---
title: 'Twitch Just Updated and It''s Bad - Everything You Need to Know'
source: 'https://youtube.com/watch?v=ylNIVMBDbBg'
video_id: 'ylNIVMBDbBg'
date: 2026-08-04
duration_sec: 332
---

# Twitch Just Updated and It's Bad - Everything You Need to Know

> Source: [Twitch Just Updated and It's Bad - Everything You Need to Know](https://youtube.com/watch?v=ylNIVMBDbBg)

## Summary

The video criticizes Twitch's recent update that introduced a TikTok-style 'For You' page, arguing it harms small streamers by making it harder for viewers to find their followed channels. The creator proposes three fixes and advises small streamers to use external social media to funnel viewers to their streams.

### Key Points

- **Twitch finally implements creator's advice** [00:01] — The creator has been advising Twitch for over a year to add a TikTok-style clips section for small streamers to post content and gain exposure.
- **The problem with Twitch's discovery** [00:14] — Twitch's discovery system rewards streamers with existing viewers, making it hard for small streamers to be seen.
- **Creator's original advice** [00:28] — The creator suggested implementing a TikTok-style section where small streamers can post clips, leading to more active users and ad revenue.
- **Twitch's poor execution** [00:55] — Twitch implemented the idea but executed it badly, making the app worse and not helping small streamers.
- **The new 'For You' page is bad** [01:22] — The new 'For You' page replaces the following list, forcing users to swipe through streams instead of seeing a list of followed streamers.
- **Following list removed** [01:48] — Users can no longer see a list of followed streamers; they must swipe through streams, which rewards big streamers and hurts small ones.
- **Example of the problem** [02:01] — Opening Twitch shows a big streamer, and swiping through several big streamers makes it likely users get sucked into them, never reaching small streamers.
- **Update kills small streamer reach** [02:27] — The update was framed as helping small streamers but actually killed their reach, and the creator advises not running the update.
- **Three fixes proposed** [02:41] — 1) Make 'For You' a separate tab, 2) sort homepage by time watched not viewers, 3) incentivize streamers to post clips with higher ad rates.
- **Incentivizing clips** [03:09] — Higher ad rates on clips would attract popular streamers, drawing in viewers and increasing ad revenue, similar to other social media.
- **Impact on small streamers** [03:22] — The update removes the ability to see a list of favorite streamers, making it harder for small streamers to gain viewers.
- **How small streamers can combat this** [03:47] — Stream once a week at a specific time and use other social media to post content, funneling viewers to streams.
- **Importance of posting on other platforms** [04:15] — Algorithms on other platforms can push content to new people, and good content will be promoted further.
- **Leverage viewers to reach more** [04:28] — Funnel viewers from other platforms into streams, then leverage them to reach even more people, bridging the gap.
- **Promotion of Patreon** [04:41] — The creator offers one-on-one help via Patreon, including content interaction, retweets, and marketing advice.
- **Call to action** [05:06] — Encourages subscribing and watching another video, mentioning YouTube's recommendation feature.

### Conclusion

Twitch's new update is detrimental to small streamers, but they can overcome it by leveraging external social media to build an audience and funnel them to their streams.

## Transcript

been waiting for this day for years if I'm being honest with you I've wondered how many times do I have to call out twitch and give them the exact solution fast forward they have finally taken my advice and implemented what I've advised
problem you may be thinking well from a small streamer perspective it is nearly streams by just streaming on Twitch the problem is that twitch has always been system meaning those that have viewers get recommended to new potential viewers
to be seen with me being in marketing for years success in business is like a Captain hindsight with business because I always know what a company should and I've been telling twitch for over a year now that they need to implement a Tik
section where small streamers can post Clips so potential viewers can get lost in the Tik Tok style Doom scroll content that is modern social media this would more active users resulting in more ad Revenue as well as a better business
a win for small streamers as well because now they can put content Direct they no longer have to focus on fuddling viewers into their streams from outside finally took this idea however the way that they executed was so bad even the
was better I try to be very optimistic and there's always a positive takeaway said that to say I will be ripping on Twitch but hang with me because I'm need to do as a small streamer to combat this and to create a viewership for
yourself not only did twitch add this Tik Tok style section like I advise but section which is why they nearly ruined the app it is is so bad that I have no desire to use it and let me explain before when you clicked on the Twitch
streamer that you follow sorted by viewers if you know that your favorite would know that you would have to scroll down that far to find them on that list see who is all streaming all that you can do is swipe through streams to find
following list so if I follow 100 streamers and I want to watch one for them or swipe through 100 different streams to find them this again only rewards those that already have viewers and will take away the ability for small
me give a further example let's say I click on Twitch and I want to find small streamers however I do follow a couple big streamers as soon as I open twitch a big streamer comes up and I swipe up a few times until I finally get
or four big streamers the chances are I'm going to be sucked into one of these never have the chance to go to one of the small streamers that I follow and angry because twitch again and again does nothing to support small streamers
time they updated it and made it seem like this update was for the small reality it killed the reach for small streamers I do not advise running the also don't help small streamers as well as they have a much smaller viewership
for twitch versus kick here on my channel updated for 2024 twitch again I problems very simply number one make the for you page a separate tab at the part of the homepage number two make the homepage like it was before but sort the
channels via time watched not by viewers number number three incentivize streamers to post Clips directly on the clips tab via higher ad rates because these type of ads in doing this third step you will get the popular streamers
the higher ad Revenue so they will post their content on this clip page and then clip section this clip section will suck people in because it's the Tik Tok Doom all of these people on your platform which allows you to have the same profit
margins as these other Mega social media companies as well as letting you stand small streamer I'm willing to bet that update because nearly everyone in my management program that averages less
twitch removed the ability to be exposed to a list of your favorite streamers at ability to get sucked into a major streamer again I'd like to reiterate streamers and takes the little viewers away from the smaller streamers and
hundreds of viewers how can you combat this as a small streamer how can you viewership on Twitch well it's simple you need to reach more viewers elsewhere streaming only once a week on a specific time you can use other social media
Etc to post your stream content then when these people are exposed to your you can easily funnel them into your streams because they know exactly when this new update is it's now harder than ever before as a small streamer to reach
with that being said it's more important now than ever before to post your platforms have algorithms designed to put your content in front of new people content is good their algorithm will keep pushing you to more and more
funn fun these people into your streams when you do funnel these viewers into leverage these viewers to reach even more people because remember twitch the ability to reach even more viewers this will allow you to bridge the wealth
become one of the top watch Twitch streamers without any help or support work with me one-on-one and have me tell you exactly what you need to do in order patreon as long as I have any spots open I interact with all of your content from
algorithm and get your content seen by more people increasing the chance of you stream along with that I retweet every one of your tweets every day which you viewers as well as tweet out every single time you go live last but not
with everything marketing related that you will need in order to use marketing a viewership for yourself thank you for watching all the way to the end if you you do not subscribe even though I'm giving out marketing gold in terms of
you've learned anything I would appreciate it greatly if you subscribe algorithm speaking of algorithms YouTube has this new feature where they use they think that you'll like the most this video here and tell me if you think
this video here and tell me if you think they got it correct