[0:00] did you know that small YouTubers even
[0:01] ones with small follower accounts can
[0:03] get brand deals and have you ever
[0:05] wondered how much you can get paid for a
[0:06] brand deal in this video I want to share
[0:08] with you the pricing model that you can
[0:09] use the brands are willing to pay even
[0:11] if you have a small subscriber account
[0:12] so stick around by the end of this video
[0:14] you should be aware of the industry
[0:15] standards and maximize your earnings
[0:17] with the right pricing
[0:19] [Music]
[0:22] strategy all right welcome to today's
[0:24] episode for those of you listen on the
[0:25] podcast come check out YouTube and for
[0:27] those of you on YouTube check out the
[0:28] podcast because we've got both platforms
[0:30] rocking and today's video is going to be
[0:32] all about pricing strategies now my name
[0:35] is Joey Valor for partner of profits I
[0:37] work with Brands to help them work with
[0:38] influencers and I also help influencers
[0:40] get brand deals just like you so today
[0:43] we're going to talk about that even if
[0:44] you have a small Channel we're going to
[0:45] start with Point number one Impressions
[0:48] what are Impressions it's your average
[0:49] views you get consistently on each video
[0:52] and how do you figure that out do you
[0:53] look at the last video do you look at
[0:54] the last 20 30 typically Brands what I
[0:57] recommend is look at the last 10 videos
[0:59] tally up those 10 videos and the view
[1:01] counts and then dividing by 10 that
[1:03] should give you your average view count
[1:04] per video as it stands today you need
[1:07] that number in order to determine the
[1:09] pricing in The Next Step so make sure to
[1:11] go do that now pause the video come back
[1:13] number two is your Channel's growth rate
[1:15] percentage even more important than
[1:17] subscriber counts is how fast is your
[1:19] Channel Growing because if you have
[1:21] 5,000 followers today or views and you
[1:24] grew over the past 6 months by 50%
[1:26] that's going to continue to grow and
[1:28] that's what a brand should be aware of
[1:30] it's not necessarily how big your
[1:31] channel is how fast you're growing your
[1:33] growth rate can become very valuable and
[1:35] for Brands looking at YouTubers again I
[1:37] suggest looking at the growth rate which
[1:39] you can calculate by looking at the last
[1:41] 6 months growth if you go to something
[1:43] like socialblade.com or something
[1:44] similar you can go to free analytic
[1:46] tools like this and you can figure this
[1:48] out and it's important to know that as a
[1:50] Creator because that gives you fuel when
[1:52] you're going into your negotiations that
[1:54] yeah you have a small Channel but you're
[1:55] showing a lot of potential now the
[1:57] amount of money that you can make varies
[1:59] significantly depending on the placement
[2:01] opportunities and the strategies that
[2:03] you use whether it's mid-roll pre-rolls
[2:05] Etc but there's some more creative
[2:07] places you can actually start to
[2:08] advertise and monetize and those views
[2:11] and Impressions add up which means more
[2:13] money for you the Creator and listen
[2:16] we're not going to get into that in this
[2:17] video but there is a whole playlist on
[2:19] how to get more brand deals even if you
[2:20] have a small channel so check somewhere
[2:22] in the description or somewhere in this
[2:23] video there's going to be a link to the
[2:24] next video which is going to be all the
[2:26] placement opportunities that I recommend
[2:27] as the prime real estate number three is
[2:30] actually how do you price your
[2:31] impressions so the way that the market
[2:34] usually dictates a price it's called CPM
[2:37] cost per Mill now what they do is they
[2:40] take whatever impression count it is
[2:42] whether it's how many emails are sent
[2:43] how many views you get on a video you
[2:45] divide by th000 and you multiply by a
[2:47] factor of a CPM so cpms now you know
[2:51] that you can go and start to understand
[2:52] this next part which is how do you
[2:54] charge cpms per placement opportunities
[2:57] we're going to cover the most popular
[2:59] ones right now that you might be aware
[3:00] of but there's pre-roll mid-roll post
[3:02] rolls dedicated videos and product
[3:05] placements pre-roll ads are as they all
[3:07] suggest of course they're at the
[3:08] beginning of the video and they're
[3:10] around $45 CPM now this can vary
[3:12] depending on the Creator depending on
[3:13] the brand so take this with a bit of a
[3:15] grain of salt but know that these are
[3:16] the most Prime real estate placements
[3:18] because they're the beginning of the
[3:20] video where people are typically
[3:21] watching mid roll ads it's still
[3:23] valuable they're still engaged
[3:25] potentially and you know especially if
[3:27] you have really good content you can
[3:29] still charge on $40 CPM for that now the
[3:32] next one is post roll this is like the
[3:34] least significant Because by the end of
[3:36] the video people have probably tapered
[3:37] off and it's probably not 100% watch
[3:40] time on all your videos so it's usually
[3:41] $35 CPM and again don't take these
[3:44] numbers so literally just know that
[3:46] pre-roll is the prime placements mid
[3:49] roll is the second best placement and
[3:50] end roll typically is the lowest
[3:52] placement then you have dedicated video
[3:54] now this is the cream of the crop
[3:55] placement for any kind of brand because
