[00:01] entrepreneurs, and anyone who has something to sell. Especially if you sell knowledge, experience or services, consultations, psychology, weight loss, foreign languages, social media management, finances - basically, anything where people buy trust in [00:13] don't have a YouTube channel yet, you're likely losing money, customers, and opportunities right now hit a revenue ceiling because without content, too few people know about you . My channel, with 200,000 subscribers, generates an average of [00:28] $20,000-$1,000 in revenue each month. And all the traffic comes to us from YouTube So in this video, I'll show you how to start with YouTube from scratch, even if you have no audience, experience, or skills, and how to use YouTube [00:42] to double, even triple, your income through a system that will bring you clients for years to come. Let's go. For example, I spend 80% of my time on YouTube and only 20% on all other platforms. I have 68,000,000 followers on Instagram, but [00:56] 90% of our clients come to us from my long videos on YouTube. So for experts like me, yes, it's not just a platform. YouTube is the only tool for us that will work for us 24x7. And that's why it's so [01:09] important for experts to manage YouTube. Firstly, on YouTube, content lives this graph. It shows the lifespan of posts on different social networks. On TikTok and Instagram, posts live for an average of half a day. On Facebook [01:22] about 5 days, on YouTube 30 days or more. But of course, it's not just about these years ago that are still actively generating leads every day, and yes, they are then converted into sales without my involvement. This is what I call passive [01:36] income. And this is not just my case. At YouTube Academy, we've already trained hundreds of experts to use this same system in 30+ niches from scratch. Their videos are also working now, until they do something else. Therefore, if you want to [01:49] in the description. He will look into your situation and tell you [music] how to get into our academy. Secondly, people come here with the intention of buying. On Instagram or TikTok, people, as you know, just scroll and [02:01] come across content by chance, but on YouTube, they type in a query themselves, they're looking for a solution to a specific problem. And so it turns out that this is a different level of awareness and a different level of willingness to pay. YouTube is essentially the second [02:14] largest search platform in the world after Google. Over 2.7 billion monthly active users. And even when a person googles, Google itself sometimes gives him YouTube videos, yes. So let's count. If even 0.1% of the [02:28] YouTube audience sees your content, that's 2.7 million potential customers, can you imagine? No expense spared. Thirdly, this is where real trust is built . YouTube is the only platform where people literally spend [02:40] time with you. Not 15 seconds, yes, in the resource, but 10, 20, 40 minutes in a row. There is research. Google has a 7114 rule. It says that for a viewer to become a buyer, they need an average of 7 hours of your content across 11 touches in [02:53] four different locations. YouTube is, again, the only place where a person can get these hours, naturally, without coercion, in an minute of viewing, a person gets used to you, begins to trust you, and at some [03:05] point wants to get into your product. So, it turns out that a blogger can you can't afford to, because you're selling knowledge and expertise, which means you need trust on a large scale. YouTube, again, is the only [03:20] for free, long-term, and without your daily involvement. Without YouTube, experts often don't earn enough, and that's just real math. Okay, so we've established that real math. Okay, so we've established that [03:34] you need to do to make money on YouTube is to narrow your niche. I'm assuming that since this video is for experts who already have knowledge, have a niche. But to stand out on YouTube, we need to move into [03:47] more specific areas within our niche. Let's take psychology as an example. Instead of "I'm a psychologist," I recommend going into, for example, relationship psychology for women after divorce, or anxiety, or paroxysmal attacks in [03:59] young mothers, or the psychology of money and financial behavior. You understand, right? And it's super important to narrow down, because if you take on broad topics, you lose to the giants before you even start, right? Because , firstly, the giants, the big channels will [04:13] simply swallow you up. Channels with millions of viewers can film on topics like how to cope with anxiety, on big, broad topics like how to lose weight, or how to become more confident, because they already have an audience, authority, some kind of [04:25] history, and their existing audience will themselves promote these broad queries. But in our case, if we're a small expert, we enter the platform, and competing with them on their field is like entering the ring with a champion [04:37] on the first day of training. Yes, there is no chance, but in a narrow niche there is no champion yet, so there is a place for you there, you still have a chance to win there. Secondly, you are not yet trusted on big topics. Trust on the internet is built through [04:50] specialization. So a broad topic is often a vague examination in turns out that you are exactly the specialist he was looking for. So first you become number one in one small pond, and then [05:03] gradually you expand. This is how all big channels work. They started out narrow, with Alex Harmozia being the most striking example . Now he is sales. He films on such broad topics as how to get rich, how [05:17] an audience. Yes, millions of views, subscribers. But if you look at his old videos, look, here are his old videos. 