--- title: 'Your Online Store''s Success Becomes Easier Once You Understand This Secret' source: 'https://youtube.com/watch?v=uEPo7yDVNj8' video_id: 'uEPo7yDVNj8' date: 2026-07-31 duration_sec: 1303 --- # Your Online Store's Success Becomes Easier Once You Understand This Secret > Source: [Your Online Store's Success Becomes Easier Once You Understand This Secret](https://youtube.com/watch?v=uEPo7yDVNj8) ## Summary In this video, the speaker uses a fishing metaphor to explain why some online stores generate millions in sales while identical-looking stores generate nothing. The core message is that e-commerce success depends on two things: a winning product (the right worm) and a strong ad creative (the hook). Everything else—offers, checkout, audience targeting, and analytics—supports these two pillars. ### Key Points - **Two fishermen, two outcomes** [00:02] — Mohammed and Ahmed fish in the same river with the same equipment; Mohammed catches 50–75 fish while Ahmed catches zero. The difference is strategy, not tools or location. - **The bucket is your store** [00:56] — The bucket represents the online store that will be filled with products. Filling it with anything won't work—you need the right items for the right customer. - **The bait: knowing what your customer actually wants** [02:49] — Ahmed uses bananas while Mohammed uses the right worms. A starving fish ignores what it can't eat, just like a customer ignores irrelevant products. - **The two crucial things for success** [04:29] — You need a winning product and the right creative/hook. Most people wrongly believe product and ads don't matter—that's like feeding fish anything and expecting a catch. - **The hook is your ad creative** [05:11] — The hook equals the ad, the creative, or the content shown to a person scrolling social media (Facebook, TikTok, Instagram, influencers, UGC). It must match what the customer is looking for. - **The rod and reel: offer and checkout** [08:30] — After the fish bites, the rod must reel it in without the line breaking. If the offer or checkout fails, the customer leaves—or buys and returns the product. - **The specific worm means a specific audience** [10:51] — You must target a specific type of customer, not everyone. The right worm attracts the right fish; broad targeting leads to poor results. - **Product is king, creative is queen** [12:56] — A winning product and strong creative are inseparable. One doesn't work without the other. - **Different platforms suit different products** [14:19] — High-ticket or expensive products are better sold on Facebook/Instagram, while TikTok may cap at lower-priced products. - **Be analytical, not a genius** [15:56] — Analyze numbers (e.g., no sales) instead of stopping after one failed attempt. Maybe the hook is wrong or the bait is too small. - **E-commerce is data, not luck** [17:54] — Success comes from numbers, data, and correct implementation, not from luck or reading books. - **The payment pain point** [19:34] — Paying with a card or PayPal is painful, so the offer must deliver huge value that justifies it. - **People buy from brands, not random stores** [20:47] — Customers who don't buy from you buy from eBay, AliExpress, or Amazon. This is why you must shift from traditional dropshipping to brand dropshipping. ### Conclusion Success in e-commerce comes down to a simple, two-part formula: a winning product and a strong creative hook, executed with data-driven analysis and a branded store experience. Everything else is secondary. ## Transcript middle of it. I'm sitting here, right here. Okay, I'm here by the river. And you're on the other side, right? Okay, by the river. And you're on the other side, right? Okay, bucket (don't put the fish in it, okay?), and you brought the fishing rod you'll use to cast the line, right? And I'm doing the same thing, right? Okay, now I'll show you the difference you the difference between here (10 million sales, okay?) and here ( zero sales) so you understand how. They're both in the same place, but this one isn't making a single sale, and this one is making more than 10 million sales. Okay, but pay close attention. Let's get ready here so you know that everything is exactly the same. You and I arrived at the river. We exactly the same. You and I arrived at the river. We arrived here. Mohammed, okay? Here's Ahmed. Let's say here we have both carrying the same fishing rod, they're both carrying the same gear, literally everything is the same. Okay, but before we continue, I want you to know that let's take this example: this bucket, okay? That's the store, okay? That's our shop. This is it. managing the store. But let's take a daytime example so you understand exactly. After this video, no one can tell you that this is the secret. It doesn't have to be that Muhammad is standing here, or that Ahmed is standing here. They're both in the middle of the river, trying to fish, or sitting by the river trying to catch fish. Muhammad comes here every day at the same time as Ahmed. Muhammad catches, say, 50 fish, and Ahmed catches zero. Maybe the first day was lucky. Okay, Muhammad was very lucky and caught 50. Okay, the next day Muhammad caught 75, and next day Muhammad caught 75, and Ahmed is still hoping for zero. The next day, and the day after that, and the day after