[0:00] If you're working towards monetization,
[0:01] you likely know that you need 1,000
[0:03] subscribers and 4,000 watchtime hours in
[0:05] order to start earning ad revenue on
[0:07] your content. But what you might not
[0:09] know is how dramatically different the
[0:10] payouts can be based on the type of
[0:12] content that you're making. In today's
[0:14] video, I'm breaking down exactly how
[0:16] much YouTube pays per 1,000 views and
[0:18] what you can do to maximize your
[0:20] earnings. Now, in addition to my own
[0:21] channel, I also work with multiple
[0:23] clients on their YouTube strategies, and
[0:25] I get to see earnings data across a
[0:27] variety of channels in different niches.
[0:29] On top of that, I recently did
[0:31] comprehensive research analyzing current
[0:33] YouTube monetization rates, referred to
[0:35] as RPM, to get you the most up-to-date
[0:37] numbers for this year. And here's what I
[0:39] found. Channels are making anywhere from
[0:41] 30 to $25 per,000 views on long- form
[0:45] content. The average for US-based
[0:47] creators is around $5.64 64 cents per
[0:50] 1,000 views. But from what I see working
[0:52] with creators, most channels typically
[0:54] fall in that $2 to $8 per,000 views
[0:57] range. Now, to maximize your earnings
[0:59] per 1,000 views, niche selection is
[1:01] critical. Certain advertisers pay
[1:03] premium rates to reach their target
[1:05] audience. Here's some examples. Amazon,
[1:07] currently the top advertiser on YouTube,
[1:10] is heavily targeting e-commerce and tech
[1:12] content. Apple consistently spends big
[1:14] on technology videos to promote their
[1:16] ecosystem. So, here are the highest
[1:18] paying niches on YouTube right now.
[1:20] Finance and make money online content,
[1:22] digital marketing, educational content,
[1:25] technology, health, and investing. But
[1:27] keep in mind that niches can change over
[1:29] time. Travel, for instance, used to be
[1:31] consistently high-paying, but has
[1:33] dropped off to mid-tier earnings in
[1:35] recent years. On the flip side, lower
[1:37] paying niches include gaming,
[1:38] entertainment content, celebrity gossip,
[1:41] and general lifestyle videos. But here's
[1:43] the thing. Channels in lower paying
[1:45] niches can sometimes get significantly
[1:47] more views. So there's always that
[1:48] trade-off between RPM and total reach.
[1:52] One key strategy to earn more per 1,000
[1:54] views is to make videos that are longer
[1:56] than 8 minutes because this gives
[1:57] YouTube the ability to place midroll ads
[2:00] on your content. Now, here's some great
[2:01] news. YouTube just rolled out a major
[2:03] update in May of 2025 that makes
[2:05] automated ad placement much smarter.
[2:07] Their system now identifies natural
[2:10] break points in your videos like pauses
[2:12] and scene transitions instead of
[2:14] interrupting you mid-sentence or during
[2:15] action sequences. You can manually place
[2:18] these ads in the YouTube studio. But
[2:20] honestly, letting YouTube choose
[2:21] automatically the placement of these ads
[2:23] works really well for most creators. In
[2:25] fact, their test showed that creators
[2:27] using both automatic and manual
[2:29] placement together saw a 5% increase in
[2:32] revenue compared to manual only. The key
[2:35] thing here is to remember to not
[2:36] artificially inflate your video duration
[2:38] just to get to that 8-minute threshold.