5 years ago he filmed exclusively about gyms. Can [05:29] GM business, what mistakes gym owners make, how fitness studios can survive during COVID-19? See, yes, how narrow it is? 59,000 views, 13,000 views, super modest numbers. But it was precisely this narrow niche that made him the [05:42] number one expert in the eyes of a specific audience, because he, it turns out, earned trust there, in such narrow places, and only then gradually began to emerge onto the wider stage. So first a small pond and then only the [05:55] first, I generally filmed on topics such as vipassona, meditation, Korea, and, yes, more specific topics. And only now am I filming about broader topics like how to online, and so on. If I had gone straight into these topics, I would have had no chance [06:10] at all. Okay, we've sorted out Nisha. Let's move on. The next block is get views on your videos. But there is a super important point here that most experts are missing. You need to understand that as an expert, you don't [06:25] just need views; you need the right, high-quality views, because a million random viewers won't bring you a single client; in fact, it will only worsen your algorithm. And 1.xia of the right people can fully load [06:38] your practice, load your business. Therefore, there are two types of traffic on casual viewer is someone who simply watched, liked, and left. Yes, he is interested in your service, no matter how much you warm him up. These views are good for [06:52] bloggers and influencers, yes, but for an expert, we simply don’t need these views . And there is a target audience, a person who has a specific problem. He searches for a solution, finds you, looks, penetrates with trust and ultimately buys. [07:04] And this is who we must follow. Now I'll show you how to set up your channel so that YouTube itself brings exactly these kinds of people. Most experts create content haphazardly. Today they were inspired by something, they took it off, [07:16] saw some trend, God forbid, yes, they repeated it. That's why, when repeated it. That's why, when bad, but because it's random. There is no system in it. For us [07:29] experts, YouTube isn't some kind of diary, right? It's just a sales funnel. And in this sales funnel, every video we shoot should do one of two things: either bring completely new people to the channel, or warm up, that is, move those who have [07:43] already come closer to buying. If you make a video and it doesn't serve those two purposes, it's just taking up space on your channel. And this is where the key understanding comes in. Your viewers, you know, are at different stages of [07:56] know they have a problem, while another has already pulled out a card and is ready to pay, and that's why these different audiences need different kinds of content. And if you only shoot one type of content, you're only working at 10% of your [08:11] potential. There is a model that solves this problem once and for all. And when I learned about this model and saw it, it simply changed the way I create content business. Let me present it to you. Ben Hunt's Levels of Consciousness. Let's [08:25] take the example of a psychologist who works, say, with anxiety. Level one: unaware of the problem. The person simply lives, does not sleep normally, relax, but thinks that he does not understand at all that this is a problem. He thinks that this is [08:38] we need to produce for this type of viewer needs to be as broad as possible, engaging, triggering, and even hyped up in some places, right? That is, at this level, a person needs to be made aware that there is a problem. And here's how you can [08:51] do this using our psychologist as an example. For example, why are you always tired, that you are living on autopilot. Why do successful people feel awareness among viewers is those who are aware of the problem but are not looking for a solution. [09:06] wrong. He already knows that okay, I have a problem, but he hasn't decided what to do about it yet. The content we have to make for him, yes, he has to name the problem and show the consequences. For example, what happens to your body [09:20] How anxiety is silently destroying calm down doesn't work, right? And what is behind this [music]? The next level are those who are already looking for a solution, but do not know what it is. They're