[00:03] ago, if you just shared good information in your YouTube videos and you presented real results from that. Well, you information is one conversation with ChatGPT away right now. So, what's the
[00:17] fix? Your personal brand is the only differentiator left, not the information, you. And your personal brand comes down to these four things. But here's why this matters. Did you know that seven out of 10 people follow
[00:31] brands and creators who share their values? Number one, beliefs. What do you truly believe and are you weaving that into your content? [music] Number two, values. What are your convictions? What
[00:45] won't you compromise on? And how are your values different than your competitors? Number three, your story. This one's a big deal because your story is what separates you from AI. AI has got really good
[00:58] information, but it doesn't have lived experience. It doesn't have personal traumas and struggle and breakthrough. And when it comes to weaving in your stories, that would be your personal stories that illustrate [music] what it
[01:12] is you do to serve people, and it would be client stories. How has your content, service transformed other people's lives? Number four is your personality.
[01:24] What's weird and unique about you? What would you weave into your content if you took off the professional uniform and shared a little bit about yourself? comic books and customizable card games, and you were a major Star Wars super
[01:38] fan. And maybe you believe, like me, that pretty much every Star Wars thing movies has been a total disaster. [music] >> The information isn't what makes people stay in your videos, you are. And stick
[01:51] around for day five of our 21-day YouTube reset cuz we're going to be talking about money. So, I'll see you then.