[00:02] everyone urgently needs to rush to Telegram, start their own channels, attract subscribers, because they're supposedly the most loyal and have the highest sales.   Is this true or not?  Is this an overheated niche or just hype?  Today I invited
[00:17] Vladimir to visit me.  This is the owner of the cart with such an interesting nickname.  We will ask him all the questions that interest him and analyze everything in great detail.  This is a podcast of 10 questions Telegram? Well, I bought the first channel.
[00:31] For a million rubles. What to do with it next?  How to 19 ways to monetize. I would never have thought that there was Here's the secret to success, by the way, how to sell advertising.  Well, it's normal that the
[00:46] Okay, guys, we're not doing the right thing, are we? Maybe. Vova, tell me, does everyone need to start Telegram channels now?  Well, practical for everyone. Well, for example, what
[01:00] types are there?  There is an expert, right?  Is there anything?  Expert, business and just for personal purposes for business.  Well, there are personal blogs there, I won’t take them into account.  When Instagram blocking story: people flocked to Telegram en masse, started
[01:14] and now they have three subscribers.  Yeah, well 33 there is 133, if you're lucky.  But this is not a we approaching the origins here? Why are there no algorithms in Telegram at all?
[01:27] They are on Instagram. Accordingly, Ista prioritizes the , well, the algorithms give us, what is most interesting, and we doesn't have this. That is, we will sign up, let’s say we have
[01:42] 40 friends there.   Yes. and waste the whole day there on this.  And on Instagram we'll see 5-10 of the most interesting stories, and then, well, whether we want to or not, we can stop going
[01:54] interesting things and the ones that have resonated with other users thanks to This is not in the cart.  This is the first thing.  Second. It works if you're a celebrity, if you're, well, a real expert, you have a full-fledged block, but if you're just
[02:08] well, this routine, it's more or less the same for everyone, but only, probably, your most devoted friends will be there, who are ready to listen to you.  And even then, not everyone will have enough of support you? Why did everyone rush?  They tell everyone:
[02:23] "It's an expert blog, it has loyal subscribers, and that's where sales go better."  This is what a person encounters when he opens a Telegram channel and then goes like this du -doo-doo.  What does he need to do to make the channel grow?
[02:37] Well, first of all, a person is faced with the fact that, unlike the already mentioned Instagram, there are no algorithms there.  That is, you can go online, and somehow, miraculously, you'll get views and likes, and new people
[02:49] will find out about you. In Telegram this story is absolutely minimal algorithms there.  Someone from the search might find you, especially if you are already some kind of large channel.  If you're a complete newbie, well, probably not.
[03:01] unsubscribes are felt very strongly.  That your first one.  And so, my guys often look straight at me: “Oh, I have three, three replies today, I have five replies 10.”  That is, people are directly suffering.  This is
[03:15] unusual.  The replies are noticeable.  Well, look, experts monetize their example.  Yes.  How else can you make money on a Telegram channel if you're In Telegram there is, uh, I even have a map for this case, I think the guys and I have
[03:30] come up with 19 ways of monetization there .  19 ways to monetize.  It could be a closed channel with paid access, selling advertising, selling affiliate programs, services, products, I don’t know, something physical, maybe
[03:43] some clothes.   Yes.   There are integrations.  It happens that in large channels, well-known brands Yes, there are
[03:55] How much can you earn on Telegram? Well, the range here is huge, from nothing Well, the range here is huge, from nothing to an apartment in Moscow in a month.  Well, it’s just that, well, there are large channels that, let’s say, sell advertising
[04:07] a day.   Yes. There are experts who carry out multi-million dollar launches.  There are businesses that find leads through Telegram channels and then make cash out of it.  That is, there are
[04:23] no channels, no business, nothing at all.  Those who work in someone else's channel, because each channel has its own team.  Nuno, there are, of course, loners.   Yes.
[04:36] Telegram channels where there is a person who leads the content, a content creator.  There, in the news channels, for example, they are forced to be on duty, constantly monitor write competently.   Yes.
[04:49] yeah, they can guys who make advertising creatives.  So, let's say you and I need to attract a subscriber to our channel.  Yes. We want to
[05:04] .   Yes. placed there. This type of advertising post is most often made by advertising creatives.  Well, they charge from, I don’t know, x to 120,000 for
[05:17] this money for? Well, what I'm saying is 120,000 - that's from cool creative people, of whom, by the way, there are only a few in the entire cart market. result.  So, you come, you have, let's say, a topic, there, I don't know,
[05:31] recipes, and you say there: "I want you to coming in at a stable rate of 5 rubles. But he, let's say, is an inexperienced creative and, according to the current market, will agree to 5 rubles, he will simply sign up for himself. So
[05:45] advertising creative, also called an advertising feed, until a subscriber from this post comes in at a stable rate of 5 rubles. That is, this is a format until the result is achieved, well, which costs there 120,000, I saw,
[05:58] there are some who charge 200, someone asks 40-50 for it . Prices vary. Then there are managers who help channel owners close advertising spaces, well, sell advertising on this channel. That is, they
[06:11] find an advertiser who wants to buy advertising, bring him, and from the sale amount they  They get an average of 15% there. There are advertising buyers. Yeah. So, let's say you're an author, you have your own blog about cooking,
[06:25] advertising buying, because it's a really labor-intensive process. You need to analyze channels, uh, communicate with other admins there, discuss the terms there, there's a lot of operational stuff, let's say , plus you also have to oversee the provision
[06:39] in general, well, the fulfillment of all obligations, agreements, and so on. That's why the buyers, they get from 1 to 20% of the advertising budget Yeah. So, the advertising budget is a million, you can get 200,000 there.
