---
title: 'How Much YouTube ACTUALLY Pays You for 1,000 Views in 2024'
source: 'https://youtube.com/watch?v=QZqj37SFzjU'
video_id: 'QZqj37SFzjU'
date: 2026-06-15
duration_sec: 589
---

# How Much YouTube ACTUALLY Pays You for 1,000 Views in 2024

> Source: [How Much YouTube ACTUALLY Pays You for 1,000 Views in 2024](https://youtube.com/watch?v=QZqj37SFzjU)

## Summary

The video explains how much YouTube pays creators for 1,000 views, focusing on RPM (Revenue per 1,000 views) versus CPM (Cost per Mille). It reveals that earnings vary wildly based on viewer location, video length, niche, and other factors, and emphasizes that ad revenue is just one piece of the puzzle—smart creators diversify income through courses, sponsorships, and fan funding.

### Key Points

- **RPM vs CPM** [00:00] — RPM (Revenue per 1,000 views) includes all monetization sources (ads, memberships, Super Chats, YouTube Premium), while CPM is what advertisers pay. Creators keep about 55% of ad revenue and 70% of fan funding after YouTube's cut.
- **Viewer Location Matters** [01:55] — Earnings depend on where viewers are located, not where the creator publishes. Advertisers pay more in high-cost-of-living areas like New York or London, similar to Big Mac prices varying by city.
- **Video Length and Mid-Roll Ads** [03:00] — Videos over 8 minutes can have mid-roll ads, potentially increasing revenue. However, manually placing too many ads can backfire and reduce earnings. YouTube's automatic ad placement is often better.
- **Niche RPM Examples** [04:20] — Finance and digital marketing niches have high RPMs (e.g., $20+ for finance), while lifestyle, gaming, and music tend to be lower. Exceptions exist: some gaming channels earn $5+ RPM.
- **Case Study: Manny Ortiz** [07:54] — Manny Ortiz, a photographer, earned nearly $23,000 in a month, but only 10% came from ads. The rest came from online courses, presets, and brand deals, showing the importance of diversifying income.

### Conclusion

Ad revenue is the easiest but least lucrative income stream on YouTube. Creators should focus on building an audience and monetizing through products, services, and sponsorships to achieve financial sustainability.

