28 days. And all I did was read was reading uh Reddit comments, uh Reddit Reddit posts. Um, and I mean, it was years years ago. And and and people like to to do it. And so like for me, I'm like, "Oh, let me just go ahead and read this this interaction type stuff." And it was the fastest growing uh channel that I that I had. And the reason why it just popped off on Reddit um and and that was years years ago, but that was all about reading just very very difficult situations that people have. And people like drama. I mean, they like soap poppers, they like tell nollas, they like that all that whole thing. That's what you're ging into. They like crazy Karen stories. They just do. They like weird HOA stories. And so this right here, you're an artist and then you know you're you're getting those interactions. And so the difference would be is when [snorts] they're coming for that, if you're doing another value um uh it it would need to be around a similar value proposition. So it could be weird situations or weird requests or whatever that may be. But like when you're when you're looking at adjacent uh content, I I would always lean into uh something that would be similar that's not too far off with the crazy uh customer stories. I don't know. What do you What do you have, Matthew? >> Yeah. So, yeah, I I I had this challenge as well with we had a a bucket on our channel that I just couldn't figure out like any buckets that like would kind of do the same thing um as this one was doing. It was called stunts in real life. And I think if I looked into a little deeper at the time, I probably would have been a like from that position of the value prop, I think I probably would have been able to find some stuff that adjacently complemented it. And it really, like Daryl says, comes down to the human psychology of what they're experiencing when they're watching it. And how can you deliver that in the same way but slightly different? Um, and so I don't know, I think of like uh one of the one of the funniest things I think is um uh caricatures of people. So, I I wonder what you would what it would look like if if uh maybe you had some some that same kind of public social interaction around art that created some tension um because maybe you're drawing something in 60 seconds and who knows if they're going to like it. >> I I think that's interesting, too. But then too, the thought that I'm getting is um some of the channels that I get sucked into and I don't know what my problem is. I really do. It's It's more of a Tik Tok problem that I have than a YouTube problem on this. But um like like I always get that these stories that are being told while this somebody's playing gaming or you know there's a there's uh someone drawing something like you could literally start painting and it's you're just painting something and just telling stories along the way. >> So good. >> You could you could VO stories on it and it could just be crazy stories but then you're also painting. I I don't know. There's there's an interesting concept on that, but my ADHD like it kicks in pretty hard for that. I'm like, okay. Now, my wife's like, why? What is this really about? Is it about the gaming or is it about the basketball highlights? You know, I'm just like, that's just the way it is. Fortnite or Minecraft and basketball goes hand in hand. [laughter] >> Okay. >> Uh Orlando Hubard, um, how do you know if you're absolutely reaching your target audience? Sometimes it feels like no matter how you make certain content on YouTube, YouTube serves it wrong. What's your thoughts? >> Um, so if you're an educational like like a YouTuber, then I think attacking the problem that they're currently thinking about is like so key. I just started. Um, so my dog is really old and she doesn't have the easiest time standing up from when she's lying down. And I got targeted with these dog chews that are supposed to help that. And I literally scroll on my Instagram and I see a dog doing the exact same thing that my dog's doing. And I'm like, I need to buy these. And so, um, I don't, you know, they're listening maybe perhaps, who knows? But I think, well, they definitely are. But I think the the biggest thing is like not attacking it from the promise or the solution or like the promised land of like what you can give like that's what the what they get in the video but attacking the actual packaging from the problem and the hook from the problem that that they're thinking about in their mind. Um, one of one of the things that I teach my students and and I I do group coaching called Channel Jump Start. And if you want information, there's some information in the description below. But one of the things I try to do is don't try to put a round peg in a square hole. And and what you're saying is, hey, I I'm making content and this is who I want it to be for, but YouTube's serving it out to the wrong people. Don't don't look at this. uh one of my favorite case studies of all time and you can look him up on YouTube. He he did a great u thing. His name is Myron Golden and uh he'd been on YouTube like I don't know 15 18 years or whatever and it was like uh he had 10,000 subscribers and he was getting a couple hundred video views when he would release a video and he he wanted to be serious about it. And anyway, so he jumped on my channel jump start and um he's the only person that I met and he's like tell me the the amount. He had a blank check and I'm like I don't I don't do the sales. You go talk to Justin or whatever. But anyway, he goes I go but you got to be my you got to do it. He's I'm going to be your best student. And so anyway, we jump on and he has built out events and he had books and he had funnels and he had this really really amazing machine. Um, what he didn't have is is a a way to feed that machine without without paying a lot of money. Uh, so he he'd pay to play. So he do ads or whatever or go speak at events and then he had this going in and I we were having the conversation on the target audience and he goes, "This is my avatar." And he knew exactly who his customer was and this is what I told him and this is what I'm telling you. Okay? just because they're current customers. Now, if you do YouTube right, you're going to find the right type of customer. And he