---
title: 'AMG Just Killed Its Soul'
source: 'https://youtube.com/watch?v=EnfG5RJ-iUM'
video_id: 'EnfG5RJ-iUM'
date: 2026-08-03
duration_sec: 481
---

# AMG Just Killed Its Soul

> Source: [AMG Just Killed Its Soul](https://youtube.com/watch?v=EnfG5RJ-iUM)

## Summary

This video is a critical review of the 2027 Mercedes-AMG GT 4-Door EV, which boasts 1,153 horsepower and a 0-60 mph time of 2 seconds. The presenter argues that despite its impressive specs, the car lacks the soul and character of its predecessors, particularly due to the removal of the V8 engine and the use of artificial sounds and shifts. The review criticizes the design as ugly and the interior as overly flashy, concluding that Mercedes has lost its identity.

### Key Points

- **Introduction to the 2027 AMG GT 4-Door EV** [00:01] — The presenter introduces the car, highlighting its 1,153 horsepower and 2-second 0-60 time, but immediately expresses disappointment, calling it 'the worst thing they have ever done.'
- **Specs are impressive but numbers don't matter** [00:15] — The car has 1,153 hp, 1,475 lb-ft torque, 0-60 in 2.0s, 106 kWh battery, 600 kW charging (10-80% in 11 min), top speed 186 mph, three axial flux motors, and AMG's exclusive EV platform. The presenter notes that when all performance cars are fast, numbers become a checkbox, not a differentiator.
- **The loss of the V8 engine** [01:41] — The old AMG GT 4-Door had a hand-built 4.0L twin-turbo V8 with 'one man, one engine' philosophy. That engine is gone, replaced by electric motors that feel like appliances.
- **Fake V8 sounds and artificial shifts** [02:05] — Mercedes used over 1,600 sound samples to recreate the V8 experience, and the CEO rejected multiple designs for not being 'AMG enough.' The presenter sees this as a confession that the product lacks authenticity.
- **Design criticized as ugly** [03:02] — A Mercedes executive himself joked about the car's 'catastrophic ugliness.' The presenter compares it to an AI-generated blob and contrasts it with iconic Mercedes designs like the CLK GTR and 300SL.
- **Interior is a casino** [04:29] — The interior is full of screens and RGB lighting, resembling a teenager's gaming setup. The fake transmission tunnel remains but houses battery hardware, adding to the artificial feel.
- **Can AMG feel like AMG without a real engine?** [05:38] — The presenter argues that authenticity cannot be engineered from samples. For those who remember the W211 E63 AMG's naturally aspirated V8, the difference is immediately obvious.
- **The car hedges instead of committing** [06:20] — The presenter contrasts with Porsche's Taycan, which fully commits to being electric. The AMG tries to be both electric and analog, achieving neither. It will sell well but has zero soul.

### Conclusion

The 2027 AMG GT 4-Door EV is technically impressive but lacks the soul and authenticity that defined AMG. Mercedes has tried to fake the experience with artificial sounds and shifts, but authenticity cannot be replicated. The car represents a loss of brand identity, and while it may sell, it will not be remembered as a great Mercedes.

