---
title: 'These Reseller Rules Are Written in Blood and Sweat'
source: 'https://youtube.com/watch?v=p3w0rMqfp70'
video_id: 'p3w0rMqfp70'
date: 2026-08-06
duration_sec: 928
---

# These Reseller Rules Are Written in Blood and Sweat

> Source: [These Reseller Rules Are Written in Blood and Sweat](https://youtube.com/watch?v=p3w0rMqfp70)

## Summary

Igor, a car reseller with nearly a decade of experience, shares his ten hard-earned rules for success in the car flipping business. He emphasizes that these rules are born from real experience, money, and mistakes, covering everything from emotional control to ethical practices.

### Key Points

- **Introduction and Purpose** [00:02] — Igor introduces himself as a reseller of DAF cars for almost ten years and sets the stage for his 10 rules for resellers, which he claims are written with experience, money, blood, or sweat.
- **Rule 1: Don't Give in to Emotions** [00:43] — Igor explains the dangers of emotional buying, including 'Perekop depression' and 'Perekop hunger' that can lead to poor decisions. He shares a story about a seller who lied about her parents' death to make a sale, emphasizing the need to separate emotions from business.
- **Rule 2: Differentiate Risks** [03:14] — Advises against investing all money into one car, especially a non-liquid one. Recommends buying multiple liquid cars to maintain a safety cushion and avoid getting stuck.
- **Rule 3: Don't Inspect Cars in Bad Conditions** [04:32] — Warns against viewing cars in rain, mud, or evening light as these conditions hide flaws. Suggests washing the car and inspecting in good light to avoid costly mistakes.
- **Rule 4: Don't Show Enthusiasm** [05:57] — Advises resellers to hide their excitement about a car to maintain bargaining power. Showing too much interest makes the seller less willing to negotiate.
- **Rule 5: Haggle Until You Win** [07:18] — Encourages persistent negotiation even when the seller says no. Igor shares a tactic of walking away and then calling back with a lower offer, which often works.
- **Rule 6: Use Equipment** [08:16] — Emphasizes the importance of using tools like thickness gauges to demonstrate professionalism and provide proof of a car's condition, which also aids in bargaining.
- **Rule 7: Prepare Cars for Sale** [09:35] — Stresses that well-prepared cars sell faster and for higher prices. Some resellers invest significantly in detailing and new parts to increase value.
- **Rule 8: Always Look for New Ways to Develop** [10:33] — Encourages resellers to adapt to changing market conditions and learn new techniques, as old methods may become obsolete.
- **Rule 9: Don't Waste Time on Wrong Clients** [11:41] — Warns against spending time on clients who are unlikely to buy, such as other resellers or stubborn sellers. Focus on finding genuine buyers.
- **Rule 10: Don't Cheat** [12:54] — Advises against deception in the business, as it leads to complaints and a bad reputation. Honesty, while sometimes less profitable short-term, ensures long-term success and peace of mind.

### Conclusion

Igor concludes by reiterating that these rules are essential for any reseller to succeed, emphasizing emotional control, risk management, and ethical practices as the foundation of a sustainable business.

