[00:02] right now, these are the three things that you can do immediately to fix it. So, we just finished up a workshop with 125 business owners talking about how to get off the island of unhappy. You know what that feels like? You're not getting
[00:15] money. But this is the three-step framework to get to the island of happy where the views are coming in, but also the sales and ultimately the impact that you want to make with your business. So, if you hired us to fix your YouTube
[00:30] channel, we'd go through what we call the YouTube business bridge. And it's really three steps. And the first one is V. And it stands for views. And there's two questions you could ask right here. First of all is how do I get views on
[00:43] YouTube? But the better question is, how do I get the right views? What most people don't realize is not all views are created equal. And sometimes going viral can actually backfire. Because if you especially have a product or a
[00:58] service, being seen by a million people who would never end up being your customer is actually not that helpful. And so what we want to design and fix if your YouTube business bridge is broken is am I getting the right views? But
[01:12] number two is L and that stands for leads. And this is a question of where are you sending people once they see your YouTube videos? If your answer is I'm not really sending them anywhere, then that's the problem. we diagnose.
[01:26] And here's the third piece, S. And S stands for sales and specifically sales system. This prompts us to ask, what is your offer? And is it packaged and presented well? And is the technical and infrastructure side of your sales system
[01:43] set up and working? And so we've discovered that really the biggest mistake our clients make when it comes to this framework is trying to identify actually which step they need to fix next. And typically their answer is
[01:57] wrong. Like they think they have a views problem when really they've got a messaging problem or an offer problem or there's not even a lot of views coming in. But if they were doing the right things with those views and fixing the
[02:10] leads piece and the sales piece, then that would change everything. And if vertical video series, then [music] keep following along for more content like this during our 21-day YouTube reset. I'll [music] see you in the next video.