[06:54] I would never have thought that there was such a large team behind the channel. So , for example, if I watch a channel about recipes, yes, grandma's recipes, about recipes, yes, grandma's recipes, grandma Agafya, that such a crowd of
[07:08] Well, maybe, yes. And, by the way, there are often these thematic channels without a face. Just kids sitting there, some studying at school,  Someone at university. And they even take on several channels, just prepare content for them, and
[07:22] well done, what can I say. Cool, huh? Awesome. This is a really cool start. By the way, there are also admin assistants—I have n't mentioned them—designers, bot developers, but those are
[07:34] . It turns out that experts make money by selling personal, yes, some kind of sales. If you're a nameless person, you can sell advertising. If you're a no-name and don't want to show your
[07:49] face, if you have the budget, you can buy an existing channel or build one from scratch, as a full-fledged business. If you don't have the funds, you can start with certain professions, for example, like I just said: creating
[08:01] advertising creatives, selling advertising, buying advertising, helping some assistant,  assistant. Is starting your own channel from scratch difficult? need to click a button and create a new channel.
[08:17] Well, what's behind this, unfortunately, are all those who shout: "I'll start a Yes, yes, yes. Yes, they don't always assess all the risks, all the difficulties. Well, let's define it this way. And what should you start a channel for? For
[08:33] something? Let's probably figure out starting a channel. Just as an expert block first, maybe, yes, what are the nuances business, because I didn't think Telegram was an entire industry, and there was
[08:46] some kind of business system there, yes, Telegram is really about business. We'll talk about that now. Well, look, if we're talking about an expert blog, then yes, in general, probably, like any Telegram channel
[08:59] it starts with comprehensive, high-quality packaging. The components. The very first thing is the channel name. For example, I'm a proponent of a channel name channel name. For example, I'm a proponent of a channel name
[09:13] So, Alina Zhuravlik is a bad Well, so-so, yeah. But it's not really clear what it's for. You could, say, add, through a period, something like, "expert in something," I don't know, if you're a real superstar, like, I don't
[09:27] There you go. Yeah, well, of course, she can afford that. There you go. And we're just mere mortals. We still need to clarify what In the producer's face. Me as a producer. Okay.
[09:39] That's absolutely fantastic. You could, moreover, just name it in the producer's face, in a pinned message, we'll also talk about it now. There would then be, say, your face, a welcome video, something else,
[09:51] What do you name your channels? creative naming. For example, one of the latest ones is called "Weakened the Ruble." It's an economic channel. It's three, uh, words, meaning "weakened the ruble," a play on
[10:06] Cool, yeah. Well, it's really memorable. Especially since those who are into this topic understand what the whole joke is. channel catalog, uh, the top channels there on any topic,
[10:22] we'll always see that the names there are so creative, interesting. For example, here's a good example - this is the topic of marketing. yep. They really spit out the name there. Ruthless PR, speculative
[10:35] promotions, unfiltered marketing. So what do we do after the name? After the name, it's very important for us to make a succinct description in one sentence. Literally just a few words. That is, in the channel settings, under the avatar,
[10:50] there's a description. There we write, accordingly, just a few words.  Once again, yes, briefly what the channel is about, so that people understand the gist. Why is this important? Well, firstly, uh, so that people, when they
[11:03] first find themselves in our channel, immediately understand where they're at. And secondly, maybe you've noticed, when we paste a link in Telegram somewhere in a chat, embed a post in something, and so on, it opens with a preview, unless you turn off the
[11:15] . Accordingly, in this opened Accordingly, in this opened preview, you can see the text, which and that will be a plus. Well, it's immediately clear who we're
[11:29] right? And plus, you also need to leave a contact there. The contact in the description is the later about this. Here. And, accordingly, if you don't want to leave your profile, you can leave a
[11:43] That is, the messages that are sent to the feedback bot will team. Yeah. And, well, everyone sees, yeah, whatever, yeah. And respond, let's say, there could be some kind of advertiser request. Yeah.