## Transcript

so how much does YouTube pay for 1,000
views well all of these guesses yeah
they're correct that sounds a little
crazy doesn't it and this is just the
beginning for example how much money you
make doesn't always depend on your Niche
this is a video from our Channel which
is all about YouTube education and it
has an RPM of
$3.38 this is also a video from our
Channel but it has an RPM of
$164 it's the same channel the same
month but five times rpn so how is all
of this possible in a minute I'll tell
you all of the things that affect
YouTube Revenue how much real channels
are making in different niches and how
to boost your potential YouTube income
but first and important YouTube
fundamental hang on I've already done
this RPM is not to be confused with its
close relative CPM while CPM or cost per
1,000 views refers to the cost
advertisers pay on ad Revenue RPM or
Revenue per 1,000 views includes all
money monetization sources ads Channel
membership super chats and YouTube
premium Revenue in a nutshell CPM
estimates what advertisers are paying
while RPM estimates what the Creator's
take-home pay is after YouTube's C this
typically leaves the average creator
with 55% of the ad revenue or 70% of the
fan funding Revenue whether or not you
think this is a creative extortion or a
fair deal the bottom line is YouTube's
house and YouTube's rules and personally
I believe that YouTube leads the
industry when it comes to compensating
creators so you're already on the best
platform and of course you are more than
welcome to disagree and argue with me in
the comments below but just remember you
can store an unlimited amount of video
online and have it broadcast to a
potential audience of 2 and A2 billion
people every single month for free feels
like a fair deal to me anyway RPM lesson
out of the way let's get back to the
topic at hand Big Max bear with me on
this one imagine strolling into a
McDonald's in New York Tokyo or Delhi
craving that I IC Big Mac surprisingly
you'll find the price as varied as the
cities themselves This Global price
difference isn't random it mirrors the
economic landscape cost of living and
local purchasing power of each local on
the bustling streets of the financial
capitals of the world such as New York
and London where economies are bigger
the wallets open wider and that means
advertisers are much more willing to pay
top dollar to grab a spot on your video
much like a price a Big Mac budgets
swell in markets with potential driving
your CPM and ultimately RPM contrast
this with quieter economic Landscapes
where company wallets might not be as
thick reflecting a more modest Big Mac
price and similarly your video earnings
and to be crystal clear this has
absolutely nothing to do with your
channel settings or where you publish
the video it's the location of a viewer
who's watching it that matters and as
you can see cpms the amount advertisers
are willing to pay varies greatly even
more than the price of a Big Mac another
important factor is video length did you
Spot the Difference earlier on yeah same
Niche same channel same month but a
massive difference in video length now
there is a somewhat Tricky YouTube
equation to navigate here where your
video should be as long as possible but
also as short as necessary the longer it
is the more watch time you can get
therefore the more money you can make
but longer also means it's harder to
keep viewers attention and it could even
be a turnoff from the get-go I mean how
often have you seen a time stamp in the
bottom right hand corner of a thumbnail
and said to yourself I ain't got time
for this and so this is where the magic
number eight comes into play YouTube
lets you add more ads if your video is
longer than 8 minutes if you jump into
the YouTube Studio vent and monetization
you'll see this option called mid roll
ads where you can if you wish manually
Place more ads throughout your video in
this example I placed three manual ad
spots which theoretically means I've
just increased my potential revenue from
that one video but in reality it doesn't
mean that all of these ads will be shown
to viewers and if you try to abuse the
system YouTube will just laugh in your
face when I tried it on this video
Revenue simply went down so yeah don't
do that you don't have to place these
mid roll ads manually by the way YouTube
will do it for you so there might never
be a need to visit this screen but if
you do want to specifically place and
add at a certain point in the video
because you know you have them hooked at
least you've got that option so let's
get on to RPMs and niches and yes they
do play a big part so right here in this
column is my RPM and honestly compared
to other channels from what I've seen it
looks like it's pretty low I don't
really know the reason as to why maybe
it's because I don't make Finance videos
I know those have like a pretty high RPM
Rebecca Joy is pretty much spot on here
her Niche does somewhat dictate her RPM
as a lifestyle channel it's a pretty
broad topic with a wide audience appeal
it's more likely to be a younger
demographic too which means less
disposable income all of that it's not
as bad as the couch GM over in the
sports Niche who showed an RPM of just
$264 but we can go lower still Jack
Craig has a football channel called
nutmeg that's showing an RPM of just 50
cents so are you a creator that puts
profit before passion there isn't
anything inherently wrong with this but
RPMs do become a very important metric
and that means there's a lot of niches
that you probably want to steer well
clear of cooking channels reaction
channels Fitness and music are all low
earners a prank Channel which may fall
under entertainment and comedy such as
the C Sawyer Channel reported earned
just $161 from each 1,000 views
according to the Business Insider but at
the same time there are always
exceptions within a niche gaming usually
gets a bad rap but Nifty is reporting an
RPM of $250 and then more impressive
still is Wick gaming with an RPM of just
under €5 which exchanges to just over $5
and remember we mentioned music being
Dreadful earlier on well Mary spender in
the music Niche showed a CPM of
£8.48 which is over $10 true this is CPM
and not RPM but it's still an incredible
figure from a music channel after
YouTube's cut even if you do operate in
a particular Niche the amount you earn
May differ greatly from the average so
it's not really worth complaining to
YouTube if your figure is different to
somebody else's it's to be expected
anyway back to some examples what about
the niche that's exploding on YouTube
right now faceless channels the zini
studio which is a channel that shows
viewers how to make their own faceless
channels shared an RPM of just over $6
but what about the other end of the RPM
Spectrum how much do high earners rake
in every 1,000 views Joshua Mayo one of
those fabled Finance channels has an
average RPM of over $20 that even Peaks
up to $40 on certain days this digital
marketing Channel reports at an RPM of
over $11 when you see this as 2 million
views over a year for
$22,000 you start to see why certain
creators made the decision to go into
certain niches making money and digital
marketing seem to be the most lucrative
of niches but what's this I see
educational videos with an average CPM
of
$989 but is this true well luckily on
this occasion we have a lot of data to
pour through cuz we can take a look at
our Channel it looks like we do well
above average for the niche with a CPM
of over $15 and yet our RPM is well
under $6 now my Mas isn't brilliant but
that feels like more than a 45% cut from
YouTube but this is where things can get
incredibly complicated incredibly
quickly I mean look at the variation
here in CPM between different videos one
about a faceless channel gets more than
double the CPM of a video it's about how
to start a gaming channel on YouTube and
look at this videos about how much
creators earn on YouTube do really high
cpms too kind of why I'm making this
video to be honest I need some more
money for my Lego
budget all right let's get down to the
real business of this video 1,000 views
C PMS RPMs is this what creators should
be focusing their attention on if they
want to make YouTube financially
sustainable you know what I think it's
time for a quick case study money Ortiz
is a self-taught photographer who used
to shoot weddings on the weekends while
working full-time as a police officer he
jumped on the YouTube bandwagon to
Showcase his work as a photographer as
it is for every Creator every month's
income is different so his an example
from September 2022 nearly
$23,000 and how much do you think came
from all of those ads I'll give you 5
Seconds barely 10% you see the smartest
creators don't just rely on YouTube to
sell their content to advertisers they
Market themselves and earn way more
because of it Manny sells an online
course and presets for coloring filters
he represents Brands he diversifies and
is a business in his own right this is a
problem you see creators get so obsessed
with the scraps cpms RPM's ad Revenue
that they fail to see the real Financial
opportunities on YouTube yes absolutely
ad revenue is the easiest way to make
money on YouTube because you just flick
a switch and YouTube takes care of a
rest but YouTube also takes a lot from
this and advertisers work within their
own budgets you are at the very end of
this financial funnel and it's getting
squeezed by everybody along the way so
stop focusing on how YouTube is going to
monetize your content that will take
care of itself you need to start
researching how to I ize your audience
and maybe your audience isn't big enough
to do that yet but when it is the
rewards will be so much greater to get
you started down this road even YouTube
offers you features on this topic before
you even get ad Revenue they will help
you directly connect with your community
Through fan funding to find out more
watch this video right now