already Googling, they're already [09:34] watching videos, reading articles, comparing different models, right? That is, there you can choose meditation, pills, a psychologist, yoga. And for such a person, we must produce educational and comparative content, that is, content [09:48] that helps them choose a path. Examples of videos in our case are psychologist versus psychiatrist versus coach. Who do you really need? CBT, psychoanalysis, gestalt. What is the difference and which one to choose? Or how I got rid of panic attacks [10:00] in 3 months? Honestly, about the process. Level four is a warmer viewer. He already knows about you, but he has n't made up his mind yet. He already watched your video. He most likely subscribes to you, but he doubts it might be too expensive for him. I'm not [10:13] sure that your method will help. It does, yes, but we need to create content for it that will maximally remove objections, show results, and build trust. For example, yes, how does the [10:25] first session with a psychologist go, what to expect, or stories of my clients, yes, how this person's life has changed after our work together, or videos, for example, answering the most frequently asked questions about online therapy. And the fifth [10:37] level is the hottest ones - those who are already ready to buy. They just need one final push and a clear next step. For him, content is a specific offer, a call to action, and a simple entry point. Examples of videos. How much do psychologists cost and how to [10:50] Yes, why haven’t I made an appointment with a psychologist yet and what stopped me? alarm? I answer honestly. Maybe the kind of videos I just mentioned, they might be super narrow, but they still need to be filmed. [11:05] “It’s too narrow, it won’t get views, I won’t film it.” And it turns out that they work only at the top of the funnel, constantly gaining subscribers, but not selling, which is why they have no sales. or another [11:17] type of expert who films only for a hot audience, but their income again does not grow because they do not film for the top audience and do not attract new ones. That is, they cash out the assets they already [11:30] have, but do not attract new viewers who can then be warmed up and sold to. So, if you are an expert, you need to produce different types of content for different levels of awareness of the audience. So again, five levels of awareness [11:42] are roughly three types of content, right? These are the super-wide ones, the ones that will gain a lot of traffic, they need to be guided through a certain funnel, there are medium and super-narrow videos. They also need to be removed, because they are the ones that bring in the [11:55] if they don’t get any views. OK. Now that we understand the levels of figure out where to get ideas for content that gets views and generates sales. The most common mistake [12:08] experts make is that they film what they themselves find interesting. Yes, in the end they have no views. So the rule here is simple: shoot what people are already looking for. Don't invent demand, but go where it already exists. And here are four [12:21] sources of ideas that work, that I use myself, and I came up with this system myself. The first is the pain points and questions of your existing clients. This is the most underrated source. You already have gold, you are an expert, clients are already coming to you [12:33] with some questions. They ask some questions most often. Some complaints are repeated at every consultation. For example, yes, a psychologist nothing changes.” If this happens to five of your clients, that's it [12:46] which will be called: "Why doesn't mindfulness help? And what to do a nutritionist often hears: “I eat right, but I’m not losing weight.” Okay, we already have an idea for a video here. Five reasons why healthy [13:00] eating doesn't work. You know, it's important to understand that if your client has asked a question, it means there are likely thousands of people just like them Googling the same thing right now. And every repeated question is a ready-made topic [13:12] for a video. The second way is to comment on competitors’ videos. You go to the channel of a major player in your subniche, specifically within that subniche, take the top five videos by views, read the most liked comments, and that's where people [13:25] most often write about what they felt was missing or what caught their attention. And all of these are also ready-made themes. You take this list of comments and throw it into the GPT chat with this prompt. Here are the comments under the video about anxiety. [13:38] Select the top five unanswered questions and continue the topic for YouTube videos for each. It turns out that in 5-10 minutes you already have a content plan for the month ready. The third and coolest way my [13:50] channel has grown is through [music] English YouTube. In the English market, just understand, there is 10 times more data. What flies in there only comes to us there after 3-6 months, right? And you’re not just copying, this is