goes, "Wait, what?" You know, and the reason why is because YouTube's going to serve out who's going to be best for you. There's not too many algorithms on the planet that actually understands human nature and what they're looking for and and what YouTube's trying to predict for the viewer. So, if YouTube's found your viewer, you need to understand who that viewer is. And so just I want to give you context. His very first video that he did in channel jumpstart um and he released it. Um he was getting normally about a hundred, you know, 100 video views, whatever. It got like 50,000 views. And and then his next video after that got over a million views. And and what's crazy from this was it found an audience that he didn't know existed that wanted his content, his value, right? And then what happened next was he grew. I mean, he's he's he's massive now. In fact, he's he he he laughs that it's the number one source of of marketing he's ever done in his whole life. Uh and he had everything else set up. So, he had 4,000% increase in book sales and all this other stuff. It just filled everything, but his demographic shifted. It wasn't even remotely the same type of people that he had before because YouTube found the audience and it was more plentiful and it was like like the the his conversions and everything went way through the roof. And the the moral of the story is this. Uh your content is going to be appealing to someone. You need to figure out who that is. You you're going to have assumptions and I want that's what I want you to do is have assumptions, but you need to do this. It's like you need to learn through the data who they really are and not try to put a square peg in a round hole say no I'm going to force it to be this. No, no, no. When it's naturally that and you're responding, oh, this is the type of person that it is. Then you lean into it a little bit. Um, now I can tell you a lot of content creators do it the wrong way. And and I'll be honest with you, Zealus had an issue. Um, which which I told him right out of the gate. I go, you're you're gonna have a very big problem because people that you that will watch you are gonna expect something with Mr. Beast and you need to develop your own audience and it's going to be completely different a different audience than Mr. Beast audience. It is, you know, you're going to get some of them, but it's going to be challenging in that. And so like for me it's more about understanding who's watching your content and and realize, oh man, I need to bring them value consistently and I need to understand them more. So based on the demographics you get in in in YouTube studio, but then also uh what you're getting in uh comments can can lead to that. Any any thoughts on this? >> Yeah. Can I actually ask you a question on that because I think that's such a good um just like like nuance because I think even for me like I've been like okay how can I just like really get clear on defining like who I'm reaching like before I make the video almost like like almost like that's in the thought process but what you're saying is over time it's almost like a dance like you're gonna you're going to figure it out through making not fitting yourself into a into a square hole if you're around peg And at the same time, whatever audience that brings, you you might be surprised and then to to flow with that audience as well. >> What what I normally like to do is be passionate about something. I don't want you to compromise your creativity, right? But don't expect that your your passion and your creativity is going to respond to the people that you think who's watching it. >> That's such an important nuance. >> Yeah. And and then once you understand who they are, you can understand the nature of it. like when I'm when I'm doing a new channel um and we're right in the middle of doing a new channel, you know, I'm I'm like hyper sensitive on who I believe the viewer will become and uh I have I have a son that uh will be speaking at VidSummit. So Kelton's actually speaking at VidSummit, which is which is awesome. Um, and we were having this really, really in-depth conversation and I'm like, listen, um, that, you know, we want to say who's going to be the viewer, but I want to make sure that you understand the goal. And the goal is not views. Like, when you come to it, the goal is is getting enough trust where people will actually invest in X, Y, or Z. And so, like, for me, it Yeah, it could be uh these cool video ideas that will get a whole bunch of views, but that's not the goal of the video. it's not the goal of the channel. And so when you understand the goal, then you know how to how to create the content that will be engaging for the person and elevate elevate the retention uh in it because it's like, oh my gosh, this is like so, you know, so so awesome, whatever. And so when we have that, it's all coming back down to understanding the viewer. And I I can guarantee you there's not a person in the world that obsesses this uh in in the way that I do because I'm I'm hyperfixated on it. But once I understand it, it's easy to pull the levers. And so for Matthew, for you, it's more about is it is a dance in the sense of you're trying things and seeing how it responds. But the reality is is you're you just because you can upload a video doesn't mean it deserves to be watched, right? So, you need to understand how to get people to click and then once they click, how to get them pulled through the story. And it doesn't need to be a spectacle. It doesn't need to be amazing uh edit or anything like that, but it needs to have value. And when people find value and they're pulled in, they'll they'll designate the time to watch it. And so, we just got to figure out what that value proposition is. So, back to this one, I would just say, hey, uh just do your best, but learn from your data. and the data will tell you the direction that is working. And then two, what you got to do is really understand those people that are watching. You're trying to uh deep dive into that. So, all right, Ryan Depolls, man, I just heard that you won a VidSummit ticket on Nick's live stream. There you go, man. [laughter] what what's your thoughts on the new shows tab in YouTube studio and how do you leverage that to help grow our