[00:01] you've already tried it, you've probably heard the same advice over and over. what all the content is about. Product research, testing, scaling, find your winner and you are set. And when you're first starting out, that is literally
[00:14] all that you're thinking about. I just need to find one good product and I can problem with that approach. Let's just say that you find a winning product, you scale it, you make 10K, 15K, whatever. The product runs for a couple months,
[00:27] finding another product, new niche, new audience, new [music] ads. You are basically starting over from complete scratch. Yeah, you're getting better at anything [music] that sticks around. The revenue, it makes it feel like you're
[00:41] that product dies, you've got nothing and you're back to where you started. So, finding products over and over isn't building a real business. What should you be focusing on? So, here's what you need to understand about building a real
[00:54] businesses out there. There are businesses that reset every single cycle. And then there's businesses that compound. And the difference between compound, they own three things. They own the customer relationships. They own
[01:09] operational infrastructure. And that's it. Those are the three things that chasing products over and over, you never build any of that. You're literally just renting attention from Facebook, Tik Tok, or wherever you're
[01:22] stop paying for that attention, it's gone. There's nothing left. The most data. So, if someone bought from you once, getting them to buy again is way completely new customer because they already trust you. They already gave you
[01:38] information. They already know that your brand exists. But here's the problem. already moved on to a completely different product in a completely different niche. Let's just say you sold them a back massager. They bought it.
[01:51] They liked it. They now trust you. That is a real relationship. But if your next product is a pet toy or a kitchen gadget, whatever it may be, that person that relationship and started over with a new audience. And that's really what
[02:06] flipping products. The stuff that sticks the stuff that resets every cycle. So the question is, how do you start just chasing products? All right, so now we need to talk about the business that
[02:20] you are really in. Maybe a shocker, but you are not in the product business at that sounds weird at first, but just stick with me because this is the shift that is going to change everything. Your job isn't finding the best product in
[02:34] the world. Your job is controlling both sides of the transaction. The supply are literally the connection between those two things. And when you own the customer relationship, you decide what to sell next. They are not buying from
[02:47] you because of the product. They are buying because they trust you. So you can introduce them to a second product, a third product, whatever. You control that relationship. And when you own the supplier relationship, you control the
[02:59] you control the product quality, and you're not at the mercy of whatever that week. You can just look at Gym Shark. They started basically as drop shippers printing designs on generic gym clothes. They weren't making their own
[03:12] manufacturing anything, but they owned the customer relationship on one side relationships on the other. And that is why they're worth billions now. They beginners getting into drop shipping, they never realize this. They think that
[03:27] they stay stuck flipping products instead of building that leverage. And they're always dependent on finding the next winning product instead of owning these systems that make any product work. So the question is, what does this
[03:40] look like in practice? How do you build like a middleman instead of just chasing exactly how to do this. First thing, you need to start with one product, one niche, one audience, and you need to go deep instead of wide. Now, I know that
[03:52] sounds boring. Everyone wants to test five products at once and then see what sticks. But here's what happens when you do that. You spread yourself way too thin that you never really understand any of the audiences that you're selling
[04:04] bought. You don't know what problem that you solve for them. And when that build on. And you're really just starting over from scratch every single time. But when you go deep, when you go deep on one niche, something completely
[04:18] understand that customer. You know what other problems that they have. You know importantly, they start to recognize you. They've seen your ads. They've eventually trust you. And that's when the second sale becomes easier than the
[04:33] that they bought from once. You are the brand that they know. Okay, now I know what you're thinking. Okay, that sounds great, but how do I know which niche to Here's what I look for. Now, the main thing is that I need to find a niche
[04:46] where people identify with the problem, not just experience it occasionally, because there is a huge difference between someone who needs a solution once and someone who's constantly looking for a better way to solve that
[04:59] out. I look for communities that gather around the problem. So, for example, there are subreddits with 10,000 plus people talking about a specific thing. There are Facebook groups where people are actively asking for recommendations
[05:13] because if people are organizing into communities around solving this problem keep spending money on it. Now the second thing that I look at is whether there's natural room to expand in that niche. Would the customer naturally want
[05:28] more things from you over time over the course of 2 3 4 5 years? So, I'll find a successful store in that space and I'll think through is this a oneanddone purchase or is there reasons for them to come back and continue purchasing from
[05:43] like a sleep mask from you, right? They're probably done. That's like a oneanddone type of purchase, they're not going to be collecting sleep masks. But if someone's into, let's just say, skin care, they are constantly trying new
[05:56] serums, cleansers, different tools. And same thing for fitness recovery. You can think massage guns, foam rollers, compression gear. These people are always looking for the next thing that helps. So, I'm not worried about how