reconnaissance, this is data analysis, right? [14:04] I suggest you search for a sub-niche in English, filter by views over the past year, take the top five videos, and adapt them to our CIS realities. Other examples, other figures, other audience pain points. Of course, we also [14:17] use this strategy all the time. One day I saw a video in English about how ordinary people get big views on YouTube. Here it is, by the way. Notice how many views there are here. I took the concept, added my own [14:30] angle, my own examples, and added a number to the title, because I know that look, the original got 400,000 views, and mine got 300,000 views and brought a lot of leads to my product. So here's a promt for you. [14:43] video that flew in. I'm adapting it for a Russian-speaking audience, other examples, current realities specifically relevant to this audience. The events. Go to Google Trends, [14:56] growing rapidly right now. At the same time, you look for news on this topic for the last two weeks, and, let's say, anything that has grown sharply quickly is a potential video with a wide reach. YouTube actively promotes relevant content [15:10] because people are looking for it here [music] now. We figured out where to get ideas that will fly. Next in importance is video packaging. Let's figure it out. You can find the perfect topic, make a great video, and still get [15:23] zero views because no one clicked on the video. And Mr. [music] Beast talks about this very often . If a video isn't clicked, it's not watched, and he's right. Imagine, yes, you came to a Michelin-starred restaurant, the food is [15:35] simply amazing, the atmosphere, everything is super, but the food was served on some cheap plastic plate, yes. This is what happens when you overthink the video itself and leave the packaging to the last minute. I've been guilty of this myself. I [15:48] was uploading the video and already while I was uploading it I remembered, damn, there’s still a cover. And I did it there in canvas in 10 minutes while the video was loading. Yes, and it was a grave mistake. All big YouTubers work differently. First, they [16:01] think through the idea, which means they spend a lot of time on pre-production rather than post-production. Yes, with our newbies they spent 10 minutes on the idea, 5 minutes on the packaging, the title, the cover, and yes, and 3 [16:14] days on editing. But in reality, it’s pre-production that determines whether your video will get views or not. And post-production is already so unimportant for experts, can do minimal editing, but it really doesn’t matter. That's exactly the pre-production, [16:28] what's your cover, what's your title, what's your idea. It's much more important than what kind of filming or editing there is. And now I haven't finished my thought. All big YouTubers work on pre-production. Yes, first there is an idea, then they [16:42] think about the cover and the title. And only if the concept is strong, only then do they sit down to shoot the video itself. I adopted this tactic, and now I think in terms of names. And all big YouTubers think in terms of [16:54] names. For example, if I'm offered a topic there, make a video about it, right? If I can't automatically or within 10 minutes come up with a cool title for this video, I don't even take this idea into development right at this [17:07] Wikipedia. I look at YouTube as if it were Marketplй, where you sell your idea, and this sale happens through the title and cover. So it's super important to sell your idea because there are a limited number of slots on YouTube, and to get into [17:22] that particular slot, you need to put some effort into the packaging. CR is a click-through rate, that you need to monitor. Both cover and headline click-through rate, yes, on my channel it stays between 5 and 7%. This is a healthy [17:37] average. Below 3-2% is already an alarming signal. I always test three cover options for one video. This function is available directly in YouTube Studio. Here is a real example of one of my tests. The first cover gave 30%, [17:51] the second - 32 and the third - 37. The same video, just different packaging. You see, yes, what a huge difference. And very often, video growth is not an algorithm. It's just a stronger title and a stronger cover. Another tip about [18:03] covers and titles is that they work together as a team, right? Therefore, the main rule: never repeat on the cover the same thing that is written in the limited space. Use the cover text as a booster for [18:17] the title, yes, to further expand on it, to add intrigue, or more precisely, detail, yes, they should complement each other, not duplicate each other. The next scripts. Scripts are what keep the viewer engaged. While the cover and [18:31] title determine whether a video will be clicked, the script determines whether watch it to the end. There are only two metrics on YouTube. This is CTR, how many people click and AVD, average view duration. If both of [18:44] these indicators are high and healthy, then the algorithm starts promoting the video. And