[11:57] Or, on the contrary, any feedback from the reader . That is, there must be contact in the channel Yeah. Another mistake often happens. People put their number there. Especially often come for services. I go to their channel, the first thing I do is
[12:11] Yeah. That's why the link is active, clickable, and short, not this long format, but mi there slsh and so on. No,
[12:23] just a dog and usernрнеame. That's it. Yeah. Yeah. Well, I would put it that way. You mi is me. No, no, just uszerney. Everything through a dog. We made a description. Then we move on to the pinned post. A
[12:35] proponent of having just one , because the person And it's also cool to add a button at the bottom of a pinned post. Why? this button, which, by the way, is only done through posting services,
[12:52] . At least, I don't know how. Maybe he'll teach you something in the comments. So, accordingly, we make this button, and when we pin it, as soon as a person enters the channel, they immediately see this blue, really
[13:06] eye-catching button. You can add text there, like "click here" or " navigation" or "hello." There. And this pinned message is what greets the user. So, it's like a welcome message, and at the same time, it's
[13:19] already more detailed than the channel description, which is laconic here. Yeah, right. It explains in more detail what we're giving the person here, what we're about, can also tell them about yourself there.  It's cool if it's a blog with a face, then there's
[13:34] . Well, it's probably better to use a photo to explain what the person can expect on the channel. Uh, if there's already a collection of useful posts or some kind of popular ones that have caused a stir, you can include a link in the pin to this
[13:50] post with a collection of such posts, which, in turn, yes, this post will be a link to others. Yeah
[14:07] fresh, but still full, yeah. After a while, Yeah. So, accordingly, the categories, uh, what else, if we're an expert, we can leave a link there to a litmagnet, to
[14:22] useful material. That is, that is, a kind of basebase,  Yes, it's a classic, so everyone should have it. Yes, regarding packaging in general, we'll To engage an audience, you also need to add content. Content should have
[14:36] formatting, and, again, headings. Plus, there , for example, some kind of unusual appeal to readers. Yeah. Well, in terms of color. And they often say there:
[14:51] appeal to the audience." Or there was that traveler, yeah, Tushkin, cool. It's cool when you have your own language with the audience. That's awesome. Plus some kind of authorial style, a kind of T of
[15:07] voice. And also the most important mistake. Sometimes you go into Telegram channels, they just look like someone's saved files. That is, there's a hodgepodge, different posts thrown together, somewhere a circle, somewhere I'm there, I don't know, running, there having
[15:19] dinner, here I'm presenting something expert. That is, we need to somehow create a consistent style, especially if our topic lends itself to it. That is, positioning. But how do we make it so recognizable? Well,
[15:32] text, everyone has text, everyone has images. Well, you can even design the posts, let's say, templates, images. For headlines. I like the channel Code Durova. They have a cool
[15:45] design in this regard, a real ideal of design. I always cite it as an example for By the way, mine also weakened the ruble in Yeah. It's all there. And its premium emoji, and
[15:58] n't there. Yeah. There's also a cool example, I almost forgot. When we look at the facade of a well-known fast food establishment, if . Yeah, the name, well, on the facade, yeah,
[16:12] the sign, but we still understand by our hand that this is an establishment, same with Telegram channels. They often make these typical copy-paste, monotonous Telegram channels. And if we cover it with our hand like this, look
[16:26] yeah. We cover the name, the avatar, and the the name, the avatar, and the pinned message with our hand, then if we yeah, yeah, yeah, then it's just like
[16:40] right? And it doesn't make sense to make it like everyone else in 2025 and beyond. yeah, those kinds of channels. Well, it might make sense if there's an to compete with existing projects in terms of budget and significantly outperform them. That is, if you
[16:56] Yeah. But again, that's a rare case, so it's better to do  Something unique, to add, as the main thing, that's all. And I also include a whole block in the channel packaging - connecting services. That is,
[17:09] services, for example, for posting, as I said, for example, to add a actually useful for many things. They have a lot of functions, anyone interested will figure it out. Services that also protect the channel from cheating
[17:21] and check the audience. Plus services, if the channel is closed, for welcoming the cost of a subscriber. By the way, I also have such a service. you saw, you subscribe to the channel, you get a welcoming message,
[17:34] like there is a confirmation that you are not a robot, or your subscription did not go through, they brazenly deceive you, like try again, and you are transferred to a second channel. Well, on the one hand, it's a mess. Now look at it from the admin's point of view. Imagine, you
[17:46] channel,  Let 's say you get 100 rubles, Your subscription didn't go through, try again." And you forward that same subscriber, for whom you pay an average of 100 rubles, to the next Telegram channel.
[18:01] Let's say 60% goes there, that's a good result. Sometimes even more, if you're lucky. And so you get two guys for one. Well, So, as a subscriber, I see that I did n't subscribe.
[18:13] But where? To the second channel. Well, what, I didn't make a choice? And they tell you that the subscription didn't go through, supposedly the application wasn't, well, subscribed to buns, but I got sausages,
[18:26] and there will be two buns. Well, they do it cleverly. In short, the can actually be used there both culturally, ecologically, as they say now, yes, ecologically, as they say now, yes, and in a cheeky way,  Harsh. Here, everyone is
[18:39] as brave as they can be. Next, if the channel has a chat for discussions, comments, then, accordingly, you can add a bot there that will moderate, that is, remove swearing, delete links, that is, any
[18:51] neurobots, which are constantly, you know, not there. post, thank you." Well, that's the best case scenario, and then there are these girls of easy virtue who
[19:03] Well, they monetize there, as I understand it, their own. And by the way, most likely , it's not even they who are there, it's just someone who creates them. Yeah. That's it. That is, they especially attack all sorts of sports channels there. I support my
[19:15] Yeah. loves football, in their opinion, also likes to look at naked girls. So they protects our comments from  this. Okay, cool. After that, well,
[19:29] let's say there's a channel called "Young," it has three subscribers. So, how do you get an audience there? How do you get traffic? There are actually a lot of options. I've already spoken at three major conferences. My topic is:
[19:41] . Go ahead. watch it if they're interested. Yeah, let's do it, go ahead. There are 25 ways. The most classic way is to simply buy advertising in another channel.
[19:53] these guest bots, a person gets into the database Yeah. Accordingly, the admin panel can then send out mailings from this database both for its own purposes and for advertising purposes.