that. Okay, here Ahmed is strong. So what's wrong with me? He's fishing, and I'm not. Ahmed goes to Muhammad. The fishing rod is almost the same as his, and we're sitting in the same place. Why is this fish? I don't know how to draw a fish. I'm fine. Let's consider this a fish. Why is it that Mohammed is catching this fish, but Why is it that Mohammed is catching this fish, but Ahmed can't? The reason is that Ahmed is following a different strategy than Mohammed. This means that Mohammed knows how to fish, while Ahmed doesn't. Even though Ahmed has equipment, and has been Ahmed has equipment, and has been learning about fishing for maybe three years, Mohammed has been learning for a month, let's say two, three, ten, or even a year. Now, let's say two, three, ten, or even a year. Now, we have someone who's been fishing for a long time, or even a newcomer, but hasn't caught a single fish. What's the point? The point is that this person understands two things, and these two things are the most important. Without them, your entire business is useless. Ahmed, when he went business is useless. Ahmed, when he went fishing, brought bait. What fishing, brought bait. What bait did Ahmed bring? He brought a banana. Imagine him cutting the banana, putting a piece in, and... He's baiting it in the middle of the river. Meanwhile, Mohammed is getting worms. He has a small container of worms. He puts them on the hook, and the fish come and eat them. He knows how to lure the fish so he can catch them. Let's call him "brother." We're still in the river, okay? Let's stick to the river, okay? Let's stick to the terminology. But Ahmed, okay, doesn't even know what bait to use to catch the fish. Here we come to the point where we have this bucket, okay? This will be the storage container later. We can fill it with anything, okay? 50 types, 100 types, 50 products, 60 products. Here, we're working on something called "unique." We're working on something specific, okay? Special. Besides, Mohammed is using worms, but pay close attention, he's using a specific type Besides, Mohammed is using worms, but pay close attention, he's using a specific type of worm. If he wants to catch a certain type of fish, he has to use a specific type of worm. If he wants to catch a different type of fish, he has to use a different type of worm. Thirdly, even with worms, Muhammad knows how to get each type. For example, if he wants to get salmon, he needs to get a specific type of worm to catch it. In contrast, Ahmed is using bananas for everything. So, the point I want to make is that you need two crucial things to fill this store and achieve success: access the dashboard and see very strong sales. Let's talk about this in more detail and take a real example, which is our online store. Most people tell you that the product isn't important, the advertising isn't important, what's important is that you have a customer and sell to them. This is, of course, common knowledge everywhere and is still taught today. Wherever you go, you hear this a lot. There's no such thing as a profitable product; you can just get products and sell them. Are you Ahmed? Is it reasonable that when you go fishing, you can feed the fish anything so that it will come and you can catch it? The answer is no. And this is what happens in the customer journey. The customer is the one who... If someone sees your video, whether you're running ads or working through any platform (Facebook, TikTok, Instagram, influencers, UGC, anything), they're seeing your ad. But here, our ad is this hook. See this, Muhammad? What's the hook? Okay, that's its name in Arabic. I got its name in Arabic. It's called a hook, the one that snatches the fish. This hook is for you to ensure that you catch this fish, or this customer. Let's consider the customer as the fish. To ensure that you can customer as the fish. To ensure that you can catch this fish, you need to know the type of worms. Be careful, not fruits. We're done with that. We're still here. Even with worms, and even with special needs, we need to that. We're still here. Even with worms, and even with special needs, we need to know the type of worms we're going to know the type of worms we're going to offer them as food. Okay, wait a minute, I'll stop. Stop, offer them as food. Okay, wait a minute, I'll stop. Stop, me. I didn't understand what you meant here. So, the hook for us is the advertisement or the advertising material, the content that you're going to show this person, someone sitting on social media, scrolling, watching. Okay, and here we have a fish walking in the middle of the river. Both are the same station. Okay, here there's a fish that might be looking for food, or maybe it's just going from one point to another. Regardless And here's the same thing. We have someone on social media, okay, maybe they don't even know they have a problem and are just there for entertainment. We came here We came here when we cast the line. So, when we cast the line, okay, so Ahmed and I, who's sitting here, the fish saw both of them. It saw the banana here, the fish saw both of them. It saw the banana and the worm. Why did it go to the worm? Because the worm is what it was looking for. So, that's when it knew what it wanted. It knew it had a problem. Maybe the problem is that it's hungry