[06:09] many products a store currently has. I'm rather checking if the customer would naturally keep buying in that category. So, what you can do is just think in the [music] wouldn't, you're stuck starting over with new customers every single
[06:23] to avoid. So that's a framework, communities forming around the problem and natural room to keep selling them more over time. Now, let me just tell because I did this with one of my stores and it completely changed how I think
[06:37] about building. So we had this product that we'd been selling consistently for about 6 to 8 months. It was working doing really well. We already had custom packaging, good supplier relationships. We're buying in bulk quantities. The
[06:49] what we did differently and how we were able to stand out. So we took that same product and we made a simple simple modification. We changed the shape and changing the function and the use case of the [music] product itself. So now it
[07:04] wasn't just the same product in different packaging. It was a different version that solved a slightly different problem for the same audience. So what we did is we sent samples beforehand to UGC creators that we've been working
[07:16] with. They made content around the product. We use that content for organic videos and for paid ads. And when we officially launched this new variation on our website, we did $33,000 on our first day of launch. Now, here's the
[07:31] found some magical new product. It happened because we already own the customer relationship. We'd been serving that same audience for nearly a year. They trusted us. They've already bought multiple times from us. And when we
[07:44] already ready to buy. So, we didn't start over. We just built on what we side, building one relationship and then going deep [music] with one audience. The custom packaging, the product modifications, working with UGC
[07:58] infrastructure. You can't do any of it if you're barely breaking even on every single sale. You need margin. You need breathing room to invest in this stuff. And the fastest way to create that margin isn't finding cheaper products or
[08:12] customers to spend more per order. optimizing for a higher AOV, average order value. So, let me just explain what I mean with some numbers. So, let's just say that you're selling a product for $40. Your cost is $15. Your ad cost
[08:27] to get that customer is $20. So, that leaves you with $5 in profit. That is not enough to do anything with. You can't invest in better suppliers. You anything. You are really stuck at that point with that margin. But now, let's
[08:41] just say that you get that same customer to spend $65 instead of $40. So, it's the same product, the same cost, but now they bought a bundle or they've added something else to the checkout. So, your profit just went from $5 to $30. And
[08:56] that is a 6x increase without spending a dollar more on ads. And now you've got the margin. You can test more ad creatives. You can negotiate better ordering more volume. you can build the infrastructure that makes month two
[09:09] easier than month one. So, that is the leverage that a lot of people miss. Now, already paying $20 to get someone to click onto your ad, right? They land on your page, they're ready to buy. That is the moment when you can change the
[09:23] economics of your entire business without really doing too much. So, example of a typical product page, right? Looks pretty nice. It's clean, nice images, nice description. It's very informative. But I want you to notice
[09:36] there is no bundle offer. And that is a huge missed opportunity that most people don't realize. Most customers, they would have added a second or a third item. If there was just a clear offer sitting right in front of them. Now, I
[09:48] implement bundles. Look at the difference. You can see that we have the difference. You can see that we have the 30-day supply for $29.99 per unit. And then if they choose the 60-day supply, that drops the unit price to $26.99. So,
[10:02] the discount is very visible. But here's what's happening. You are eliminating that binary decision of people thinking, "Do I buy this or not?" But now their that we present to them. Now, all you
[10:14] a second. Is download this app right here, Wy Bundles. I'll leave a link for a free trial for you guys below. Now, if pretty simple. You have the option to choose between building it from scratch
[10:26] or using the preset templates. So, if you have a product with different variants, then you probably want to use the bundle plus the color swatch. If you probably want to do like a bundle plus free gift right here. So, we just build
[10:39] So, I'll just show you what it looks like once it's done, but it's pretty simple. You really just choose your trigger product right here. If I do a specific product, we can choose the one that I selected right here. So, it's
[10:52] only going to show this offer on that product. And then from here, the template. I think Prestige looks the best in my opinion. And as you get into the offers themselves, you can toggle between these two offers. So offer one,
[11:05] discount on the first item because we want to encourage people to buy two you know, a bigger discount of maybe like 10% along with that free gift. Free shipping. Free gift item number two could be shipping protection. I guess
[11:21] Once you confirm that, you go into the design. You have the option to choose different color options along with typography. And that is the general gist show you what it looks like once it's fully done and on the back end. All
[11:34] right. So, like I said, this is what it looks like. Same thing. Use the prestige. We set it for that same product. And then if we go into the offers, the first item we titled it 30 days, no discount. You're simply getting
[11:47] it as is. And then if we go into offer two, it's the 60-day supply. It's really just two units. And then they get the free shipping protection along with the free shipping as two free gifts. So you can split test offers. So you can see
[12:00] the first one is the 30-day supply and the 60-day supply at a discount with you know the free shipping offers or add-ons. The option B or the variant B is buying one. And then the option two is buy 2 get one free. So that's the