[20:06] This is additional monetization. Well, by the way, buying advertising in high-quality databases is a good You can negotiate a fixed price per subscriber there. Not many people know about this So, in the channel, we  We come to an integration site, and the cost is, say, 100,000 rubles
[20:18] verified the advertising creative, we have a rough idea of . That's it. But if we come and buy ads not in a channel, but in a database of, say, welcome messages, how do the admins usually negotiate? They
[20:31] topic, a subscriber now costs on average 20 rubles. Yeah. So, we could negotiate 15-20 rubles. 100 people come there, so how much does it cost? 15-200 paid. So, in fact,
[20:43] Well, there's also targeted advertising, so-called, in Telegram, which in fact, well, it's not as highly targeted as we're used to in the case of Facebook and Instagram, for example, but nevertheless,
[20:56] Yandex's advertising network is also an option, that is, various external sources, Expert articles that are promoted as VC, non-VC, and so on. get activity. Even if you're starting from scratch, you can do it. There are
[21:09] many options, yes. You can also use targeted advertising. Well, the most classic is to simply buy Yeah. Where this doesn't work, for example, where a friend comes to me, he's, uh, really cool just in the marketplace. And,
[21:22] accordingly, where is his target audience? With people like . Competitors, right? Yes. You can get in through Telegram, show this ad below.
[21:34] That's true. But specifically, seeding, as they call it, well, on the admin side, it's can't buy there directly. Well, otherwise he'll advertise so much that, I don't know, it's easier to buy an airplane wing. Got it? So, it turns out we're taking
[21:47] the format when you start a channel from scratch, and you gain subscribers there. It's like a and you gain subscribers there. It's like a way to immunize your earnings. What do you mean when you say that Telegram is also about business? How to
[21:59] Well, Telegram is about business. I learned this when I bought my first channel in Accordingly, before that, from 2011 until now, I was developing public pages on Instagram, but at that time, I had never heard such terms as an advertising space being burned
[22:14] Yeah. Telegram admins have such a term; they just grab their heads if they don't have advertising there today or tomorrow morning For them, that's already a burning spot. So it turns out that you're kind of
[22:26] the owner of some channels, right? It doesn't matter which ones. Look, matter which ones. Look, are impersonal, run, let 's say, well, not anonymously. There's just some
[22:39] Yeah. These are themed channels. So, attract that audience, and sell ads there. Or monetize it in You, let's say, grew your channel from scratch, right? So what? Selling hot spots in
[22:55] by the way, I haven't even mentioned that there's even a joke about content in comes out between ads. Well, the admins have that joke, yeah, well, the most basic thing is buying ads in other channels, and also
[23:08] selling ads to those same channels or to others on your own. basics. Then there are other monetization methods. By the way, I don't table today. It's there too. It's a map, a map, a map. So, there are many
[23:21] monetization methods. These include closed channels with paid subscriptions, well, chats and, I don't know, affiliate programs, your own services, products, consultations, what  whatever you like
[23:34] to monetize. So, these channels, do you Well, how much did I buy Channel One for ? that's just pennies. Where does this money come from?   My
[23:48] friend and I chipped in half then. Why is it so expensive?  Expensive.  But at that channel that was number one in the channel that was number one in the
[24:00] So, I didn’t get it, you’re sitting there, living and living, and you’re like: “Give me some money, I’ll buy the channel.”  Weren't you scared?   It's scary, especially when they said that this money had to be transferred in advance, and only after that we would receive the channel.
[24:13] What if you get cheated? At that time, the channel was selling.  This was the guarantor is, right?  Who are they?  Who are the guarantors? Telegint is a person who has a long-standing reputation, exclusively in a
[24:28] positive light.   Yes. been present on the market for a long time, it works, it is well-known, and so on.  In admin circles, in also been a guarantor for more than a year now. How did you become one?
[24:40] Well, I’ve been present on the market since 2019, developing my is, simply due to the fact that everyone knows you, and you communicate in plain sight everywhere.   I've been involved in media for what, probably, three years now, developing the media
[24:52] you just mentioned.   Yes.  The guarantor is that, first of all , this is, of course, an insight for me, that you don’t have to suffer from creating a channel from scratch , but you can buy something ready-made
[25:07] , yes, this suits me, I like this kind of thing.  Well, look, regarding the guarantor - this is a third party that, during the transaction, temporarily takes over the channel or chat that is being sold.  Yes. That is, there is a buyer, there is a seller.   Yes.
