Google crushed this man's thriving video game site. Why? Because he played by the rules. >> Our best month was a couple million search visitors a month, organic traffic. It was an incredible moment. We actually had a $1 million offer to purchase Retro Dodo. But out of nowhere, Google took everything away from him and his dream became a nightmare. We are around about 200,000 visitors [music] a month now. People were literally searching for us and couldn't find us anywhere. We're still down about 85% traffic. >> Google algorithm changes have buried independent sites like his, favoring larger media companies, [music] Reddit, and its AI-generated answers, while profiting from content created by smaller websites. >> We were doing everything right. We weren't doing anything shady. We were following Google's guidelines to the T, but it just never ever came back. I was putting my eggs in one basket. That was the Google basket. I knew I had to change and build a media brand that was slightly different, that had multiple [music] revenue sources, and didn't rely heavily on one.