right now. And it saw the worm, a certain type of worm, which is the worm, a certain type of worm, which is the solution. It decided to eat it. Meanwhile, here, it came out, maybe from afar, and saw that it was a banana, or it got close to it and knew it wasn't suitable for it. It left it and went to the worm. It's possible it came here before. By the way, this means that your ad might have appeared before mine. Let's say Ahmed and I have the same store, okay, but he sells certain products and I sell... I specialize in something specific. Who will choose me? It's not about secrets or magic, nor is it about why you're here and not me. It's because I know how to attract these people, and most because I know how to attract these people, and most stores don't know how to fish. That's the difference. To be a good seller, you have to be a fisherman. What does "fisherman" mean? It means that regardless of whether your tools are professional or not (though it's your tools are professional or not (though it's preferable they are), to capture preferable they are), to capture that person, bring them to your store, and get them to buy something, you have to offer them something they want. So there's no such thing as "I can sell any product." There's no such thing as "the product is irrelevant, I don't care." Like, "I added product is irrelevant, I don't care." Like, "I added 70 or 80 products," or "I heard, I saw, so-and-so is 70 or 80 products," or "I heard, I saw, so-and-so is selling a product, okay, The Rock is selling a product, so I decided to sell the same product." Here, you're in a different situation. Here, no one knows you, no one knows your store, no one has even heard of you. And you're appearing to these people for the first time. So when I appear... For the first time, this means something other than that I'm selling the right product. It means I have the right hook. This hook is the right hook, the right I have the right hook. This hook is the right hook, the right type of worm, okay? type of worm, okay? And at the same time, when I decide to reel in—and pay close attention here—that's where the fishing rod And at the same time, when I decide to reel in—and pay close attention here—that's where the fishing rod comes in. You might think that this rod and this hook are the same thing. No, this rod is different from this one. thing. No, this rod is different from this one. Why? Because this rod is designed to reel in—and pay close attention—it reels in this fish easily and places it here in the bait. decides to go for this banana and eat it, and you catch it. Maybe as soon as you reel it in, the line breaks. Okay, maybe the and eat it, and you catch it. Maybe as soon as you reel it in, the line breaks. Okay, maybe the rod breaks. Okay, or—and pay close attention here—after you put it out of the bucket, the fish squirms and goes back into the water. Okay, Muhammad, what does it mean? Muhammad, you get off the fish. Let's talk about the product. What does it mean? It means the product arrives at the store, and the person buys it and returns it. Recover, you're selling and the person buys it and returns it. Recover, you're selling bad products, but this is the strongest example you could hear about your store and your product, and why you're not generating sales. This is the strongest example, and I challenge you because what you see in front of you is impossible. It's impossible for someone to enter your store and buy your product unless they don't need it. If they don't see its value, it's 10 times If they don't see its value, it's 10 times more than what they're going to pay. I'm trying to get this across to you. So, to become a good seller, the first this across to you. So, to become a good seller, the first thing is to have the right kind of "worms"—that's number one. Number two is the right "hooks"—what's this " hook" you're talking about? We call it "creative," okay? It's the advertising video or the creative image. Focus with me: the hook is the creative one. The creative image. Focus with me: the hook is the creative one. The specific type of "worm" you want to target— what does that mean, Muhammad? A specific type of fish—means a targeted audience, a specific audience. I don't sell to everyone, okay? This guy has a banana here; he wants to sell, he wants to catch small fish and big fish, maybe even an octopus. He wants to fish, he wants to catch everything, that's it, and whoever octopus. He wants to fish, he wants to catch everything, that's it, and whoever comes with us comes here. No, here we've put a specific type of worm because small fish might come, okay, but they won't come near, they won't be able to eat these fish. What are these worms? No, we want to target a specific type of worm or a specific type of fish. So want to target a specific type of worm or a specific type of fish. So this thing means the specific type of worm this thing means the specific type of worm is the type of audience we are targeting. Okay, on the other hand, the type of worm itself. Okay, I mean, if this person gets any worm, he'll dig in the ground, okay, he'll dig and get a worm and put it on the hook. Oh, okay, you see? I saw Muhammad put a worm. Okay, I'll put a worm like him and do the same, better than him. put a worm like him and do the