[25:21] Let's say a seller is selling a channel. Let's take this example.  Accordingly, at that moment the guarantor creates a chat closed to three people.   Yes. Guarantor and buyer-seller.   It must be created by a guarantor
[25:34] fraudsters.  U. Here.  But the guarantor must be genuine. separate story.  Accordingly, the guarantor creates a chat, adds the seller and buyer, and they discuss all the terms, including who pays whom where, what
[25:48] payment methods are available, the price, the link to the channel, and so on.  Here.  And, accordingly, the seller transfers his channel to the guarantor.  The guarantor becomes the owner. He confirms this story, that yes, the channel is mine, everything is okay, payment can be made
[26:00] .  And the buyer transfers money directly to the seller .  And the seller says that he received the money and that he has it.  And at this moment, accordingly, the guarantor All.  Yes. Safe transaction.  And, of course, the guarantor
[26:15] takes his percentage for carrying out the transaction.  There is an average of 1 to 3% You bought a Telegram channel for a million rubles.   Yes. Well, we were already there, I remember, on the first day we sold advertising in advance.  There, as
[26:31] soon as we bought the channel, literally within 30 minutes we had already sold a couple of ads there which I bought for a million rubles, I think , about 4 months ago.   Yes.  Is it Why? Well, good, high-quality projects are
[26:44] being sold now.  Their payback period there can be one or two years.  I mean, well, if you go Telegram channels or Avito, there are tons of ads where they say, let's say, that a channel costs a million rubles, but it brings in 400,000 or 500 a month
[27:00] supposedly, as if, yes.  But the real and for what purpose?" Well, there is no reason why this is so.  This is not true.   Of
[27:14] objectively. And the guarantor, uh, doesn't check, he just stupidly answers. He just wants to buy the goal, for To buy a normal channel, you need to be able to analyze them.  To do this, you can
[27:29] contact people who can do it professionally.  Or you need to predict the channel yourself. Thank God, unlike Telegram channels are right there in the palm of your hand.  We can analyze any channel from top to
[27:43] bottom, find out where the traffic comes from, how high its quality is, how much advertising Yes, yes, everything is visible there if you look into it .  There are analytics services, some of which even offer most of their
[27:57] functionality for free.   Yes.   We That is, it is clearly visible, for example, that on the channel about pies there were 50 yes, you can even see if there was any cheating in terms of both subscribers and reach;
[28:13] Wow. But I even , like analyze channels.  That is, we look at this specifically and make a decision on
[28:26] how much the channel is really worth, whether it can be purchased or whether there is no point, it is impractical, for example, and so on. How do you know that this channel, niche, that is, there are popular niches in Telegram.
[28:38] You need to buy a channel, uh, I don’t know, sometimes it’s based on your own considerations.  Maybe they just like the topic, like the project.  Popular this is a tricky situation, because today this niche is popular, tomorrow it is
[28:52] simply evaluate how high-quality the project is.   Yes. recouping it.   Yes. ready, we can buy it, but lately, in recent years, I have been simply making it from scratch
[29:06] also my next question.  So you’re saying that the is, well, if it’s a good, high-quality project, honest, then yes. And, for example, the second option is to create a
[29:20] takes about a year or two to get it up to such a scale that it's easier in terms of labor costs. If you're building a channel from scratch, you can even buy it there in a super-short time. This is happening even now.   Yes.
[29:33] You can buy it in 2 months, and in terms of scale and size it can be absolutely the same.  Well, it's clear that we can't create a channel with a million subscribers there in a short period of time that will
[29:48] we'll simply buy up all the ads in the carts and certainly won't attract that much traffic in one go.   Yes. to analyze what you are buying.  Building a channel from scratch is more difficult, and it will take
[30:05] longer, because it can take a Accordingly, well, it happens that they search there and sort through 100 creatives.
[30:19] This really does happen. You can search for a post for several months, half a year, and then give up on it all . What are some common mistakes newbies make business on Telegram? I had a case when a man came to me.
[30:33] later became a student.   Yes. who talked about investing in a storage room.  He appeared on YouTube at one time , and not only on YouTube.  Yes.
[30:46] about Telegram, and that it offers 1.320% per annum.  He says: “I make money from it, I want a business.”  I say, "Well, okay."  I told him, he told him that you need, well, at least a million rubles there.  minimum.  Well, another
[31:03] paid for me.   Yes. , I’ve saved up, I have a budget, everything’s great, we’re all working.”  I'm like, "Okay." during his training, even when he was doing homework on channel selection, he was just itching to get started.
[31:17] , and he really wanted to buy a fake channel.  I barely stopped him. I say: "Wait, be patient, let's finish studying."  And, accordingly, I high-quality one.  Moreover, the channel there cost 1,350 on the market, but they made it for him for about 150
[31:33] friendly way, just like that.  Well, and, accordingly, I told him that at least 900 million more needs to be invested in the advertising budget on top of that Well, yes, it wasn’t big there, I think there were maybe 10 thousand subscribers.
[31:46] okay." But this, by the way, was probably the first mistake .  He wanted to delegate everything completely .  That is, in principle, well, nothing at all, absolutely nothing. That is, in principle, it is probably possible to
[32:00] do this, probably.  But I increasingly see that it doesn’t work that way, especially at first.  your first channel, you need to be completely involved in it.  It's deposit money, then just withdraw interest, sit back and wait
[32:13] That is, here you need to understand how everything works, how everything is arranged. felt like a real entrepreneur.  We all worked hard , of course, because, well, my agency also applied for full
[32:26] management, but later I noticed that he was very nervous, and it turned out that he very nervous, and it turned out that he took out a loan and not the amount that I for this project, but he took less
[32:40] he not have enough to, well, launch the project normally, let's say, yes, so that it would reach a plateau in monetization or whatever it's called, and he, accordingly, also paid them off with monthly payments from this very loan amount
[32:54] still looking for advertising creative, what I time, and accordingly, with each passing month there was less and less budget left. there he went into a slight minus.  This, by the way, is a small consolation prize.  That
[33:08] investments and other things in Telegram, if you understand in time that you won’t be able to the channel can be sold in its current form, if some money was invested there, it is not empty, and, accordingly, well, some of the
[33:22] It turns out that the biggest mistake beginners make is, well, and probably money, with your last money, with borrowed money.  Well, this whole credit history thing has a huge impact on
[33:35] decision making.  Here you still need to be guided, well, make a decision with a sober head.  Well, and thirdly, you need to participate.  That is, when everything was so shaky there, in such situations I myself could practically burst in on
[33:47] start signing advertising creatives myself , and find new ones.  Plus, in terms of monetization, you also need to develop a name for yourself so that other admins know you, that is, you
[33:59] come to you, and they buy from you.  This is how it works in Telegram.  Here's the secret to success, by the way, how to sell advertising.  Well, it's normal that the places don't burn.   Yes. And when you're just sort of sitting in the shadows, you're not seen, you're not heard, well, so-so,
[34:13] so it's better to participate as much as possible and, well, content, okay, economics, and you have an economic channel, then, accordingly, you can competent.  But in terms of purchasing and selling, all these admin movements
[34:28] first.  Yes. Then, when you've already amassed some capital there, of course, you can attract a team, delegate it, and simply spend, say, a couple of minutes a week checking the tables.  Okay, but you're
[34:40] already an experienced admin, but when you're just starting out, you need to participate. The more I listen to you, the more I realize how big a job, business, and investment for the future this really is.  Well, it’s just, it’s impossible to
[34:54] any other social networks.  There, after all, you develop yourself as a person.  videos, like, how you grow your expertise, for example, yes, you become an opinion leader, but here it’s purely like mechanical
[35:08] actions in terms of, not mechanical, but, probably, strategic, you could say that. By the way, do you know what annoys me most about Instagram and what I I have a public page on Instagram, there are almost 600,000 people there, and the audience is
[35:21] put it mildly.  My stories can be viewed by 50-60,000 people, Or maybe 2,000.   Yes. as the algorithms will manage, you understand?