that translates to hundreds of thousands of views without ads, yes. Therefore, the script is just as important as the CTR - it is 50% of the success of the video, especially in expert content, [18:58] where you need to not just entertain, but explain, convince and sell, then, well, the script for experts is a super important part. It usually consists of three parts. This is the intro, body and outro. Let's take a look at each one. Intro is the [19:10] very beginning of the video. That's a hook, yeah. This is super important. You have 15-30 seconds there, when a person clicks on the cover, he already has some expectations of this video. Yes, he saw the promise in the title and wants to [19:23] get it immediately. And your task in the intro, in the first 15-30 seconds, is to fulfill this promise. No warming up, no introducing yourself, no talking about anything irrelevant, yes, but straight to the point. This means you need to not only deliver what you [19:36] promised, but even exceed what was promised in the title. Then the person will remain. And this mark there, I don’t remember, 70% of viewers, if they also look at the 30-second marks, then it’s considered absolutely super, and he [19:49] will continue to promote this video. For example, yes, let's say there's a video there, a step-by-step plan on how to earn your first million. And this is approximately what a healthy intro should sound like in this video. This is a plan to make your first million dollars. [20:02] step. There are only three levels here. Let's start with the first one. That is, no introduction, no warm-up. He immediately gives what he promised in the video. So he's saying that if the title promises a step-by-step plan on [20:14] says: "In this video I will make you a millionaire step by step." That is, you see, yes, in that case the retention does not fall. And this is the golden rule of intro. The cover promised, the intro delivered or even exceeded. In this case, [20:27] your AVD will be good. Let's now move on to the bada, to the body, yes, to the very meat of the script. The main mistake beginners make is to turn on the camera and start talking. In such a case, thoughts often run wild, arguments get lost, and it becomes [20:40] difficult for the viewer to follow. But incomprehensibility, lack of structure, and chaos are the main reasons why people leave videos. I generally write out my expert scenarios word for word in Google Docs. It takes time, yes, but it [20:52] saves a ton of time on filming and guarantees a structure that will keep the viewer engaged and guarantee views. So the structure that problem statement or solution. Depending on [21:04] the topic, I start with the pain or immediately offer a solution. Next comes storytelling, better than facts. Even large organizations like the UN, yes, to collect donations, show the story of one person, yes, not the statistics of millions. [21:17] That is, they can say, there are 2 million people starving in Africa, but no, they take the story of one Kate, some child, and tell it this person’s story, because stories are captivating. This is in our nature. Next [21:30] comes the culmination in the body. This is a punchline, yes, a moment where the main idea that you have been leading the viewer with all this time is revealed . Closing objections. Here you answer any doubts that the viewer may have. And this shows that [21:43] you understand him. And this is what strengthens his trust. And here is the most important life hack for those who find it difficult to write scripts. I know firsthand how difficult and labor-intensive it is to write long scripts. And I found a way to [21:56] do it much faster. I just go into the GPT chat, turn on voice input comes to mind. Unstructured, chaotic. That's all that comes to mind. Yes, then I just enter this promt. Structure it, improve the thought, strengthen [22:10] the flow, remove repetition, write tautologies in colloquial language, in a conversational style, in long, coherent sentences without negative parallelism. Negative parallelism is when it’s not this, but this. This is very often used by testicles, [22:25] and it immediately, well, it immediately becomes clear, yes, that is what the text was written about. That's why I always say: "Remove the negative parallelis." And thus, Cha GP produces a great result, turning the flow of your chaotic thoughts into clear, [22:37] logical text. This is exactly how I wrote this script. Literally 24 pages came out in one day, so The last part of the script is the ending. And here's the main advice: never [22:50] end the video. The best YouTubers say that videos should never spent a huge amount of effort to get this click, yes, you bothered with the packaging, you bothered with the script to hold attention. When a viewer [23:03] has watched to the end, that's the only moment when you can personally ask them for something or recommend something to them , right? If you have a here. This is the most warmed-up viewer, since he made it to the end, right? [23:16] If the product is not available, recommend your