channel? So, what do you think? Did you hear about that? Um, so I I did just see it and it reminds me of uh what I've seen on a few of your emails, which is um >> uh you're talking about thinking like a studio and how the YouTube channels are are really the best YouTube channels are really just recreations of shows, >> you know, like Matt Armstrong is Top Gear, Nick Giovani's Food Network, >> etc. Yeah, I I would say um with this um whenever YouTube introduces a new feature, I'm always weary of the new feature, but this is one I've been asking for for a very long time. Um just because it's a way to organize. So, think of a series. Uh well, let me let me let me pause for a second. Um, okay. This is really important that everyone understands this. Um, when YouTube came out, it was giving creators like us the opportunity to express ourselves through video content. And and realistically, most of the views were happening on desktop when it came out. And then when mobile came along, it's like, oh man, we can get a ton more views. In fact, YouTube got this huge influx of new viewers because YouTube was on the go instead of being tethered to a a computer. Now, as of late, uh it's been two years and YouTube's the number one um the number one viewership on TV. Like, like you everyone thinks it's Netflix, but it's not. Like, it YouTube crushes Netflix. It has more viewership than Netflix does, and so is on TV. Well, the TV aspect of it, and we we've known this for the last few years, is people watch longer and they skip less is they're they're leaning back. They're watching it collectively as a group. And so, uh, that being said, when YouTube TV, if you even put that on on on top of it, I mean, it's almost half of all viewership on TVs is coming on YouTube between YouTube TV and and YouTube. And so, it's like, man, there's so much opportunity. Well, now YouTube realizes, man, there's really some of these great shows and it's very episodic, i.e. Ryan Tran where he has a series that people want to know what the next one is in the in the group. Now, there's no YouTube in the world that wants to be, hey, this is one of two or three of four in a series. Like, you never want to do that. That's that's going to be, well, why do I want to click on two when I don't even know where one's at, and they can't even find one. So, it's a way to organize. And what I would say is think playlists. Um, back in the day, that's what this is, but it's a sequence playlist where you're able to say, "Oh, no. This is a part of a series." And so when people go into it, you're going to have a higher likelihood that it's going to show up in the next recommended video guaranteed because it's it it has that relationship tie. I I would leverage that in a unique way. But what I would not do is is put something that wasn't made a series in to say that it is a series that you're meant to be watched as a series. Uh because YouTube's going to realize that too. Um it's getting super smart and and um you might think, "Oh man, I'm going to have this YouTube hack." And trust me, I used to do that hack. I used to put I used to have a main playlist. This is like back in the day, man. Um, but I used to put the the newest video that I had that was popping off at the top of the playlist and it would trickle down and I get all these views and that's when you could only uh I would dominate the suggested videos like you'd go click on a video and then all the videos that were on the side were my videos, you know, that's when you could do that. They got smart. they realize no we'll do some rabbit going down the rabbit hole uh type of recommendations and then and then we need to do something completely opposite of it and that's where you know multi-channel and channel clusters come in. So that's what I would do uh Ryan on that is uh it it I believe it's a very very powerful tool. I don't think there's any bugs whatsoever in it because it doesn't impact the way that it's being recommended in your current way. it would just open up new new opportunities uh you know if you have a series. So man that was a good question. Okay let's see what we got here. Um I want to make sure we have another super chat. Um I want to make sure we hit those. Okay. Um you often mention Bob Ross. I actually do. There's a lot of reasons. Uh, what would a modern Ross Bob Ross look like? Uh, I teach anime drawing fundamentals but want to move beyond utility and build a love group around anime and art and and Vince you mentioned uh a good friend of mine. Um, she's in Poland. Um, and then by the way, you're looking good. Thank you. I'm trying to trying to look good. Okay. So, when when we look at Bob Ross, I want to I want to explain why I love Bob Ross um is because he started with a blank canvas and in 20 minutes, it's like think 22 minutes, um he had artwork all done and and then two, uh it was very encouraging um when he's like there's there's no mistakes, it's happy little accidents, right? And then he's building upon things. But what he was doing is he had certain phrases, catchphrases that people look for. Um I I'm telling you right now, Bob Ross on uh Twitch um is is one of the highest live streams when they do it. It it just is. It is. And the reason why it there is this uh um so Bob Bob Bob Bob was in the the army has some PTSD smoked the hashish and he would he would get high before getting on and dating but there's like this calm calming spirit with Bob uh and it's just so easygoing that you're just like oh man it it's just therapeutic and so I would say he was more therapy than teaching art. However, the therapy would lead to art. And so, people found joy uh in painting. Hm. I wonder what you if you look joy in painting, where that comes from. And and you'll see that he had built a billion-dollar empire uh by just teaching people how to paint and and going through that. But if you really break it down, it's the mechanics. So, if you want to do anime, you do the same you do the same type of style. And think think about it. It's like, yeah, you want to teach people anime, but he wasn't really teaching people how to paint. What he was doing was creating an atmosphere where people felt safe and they their their stress level came down like 16 notches >> and then they're like, man, this is really fun. And