[35:35] , okay?  So, accordingly, I feel awkward every time another advertiser comes to me, and, accordingly, I tell them, you coverage you have there, and so on.  And, actually, there is this minimum
[35:48] , yes, on Instagram.  Here.  That we guarantee you such and such a number of guarantee 2,000 when my public page has almost 600,000 subscribers?  Yes, yes, yes, yes.  Yes.  There are no algorithms in Telegram.  In Telegram, I know that if I have a
[36:02] percentage of people there who read my channel, this term is called engagement rate .   Yes. subscribers.  That is, I have a stable 1,500 views per day.
[36:14] holidays I may have some okay drawdowns, but they are predictable. That is, an advertiser comes to me, I give him a price, and I know that he will leave satisfied, because these declared coverages will be there.  Yes.
[36:28] And I can reach my entire audience.  There, it is not the algorithm that decides who How do you calculate how much advertising on your blog costs?   There is a story in Telegram called CPM. This is the cost per maile.  Price per 1,000.  For
[36:43] Shows. Impressions per 1,000 daily reach. CPM.  It's like a coefficient.  That is, the price per 1,000 There are cheap, medium and expensive themes. cheap ones, for example, humor, average ones -
[36:57] these could be educational, medicine, and expensive ones - this is everything well, for me it is everything above 1,000 rubles.  per 1,000 impressions.   Yes. For example, what is this?  Business. Well, it starts with IT and technology.
[37:12] Well, it starts with IT and technology. Next come business topics, economics, marketing, uh, law, real estate, investments, cryptocurrencies, and so on.   Yes. Well, this is already the very top.  But
[37:26] again, there are exceptions: there are personal blogs that have a super valuable target audience, and they sell at a high CPM.  I'm now talking about these Accordingly, if you’re asking , let’s say you have a personal block,
[37:40] topic of your personal block is. Here's health.  Health, if it’s just without any face, it goes there on average 500 CPM, 500-600 now on the market for 1,000 impressions.
[37:52] If you have a personal blog, you're a cool doctor, a PhD, I have a proud, then, accordingly, you might get a hefty coefficient added to this CP .   Yes.
[38:06] 3,000 rubles each.  sell for 1,000 impressions. So, I just open my blog and see if my publications have, say, 2,000 views. On publication.  Look at this publication, which was at the same
[38:18] time, but yesterday.  That is, a day has passed.  This is how we look at it. Daily views, if done manually, yes, and, let's say, 2,000, I know what 's say, in health, yes, well, basically 500, it depends on
[38:31] how cool you are, if you position it as a personal blog. Minimum 500 multiplied by 2 is 1,000 rubles.  My advertising post is worth it, right? ? Well, it depends on how much
[38:46] content you publish per day.  If you have one, there are two posts, it’s better to have one more expensive one, write a high-quality native post there, so that the advertiser Well, in order to build a long-term relationship in this way.
[38:58] topic.  Yes. We're just passing through here to cause trouble.  Yes, without yes.  Yeah, that's cool.  There is something to think about. these news items appear endlessly; there can be 100
[39:10] accordingly, advertising can be sold there much more often.  Well, that's right .  Each case has its own good way to monetize.  Some people use advertising, others use affiliate programs, each case has its own combination.  The same applies to
[39:24] publication frequency, advertising integrations, and so on.  Each topic has its own, each project has its own foundations, let's say.  Sometimes one post, sometimes two or three is appropriate.   Yes.
[39:36] advertising there is, and the more posts there are per day in general, the more unsubscribes there are.  What does our advertising price usually depend on ?  From daily coverage.  Yes. that our coverage remains at a good level or even increases.  To do this, if we place a lot of
[39:49] advertising, we will in turn have to purchase and update a lot of traffic Listen, I was reading your page and saw some story about username.  What does it ? Well, to make it clear.