other video. Let the person stay on your channel with this circular funnel and video after video just bingew. There Zakhleb watches your videos. Every minute of viewing works for your AVD, [23:30] your algorithm, your channel. By the way, in this or this video. Go ahead and take a look, I'll leave a link to it in the description. And the next most important block is monetization. How to turn these [23:45] views into money? We are experts. We understand that views mean nothing to us . It's easy to get views, for example, by falling face first into a cake at a wedding. Yes, here's a millionaire reel for you . But will it bring in sales? [23:58] happens after someone watches your video. Where will he go, what YouTube it works differently than elsewhere . And this is a super big advantage of YouTube. On Instagram or TikTok, you really have to work hard, create stories, [24:13] post a lot of reels, and think through them even more to get people to buy. long video. For example, 20% of my sales come from just person watched one video and decided to buy the product. On YouTube, the person found [24:28] you, watched you, spent time with you , and already trusts you, so your job is to give them a clear next step. Let's look at two scenarios. If you already have a product, let's say you already have a course or you [24:41] sell consultations, then yes, in that case, each of your videos should end with a specific action. I use three types of call-to-action networks and choose the right ones depending on the topic of the video, who is watching it, and the level of awareness with which [24:54] the person is watching the video. Yes, let's first look at soft networks. I use soft nets for really cold viewers. I lead such people materials. We currently have 12,000 subscribers there. For example, in a YouTube [25:07] video, I talk about monetization as a way to earn money, and I say, "If you want to learn how to get started in the CIS countries, free Telegram channel. Go and listen." That is, a person receives [25:22] benefits, switches to this podcast, and listens. He got even more benefit and will most likely subscribe to this Telegram channel. And then, over the course of a gradually build a relationship with him, warming him up with some posts. reviews, [25:36] I highlight something else, and then after a month or two he matures in the purchase and buys something. This is, of course, the longest path, but it works even with those who haven’t even thought about buying yet. How soft sets sound in the video. I've [25:50] compiled even more in-depth material on this topic in my Telegram channel. Link in the description. It's free there. Go, look, go, listen. Yes, if you want to delve deeper into this topic, I discuss such cases every week on my Telegram channel [26:02] . Join us. Next come the medium networks. I use medium networks when the video is about a specific pain point. The person already recognizes the problem, is looking for a solution, he is, you know, already warm, but still doubts. And such a [26:16] person needs the next step, which is not scary to take. For example, this is a free webinar. Yes, it is a low barrier to entry. He doesn't risk anything, he doesn't buy anything, he just looks. And in the video it sounds something like this. I recorded a [26:28] free webinar where they go through it step by step. Get it from the link in the description. specifically in your niche, I have a 30-minute breakdown, link below. So, a person clicks on the link, gets to the page, and in order to receive this webinar, [26:41] they have to leave their nickname there, subscribe to the channel there, leave their WhatsApp or email, right? So he clicks once, and we have [music] four touch points at the same time, yes, because he left [26:53] Then he watches a half-hour webinar, where we have stories, cases, specifics, and at the end there is a link to write to the sales department. At the same time, the manager sees that the person personally on WhatsApp. And it works because we don't wait for a person [27:08] to mature on his own, right? We take his contact and lead him through the funnel ourselves through the mailing list, through the channel, through Messenger. In this case, the webinar does the main warm-up work, and by the time the manager writes, the person is almost ready to buy. [27:20] Next we have hard networks. I use them when the video is on a hot topic, on a narrow topic, yes, directly about the product. The person has already watched the videos, knows me, and understands what he wants. He just needs that push, yes, [27:33] he just needs the buy button. There is no need to warm up such people any further. Please remember leading them through this complex funnel, like in soft nets, it simply slows them down. Extra steps just get in the way. The hard networking rules sound like this: if you're ready [27:47] to get started, leave a request on the website, the link is in the description. Recruitment for my product is now open. Details at the link below. And it turns out that the person goes straight to the website with