same, better than him. Okay, respect. He'll dig in the ground and put a worm, okay, and put more. And a day, two, three, and then they don't bring him a fish, or they bring a type of fish that might be cheap, or they bring a type of fish that might not be good or edible. Here's a edible. Here's a different issue. So this thing means that the first thing you have to understand is that you have to have a profitable product, and this is the truth, guys. Okay, get out of the idea that you can just put anything in and leave it to God. Okay, respect to God, but you're okay, what's the point? I want to achieve results, I want to generate sales. Okay, so this process you saw in front of you doesn't decrease. I mean, even if you put the best type of worm in the world and you don't have a hook to have a hook to catch the fish, this means that I'm okay, I have the appropriate, widespread worm that I can use to attract the fish, but when the fish comes, it doesn't get stuck here, it keeps going and continues on its way here. So way here. So this hook, which is the creative one, is the king. this hook, which is the creative one, is the king. Or, in other words, if the Or, in other words, if the fourth product is the king, then the content is the queen. These two complement each other, guys. Okay, don't dismiss the idea that a winning product is content. This is the king, this is the queen. This is the king, this is the winning product is content. This is the king, this is the queen. This is the king, this is the queen. Right, creative is the king. So these two don't exist without each other. They have to be together. How much does this mean? The first two things, Muhammad, wait a minute. Hey, why didn't you tell us about the store? Like everyone says, "I have to create the best store in the world, and I have to use a specific marketing method." Well, I'm use a specific marketing method." Well, I'm telling you here that if you have strong creativity and the telling you here that if you have strong creativity and the right product, you can sell on right product, you can sell on all platforms, with certain exceptions. For example, let's say this all platforms, with certain exceptions. For example, let's say this river has all kinds of fish, from very ordinary to average. Or, let's say there's another river with expensive fish. Let's take the example of expensive fish, which is high-tech products. We, or rather, the customers who pay more, the people who buy high-tech products, can't just bring who buy high-tech products, can't just bring something here and offer it. For example, let's say there's a certain type of worm that salmon eat, which, let's say, is the most salmon eat, which, let's say, is the most expensive fish. There are types of worms that these fish eat. But this river doesn't have any fish, even if I... I got this type of worm and I have the best hook, but they're not available here. This example applies to the difference, for example, between TikTok and Instagram, and Facebook and Instagram. For example, on TikTok, I can sell a product to the maximum of 100 people, but if I want to sell a high-tech product, it's better for me to go to Facebook and Instagram. So, what I'm trying to Facebook and Instagram. So, what I'm trying to tell you is that these things are a tell you is that these things are a complete process that you have to follow. If you miss something, you won't hear a sound about making sales. Why? Because, in short, you're missing something. Product is very short, you're missing something. Product is very important, content is very important. Okay, pay attention here. This is the whole stage. We're still at the beginning, You learn to build a store, you learn to make a logo, colors. People who spend three or four months go and learn 600 or 700 videos. Think and you'll come. I mean, I'll tell you, "I understand, I'm an expert, talk to me about sales." Okay, talk to me about sales. Zero? You're not an expert. An expert is someone who knows how to sell, make, and sell. These two things are enough. When you understand them, you will be able to sell in the future, understand any product, know how to make any product, know how to work with two brands, and know how to do all these things. two brands, and know how to do all these things. But when you come to me, okay, I'm Muhammad, But when you come to me, okay, I'm Muhammad, I have a lot of experience, I've taken many courses, I've gone into it and delved deep, and so on. Okay, give me an action, give me one action. You've done zero, you haven't done anything. I tried a product that didn't work, I spent $50 and didn't make any sales. Okay, what's the analysis? There's no analysis, no, it's just how I saw it, and I stopped. Okay, maybe stopped. Okay, maybe you didn't analyze it. Maybe the hook you're you didn't analyze it. Maybe the hook you're using is wrong, brother. It's not suitable for the fish, for example. using is wrong, brother. It's not suitable for the fish, for example. Why didn't you analyze that maybe the worms you're using are too small? Maybe if you put two worms together, they'll catch more. So, you need to use this, meaning you need to use it with the principle of not being a genius, but being an analytical person. Okay, we have numbers, guys. Okay, we haven't made any