[12:13] second offer. And then the third offer is the 30-day, the 60-day, and then the going to have the biggest discount. So, pretty cool that you can split test all works best for you and then roll with that one. Now, the other thing that is
[12:28] pretty much a no-brainer at this point is post-purchase upselles. Because if upselles, you are literally just leaving money on the table. Because here's the bought, already after they put their credit card information, they put their
[12:42] your conversion rates at all. So, they've already checked out and then they simply get an offer for something else complimentary, the same product at a discount. It's literally one click, an accept now or no thanks. Their credit
[12:55] card information is already saved and you're not spending any extra money on ads to get that second sale or to get them to spend more money. So, you've got the bundles on the front end getting them to spend more and then you've got
[13:07] end catching them right after they have checked out. And when you stack those of each customer without having to go find new ones all the time. So that's the operational infrastructure piece. It's clean system, better margins, same
[13:21] ad spend. Now, here's the thing. Once you've got that margin, you are not just sitting on it. You're using that to build the other side of this. So your you probably using AliExpress or some other drop shipping platform to source
[13:34] your products. And that is totally fine for validation because you need to prove before you invest your real money into inventory. That is the smart move. But once you start getting customer sales, let's just say anywhere from 15 to 30
[13:48] orders a day, AliExpress becomes the bottleneck. Shipping takes 3 plus weeks, quality is all over the place, and then you are literally manually placing every scale. And that is when you need to move to an agent. Now, the main thing here is
[14:01] you're not just picking some random listing on Alibaba and then hoping that it works out. You want someone that has good connections and who's willing to send you samples before you commit. And what an agent gets you is way faster
[14:13] shipping lines like Uni Express. You're looking at anywhere from 5 to 8 days instead of 3 weeks. Better pricing because they are buying in bulk from the everything instead of dealing with 50 different AliExpress sellers when
[14:26] something goes wrong. Now, here is where you start to build real leverage. Once you're selling consistently over a couple months and you've proven that when you start thinking about going directly to the factory. And the way
[14:39] that you do this is not just cold messaging random factories on Alibaba or 1688. That is just a waste of time. What you do is [music] you go through your agent. You say, "Hey, I'm moving consistent volume on this product. I
[14:52] making it." Now, most of the time they'll connect you because you're a real account at that point and the factory wants to work with you too Now, when you get on a call with that factory, you're not just asking them for
[15:05] samples. You have been selling their product for months. You know what works. different color options, your logo molded onto the product, better packaging. The key is that you're asking for small tweaks to something that
[15:19] specialize in or this factory specializes in. and that's way easier for them to say yes to. Now, theQ might be 500 units, might be a thousand, but at this point, you've already proven that you can move volume. So, you're not
[15:33] gambling on some random product. And you can get an idea that, you know, if I buy 500 or,000 units based on my previous history of selling in the past couple months, I'm probably going to be able to make that back. So, you're investing in
[15:46] know works. And once you've got your custom version, that is when everything changes. You send everything to a 3PL in the US. Shipping goes from 2 to 3 weeks looks professional. Your product is different enough that competitors can't
[16:01] just source the exact same thing from AliExpress and then undercut you. That here's the thing, your competitors, they're probably going to see your ads. well, and they're going to think, "Okay, cool. I can just go source that same
[16:14] price." But what they don't see is the fact that you actually know the real manufacturer. They can't just skip the line that you had to wait to build those relationships. They can't just go from a 500 to a,000 unit to zero. They can't
[16:29] just show up and ask for custom modifications when they've never ordered match your 3-day shipping that you're getting in the US when they're starting from scratch with random suppliers who don't prioritize their orders. So,
[16:41] supplier leverage on the other. These are the systems that make everything run what sticks around. That's what separates a real business from one of you guys that are watching this are probably in one of two spots right now.
[16:56] Either you haven't started yet and you're trying to figure out the right way to do this, or you've already had some success, maybe you hit a good month, maybe you're doing okay, but you're stuck in that cycle of constantly
[17:08] looking for the next product. And honestly, that second one is almost harder because when you haven't started, you can just take the right path from day one, right? But when you've already got some wins doing it the wrong way,
[17:20] rebuild this whole thing. But that's exactly what you need to do because six months from now, you're either going to be sitting there still chasing products, still starting over every time one dies, or you're going to be building something
[17:34] harder to run. Now look, if you're sitting there thinking, "Okay, I get it, on my own. I don't want to waste a year making expensive mistakes, losing money and time." That is exactly why we started taking a small group of people
[17:49] to work one-on-one with. So, we help you find your product, build your store, run yards. And once you are profitable, and once you've proven it works, we invest our own money into scaling it further. So, it's not just coaching, it's betting
[18:02] execute. So, if you're really serious about this, you don't want to waste any build alongside with, I will leave the application link below. Either way, the middleman instead of a product flipper. That shift alone will change how you
[18:17] approach everything. Other than that, I will see you guys in the next one.