then two, oh man, I could actually do this. And so as people do it, and I I know this cuz my sister-in-law uh a couple years ago bought all the Bob Ross stuff so she could paint and she would put up the video of Bob and do the whole thing and she has these amazing landscape things. And so yeah, that's what I would do. And so I would say um uh it doesn't necessarily be mental health around it. What I always like to look for is what what do anime um you know a group that love anime, what do they love in addition to the art, right? And so I I just want to give you because I'm a big anime fan and I'll give you my interpretation of it, but anime is more about redemption than any other thing. If you were to say, is there a constant thing about anime? It is literally redemption. Um, and so what maybe it is is you're talking about redemptive stories or something. Um, as you're drawing it, it just kind of goes hand in hand with that. I don't know. >> Legendary. There's so many like transformation arcs in anime that you could like just go over while painting the character. >> Yeah. Yeah. Because I I think I think if you're trying to teach people the drawing fundamentals, you man, [clears throat] it's like you're a dime a dozen out there, you know? And and then two then it's more instructional when when it's more about hey watch me transform a blank piece of paper and have it this amazing you know scene or character but it but then you're doing video or something around around transformation you know that's the Bob Ross approach not saying that's what you need to do I'm just saying hey let's look at it um you know in in that regard and and see what we can what we can come up with but that's what I would do for sure >> I I love the fundamental principles behind that though. It's it kind of goes back to I feel like what Steve Jobs said where he says like we're not marketing a product. We're marketing according to our values and beliefs. >> Yeah. >> And what they believed is that is that they want to empower the human like an empower like like a human is empowered by a bicycle. They want to do the same thing with a computer. >> Um [clears throat] and uh yeah I I I think culture is so built on values on sayings on rituals. Um, even like family culture, like I want to raise my kids to know that Doians do hard things, you know, that our name means something more. So, it's cool where the art means something more at the same time. >> Yeah. Agreed. Agreed. My wife is less than 200 hours away from monetization. She's gone through channel jump start with me and uses your methods. I like it's like all just stopped at this point all of a sudden. What do you think's uh wrong? uh generally that I found um and and this is really important if you're if you're going and using channel jump start it's more about recon and research and then and then learning from it. So if you're a couple 100 [clears throat] hours away or 200 hours away uh it's just one video away basic way I look at it. So you're just one video away from monetization. Uh what we need to do is really understand the audience and then bring that value. And so breaking it down, I I would do a lot more recon and research and then look at what what is performing with that specific audience that you're trying to reach and then is it actually working? And then two, generally there's a couple videos that might have brought in traffic. You need to learn from those. Are they leaving comments? What's the retention rate? What's that? Uh just because you're getting hours watched doesn't mean it's really good content either. uh you need to really refine your packaging and and really pull people in. That's what that's what I I'm able to do. But yeah, no, it's uh something that I always hyper, you know, uh fixate on for sure, especially out of the gate. Okay. Um this is my channel's channel I run. Uh it's she's a ch a piano prodigy at seven. My plan is of kind of make her the YouTuber appealing to 6 to 13year-old girls. This happens to be amazing piano. Any suggestions for this channel? So, we're not going to look at any channels per se, but if there's anything that's more difficult than ever before on YouTube is music. Music is very difficult. In fact, I cut I I did quite I I use uh uh examples in my earlier book of the piano guys that I helped um and other other musicians. In fact, we just had a jump starter. Um um he and his brother um started on TikTok and they moved over to YouTube and then realized, man, I just they did the touring and they're like, I I don't really find happiness in that. And so, uh the manager that I introduced him to, uh who's their their current manager says just just right. And he just won two Grammys. [laughter] So, like Yeah. says Jake. Um but >> Oh, yeah. >> Yeah. Yeah. So, he just got two Grammys this last thing. And so, you can find what you love to do. And so, uh, when it comes to prodigies, like what I would do is just get out of her way. And I I would probably put it on TikTok if it was me. Um, it's just easier and it's made for music. And then two, there might be some uh vertical video you can do on YouTube in that same sense, but I I think it's just more um show showing, you know, that. And then what Jake did with music was get a social reaction to. So like when somebody would react to his music, uh that's really good. So uh JV Kke, just look him up on YouTube, look him up on Tik Tok. Uh if you can do that, uh turn heads for your your uh you know your kid. But it's more about when they're playing and then getting that social reaction. That's what what he was able to do on that. So, it's probably what they didn't want to hear, but that's what it is. So, [laughter] >> I've learned to just uh listen when I have that reaction. It's probably because I need to understand something a little deeper. [laughter] >> So true. So true. Okay, here we go. You got another one. Um I'm down 130 lbs, but still big enough plus-size content for now. Uh but thinking ahead, any uh tips on transforming my YouTube channel towards confidence-based travel while keeping my current audience. Okay, so um listen um I congratulations on being down 130 lbs. That's that's massive u huge huge increase. um what what people in any space it doesn't matter what you're doing is they care about