[2:40] Focus on delivering genuine value,
[2:42] whether you're entertaining your viewers
[2:44] or educating them, and let the content
[2:46] itself dictate the length. A well-made
[2:49] 6-inute video will typically perform
[2:51] much better than a 12-minute video that
[2:53] you've intentionally filled with fluff
[2:55] just to get more ad placements. Now, I'm
[2:57] going to let you in on what's really
[2:58] possible when you think beyond just
[3:00] AdSense. Since getting monetized in
[3:03] January, my channel has gotten 315,000
[3:06] views and earned a little over $1,900
[3:08] through AdSense. And this works out to
[3:10] about $610 per 1,000 views, which is
[3:13] pretty average for most creators. But
[3:15] here's the thing. In that same period,
[3:17] I've generated $13,000 in coaching
[3:20] revenue, helping midlife creators grow
[3:22] and monetize on YouTube. And when you
[3:24] factor that in, my effective RPM jumps
[3:26] from $6.10 10 cents to well over $46 per
[3:30] 1,000 views. And that's more than seven
[3:32] times what ads pay by themselves. The
[3:34] key is treating your channel as a
[3:36] complete business system, not just an ad
[3:38] revenue generator, so that YouTube
[3:40] becomes your marketing platform to
[3:41] showcase your expertise and connect with
[3:43] people who genuinely need your help. So,
[3:45] if you're ready to dive in and take your
[3:47] creator journey more seriously, check
[3:48] the links in the description below so
[3:50] you can learn how to build a sustainable
[3:52] creator business for yourself. All
[3:53] right, so now we're going to take a look
[3:54] at three examples of different channels
[3:56] in different niches to compare how much
[3:58] money they might be earning per month
[4:00] with the differences in views that
[4:01] they're getting. So the first channel we
[4:03] have is Slater, and this is a gaming
[4:05] channel. Now, I'm going to show you how
[4:06] you can find the number of views that
[4:08] they're having over a 30-day period. You
[4:10] need to click right here where it says
[4:12] view channel stats. And if you don't
[4:13] have that, you can get that button by
[4:15] downloading the Vid IQ browser
[4:17] extension. It is completely free to use
[4:19] and it'll give you this data. Now, as
[4:21] you can see right up here, this channel
[4:23] over the last 30 days has earned
[4:25] 1,162,000
[4:27] views on their channel. So, the way
[4:29] we're going to calculate how much
[4:31] they've potentially earned through ads,
[4:33] we're going to take that total number of
[4:34] views, we're going to divide it by
[4:36] a,000, and then we're going to multiply
[4:37] it by what we think their average RPM
[4:40] is. So, what we'll do is we'll pull up
[4:42] our calculator. I'll just show you the
[4:44] quick calculation here. We'll do the
[4:46] total number of views which is 1162
[4:49] 318.
[4:51] We'll divide that by a,000
[4:55] and this gets us 1162. That's our whole
[4:58] number. Now we need to know what the
[5:00] average RPM is for the gaming niche. So
[5:02] let's just imagine it's $2 to $3, which
[5:04] is pretty standard in the gaming niche.
[5:06] And we'll just split the difference. So
[5:07] we're going to multiply this by $2.50.
[5:11] And this will tell us roughly what this
[5:14] channel might be earning in a given
[5:15] month. So in this example, they're
[5:17] earning around $2,900 for a little over
[5:20] a million views. So keep that number in
[5:23] mind as we look at our next example. Now
[5:25] we're going to come over to Kelvin
[5:27] Learns Investing. So obviously this is a
[5:29] finance and investing channel. We can
[5:31] once again click channel stats and we're
[5:33] going to see that this channel has
[5:34] earned 318,000
[5:36] views in the last 30 days. So we're
[5:38] going to do that exact same math. take
[5:40] the total number of views, divide it by
[5:42] a,000. We're left with 318, and then
[5:44] we're going to multiply that by what we
[5:46] think the average RPM is. Now, in this
[5:48] case, $18 to $22 is pretty fair for
[5:51] investing in personal finance. So, we'll
[5:53] take the difference of 20, and we'll
[5:55] multiply this by $20. So, we get a
[5:57] little over $6,000, actually almost
[5:59] $6,400
[6:01] for this channel over the last 30 days.
[6:04] So what you'll notice is that the number
[6:06] of views is essentially a third of the
[6:08] previous channel but the earnings are
[6:10] more than double and that's a function
[6:12] of the CPM and the RPM for this niche.
[6:15] Now we'll look at one more example. This
[6:18] is in-depth tech reviews. So this is a
[6:21] tech review channel. We're going to
[6:22] click the channel stats. We'll see that
[6:24] this channel has 589,000
[6:26] views over the last month. We'll do that
[6:28] same formula. 589
[6:31] 149
[6:33] divided by a,000. Okay. And we're going
[6:35] to take that 589 and then we're going to
[6:37] multiply that by around $10 because we
[6:40] know for this tech review channel it's
[6:42] usually between $8 and $12.
[6:45] And their earnings per month is around
[6:47] $5,900. So again, about half of the
[6:50] number of views of the gaming channel
[6:52] and almost double the amount of earned
[6:55] uh AdSense revenue. So hopefully this
[6:59] illustrates for you the differences in
[7:00] CPMs and RPMs based on the kind of
[7:02] content that you're making. It's the
[7:04] same 30-day period, the same platform,
[7:07] but the values are dramatically
[7:08] different. And it's all to do with the
[7:10] content and how much advertisers are
[7:12] willing to pay to get in front of your
[7:14] audience. So that's how much YouTube
[7:15] pays you for a,000 views. The biggest
[7:17] thing to remember is that it all comes
[7:19] down to your niche and your RPM. Now, if
[7:21] you're wondering what it takes to
[7:22] actually join the YouTube partner
[7:24] program, because that's where you need
[7:25] to be in order to earn ads on your
[7:27] videos, take a look at the video right
[7:29] over here. It is my complete walkthrough
[7:30] with all the requirements and all the
[7:32] steps you need to take in order to join
[7:34] and start earning. Check out that video
[7:36] and I'll see you over there.