[00:00] It's YouTube Shorts and TikTok. Hello, welcome back everyone. My name is Alex and today we're talking about YouTube Shorts vs. TikTok. It was once upon a time when cringe videos, people doing trend dances, and others doing animated facial expressions to songs were becoming famous overnight or TikTok famous.
[00:18] And everyone hopping on the app wanted to become an influencer or TikTok famous. Even teachers, lawyers, and managers were hopping on the app and everyone around the world wanted a piece of it. They would do just about anything to be on the for you page.
[00:31] In the US, all that joy was almost coming to an end in 2020 when TikTok was almost ready to be banned. And not only did 2020 change everything for everyone, banning TikTok was making teenagers across the country really upset.
[00:44] Some countries like India were already considering banning TikTok. While in the US, everyone was biting their fingers hoping that TikTok would not go away. As in the wild, some people were jumping in on Instagram reels, but it wasn't the same.
[00:56] 2020 also wasn't the same for India when TikTok was banned. But then, a miracle came to India. YouTube Shorts, a great move on behalf of YouTube, in my opinion. It was YouTube's answer to compete with TikTok.
[01:08] And the joy of creating short viral videos was felt again all over India. Fortunately, the U.S. never banned TikTok. And YouTube introduced the YouTube Shorts beta to the U.S. But it would not sell more now than the feature until March of 2021 But what happened next changed the lives of many creators and small YouTubers and since the use of short app feature wouldn be released until March of 2021 But what happened next changed the lives of many creators and small YouTubers And since the YouTube short app feature wouldn be released until March of 2021 YouTube recommended uploading vertical videos that were 60 seconds or less
[01:33] and add the hashtag shorts to the title or the description and maybe you could land on the shorts itself, which is just like the 3D page on TikTok. And for those who did take advantage of this, it changed the lives of like Jake Feldman,
[01:46] including his channel to millions of subscribers in just 3 months. acquiring more than 2 billion views. And the gap from YouTube channel opens again. And that's why I decided to start a YouTube channel. So if you want more videos like this,
[01:59] smash the subscribe button and hit the notification bell to learn more about YouTube Shorts. After the recording of this video, you were really early to YouTube Shorts and I believe that the gap will close again. So if you're looking for a change this large,
[02:12] that would be now. Like, right now. Because right now, YouTube is pushing and throwing YouTube Shorts to compete with TikTok. Some creators are getting thousands, if not millions of views and subscribers. If you already started using these shorts,
[02:25] have you landed on the short shelf? Let me know in the comments below. So, what's so special about TikTok? TikTok took the world by storm and did set the trend for short form vertical video. Today, it is one of the most downloaded social media apps.
[02:37] There's over 2 billion downloads. That's a quarter of the world's population. These vertical and short viral videos caught the attention of social media companies or Snapchat who follow with Snapchat Spotlight paying creators up to million daily Facebook company Instagram followed with IG Reels Users saw organic leads that had not been seen before on Instagram
[02:58] TikTok raised the stakes by launching a creator fund that will later be raised from $1 billion to pay creators. But are any of these social media companies, including YouTube, really competition for TikTok? What about YouTube?
[03:11] Is YouTube's choice really ready to dominate and beat TikTok for once? Maybe. YouTube's first move was announced a couple of weeks ago. They want to pay creators who are creating original content on the platform. And they announced a $100 million fund to pay creators in the next few months for 2021 and 2022.
[03:29] In their most recent blog post, they even hinted at the possibility of raising that fund. They've mentioned that they'd pay creators, artists, and media companies $30 billion in just the last three years alone. And that they plan to remain the same for the next generation of creators.
[03:42] Although YouTube's short of this filler data, you can only record videos up to 15 seconds, but you can still upload longer videos through the app or the desktop. As long as the video is vertical under 60 seconds and you have to have set shorts through the title or the description, it'll get recognized as a short and it may
[03:58] take off in the next few days or weeks after posting. Is YouTube really ready to dominate TikTok? Well, they may have a few tricks under their sleeve. YouTube is continuing to put the pieces of the puzzle together and improve the user experience of trying to roll out captions color correction the ability to record videos up to 60 seconds and you be able to extract audio from videos across YouTube
[04:20] and possibly much more trouble. Although TikTok is one of the most downloaded social media apps, YouTube already has a massive audience. Over 1 billion hours of video are watched daily. YouTube is the second largest search engine after Google.
[04:34] Over 2 billion users visit YouTube every month. month. YouTube's ad revenue continues to grow year over year. The recently announced $100 million fund for YouTube Shorts is just the beginning for YouTube to attract creators
[04:48] just like you. And YouTube wants to reward you for your creative content. And now, in the new world of the creator economy, the new content culture is created and consumed one vertical video at a time. A culture where writing a skateboard, for instance, was sufficiently
[05:02] It would be powerful to drive the sales of Ocean Spray brand raspberry and making 1977's Sweet with Max song the 29th most popular song in America. But who do you think will win? Let me know what you think in the comments below.
[05:15] Don't forget to like and subscribe so I can bring you the latest of our YouTube shorts. And remember to stay creative, stay positive, and let's live an awesome life.
[05:32] Thank you.