your journey and so that your journey may start here but it doesn't mean that you need to always do that. >> What I would do is um is is realize that um the way that uh you lost weight is part of your journey and you're still on a journey. Um but I it needs to be clear what you're trying to do. Um, so for me, um, I I, um, I had a goal a couple years ago where I'm like, man, I really never focused in on my health, uh, side of it, and I, I need to, uh, start losing weight. And, and so what I did is I set a goal. Um, and and the goal was pretty aggressive. I'm not I'm not going to lie. And it had nothing to do with weight. I just needed to be more health consscious. And and then two, I needed to prioritize health. So if you look at my calendar, uh there's two hours in the morning that I'm going through uh you know, health. And health is not just physical health. Uh you know, and so I I I slowed down a little bit in the mornings where I wasn't just getting up at 4:00 in the morning and start going right into work. I'm like taking the time that's necessary to uh prioritize my day, but then also have some um you know, be more mindful of of health. and and I was getting into the gym quite a bit before uh my I had these back issues and stuff like that. I like I I don't want to get into all of it on this call, but um I uh I even right now I have a broken back. So my T11 T12 I had a uh infection that was eating my spine away. And so we got that all taken care of in the sense of the infection. I didn't die. That's why I didn't make it to VidSummit last year because I was in a hospital bed. But um but outside of that um you know I'm back on the the curve and I just started just recently uh started to get back in exercising. Um but the reason why I share that with you is because you know people love stories, people love journeys. People love transformation. And if they're able to say, "Man, what are you doing?" That's that's awesome, right? And so but they need to know where you're going. Because if it's only what I'm doing, oh, I'm just losing weight, whatever. Okay, that's that's fine. But where are you going? why are you doing this? You know, and and then two, the confidence based travel. I love it. Uh but it's like as you're slimming down, there are certain things you were unable to do and now you can experience it for the first time and that that's powerful, too. I don't know. What's your thoughts on this, >> dude? I mean, I totally agree. Uh first of all, I'm glad you're okay. I didn't know that was going on. Um yeah, I'm sure everyone on the call feels the same way. Seriously, because you just uh you help us out so much and help us live our dreams. So, really thankful for you. Um, and I I mean that that journey is touching even that. But, um, you know, Matt Armstrong is one of my favorite YouTubers. He's a car YouTuber and he just tells amazing stories and he does this incredible thing where you think you'd get tired of hearing this guy's journey. I never ever get tired of hearing the journey. And it comes up like every few videos where he says, you know, I wouldn't be fixing cars right now if it weren't for my girlfriend crashing her Audi TT like nine years ago. And then that led to me hiring my dad and that led to me buying my first rental property. And like it's just this story of like kind of moving away from this like just getting by life to this life where now he can provide for his family and friends doing what he loves. And it's always so inspiring every time he says it. And then he also kind of ends it with, you know, like I can't wait to see where we're going to be a year from now as he's just buying like the next crazy car that they're going to try and fix um you know and do a repair job on. But uh every time it's inspiring every single time and it's it's usually in the same format and I'm always excited to hear it again because I'm like man that is just an awesome an awesome story and makes when I hear a story about him I look at myself. So >> yeah and I think that's the whole thing is I think a lot of people will either relate it to themselves or they'll relate it to people that they know you know and so yeah I I would just say get super focused on the why and the what and and that will help you but congrats on that as well. Okay. Um, I'm doing four to eight shorts a day. Three long form videos a month. My tourist videos, shorts, pull people into my store, posting multiple platforms. Any other ideas to get uh people to a physical location? Um, yeah. Um, first off, that's a lot of shorts per day. Um, I think it's great for Tik Tok. YouTube, not so much. Um I I um you know I I would be very mindful of what what you're doing. Um and I think you're just like, "Oh, I want to put it out to the masses." I would rather have a video that performs really well than um eight videos that doesn't perform very well. You know, I that's what I'm looking to do. And then to the long form um uh what what I would say when it comes to location based so I would assume it's uh Route 66 something um what I normally would do is is if you always do it from a sales point of view um you're going to get some people regardless of what it is but what what you need to do is like the unique things Route 66 has a lot of historic um value and um some people just really focus in on one location instead of the experience. Like why why do people do Route 66? So uh for those that don't know, uh Route 66 starts in Chicago and ends in LA. Okay, I do know that. um you know and and I don't know where on the journey uh you're you're in Route 66, but that has been uh one of those most iconic uh road trips that started before freeways uh you know bigger freeways have come in and whatever, but it's just like here's the journey. And then two, u you know, you're thinking of of Radiator Springs with Pixar, um you know, Disney, you know, that there's a Route 66 type of moment. And then there's other other uh TV shows that have been integrated into it. It's been a part of Americana pop culture for sure. Um what I look at is um what if it was uh the destination um and and and and you're doing it in a way where it's appealing. So, I'll give you give you a concept. Um, I like road trips. Um, and a reason why I like road trips is because it's just a different way