[40:04] OK.  Yeah, that was a cool story. As soon as, well, at the moment when my friend and I bought our first channel on Telegram, I was really inspired by it. Here.  You realized that I'm here for a long time. At that time, a friend of mine was selling the nickname
[40:18] Telegram username.  It was called Ra 24. , or something.  Yes, yes.  But he just set him free.  I took over at that moment Risky.  But now this can be done officially.  We'll
[40:33] Here.  And he offered it there, accordingly, to the TV channel, etc. 30,000 rubles.   Yes. Eh, time passed, no one bought from him , I remembered that.  So I wrote to him, and he said: “Well, I’ll do it for you
[40:48] for 7,000.”  Well, as I had already been taught in the cart that you need to bargain, I taught in the cart that you need to bargain, I bargained down to 5,000.  And that's it, I bought this nickname and left it on the channel.  He was simply waiting for better times, because, well, there
[41:01] was some kind of goal to later create a really big news, well, a the name is RH 24. Oh, yeah, sure, that's cool. Here.  But at that time, the launch cost for such a channel would have been equivalent to an
[41:15] average apartment in Moscow.  And back then , well, there was no such possibility. So he stayed, let's say, to wait for better times.  And then, a few years later, well, by the way, I had requests there for 15, 20,000, they wanted to buy.  I
[41:28] although it would seem that I bought it for five, sell it for 20. I decided to wait, thinking that suddenly something would happen.  Here you go.  And then, a few years later, Durov announced on his channel that an
[41:40] official platform would soon be launched.   Yes. So, the cart, well, I was planning to launch it.  I was things develop."  Followed the developments.  And, accordingly,
[41:54] when it was launched, the day before, I thought, I’ll try to sell it in my someone, well, place the first bid.  I thought, yeah, who the hell knows, maybe I won't
[42:09] accordingly, suggested to the guys, friends, admins, well, I wrote in the chat that there is a cool naming, a really nice nickname for a Telegram channel in the future.  If anyone is interested, write.
[42:22] He put a price tag of 100,000 rubles there.  One went off to think, as often happens, ignored.  They wrote me a private message and asked about it.  Well, the next day I put it up for auction, and at the auction I see that on the main page
[42:38] see that on the main page above are those auctions with usernames that have the highest bid, well, the biggest.  That is, ranking is based on this criterion.  Accordingly, I realized that I needed to get to the
[42:50] main page of the auction.  And I saw that the rates there were 200,000 rubles.  I have rate?  Because in order for the auction to start with your nickname, you need to place the Yeah.  It's like you're investing your money. U.
[43:04] Then, if no one outbids you, then the 5% commission will drop to you.   Yes. started.  And then what?   Yes.  The first bid arrived after 3 days. She beat my bet.  The full amount came into my wallet, well, my first
[43:16] bet and that’s it.  And then someone outbid this bid.  Then, after a few days, a more active phase began there. In general, I looked at the guy who placed the first visible in his crypto wallet .  So, everyone can be seen,
[43:28] right?  The budget there was something like, I think, 7 million dollars.  But I realized that the million dollars.  But I realized that the guy there was serious about this business, and on the last day the auction was supposed to end at 7:00 pm.  But when
[43:40] end at 7:00 pm.  But when last hour is running out, and someone adds a bet, then the last hour is reset and starts over again.   Yes. Accordingly, instead of 7:00 pm,
[43:52] No, it was supposed to end there at 6-7 pm, but in the end, I think, it ended there at 3:30 am.  I sat there in shock. Yes, I saw a million falling there,
[44:05] Holy [ __ ]. Yes, I was absolutely shocked. Well, this is absolutely amazing, I bought it for 5,000.  What evolution is five? day before.   And you didn't agree even after 30.  Just like that,
[44:19] price did you reach? 35,000 tons. Well, at that time the tone was, I think, 110 rubles, I think.  4-5 million, something like that was the case at that time.  Well, I was absolutely
[44:32] was the case at that time.  Well, I was absolutely shocked.  An incredible shock, a pleasant one, but somehow there was such a difficult period at work, in business, a long one, and this is like compensation. Yeah, that's totally awesome.  Holy [ __ ].
[44:45] It's actually inspiring when you hear stories like this.  Yes, even if for a million, yes, even if for 500,000. Now there is a more fun story, think it was on December 2nd this year.  Yes.
[44:58] Accordingly, we have gifts in our cart profile .  Did you see it? Well, everyone has gifts.  You can buy a gift and give it to someone for their Ah, well, well, well, well.  And there was this frog named Peppe.   Yes.
[45:10] You could all buy it.   Yes. this is just a gift.  This is not true, it is just a gift that has now become an like on VK, you might remember, there used to be gifts.  Here.   The same
[45:25] Yeah, I see. Accordingly, Peppa the Frog.  There were 3,000 units, each costing 3,000 rubles.  After a couple of months on the market, they were resold on the secondary market for 300,000 rubles.  That is,
[45:38] I bought three pieces for 9,000 rubles.  directly, officially, right on your you sell it for almost a million.   What are we paying so much money for there?   Well, I don't really understand this, but there is excitement, the market exists, so
[45:53] by the way, started up at the same time as usernames.  They are sold on the same fragment .  They were sold for 800 rubles. per piece.  An anonymous number to simply Now they are selling, I think, for 150,000 per issue.  Well, in short, Telegram throws in
[46:08] such opportunities periodically. Okay, guys, we're doing the wrong thing, right? yes.  No, why? Well, my head is a little in shock from such prices and amounts. Yes, for this is happiness.