the offer or writes to the sales department. that is, there are no intermediate steps for him here [27:59] . The manager immediately puts him to work. And it works because the person who watched 1020 of your videos there and came to this, he has already made a decision within himself. In this case, your task is simply to confirm [28:12] his actions, yes, these very steps. Again, a long funnel would only get in the way here Ben Hunt's levels of awareness, which we discussed at the beginning of the video. And here they are put into practice. Soft networks are for levels 1 and 2, medium networks are for [28:27] levels 3 and 4, and hard networks are for levels 5. It turns out that each viewer finds their own entry point, and the system leads them further. That's why YouTube clients come to consultations already prepared. Here I would also like to [28:40] add that it is super important to lead people through different funnels. That is, if, for example, you immediately lead a cold person to a sale, you will most likely lose the lead; he will not leave you his contact information. If you lead a hot person through a [28:53] complex funnel, he will simply disappear because he was already ready to buy. Our initial goal is to get his contacts, give him some benefit, Telegram channel, because the Telegram channel is an owned audience, yes, [29:06] it is an audience that we own. For example, on YouTube or Instagram we don’t own that audience. Algorithms may show your video or not. Therefore, for us, if we sell something, we need to gather this cold audience [29:19] warm it up and sell it. So here you need to remember that you can’t refuse them, they are super cold there, I won’t even sell them anything . No, it's all about warming up, it's all about which funnel you [29:32] lead them through. Therefore, for each level of awareness, the audience has its own funnel. More complex, longer for cold ones and more direct for hot ones. Furthermore, if there is no product yet, that’s even better, because you can start [29:46] You look at what comes in, read the comments, and notice what questions are asked again and again. People will literally tell you what they are willing to hear it, understand it. Then you can hold a free webinar for them or a [29:59] review for your first subscribers. You collect questions, look at the reaction, and understand where it hurts the most. This is market research, yes, kazdevs. Only living ones with real people. So , you end up selling the [30:11] This is called squatting, right? The best way to test whether a product is needed is to pays, then no one needs the product. And only then do you create the product itself, with money, with feedback, with people who are already waiting for the results. So, [30:25] today you have gained a lot of knowledge from the subniche, traffic, and even monetization. Now you know what to do, yes, but most likely you don’t yet understand where exactly to start and in what order. Therefore, further I will give a specific plan for 90 days, [30:39] with what numbers, what exactly to do and in what order. The first month is the foundation. This is the most important month. It is important here not only to shoot video, but to analyze it. You choose a sub-niche, or if there's already a niche, you narrow it down, yes, [30:52] not just weight loss, yes, or psychology, but a specific place where you'll person with a specific pain. Research the market, visit your competitors' top three channels , find the top five videos by views, read the most liked [31:06] comments, and in 2-3 hours you'll have a content plan for the first two months. You set up the channel, the name, the design, it's not that important, but all of this should answer the question in 3 seconds: who is this channel for and how will it [31:18] help? It may seem too early, but even with zero subscribers, you should already be building a funnel before your first video. YouTube is not Instagram. Here, bring in money. For example, our student Anatoly uploaded only two videos during the course [31:31] . They have received a total of 1,000 views. And from those 1,000 views, he earned $500 in consulting fees. This means you don't have to wait 3 months to implement a funnel. You will lose people this way. Yes, do this right from the first [31:43] four videos. Please don't expect perfect quality. The first videos are needed camera and start receiving data from the algorithm. So by the end of the month you [31:55] should have four published videos. Configured and tested funnel. Most often, it's the Leadmagnet Telegram channel or some PDF and a list of 20-3 topics for the next two months. A month or two is what I call acceleration. Here [32:10] picking up the pace and learning to read numbers. We post 8-12 videos per month. That's 2-3 videos a week. It's this kind of material to understand who your audience is and who it shows your [32:22] content to. You test covers, three options for each video. See which one gives the best CTR. Remember, yes, my example. The difference between the first and third covers was 30 and 