to experience. I don't do do them a lot. I I'll usually fly into a place, we'll do a road trip or whatever, you know, with my family. Uh, when when uh we were doing this road trip, and I like to do unique road trips. Uh, one was, hey, we're going to go to every place that has your name. And so every one of our kids uh you know there was a location in the west that uh that the city was has the same name as them. And so I'm like okay we're going to do that except for my daughter. We actually had to buy a thing on Amazon and in the middle of uh Montana, you know, we we made an Ellie Montana because there wasn't an Ellie anything in the in in the United States. Um, and so anyway, we're going through and we're doing this huge trip and uh we just got done with Bridger, Montana because that's where uh you know my son is and it was on Jim Bridger days and so it was really cool. We went to a you know um uh you know basically demolition derby and there was it was really cool cool moment. Well, we were going to go to uh uh um the Mount Rushmore and we were driving on the road and every sign was like stop at this location in 200 miles. I'm like why are we saying 200 miles and then it was like progressively there was a lot of curiosity and there was so many signs. I counted them. It was 52 signs um to get to this place. They were trying to get my attention for 52 times and I I was curious that we needed to stop in and it was such a disappointment when I when I went in there. It was like, "Okay, I get it. We got gas, whatever." But it was a disappointment. Um, and the point that I'm getting is, is that what your shorts is going to be? You know, if you're get trying to get people into that that physical location, give me some interesting things. So, like for me, what if what if it was more around all Route 66 and it was a channel about Route 66 and then maybe a third of your content is about your physical facility, but it's like when you're on your trip, make sure you stop here and here. This super awesome locations and it's it's all about that experience. Now, you might think, oh, why would I advertise uh for someone else? And the whole reason why is because you're only one destination in that long journey. Um, but if you're encouraging people to go on Route 66, they're going to stop at your location. Um, if you're the source that they're getting all Route 66 history and pop culture and things and what they can experience, that's what it's all about. So, >> and we're back. >> There we go. Yeah. [laughter] >> Um, I also heard that my mic was low. So, is this better? >> Yeah, it's sounds fine to me. >> All right, cool. [clears throat and cough] All right, let me um let me grab one more. We got uh RV Blue J. Thank you so much for the super chat. Um and let me see make sure that um so somebody was saying turn up your volume. There we go. And then we had uh the talk anime. Here we go. [laughter] >> Also, Matt mic is too low. >> Mic is still low. Uh >> oh. >> Yeah, I I couldn't tell. It sounds really fine for me. I don't know what's going on. >> All right. Well, let me let me do this. Um, let's uh we're we're at the top of the hour. Let me um let me do this. Let me talk about VidSummit real quick and and then we'll come back for one last question. Uh couple couple questions. Uh and we're going to give away some uh VidSummit tickets. So, stick around. Uh Matthew will help me give away some uh some tickets on that. Uh, but if you haven't been to VidSummit, VidSummit started 13 years ago because I saw a lot of my friends that were uh coming into YouTube weren't treating YouTube like a business. They weren't they weren't just uploading videos and so they'd come and go. They'd make really amazing money and then they're like, "Oh, money stop." I started VidSummit because I saw the creator economy before it was even called the creator economy. I knew >> that entertainment and uh you know um the social side of everything was was leaning towards YouTube and there's a huge opportunity. So I wanted to use it to help my friends realize that hey if I can see these case studies and and make a business out of it I can do this long term. And so that's kind of where it all started and it's blossomed into an amazing community. Check it out. [music] >> [music] >> Heat. Heat. [music] >> [music] [music] >> Heat. Heat. [music] Heat. Heat. [music] [music] [music] Heat. [music] [music] Heat. [music] [music] Heat. Heat. [music] Heat [music] [music] [music] up here. [music] Heat. Heat. [music] Heat. Heat. [music] >> [music] >> Man, it just gives me I I I get so excited every year um just to know that uh that that there's a place where people understand what what we do. um you know and and then two the conversations that we have are so elevated um when when people really don't need to be caught up to speed on everything that's going on in your life and then they bring so much value in and I I can tell you I just VidSummit alone I've met people that has impacted my own personal life my own business have got gave me ideas that I didn't even know I had and then I met people that I ended up partnering with or you know we've we've uh blessed each other's lives, but it's just been fantastic. And I know that you you mentioned your story about Vid Summit early on. Um, but you you've come back, you've even, you know, uh, engaged with people in in unique ways. And, uh, what what would be the best thing for people at VidSummit to do? Um, from your perspective, if they they're coming because we're going to give away a couple tickets here. Um, what what should they how how would they take advantage of it? I think going in with a longterm mindset and making making long-term friends. You know, I think relationships, especially in this space, are like a huge almost like WD40 to what we get to do. And that was actually one of the first pieces of advice that Jimmy gave to me after I won his challenge was, hey, find a group of people who you can do this with and alongside. And uh that doesn't necessarily mean employees or anything like that. That just means people who you can kind of have as your battle buddies uh along the way. Um and uh VidSummit has been man I remember one VidSummit um I put together like a lunch with my favorite YouTubers in the world because I just kept telling