[46:24] nickname? Well, it's extremely difficult to take a nickname, because right after my story, I started recording all sorts of TikToks, writing posts, there were a lot of reactions, I see young people there, there are guys still in school
[46:37] Nowadays, it is extremely difficult to directly take on some unique name naming.   Yes. But I had a story, a friend borrowed from T-bank, sold it to T-bank for 14 million, I think, somewhere around there.  So, I even asked him: “How did you even
[46:52] But he says that this is the first logical thing that came to mind.  That had to give up the name Tinkoff. He sort of caught the news and realized that there was going to be a bullet, right?  Well, you can catch things like this, right?  That
[47:06] is, if stories work.  Here.  Because in general now there is some unique user, to sell, I don’t know, you can go to the fragment, study the history of transactions.   Yes.
[47:21] In my opinion, at first the market there was really strong, but now there’s a bit of a decline.  Again, only if it relates to a brand or a business, or a celebrity.  Let's say you're an expert, or perhaps an infopreneur, managing
[47:35] your own social media. How do you effectively build an audience and transfer it to for example?  Yes, this is a very relevant topic right now.  The week before last I had a call with the students , we put together a whole map, and then another
[47:48] You are very systematic. Well, yes, I'm a techie after all, so I like it when information is structured, yes, that's why we came up with 24 ways to because, well, pour it over.  I actually had a case myself when they blocked the
[48:00] still do, by the way, a public news page.  There are, how many, 80,000 about Moscow. Well, a Moscow public page. I poured it into the cart.  I managed to transfer 10% of
[48:14] the audience.  Considering the algorithms of the cart, this is a good result.  Well, for a public page biggest mistake I see now is that many people leave a link in stories and write something like: "Here's my cart, go to it."  Well, no one cares about your cart.  Unless you're
[48:28] some cool, super-cool guy, you have a fan base, you're, I don't know, a on.  Then okay, maybe some loyal ones will switch over.  Otherwise, everyone needs to motivate people to switch.  That is, a continuation of some content that
[48:42] for some reason cannot be published here, an announcement of a competition.  These lead-ins.  That is, there, I don’t know, the plot began through ReS, then in the stories, the
[48:54] And if you want to win this, I see now, by the way, that’s what big bloggers so please, let’s play out this story there.  And in the Telegram channel, you still channels to participate in the competition. That is, the
[49:07] chain there can be crazy.  Well, regarding the overflow, you can also submit a litmagnet in Telegram, that is, I don’t know, the code word in the comments or there the person writes to you in Direct.  We give him a litmagnet in a cart.  This is how
[49:19] we intend to hop-hop-hop.  Well, it turns out that the stupidest thing to do would probably be to just post a link in a story, yes, and the coolest thing is to motivate a their time on this.   Yes.
[49:33] simply throwing links everywhere, for example, in someone’s comments: Telegram channel there.” Well, I think this is a shady method, a kind of spam.  Well, someone might, of course, get there, but if we're talking about some
[49:46] QR code on a car, some people drive around, for example, there's a girl there: "Looking for a groom."  Well, this is, of course, a joke, but somehow, well, if you make an offer there, a convertible one,
[50:04] work.  But again, this is true in relation to the size of the audience .  Well, it’s like an Well, to some extent it works, I guess.
[50:18] Let's. Normal or scary?  I read you the channel in English to reach the whole world.  Normal or scary? Create a channel and don't post anything for a year.   Let it just lie there.  Normal or scary?
[50:33] crowd effect.  Normal or scary? Ström. Normal or scary?  Ström. Why? then it’s hard to get out of it. Everyone comes here for the gift.  Yes.
[50:46] Well, cultivating a target audience for prizes is generally when everything is already the channels are now the top ones.  They live on this Run a channel without any text.  Only stories, reactions and memes.  Normal or
[51:01] Stories, reactions, memes. Just throw in some pictures, right?  Just videos, pictures, stories. not a single text. not a single text. Well, if young people do it, it’s fine.
[51:14] Well, again, there is a theme of humor.  Well, maybe okay.  There are even, by the way, channels that are called liners.  There's just a line of text. Run five channels at once on the same topic, but under different personalities.  Normal
[51:27] Normal. Buy 20 posts from small channels This is even better.  Fine, of course. simple theory of probability, meaning there's a higher chance that the subscriber will be cheaper.   Is it
[51:41] higher chance that the subscriber will be cheaper.   Is it If this is a conscious action, that is, there is a clear plan, that's fine, but you have to keep in mind, again, that people will only post posts with AI
[51:53] no one reads them anyway.  Normal or scary? Well, it's scary. Why?  There is no soul.   Yes. today, what would you do first ?  came up with a cool naming,
[52:05] Straight base base. Well, for me, yes.  Well, I understand, like what would I launch now? What would you recommend to a subscriber who knows absolutely nothing about Telegram promotion, but
[52:19] really wants to make money? Come to me again. No, actually, I would recommend, firstly, not to delay, because the longer you wait , the higher the competition, everything gets more expensive, and subscribers get more expensive.  If
[52:31] you want to, you need to do it here and now.  In this case, as never before, there is no need to delay.  This is the very first thing.  How to achieve this?  Well, of course, you need to gain knowledge and combat experience, yes, through practice.  But how can one gain the
[52:44] first knowledge there?  There are different ways. Some people search for it themselves, some go and learn from someone else.  That is, well, the main thing is to stock up on such ammunition and go into battle with something, not empty-handed. I I thank you.  Give me five.  It was
[52:56] very dynamic, interesting and impressive.  very