37% on the same video. Yes, that's why it's important [32:35] to test covers. You keep an eye on two numbers: CTR and AVD. CR of a healthy canal is from 5 to 7%. The higher the AVD, the better. The initial guideline is 40% of the video length. If one of the numbers drops, this is a signal that either the packaging needs to be changed [32:50] or the script needs to be revised. Add calls to action to every video. At this stage, the focus is on soft and medium calls. You build a database in Telegram, accumulate contacts. So, by the end of the month you should have 12-16 videos on your channel [33:03] in total. Telegram user base of 100+ people. This is a good indicator. And work best on your channel. Month three, first money. And by this point you already have 15-20 videos, you have data, you have an understanding of what works. [33:16] The focus now needs to shift to monetization. At this point, it's important to double down on what's working, look at which videos generated the most views and leads, and then shoot similar or follow-up videos, or in-depth [33:29] analyses. That is, not to invent some new format or new theme every time, but to scale up what has already worked. This is how all channels grow. Then you hold a free webinar for your existing base, for 30 minutes, yes, [33:41] with specific cases, a specific topic, and at the end you give an offer. The conversion rate for a warmed-up YouTube audience during a webinar averages 5 to 15%, compared to 1.3% for cold traffic. You make your first sales, consultation, intensive, analysis. It [33:56] first money from the YouTube audience and understand how these people buy and what their objections are. You calculate the economics, how many views one lead generated, how many leads converted into a purchase, and these will be your baseline metrics for the [34:10] next quarter. So, by the end of the month, you'll have 20-25 videos on your channel, your first webinar, your first sales, and an understanding of your funnel, [music] like views, casting, sales. And in the end, imagine that out of [34:23] all these videos, 10 of them brought in 500 views each. This is the most modest scenario. That's 5,000 people who learned about you without advertising, cold calls, or stories every day. Yes. Of these, 2% went online to Telegram - [music] that's [34:37] 100 people in the database. Of these, 10% purchased a consultation for $150. That's $1,500 from ten videos you made once, and they'll work for you for years. Now multiply by 50 videos, by 100 videos, right? And these are just consultations [34:53] earnings with monetization, without affiliate programs. This is what YouTube is for an expert. This is not a content platform, but an asset that works for you 24/7. And the only condition here, of course, is to start. Now you [35:07] wait until you have the perfect light, the perfect camera, when you buy it, yes, script. You need to start now, because the first video you shoot today, in a year, can bring you clients every week, as is [35:21] hundreds of students of the YouTube Academy. So, look what we covered today. Niche, traffic, content by awareness levels, packaging, script, monetization, even a 90-day plan. I showed all this step by step. Take it, do it. Now there is [35:35] one question. Are you going to do this alone and mark time like me? Yes, I because I did everything alone, intuitively, blindly, at random. And then I completed just one training, and after that same training, my first video [35:50] got 200,000 views. My channel currently generates an average of $20,000 every month. And the only difference is that I stopped guessing and started acting according to a system with a mentor. Therefore, I do not advise [36:03] acting alone. If you choose a great mentor, you can save yourself a lot of time on trial and error. That's why I encourage you to join the YouTube Academy. We've already created dozens of [music] cases like this from scratch, in thirty [36:16] different niches, with different starting points, and with different stories. All of them, at some A link to a Telegram channel with our cases and those of our students will be in the description. Come in, read, maybe you'll find someone similar to [36:29] you there. I am often asked the question: "Why are we able to achieve results?" The main reason is that we don't just give you video lessons and leave you with them. We literally take you by the hand from choosing a subniche to making your first sales. [36:42] We look at the script, provide feedback, and analyze each step. You'll also receive 70 video lessons from me and our team as a bonus, so after the program, you'll know what to do without us. A new stream will start [36:54] very soon. Groups with a producer have only 10 people. Places are filling up quickly. The program will be in the description. If you are not sure whether it suits will look into your situation and tell you honestly whether it makes sense to come in [37:07] now. That's all. See you in the next video, and with some of you on YouTube Academy Zoom calls. We're waiting for you. Bye bye.