every person, hey there's a huge lunch happening tomorrow, even if it was like the first person that I talked to. And I end up being able to get like 20 of my favorite YouTubers in the same room. And we've been friends for for years now because of that. And I just I mean the dividends of that are insane. >> Yeah, it it it really is. It really is. So, what we're going to do is do a giveaway. So, I'm going to pull up um let me go ahead and and move this over to this this tab right here. So, if you put hashtag VidSummit, you can win a in-person ticket uh to VidSummit. Um prices are going to go up next week. So, right now it's $895. Next week it'll be $995. And so if you want to win something, you can get a $900 uh ticket right now. Soon to be a thousand. Uh but go ahead and put that in the chat. Um and I want to while that's populating a little bit, I'm going to um kind of explain what VidSummit is for me. I I talked about my friends uh that I I wanted to help, but realistically, I love to learn. Um, and I can learn from people in unique ways. And what I wanted to do is give a platform to people to teach that don't normally learn. Because a lot of the people that we have on stage, they're not YouTube educators. They're they're actually creators that are moving the needle in their specific niche. >> And I can tell you, uh, there's a lot of inspirations, but I want to share one with you that happened two years ago. Um, there was a animated, uh, show that hit, um, YouTube called Amazing Digital Circus. And I'm like, man, I want to learn from them. So, I invited them to come on stage because there was a lot that was going on. I have actually an animation. I produced a TV show called The Chosen Adventures. You can find them on YouTube and also Amazon. Um, and I'm like, I want to learn from them. And so, you know, I brought them on. They were so gracious to come and to be a part of it. Conversation was amazing. um was one of the better presentations that year from my point of view and maybe because I was learning so much from them about collaboration and audiences and how to leverage merchandise in a unique way. Uh but they they came on and it was a part of that. But what happened next was uh we were having conversations and they're like, "Man, you're you're doing some pretty cool stuff, too. you know, you have a TV show in um you know, in in movie theaters and then also you're you're doing stuff on licensing. I'm like, dude, you got to do licensing. And so we talked about uh Netflix and Amazon. And so they they were actually doing YouTube first, but then YouTube or their their content was being licensed on on Netflix, which they were made a ton of money on that. I think uh without exclusivity, they were making about $50,000 per episode u just out of the gate. And and so that was a really big win. But they I introduced them to the people that uh did the distribution for us in the movie theaters and they did the same thing. They did $48 million doing the their last episode in movie theaters. $48 million. So >> crazy >> if it was worth it for them to come to VidSummit. Absolutely. You know, and and still it's still going. And that's not that's just in the movie movie movie theaters, right? And so anyway, that's why I love uh that's why I love VidSummit. I'm hoping to see you there. Let let me go ahead and uh do this giveaway. And we we will pick some winner winner chicken dinners uh to come on to this. And so who is it going to be? >> Living blessed one. That's an actually good one. So look, you're blessed. You're living blessed. >> Let's go. Come on. >> Here's the thing. Uh, you just didn't win a ticket, you win two tickets. Uh, so Chantel's in the chat there. She's going to give you instructions what you need to do, but you got two tickets to come. So you or your significant other or a friend, you're able to come to to Vinc. This is awesome. Let's do another one. Um, let's get this going here. >> And I really like it when people come for the first time and it transfers their lives. I've had a lot of people win a ticket. Uh, look, there you go. Uh, she was actually one of our first comments, too. Uh, so you actually won a ticket to VidSummit. Um, not just one, but two. You got to bring either your team, your uh a friend, um, or another creator. You're you're good to go. Um, what I mean, this this what I love. Um, so all you got to do is uh we we have a Chantel has all the information. She'll get to you. Uh but if you can't make it in person, we can convert that to a virtual pass. You cannot give this to anyone else outside of the ticket that that you want to. You can come yourself and then someone else can win as well. Um that that you're able to come. But Vince Summit's happening in September 29th through October 1st. Hope to see you there. Um this I I'm telling you, this is the first time uh I feel like we're leveling up to a level that we haven't been before. uh just to give you some sneak peeks, but we have Open AI that's a sponsor. We have Twitch, we have YouTube, we have um Tik Tok. It's going to be very very interesting this year. There's a lot that's going on. >> Um however, >> yeah, the speaker panel is like off the charts, through the roof. Uh you might go to the website right now and it's not on, but uh guaranteed next week it's going to be on because it will be $1,000 ticket price uh when we post the schedule and that's what's happening. So anyway, hope to see you all there. Uh Zealous, hope to see you there too as well. Um I'll make sure that you get a ticket since you were on answering questions for everybody. So you're you're good to go on that. >> Let's go. Thank you so much, Darl. Let's >> let's let's definitely do it. But anyway, uh could you just close on um like you've had ups and downs and sideways, you've been on a roller coaster. Um could you just share with people, you know, uh some of some of the last learnings that you had on YouTube? I think this would be good. Uh you know, >> Mhm. Oh man, I would be honored to. Um yeah, so you know, in 2025, I reached a point like right at the beginning of the year where I was just so burnt out. Um, and I'd never experienced burnout before. Um, I was like I [clears throat] was like the, you know, sleep 5 and a half hours a night guy. And I kind of prided myself