[3:58] they have a whole video it could be a
[3:59] five 10-minute review video on the
[4:01] product it could be other ways that you
[4:03] monetize this video of terms of how to
[4:06] explain the product in a different way
[4:08] but your only focus is the product and
[4:10] that brand and their business so you can
[4:12] get creative on how you roll this out
[4:14] but you can typically charge like a 5x
[4:16] CPM so imagine if it's a $50 CPM if it's
[4:20] a product video placement review video
[4:22] type thing you're charging around
[4:24] anywhere from 3 to 5x that amount
[4:26] because of the amount of editing and
[4:27] time it's going to take and then you
[4:29] have product placements now this is just
[4:30] like when you have a product in the
[4:31] video maybe you're not mentioning it
[4:33] maybe you are but it's not a real big
[4:35] Focus you're not spending a lot of time
[4:37] talking it through these are lower
[4:39] values like $20 cpms and again don't
[4:41] take it literally as to how much you
[4:43] should charge although this is a good
[4:44] starting point all right so if you do
[4:46] have a small Channel and if you're a
[4:47] brand looking at a YouTuber with a small
[4:49] Channel and you look at the Impressions
[4:51] and it doesn't seem like you have a lot
[4:52] of money to make don't worry because
[4:54] there's also factors you have to
[4:55] consider when you're sponsoring somebody
[4:57] on YouTube or if you're asking a brand
[4:59] to sponsor you now let's talk about some
[5:01] bonus tips because again you might have
[5:03] a really small Channel today and you
[5:04] might be thinking I can't even charge a
[5:06] CPM that's worth it it might be like 50
[5:07] bucks today for a video 100 bucks first
[5:10] off don't get caught up in that know
[5:12] that a sponsor leads to new sponsors
[5:14] opportunity leads to new opportunity and
[5:16] for the brand side of things consider
[5:19] the micro creators are growing so
[5:21] getting in on the ground floor with them
[5:22] is a lot easier than people who have
[5:25] millions of followers already they're
[5:26] already picked over you can't get in so
[5:28] start the treat micro creators with more
[5:30] respect and here are the bonus tips I
[5:32] have for the Creator side price for your
[5:34] today value you can't lie about your
[5:36] viewers right they can see that Brands
[5:38] can see it it's easy anyone can see it
[5:40] it's public knowledge so price for your
[5:42] today value but factor in what's your
[5:44] growth how fast are you growing I'd put
[5:47] that forth and I'd bake that into the
[5:48] cost a bit because if they lock in a
[5:50] deal today and they only release a video
[5:53] for or 6 months later or 12 months the
[5:55] price is going to change your viewership
[5:57] is going to go up so you want a price
[5:59] for today value but factoring your
[6:00] growth potential the next bonus tip is
[6:03] consider a commission share first off
[6:05] Brands like to hear this and they'll
[6:07] offer longer term deals for these types
[6:09] of things plus you get to make a
[6:11] longtail dividend on that commission
[6:13] from your videos and your viewership
[6:15] going up over time so consider a
[6:17] commission share and then explain the
[6:20] editing cost I like to always bake that
[6:22] in kind of like hey Brand I'd love to
[6:24] work with you on this video This is
[6:25] where my impressions are this my CPM is
[6:27] but I have these editing costs and I'd
[6:29] love to do a bigger video for you and
[6:30] more production value could we factor
[6:33] that into the cost here's what my hard
[6:34] costs are be transparent be honest be
[6:38] upfront Brands appreciate this and
[6:40] you're more likely to sign a longer term
[6:41] deal with communication like this so
[6:44] hopefully took away something from this
[6:46] episode that helps you now position
[6:47] yourself to a brand to possibly get your
[6:49] first brand deal that makes me excited I
[6:52] hope it makes you excited and Brands
[6:54] please do not disregard the small micro
[6:56] creators okay they're valuable they're
[6:58] growing they're hungry you want to work
[7:01] with them now you know the pricing
[7:02] strategy so you can maximize your
[7:03] earnings with YouTube brand deals but if
[7:05] you wonder like I don't know what are
[7:06] the places I can sell on my YouTube
[7:08] channel we talked about a few today but
[7:10] there's 10 really good placements that
[7:12] you can monetize to increase your CPM
[7:15] cost across all these monetization
[7:17] platforms so you're going to want to
[7:19] check out this video and I'm going to
[7:20] link somewhere in the description or on
[7:22] this screen check out this whole
[7:23] playlist to learn how to get more brand
[7:25] deals even if you have a small YouTube
[7:27] channel and a small follower account
[7:29] today because you're growing and you
[7:30] deserve that brand deal and hey if
[7:32] you're still watching this video and you
[7:33] find it helpful just give it a thumbs up
[7:35] it really helps to grow the channel make
[7:36] sure to subscribe as well as check out
[7:38] more content on how to get more brand
[7:40] deals by positioning yourself
[7:41] effectively even if you have a small
[7:43] following today and Brands if you're
[7:45] still looking to work with influencers
[7:47] including micros macros celebrities we
[7:50] cover all this in other videos so please
[7:51] check out more from the playlist and the
[7:53] channel thank you for watching and we'll
[7:55] see you in the next video