## Transcript

introduce ourselves for those who are new to my channel. My name is Igor and I've been reselling DAF cars for almost ten years. I'm a reseller of my own person in front of you, and this video will be dedicated to the rules that I
follow. Let's call it 10 rules for resellers. Each of these rules is rules for resellers. Each of these rules is written either with experience, money, blood, or sweat. That is, these are not just such rules. You know,
10 minutes before the video, I threw in something like, "What is alien to telling some kind of smart rule?" No, these are real rules that you know, at the level of skills, instincts that work for you not when I buy or sell a car. I think that
they will be useful for you. Let's agree right away. If any of them were useful, be sure to subscribe to the channel because I see from statistics that many of you are watching but not subscribed to the channel, and you will react in the comments,
give a thumbs up. Okay, let's go. Rule number 1: the first rule of resellers is not to give in to emotions. What does this mean? When you buy a car, there is such a thing. I call it the Perekopskaya.  Depression or resale and
hunger from hunger, the so-called mechanics of work, the next is when you can't buy a car for a long time, you sit at home for 2-3 weeks and realize that you wouldn't buy anything. First, Perekop depression sets in. You're depressed, you think, damn, you're
not a man, you didn't bring a day's work, but you earned money, everything is bad, and so on. Then the next thing that comes is Perekop hunger, this is when you no longer care what you need to buy. The main thing is, as if the goal itself is not to earn money, but to buy something, to
create rhythms. And at this moment, it's dangerous to buy a car because you can miss many mistakes with the car, close your eyes to many moments and drink vodka for the sake of buying. This is the first factor of emotions. The second factor is when
you buy a seemingly good car and the owner starts to press on your example, I had a situation when we bought a car, a girl told us that her parents were in a
car accident. Can you imagine? Yes, people disdain what seemed to be the most sacred thing, but at ago, then there were no different bass. You ca n't  We had to check the car for loans for logies, etc. We bought this Chevrolet Cruze, a few
days later we realized, well, and somehow found out that this car was pledged after the fact, and after the purchase we contacted her, in short, we returned the car to her, she either apologized profusely, and as it turned out, her parents were
alive, they didn't die in any accident, all the pain, and yes, therefore, emotions are a very thing, you have to be careful with them because in this example, the girl was just giving us pity, we kind of stretched a little on the
entered a situation, entered a striped position, so the following technique in such situations when a person tries to press on your pity, I always do this: listen, I understand your situation, your problem before, but let's now about the car,
problem before, but let's now about the car, let's now about the deal, because then let's a little, yes, here I will get into your situation, we will talk about your or your personal situation. I try to separate and not only as if in
words but also internally, inside myself, separates the purchase from the person's condition and  His problem, rule number two, differentiating risks, what does that mean, not investing all your
money in one dubious option? Let's imagine you have a million rubles and you think, well, great, I'll start reselling cars. I'll buy a reselling cars. I'll buy a Range Rover. I saw someone on someone's
channel buy a Roger Ver and he made good money on it. I'll also buy a Rage Rover or a BMW X5. Especially since Igoryan recently bought an X5. Damn, he succeeded and I can do the same. Yes, stop. This is good. This is a good thing. But
stop. This is good. This is a good thing. But especially at the beginning, I always try to million rubles, but after investing two or three cars, I especially try to choose the most liquid options. Even if you invest almost the entire amount in a
car, try to do it so that this car either brings you a good profit or is as liquid as possible so that you can quickly sell it there at any moment, even again. You think, damn, it's
obvious. Guys, believe me, many people write to me saying, listen, what should I do? I bought a car with all my money and got stuck and it doesn't mean I should do it now.  What should I do now? I have a counter question: why did you buy one car with all your money, even if
you have three hundred thousand rubles? Well, buy two for at least 150, but so that you always have a cushion. In general, try to differentiate your risks. Rule 3: don't look at a car in the rain, in the mud, in bad weather, and in the evening, especially with the Perekop
famine. By the way, how often does it happen? You think, here it is, a great option, and you can't buy a car for a long time. You come to this option, it's raining or not, outside there is snow and frost, the car is dirty, you are in a hurry because the conditions are uncomfortable,
especially by the way, when the rain, the car always seems more attractive, and the rain hides and smooths out many flaws. When the car is wet or dusty, you think, well, it's fine, it's just nailed down with dust. I'll say
moreover, many car owners and sellers do this deliberately. They deliberately keep the do this deliberately. They deliberately keep the dirty for several days before the showing, so that it seems clean, well, a little dusty. But I'll say that under this
dust, rain, dirt, and evening viewings, many flaws are hidden when  The next morning you'll wake up having bought this car, go out to it and think about what I bought, how could I buy it, so be sure, friends.
Rule 3: Don't rush. It's best to wash the car there. Let them wipe it down for you. I don't know, even if it's in the evening, it will be at a light car wash. Take it to a place with good light and have a good look. Yes, it's not always convenient. Yes, it
sometimes presents difficulties, and so on and so forth. But believe me, you can save money with this and so forth. But believe me, you can save money with this rule. show the car seller that you really like the car. I've
come to look at a car and someone else comes in, you're scared, and so I watch this reseller who looks at the car and need to paint it here, you have some questions," he points out some flaws
so that this can be grounds for bargaining. Instead, this reseller walks around and but it's a trifle, well, a scratch, well, okay, I'm dirty here, and here,
clean everything."  I see your hands and the car is good, I see, I'm standing there and thinking how are you going to haggle after all this, well, and it's obvious that he took it from someone with minimal bargaining because the car owners they feel like, listen,
I have a cool car, why should I even haggle? They are even more convinced of this. Yes, and the task of a reseller, well, excuse me, car owners, our task is to buy as cheaply as possible. Even if you really liked the car, your
eyes lit up and you understand with every emotion, with every fiber of your soul, that you will buy it. It's better to calm it down a little inside. You became like, well, yes, the car seems okay, well, not exactly that super, I like it, so
let's somehow agree on the price. The fifth rule is to haggle until you win, even when the owner says no, that's enough, I wo n't give it anything lower, and this is the last one, even when it seems like you should buy it for this money, I'll still try to