## Transcript

just built the most powerful AMG in history, 1,153 horsepower. Let that sink in for a second. 2 seconds 0 to 60, and it is the worst thing that they have ever done. What is up everybody? Welcome back.
Today, we are talking about the 2027 Mercedes AMG GT 4-Door EV. And look, I tried to be excited about this thing. I genuinely tried. I sat down with the spec sheet and I went, "Okay. Maybe this is fine. Maybe this is the
future. Maybe I'm just getting old." And then I actually saw the car with my two eyes and I heard the fake V8 engine noise and then something inside me just died. Okay, the specs first because they're genuinely absurd. 1,153
horsepower, 1,475 pound-feet of torque, 0 to 60 in 2 seconds flat, [music] 106 kilowatt-hour battery, 600 kilowatt charging, meaning 10 to 80% in 11 minutes, top speed around 186 miles per hour, three axial
around 186 miles per hour, three axial flux motors, an AMG exclusive EV platform called amg.ea, battery cooling tech directly inspired by Formula 1 systems. On paper, this thing should destroy a Taycan Turbo GT.
Sapphire. It might actually walk a Model S Plaid in a real-world test. The I'm not going to pretend otherwise, but here's the thing nobody wants to say out loud. Numbers stopped mattering a long time ago. When every performance car
time ago. When every performance car does 0 to 60 in under 3 seconds, 0 to 60 stops being a differentiator. It becomes a checkbox. What you're left with is feel, character, sound, the thing that makes you want to drive the car even
exactly [music] what Mercedes amputated. The old AMG GT 4-Door had a hand-built 4.0 liter twin-turbo V8. One man, one engine. A
German guy bolted his nameplate to it. You bought that car and you were buying a piece of a craftsman. That engine is gone. It is not coming back. In its place, motors, which are fast, which are technically superior in almost every
measurable way, which also feel like appliances. Now, here's where it gets really spicy. Mercedes knew they had a problem. They knew pulling the V8 was tried to solve it with technology. They built fake V8 sounds, artificial shifts,
drama pumped through the speakers and into your spine. AMG's CEO said they rejected multiple sound designs because they didn't feel AMG enough. They used over 1,600 individual sound samples to reconstruct
the feeling of an engine that no longer exists. I need a second with that. You built a machine so technically advanced that it could lap a racetrack on raw numbers alone, and then you had to spend years of engineering time making it
you knew that without the theater, nobody would care. That is not confidence in your product. That is a confession. Okay, the design. I want to be fair here. I want to say beauty is subjective and design is polarizing and
but I also want to read you something that a Mercedes executive actually said about this car's design. And I want you to understand that this person [music] works for Mercedes. This is their own guy. If a car company creates a car with
such an ugly design that it leaves people speechless, then whether it's an ICE or a BEV becomes a trivial matter be compared to its catastrophic ugliness. That's some first-class humor for a German. Respect because he's right. The
an amorphous blob. It looks like someone described a Mercedes to an AI and the AI had never seen a car before. And here's what kills me. When I close my eyes and think of Mercedes, like actually think of what Mercedes can be, I think of the
of what Mercedes can be, I think of the CLK GTR, the 190E Evo II, the by you 126 S-Class, the W211 E63 AMG, the 300SL, the R129 SL, the
W140 S-Class. Cars that look like they were carved from intention, cars where the design meant something, cars that decades later still make your knees go weak in a parking lot. Not this. I will never ever think of this car when I
think of Mercedes greatness, not once, not ever. And that's the actual tragedy here, not not that it's electric, not that there's no V8, it's that it's machine that you can mistake for a Hyundai Genesis in a dark parking lot.
That's the crime. Chapter four, the interior is a casino. Let's go inside because it doesn't get better in here. Screens everywhere, ambient lighting everywhere. It looks like what happens when you give a teenager unlimited RGB
room. Mercedes interiors used to communicate something. The W140 S-Class had this weighted vault-like quality. Every switch felt like it cost money, every material felt chosen. It was a room that said, "We built this for
royalty." The new GT 4-Door interior says, "We built this for someone who fake transmission tunnel. The tunnel is still there, but there's no transmission. It houses battery hardware and cooling equipment. It exists purely
like you're in a performance car, more theater, more simulation. This is the design showcasing Mercedes' brilliant strategy, by the way, and I mean that sarcastically. The strategy is remove everything real, recreate everything
fake, charge more money, and market it as progress. Here's what I keep coming back to. Can AMG still feel like AMG without a real engine? Mercedes says engineered the shifts, they engineered the vibration in your seat. They have
answers for every objection, and maybe for someone who's never driven an old AMG it works perfectly. Maybe someone buys this car in 2027 and it's the most exciting thing they've ever experienced. Maybe the 1,600 audio samples are good
enough, but for anyone who has ever sat in a W211 E63 AMG and heard that naturally aspirated 6.3 L bark at full throttle, you'll know the difference immediately. Not because the new car is slower, it isn't. Not because the new
car is less capable, it isn't. Because authenticity isn't a spec. You can't engineer it from samples, you either have it or you don't. The old AMG GT 4-door was a loud German muscle car sedan. Impractical, aggressive, slightly
irrational. Exactly what a car with AMG on the trunk should be. This is a very fast, very quiet, very expensive piece of consumer electronics. That's not an insult to electric cars. Some electric cars are magnificent, but those cars
don't pretend to be something they're not. They commit to what they are. This car [music] doesn't commit, it hedges. It wants to be electric and it wants to seem analog. It wants to be futuristic and it wants the fake V8 rumble in the
cabin. It wants all of it. And by wanting all of it, it achieves none of it. Mercedes has forgotten what it means to be Mercedes. Not an age thing, not a change is bad take. Porsche went electric with the Taycan and absolutely
committed to what the Taycan is. No fake combustion sounds, no apologies. It's an electric Porsche. Here's what that means, love it or leave it. Mercedes looked at that and said, "Nah, we'll just fake it." And the result is a car
that will sell extremely well to people who want to say that they have an AMG. when somebody on YouTube, well, they drag a plaid from a dig. That will be technically impressive in every way that can be written on a spec sheet. That
will mean absolutely nothing to anyone who remembers what this brand used to who remembers what this brand used to be. You see, the 2027 AMG GT 4-door EV, 1,153 and all, has zero soul. I'm Brad Danger,
this is Ideal. Like, subscribe so we can hit 2 mil by the end of the year. Check out some of these Ideal vids and promise me one thing. Keep living the Ideal me one thing. Keep living the Ideal lifestyle.