what are your thoughts on implementing cro and have you got any kind of quick wins for site owners to improve their conversions on their websites you should think like a business owner and then the question is if I put in one Euro or one pound here where do I get the most Roi and I think for most traditional seos it's probably not in SEO it's in cro it might be in starting an email list I don't understand why seos are so precious about just doing that one thing and not thinking like a business and just thinking like how can I make the most money