on um, you know, just really spending all my time working on my my business. And there was even a week where I remember in one week I flew from Colorado to California to Dallas to Florida to New York, back to Florida, and then back to Colorado in five days. [laughter] And um it was uh it wasn't sustainable. Um to the point where uh and that was two that was a year and a half before I burned out. To the point where I burned out and I was I went from sleeping five and a half hours a night and working my tail off to sleeping um 16 hours a day cuz my adrenals I guess were fatigued and I literally couldn't stay awake. And >> [clears throat] >> um it's it's so serious, guys. Like um I was scared. But I was like, I thought I was just going to take a month off, but I ended up taking a whole over a year off of YouTube. And during that year, I really um I observed a lot of my friends who do YouTube, the people who have done it successfully, the people who are on their way. Um and then I I compared it to where I was and I really saw um that I was finding a lot of my identity in in the the videos I made. I was finding a lot of my identity in the views that I got. And I think even even more than that in maybe the reaction of of my friends when I'd make a video that was really hard versus a video that was very sustainable. And um I realized that my values that what drove me um were my definition or my definition of success was was approval from my friends. And that wasn't their fault like like like at all. That was just me. Um, and I really had to re-evaluate what my values were. Um, and so I think values is another way to say what are my priorities in life. What's most important to me? And how do I define like that's how I define success. And so now going back into building not just a YouTube channel, but a business that's actually sustainable. Um, I value my relationship with God above all else. I want to have an amazing relationship with my future wife and my future family and kids. And I want to not only be healthy, but be healthy enough to serve my community in that order. And most of us have it backwards. [laughter] It's business, it's health, it's kids, it's wife, it's God. And when we're able to actually put life like this and have our priorities in line, um, you know, it promotes human flourishing. And so, uh, I think Channel is just just that. It's a system and you can you can go outside of the system. Uh but you know if you if you don't like what you're reaping, change what you're sewing. And channel jump start is a is a system for for sewing in the correct way. Uh that you would run the race that you're running um like a marathon and not a sprint. And that's what life is. And so I'd say those are the biggest lessons from the last season. And I'm so excited to to get back to it. But you know the opportunity on YouTube is still amazing guys. Uh, it's just don't don't give your your life to it. Let YouTube serve your life and and build a life that that is flourishing and leaves an awesome legacy. >> I I'm just excited that uh you you're in a position that you could slow down and and still, you know, do things. Now, the whole thing is um for those that don't know, I I do group coaching that he alluded to uh called Channel Jump Start. The first thing that I talk about is goal setting and and then two getting your why. And um when you understand your your mission and your vision of what you're trying to do, it's easier to stay motivated in it. But then two, you got to put your priority. Like you got to figure out your priorities. And and for me, um that's always a constant battle of making sure I have enough priority for the things that I want to accomplish. Uh but there's not a world uh that I want to compromise those that is is most important to me, which is God and my family. And that that's it. And if you if you know me, you understand that's my highest priority. And I, you know, you'll get you'll get me to a point, you know, but uh there's certain things that I that I will and will not do. But there's ways to be creative, too. You can actually uh do a lot of these things and put yourself in a position. So like when my wife and I, we travel all the world. We've been to 58 countries. Uh it's been workrelated pretty much 99% of the time. I think the first time that we only went somewhere just was as of late we went to Bora Bora because we were supposed to go to Israel but then everything went down and so I'm like ah we got to go somewhere so we went to Bora Bora but outside of that I generally go for work but then we extended a week or two you know what I'm saying this that's what we do like hey we'll make a vacation out of it whatever >> um or we'll do like we just did this huge family trip >> to Brazil a couple years ago you know we went for a month you know and it's just like that's that's what we love you know that's what we able to do we took some friends with some YouTubers um and and it we just made a you know a memory out of it you know and so it's it's awesome if you can get your possess uh you know your position but if you know what you want to do you know what brings you happiness and then it's just like okay got to you got to balance it out you know that's that's what I uh would love to help the world with is to understand that um and two how to leverage it in the right way where you don't uh your identity is not swallowed up in your creation what you're doing is big building something bigger than yourself. >> Yes. >> And and and then two, um it's easier to maintain that if you understand, hey, here's some things that we can do that can bring in money that we don't necessarily need to do here, but we can leverage this over there. That's empire building and I I love that. So guys, thank you so much for jumping on. If you're interested coming to VidSummit, uh it was September 29th to October 1st. It's coming up. Uh you can find the description below. There's a link uh for that. Also, if you're interested in uh my group coaching, it actually starts next week. You know, we have another cohort. If you're on the fence on this one, I'm telling you, it's life-changing. Uh for sure, you get my full attention on that. And so, really grateful for you all. Thank you, Zealous, for jumping on. Uh, we'll see everyone on the