sales. We have numbers, why? Why? I want to understand my ads here. Okay, guys, you're talking about the best, best type of sales. Okay, you told me, Muhammad, what's the best type? I paid ads. Don't tell me anything else. I'm only talking about paid ads. The purpose of this video is for people who have online stores and are running ads but aren't making sales. So, this means that when I go out today, I want to catch fish. I have a store, I want to go out and get sales. Okay, first thing, I need to have a winning product. Second, I need the creative tool with the hook that will allow me to attract this customer. And with this hook, once this person reaches me, the process is over. Why? Because you already have a strong fishing line. So, Mohammed, you cast the line here. Okay, You've heard of many people here who might have caught a fish once, maybe just Let's compare the break here to someone putting in a checkout card and then leaving. It's the same thing here. This is the checkout card and then leaving. It's the same thing here. This is the offer that this person will regret not taking. offer that this person will regret not taking. We're comparing this fishing line to the fish. So, it's We're comparing this fishing line to the fish. So, it's simple, guys. This, I think, is the simplest analysis I do on my channel about how you can generate sales because it's simpler than you imagine. It's not about reading books, being a supergenius, or reading books, being a supergenius, or being lucky. Some people being lucky. Some people still think this is luck, but this is the biggest luck. E-commerce depends on numbers, data, and on you implementing it correctly. And of course, you absolutely, absolutely need the right tools. I mean, I can't just grab this box one day and go sell it just because I liked it or because I saw someone else with it. or because I saw someone else with it. Call me on numbers, there aren't any. Okay, tell me what problem this product solves. There aren't any. Okay, will there be last thing you do is say, "I'm a salesman, why?" The answer is right here. The answer is this person who's generating sales and the person who isn't. So this is the simplest proof that literally proves it to you. I gave you an animal experiment. If a fish is starving and sees something it can't eat, it will eat it. Of course it won't. And this... The same applies to the customer who 's on social media, whether they saw a story from an influencer talking about a product, or even just a story from an influencer talking about a product, or even just saw something on TikTok, Pinterest, anywhere. If they're not interested, they won't buy. You interested, they won't buy. You need to understand that what causes the most pain for anyone, especially people with limited income, is reaching into their bank card, or paying via PayPal. The payment causes pain. I have a PayPal. The payment causes pain. I have a small switch around this pain: they're paying, they're small switch around this pain: they're paying, they're very happy, or not very happy, because I'm offering a huge value that no one else is offering. This is the strongest example you one else is offering. This is the strongest example you can hear. After this example, it's impossible for you to can hear. After this example, it's impossible for you to doubt the product or the ads for a moment. It's like you see the store, and all these things come later. These are things you need to come later. These are things you need to learn: a winning product, creative, creative is very important. This is because this is a king, a queen. Okay, your hook's overhand is perfect. The overhand must be very strong. We don't want the person to reach the point where, as we said, the hook breaks halfway through. Okay, the entire process must be completed. This is what makes us raise the Conversion Rate. The Conversion Rate in these types of stores is much higher. In addition, the type of fish attracted to these types of worms is that, as we said, these worms are specialized and, at the same time, they are the worms that are most appealing to them. we said, these worms are specialized and, at the same time, they are the worms that are most appealing to them. This brings us to the point that people also don't like to buy from random stores. What does this mean, Muhammad? It means these people like to buy from brands. These people like to buy from brands because everyone—and this is a proven fact, we've analyzed it—the people who don't buy from everyone—and this is a proven fact, we've analyzed it—the people who don't buy from our stores, okay, the people who don't buy from our stores buy from eBay, AliExpress, Amazon. Period. People eBay, AliExpress, Amazon. Period. People who are looking for a specific solution from a specific refrigerator, from specialists From Brand Show, what this means, Muhammad, is that From Brand Show, what this means, Muhammad, is that if you have a regular store, it's perfectly normal, or a traditional dropshipping business operating on a traditional dropshipping model, that you won't traditional dropshipping model, that you won't see any results at all because you need to move from the dropshipping stage to the brand dropshipping stage. Muhammad Show Brand Dropshipping, see the link below for more.