haggle. You know, I've had cases like this many times when, for example, a car costs 300 thousand, the person is not ready, he drops a penny more, and that's all, not ready, he drops a penny more, and that's all, and I seem to be ready to buy, but at
that moment I just go.  All-in and no share, no one takes it, it's expensive, I don't want it, and in short, goodbye, I get in the car and leave in 10-15 minutes, I call back and say listen and I'm ready, at least let's not charge 300, there's 290, and in the end, the seller
agrees, such cases have happened to them more than once, so negotiate, negotiate again, negotiate, no one forbids you to do this, and even super write not in the comments that he listens to such people, I send them to hell, it's your right as well as
our right to negotiate, you can send us to hell, no one forbids you from doing this either, so we will negotiate about the release of the brick, what do you want, the sixth rule of coupe equipment, I understand that many resellers for them this sounds like an
insult, like listen, what kind of thickness gauge, what kind of launch, I have worked all my life without this, I have a brilliant eye, I determine everything in general, just on the fly, no, your crap is not necessary, friends, equipment, you do not always need it in order to
determine something, equipment for people who sell a car before, for non-professionals, this is a certain indicator of that  That you're a professional is the same as if that  That you're a professional is the same as if some
washing machine repairman came to you and you say, "Where are you going to work? What are you going to use to unscrew and inspect the machine? How are you going to diagnose it?" He says, " there's a loose contact inside the wires, and so on. You think, "How did he
and so on. You think, "How did he determine this?" Something is super, but where are the facts? Where is the proof? Like, "Yeah, show me the same thing." Yes, at least the same thickness gauge. By the way, if you need a thickness gauge, you can buy it using the links in the description.
Plus, there's a 10-lesson car resale course, so go ahead and buy the equipment. You'll need it anyway, and it will be an additional tool, even for
bargaining. So, be sure to buy it. Buy good equipment. The seventh rule: prepare your cars for sale. Well, I have problems with this rule because I'm always in a hurry. I don't want to sell the
not to delay and make money as quickly as possible. But in fact, the better the car is prepared for sale, the greater the chance that it will sell accordingly, much faster, don't skimp on preparation. I know some
invest really big money in preparation, that is, hundred thousand rubles. They spent on preparation. For example, if it's like their BMW X6, I met people who bought new wheels and rubber there,
did expensive polishing, expensive dry cleaning, children's molting, they invested 80-100 thousand rubles so that the car would be cool and juicy and look very presentable. Accordingly, the price of
such a car increased. The eighth rule is always to look for new ways to develop your, well, like, craft of resale business. Call it whatever you like, but it's your business in its own way. If you want, of course, for some it's
resale. For others it's speculation. Well, it doesn't matter. There are always different options for development. That is, if 78 years ago there was one model for resale of the date, he could find, I don't know, cars in newspapers, there on
classified sites, it was easy to find, but today is the age of information technology and completely different models are working and  Moves even in reseller st and maybe considered if you understand how it works
study knows also a car painter to the same Betalink and so on and so forth yes, that is, don't stand still without thinking that but it has always worked I will work like this believe it worked a year ago but this year there may be completely different tricks
and other moments that work by the way if you want to develop with me I talk a lot about how I personally work about what tools I use on closed streams also
link in the description you can subscribe the ninth rule don't waste time not on your clients this is the main mistake of beginner resellers what happens they start looking for a car and think damn here is an option like yes and one of you
even sends Nikita cars to look at I see they are thinking about something shield as if you are wasting time on it there well here the reseller is selling he will still move I will buy from him listen if resellers are selling there you are a reseller you two two resellers on one car well I
highly doubt that you will make money and well or he will take his wife  Frankly, this person just doesn't negotiate. What's the point in trying to negotiate with him? He's stubborn. He doesn't discount at all. You're wasting time on the wrong client. Instead of wasting
time on someone else's clients, find your own clients. The same thing happens in sales. Some people try to show cars to people who clearly won't buy from them. I on the phone. It might even seem rude to someone else.
Well, listen, come and see the car and that's it. But in fact, I understand over the phone from the start. Well, the person isn't a buyer. He's simply not my client and that's it. Therefore, the ninth rule is don't waste
time on them. Wait for your clients and you'll be more calm and emotionally balanced. And the last rule, what do you think? Probably by earning more, attract capital, investments, money, I don't
know, something like that, but not quite right. The last rule is that it's very important. This rule is called "don't cheat." Here, let me elaborate a little. Many people think that a reseller is the same as a deceiver. I do
n't agree. In fact, it depends on the person.  Indeed, many people succumb to the temptation to make money in this business by deceiving you, and they may even manage to earn a little more, but in the end, you know,
a little more, but in the end, you know, deception will never give you easy money. You can earn about 50,000 more than a person who doesn't deceive. But at the same time, all these letters of 50,000 on top
will be accompanied by calls from customers with complaints that you deceived them with some kind of catch. Let's say there's a dying gearbox on the car, and you knew it, didn't tell them this, and they drove away half an hour later, they call and say, "
Listen," and then they stop and the gearbox dies. You realize that you knew it, you just reset the error and quickly dumped this car, and so on. Or maybe the car was twisted into a knot, you untied it and said it wasn't hit, not
painted, everything is great, and a week later these people found out about it and call with complaints that you're a fraud. Yes, you're an [ __ ]. But that doesn't mean you have to tell now. Here you are.  You know the whole truth, you're an open soul and you
have to please everyone left and right now, no, I'm not talking about objective honesty, what, well, call a spade a spade and take the same cars as you buy, I also call a spade a spade, listen, if your car is painted, the whole
car is painted, it should be sold at a completely different price, if there were accidents, some shot airbags, at a completely different price, and I will buy it from you for much cheaper, I will also sell it cheap, according to the market, but not at the
market or even an inflated price based on deception, friends, you will not get far, I do not want to preach today and be so super honest, I am who I am, but I recommend you to yourself, I recommend acting as conscientiously as possible,
this is like a guarantee of the safety of your life and your emotions, your mood, friends, well, thank you for watching, I hope these rules were useful for you, that's all, subscribe to the channel again, I ask you again and
give everyone a thumbs up, bye