[00:02] The very first time, it took me three months of showing up, being consistent, and going live almost every other day in order to grow the watch hours. I took some time off. I came back 2 years later, and my channel was basically
[00:15] done. I was no longer monetized. I wanted to be intentional, but I did not want to spend another 3 months trying to grind and grow my channel. So, I went back to the system that I actually created the first time around, which is
[00:29] the three T's to YouTube success. Your topic, your title, and your thumbnail. topic, your title, and your thumbnail. And the result of that, within one week, my channel had grew to monetization status. One video brought in over 8,000
[00:44] new subscribers, over 100,000 views, three brand deals, and thousands of dollars in digital product sales and full-time clients. I then tested out what I'm about to teach you guys today out on another client. And one client
[00:58] went from getting around a 100red views on average before she did the three T's and ended up getting a video with over 500,000 views. Another client started with 60 subscribers and ended up with over 22,000 subscribers within 4 months.
[01:12] three T's for you and help you do the same thing. Let's get into T number one, which is your topic. This is like what your video is actually going to be about because we don't just throw random things on this platform if we want to
[01:26] perform well. You want to treat YouTube like a search engine. This means that people are coming on here looking up certain things or they are more prone to watch certain topics. And so you want to make sure that the content you're
[01:39] putting out aligns with that. The best way to start with your content is to start with keywords. Meaning we can go to youtube.com right now and we can start typing in some of our interest. Whatever you may want to talk about,
[01:53] whether it's cooking, hair, business, YouTube growth, whatever. When I'm thinking of what topic I should talk about next, I want to make sure that it aligns with what's currently doing well. And my criteria to know what's currently
[02:07] doing well is I need to see at least three to four videos on that similar topic within the past year that has over 100,000 views. Because if other people are watching this content, then surely they're going to also watch my content.
[02:20] One thing I'm never doing is I'm never clicking to watch the video ever because I have no interest in what they're talking about. I'm only going to be bringing my own experiences to this platform. And this is one of the ways to
[02:32] make sure that I'm staying original. I'm only looking at their content to see how to shape what I want to talk about here. Before I start making the video, I don't again, I don't just copy what they're doing. I ask myself, okay, now what will
[02:45] my take be on this? What is my unique perspective on this topic? This step alone has helped my clients go from invisible to viral because they finally like tuned in to what their audience actually cares about. I had a client
[02:58] before who she knew her overall topic was health and wellness, but she didn't know what area of health and wellness her customer was searching for right now on YouTube. So, as she did this search, she found a key area that her clientele
[03:11] was interested in. they had questions about and she mapped her next four or five videos on that topic and that blew her channel up because she finally got focused on the specific area her audience cared about. But once you know
[03:24] the topic, we want to make sure that people actually can find and then they actually watch your video. And so the next two T's are extremely important. So the second T is your title. In order to get views on your videos, you first need
[03:38] impressions. So, when I'm scrolling on YouTube and my eyes before I click on anything and my eyes see this video, that video, whatever, they're all these videos are now getting
[03:50] impressions, but then I have to actually click the video in order to view it. You can't get views unless you get impressions. So, nobody can click on your video if YouTube is not pushing your video out to people. So, then how
[04:02] do you get more impressions? You usually get more impressions based on the keywords that you use in your title because whatever people are typing in, that, when they're typing it in, your video will pop up. Or let's say somebody
[04:18] watched cat videos and they watched orange cat videos. And if you have the words orange cat in your title, even if they're not searching for orange cat videos anymore, if they watched 10 other cat videos, then YouTube will push your
[04:33] video to them if you have a similar keyword. So, here's a quick two-step formula I use in order to get really great titles. Number one, find three videos on the exact same topic. that's already doing well. It's posted less
[04:49] than a year ago and has over 100,000 views. So, I find these three videos and as I'm looking at these three videos, I always ask myself, are there any words in their titles that they have in common? Whatever words they have in
[05:02] going to be some of the keywords that that's pushing them out to get those views. So, whatever keywords they have in common, I take those keywords and my title must include those same keywords. I mean, I literally put them in a Google
[05:17] doc and I'm just looking at them one by one. What do they have in common? And whatever I see in common, I keep a running list of keywords at the bottom of my Google doc. And then I say, okay, the second part of that formula is what
[05:31] is my unique twist? May have a lot of things in common, but then how does my going to talk about a specific thing that they didn't. And so now when I make my title, I'm gonna make sure that I
[05:44] have in common, but I'm also gonna add in my unique twist. So now when I do a title like this, I'm not only getting ranked and found because of keywords, now I'm also adding some curiosity to it because now they want to see how I did
[05:58] this different. But the T that brings it all together. T number three is your thumbnail. So, the honest truth is, if your thumbnail is not intentional or crafted well, you can still lose views. When people actually click on the video,
[06:13] this is now going to affect your click-through rate. What percent of people actually click to watch your video, and that click-through rate is y'all probably have heard it before, you want to get at least a 5% or higher.
