[0:00] so how much does YouTube pay for 1,000
[0:03] views well all of these guesses yeah
[0:07] they're correct that sounds a little
[0:08] crazy doesn't it and this is just the
[0:10] beginning for example how much money you
[0:13] make doesn't always depend on your Niche
[0:15] this is a video from our Channel which
[0:17] is all about YouTube education and it
[0:18] has an RPM of
[0:20] $3.38 this is also a video from our
[0:22] Channel but it has an RPM of
[0:25] $164 it's the same channel the same
[0:28] month but five times rpn so how is all
[0:31] of this possible in a minute I'll tell
[0:33] you all of the things that affect
[0:34] YouTube Revenue how much real channels
[0:36] are making in different niches and how
[0:38] to boost your potential YouTube income
[0:40] but first and important YouTube
[0:43] fundamental hang on I've already done
[0:45] this RPM is not to be confused with its
[0:49] close relative CPM while CPM or cost per
[0:52] 1,000 views refers to the cost
[0:54] advertisers pay on ad Revenue RPM or
[0:57] Revenue per 1,000 views includes all
[0:59] money monetization sources ads Channel
[1:02] membership super chats and YouTube
[1:04] premium Revenue in a nutshell CPM
[1:06] estimates what advertisers are paying
[1:08] while RPM estimates what the Creator's
[1:10] take-home pay is after YouTube's C this
[1:13] typically leaves the average creator
[1:15] with 55% of the ad revenue or 70% of the
[1:18] fan funding Revenue whether or not you
[1:20] think this is a creative extortion or a
[1:23] fair deal the bottom line is YouTube's
[1:25] house and YouTube's rules and personally
[1:28] I believe that YouTube leads the
[1:29] industry when it comes to compensating
[1:31] creators so you're already on the best
[1:33] platform and of course you are more than
[1:35] welcome to disagree and argue with me in
[1:37] the comments below but just remember you
[1:39] can store an unlimited amount of video
[1:41] online and have it broadcast to a
[1:43] potential audience of 2 and A2 billion
[1:45] people every single month for free feels
[1:47] like a fair deal to me anyway RPM lesson
[1:50] out of the way let's get back to the
[1:51] topic at hand Big Max bear with me on
[1:55] this one imagine strolling into a
[1:56] McDonald's in New York Tokyo or Delhi
[1:59] craving that I IC Big Mac surprisingly
[2:01] you'll find the price as varied as the
[2:03] cities themselves This Global price
[2:05] difference isn't random it mirrors the
[2:08] economic landscape cost of living and
[2:10] local purchasing power of each local on
[2:12] the bustling streets of the financial
[2:14] capitals of the world such as New York
[2:16] and London where economies are bigger
[2:18] the wallets open wider and that means
[2:20] advertisers are much more willing to pay
[2:22] top dollar to grab a spot on your video
[2:24] much like a price a Big Mac budgets
[2:27] swell in markets with potential driving
[2:30] your CPM and ultimately RPM contrast
[2:33] this with quieter economic Landscapes
[2:35] where company wallets might not be as
[2:37] thick reflecting a more modest Big Mac
[2:39] price and similarly your video earnings
[2:42] and to be crystal clear this has
[2:43] absolutely nothing to do with your
[2:45] channel settings or where you publish
[2:47] the video it's the location of a viewer
[2:50] who's watching it that matters and as
[2:52] you can see cpms the amount advertisers
[2:54] are willing to pay varies greatly even
[2:58] more than the price of a Big Mac another
[3:00] important factor is video length did you
[3:02] Spot the Difference earlier on yeah same
[3:05] Niche same channel same month but a
[3:07] massive difference in video length now
[3:09] there is a somewhat Tricky YouTube
[3:11] equation to navigate here where your
[3:13] video should be as long as possible but
[3:15] also as short as necessary the longer it
[3:17] is the more watch time you can get
[3:19] therefore the more money you can make
[3:21] but longer also means it's harder to
[3:23] keep viewers attention and it could even
[3:25] be a turnoff from the get-go I mean how
[3:27] often have you seen a time stamp in the
[3:28] bottom right hand corner of a thumbnail
[3:30] and said to yourself I ain't got time
[3:31] for this and so this is where the magic
[3:33] number eight comes into play YouTube
[3:35] lets you add more ads if your video is
[3:37] longer than 8 minutes if you jump into
[3:39] the YouTube Studio vent and monetization
[3:41] you'll see this option called mid roll
[3:43] ads where you can if you wish manually
[3:45] Place more ads throughout your video in
[3:47] this example I placed three manual ad
[3:50] spots which theoretically means I've
[3:51] just increased my potential revenue from
[3:53] that one video but in reality it doesn't
[3:56] mean that all of these ads will be shown
[3:58] to viewers and if you try to abuse the
[4:00] system YouTube will just laugh in your
[4:02] face when I tried it on this video
[4:04] Revenue simply went down so yeah don't
[4:07] do that you don't have to place these
[4:09] mid roll ads manually by the way YouTube
[4:11] will do it for you so there might never
[4:12] be a need to visit this screen but if
[4:14] you do want to specifically place and
[4:16] add at a certain point in the video
[4:17] because you know you have them hooked at
[4:19] least you've got that option so let's
[4:20] get on to RPMs and niches and yes they
[4:24] do play a big part so right here in this
[4:26] column is my RPM and honestly compared
[4:29] to other channels from what I've seen it
[4:32] looks like it's pretty low I don't
[4:33] really know the reason as to why maybe
[4:36] it's because I don't make Finance videos
[4:38] I know those have like a pretty high RPM
[4:40] Rebecca Joy is pretty much spot on here
[4:42] her Niche does somewhat dictate her RPM
[4:45] as a lifestyle channel it's a pretty