[06:28] That's always my benchmark. And if you have a really low click-through rate, your video. If you post your content and you realize your click-through rate is really bad, then you want to focus on switching up your thumbnail. Let's talk
[06:41] about how to make a really good thumbnail. It should do three things. Number one, you need to have some great contrast and clarity. Like the lighting, the colors, all of that really matters. My last two thumbnails did really well.
[06:57] I'm going to put them here. And let me show you what Let me take this one down and put this one up. Do y'all see the difference between these? So, the things that did well between my last two thumbnails is I made the background
[07:09] really dark and then I made the words really light. So, that way when people can see it really clearly. They don't have to wonder what is this saying? They can already read it really clearly. So, that is extremely important and that
[07:22] who's going to actually click through to watch this video? But once you have great contrast and clarity and people can read the words on the thumbnail. Then you want to make sure that your thumbnail is building curiosity. Your
[07:34] thumbnail should make people wonder what you're talking about. It should ask them a question. It should make them wonder what is he or she going to say. And so you never want to repeat your title in your thumbnail because you're not giving
[07:46] your thumbnail because you're not giving them anything to be curious about.
[08:07] thumbnail. The thumbnails that perform the best for me is when I'm looking like this. People are wondering like, "Okay, what's going on? What's wrong with her? What's going on in the video?" And so when I make these different faces in my
[08:20] thumbnail, as silly as they might be, they do really well for bringing in views. I can be honest and say I spend about 20 to 30 minutes actually filming a video. And I'm spending 30 minutes plus coming up with a title and
[08:36] thumbnail, sometimes even more. Any thumbnail, I'm on YouTube all the time whenever a thumbnail catches my attention, I always screenshot it because I want to make sure that I'm also catching people's attention. And so
[08:49] that worked for them in my thumbnail. Now, the bonus T number four that if you watched this far, this is important for y'all to know because it's one thing to get views. It's another thing to build subscribers and a community. The best
[09:02] way to build subscriber count and community, which is going to be key to getting sales, which is like the next part of this, you want to have a common channel theme. This is the same thing as your niche. You want to make it so that
[09:16] your channel again and again to learn about a topic. So, a good example of this is my last video that I posted has at this point, I think, over 40,000 views. Um, and at first it wasn't
[09:29] people were watching the video, getting what they came for, and they left. But then I left a comment there just because I like to leave comments and talk to people when they watch my content. So, I left a comment saying like, "Hey, by the
[09:42] way, I'm going to make another video, which is this video, another video helping beginners to increase their reach and their views if this didn't help." As soon as I posted that comment, I started getting a lot more subscribers
[09:55] from that video because people now know they can come back to my channel to people what to expect next or if you have a common theme for your channel, you'll see that you'll start to get more subscribers and community members, not
[10:08] just views. So, with these four T's, the three and then the bonus one, you're going to be able to start turning your ideas into great successful content. Then the next step of all of this is turning your content into income. And so
[10:21] your channel into a business, that's exactly what I teach inside of YouTube thing that I've ever taught. I've been teaching it for some years now. And it's for new and growing creators who want to build a channel with purpose. Create
[10:35] consistently. And you want to be able to use your content to do the work for you. So if you're someone who you're like, "Okay, let's do this. I'm tired of just what works. I want to actually build my channel, but also grow an audience and
[10:50] build my income. Check out the links down below and join me inside of YouTube for business. If you are new to YouTube or you've enjoyed this video and you channel and your income, then make sure you guys hit the subscribe button down
[11:03] below and I will see you guys for my next video.