[4:47] broad topic with a wide audience appeal
[4:49] it's more likely to be a younger
[4:51] demographic too which means less
[4:52] disposable income all of that it's not
[4:55] as bad as the couch GM over in the
[4:57] sports Niche who showed an RPM of just
[5:00] $264 but we can go lower still Jack
[5:03] Craig has a football channel called
[5:04] nutmeg that's showing an RPM of just 50
[5:07] cents so are you a creator that puts
[5:10] profit before passion there isn't
[5:12] anything inherently wrong with this but
[5:14] RPMs do become a very important metric
[5:16] and that means there's a lot of niches
[5:18] that you probably want to steer well
[5:20] clear of cooking channels reaction
[5:21] channels Fitness and music are all low
[5:23] earners a prank Channel which may fall
[5:26] under entertainment and comedy such as
[5:28] the C Sawyer Channel reported earned
[5:30] just $161 from each 1,000 views
[5:33] according to the Business Insider but at
[5:34] the same time there are always
[5:36] exceptions within a niche gaming usually
[5:38] gets a bad rap but Nifty is reporting an
[5:41] RPM of $250 and then more impressive
[5:43] still is Wick gaming with an RPM of just
[5:46] under €5 which exchanges to just over $5
[5:50] and remember we mentioned music being
[5:51] Dreadful earlier on well Mary spender in
[5:54] the music Niche showed a CPM of
[5:57] £8.48 which is over $10 true this is CPM
[6:00] and not RPM but it's still an incredible
[6:02] figure from a music channel after
[6:04] YouTube's cut even if you do operate in
[6:06] a particular Niche the amount you earn
[6:08] May differ greatly from the average so
[6:11] it's not really worth complaining to
[6:12] YouTube if your figure is different to
[6:14] somebody else's it's to be expected
[6:16] anyway back to some examples what about
[6:18] the niche that's exploding on YouTube
[6:20] right now faceless channels the zini
[6:22] studio which is a channel that shows
[6:24] viewers how to make their own faceless
[6:26] channels shared an RPM of just over $6
[6:29] but what about the other end of the RPM
[6:31] Spectrum how much do high earners rake
[6:33] in every 1,000 views Joshua Mayo one of
[6:36] those fabled Finance channels has an
[6:38] average RPM of over $20 that even Peaks
[6:41] up to $40 on certain days this digital
[6:44] marketing Channel reports at an RPM of
[6:46] over $11 when you see this as 2 million
[6:49] views over a year for
[6:51] $22,000 you start to see why certain
[6:54] creators made the decision to go into
[6:56] certain niches making money and digital
[6:58] marketing seem to be the most lucrative
[7:00] of niches but what's this I see
[7:02] educational videos with an average CPM
[7:04] of
[7:05] $989 but is this true well luckily on
[7:08] this occasion we have a lot of data to
[7:09] pour through cuz we can take a look at
[7:11] our Channel it looks like we do well
[7:13] above average for the niche with a CPM
[7:15] of over $15 and yet our RPM is well
[7:19] under $6 now my Mas isn't brilliant but
[7:22] that feels like more than a 45% cut from
[7:25] YouTube but this is where things can get
[7:27] incredibly complicated incredibly
[7:29] quickly I mean look at the variation
[7:31] here in CPM between different videos one
[7:33] about a faceless channel gets more than
[7:35] double the CPM of a video it's about how
[7:37] to start a gaming channel on YouTube and
[7:39] look at this videos about how much
[7:41] creators earn on YouTube do really high
[7:44] cpms too kind of why I'm making this
[7:46] video to be honest I need some more
[7:48] money for my Lego
[7:54] budget all right let's get down to the
[7:56] real business of this video 1,000 views
[7:59] C PMS RPMs is this what creators should
[8:02] be focusing their attention on if they
[8:04] want to make YouTube financially
[8:06] sustainable you know what I think it's
[8:08] time for a quick case study money Ortiz
[8:10] is a self-taught photographer who used
[8:12] to shoot weddings on the weekends while
[8:14] working full-time as a police officer he
[8:16] jumped on the YouTube bandwagon to
[8:17] Showcase his work as a photographer as
[8:19] it is for every Creator every month's
[8:22] income is different so his an example
[8:24] from September 2022 nearly
[8:27] $23,000 and how much do you think came
[8:29] from all of those ads I'll give you 5
[8:35] Seconds barely 10% you see the smartest
[8:38] creators don't just rely on YouTube to
[8:40] sell their content to advertisers they
[8:43] Market themselves and earn way more
[8:45] because of it Manny sells an online
[8:47] course and presets for coloring filters
[8:49] he represents Brands he diversifies and
[8:52] is a business in his own right this is a
[8:55] problem you see creators get so obsessed
[8:57] with the scraps cpms RPM's ad Revenue
[9:01] that they fail to see the real Financial
[9:03] opportunities on YouTube yes absolutely
[9:05] ad revenue is the easiest way to make
[9:07] money on YouTube because you just flick
[9:09] a switch and YouTube takes care of a
[9:11] rest but YouTube also takes a lot from
[9:13] this and advertisers work within their
[9:15] own budgets you are at the very end of
[9:17] this financial funnel and it's getting
[9:19] squeezed by everybody along the way so
[9:22] stop focusing on how YouTube is going to
[9:24] monetize your content that will take
[9:26] care of itself you need to start
[9:28] researching how to I ize your audience
[9:31] and maybe your audience isn't big enough
[9:33] to do that yet but when it is the
[9:35] rewards will be so much greater to get
[9:36] you started down this road even YouTube
[9:39] offers you features on this topic before
[9:41] you even get ad Revenue they will help
[9:43] you directly connect with your community
[9:46] Through fan funding to find out more
[9:47] watch this video right now