[0:00] hello youtube i see you've come here to
[0:01] build a community well you've come to
[0:03] the right place my name is cabal i am a
[0:06] horror of youtuber here on twitch.tv i
[0:09] deal on all things spectacularly spooky
[0:10] to include content creation in the past
[0:13] year i've been able to build up a
[0:14] community from next to nothing to what
[0:18] it is today thriving and full of life
[0:20] and definitely not trapped in the
[0:22] basement if you're curious on how to
[0:23] build your community well today we're
[0:25] going to have a talk and i'm going to
[0:27] explain to you the steps that you can go
[0:28] through to build your community as a
[0:30] streamer and the ways that you want to
[0:32] bring people into it and use the various
[0:34] platforms at your disposal to do so and
[0:38] there's a lot of things that go into
[0:39] building a community a lot of things
[0:41] that don't seem very intuitive at the
[0:42] moment a lot of people when they are
[0:44] like man i want to be a streamer i want
[0:47] to build a community i want to you know
[0:48] have people come and you know interact
[0:50] with me and watch my content everything
[0:52] like that it's like what do i do it's
[0:54] like i just go live on twitch right
[0:56] wrong sorry to burst your bubble the
[0:59] days of go live get big on twitch or
[1:00] long dead and that's just not something
[1:02] that happens anymore today it's all
[1:03] about syndication syndication
[1:05] syndication syndication if you don't
[1:07] know what syndication is basically what
[1:08] you're going to be doing is you're going
[1:09] to be taking your content you're gonna
[1:11] be putting it on as many platforms as
[1:13] possible and tailoring it to those
[1:15] platforms for example if you're going to
[1:16] be on twitter maybe you want to put
[1:18] funny clips on there maybe you want to
[1:19] put you know like little tutorials on
[1:21] there something that's going to you know
[1:22] have somebody want to interact with it
[1:25] if you're on tick-tock maybe you want to
[1:26] do something that's a bit more memey
[1:28] maybe you want to do something that's a
[1:29] bit more of a trend you can also do
[1:31] clips on there as well youtube you can
[1:32] do what i'm doing right now produce a
[1:34] video put it on youtube you might have
[1:36] to edit it down yourself but hey guess
[1:38] what it's good practice and the reason i
[1:40] talk about these things is because
[1:43] utilizing all the tools at your disposal
[1:45] is what you're going to need to do to
[1:46] build your community when you're
[1:48] starting off nobody's going to want to
[1:49] watch your content nobody's is going to
[1:51] actually you know care at all because
[1:52] that's the way we all sought out
[1:54] everybody starts out from nothing with
[1:55] content and it's up to us as the content
[1:57] creator to build ourselves up but cab
[1:59] that sounds hard that's because it is
[2:01] [Laughter]
[2:04] but it's not impossible and that's what
[2:06] this talk today is going to be about
[2:07] about giving you the tools to build that
[2:09] community that's going to interact with
[2:10] your things on the various platforms and
[2:12] give you the ability to grow as a
[2:14] content creator which we're actually
[2:15] going to talk about in another youtube
[2:17] video you know canvas is high just like
[2:18] any business it starts from zero
[2:20] absolutely correct chad
[2:22] you may be thinking okay well you know i
[2:24] want to build a community i want to go
[2:26] out there and i want to be known how do
[2:28] i get started i'm going to tell you
[2:29] right off which is not your answer more
[2:31] than likely what you're going to want to
[2:32] do starting off is yeah you want to be a
[2:34] streamer try youtube first i'll use
[2:36] myself as an example so when i started
[2:38] out with content creation did i start
[2:40] out streaming
[2:41] no i actually started out making youtube
[2:43] let's play videos and yeah i've since
[2:45] moved past that content but one of the
[2:47] things it taught me was to one be the
[2:49] sole source of conversation like right
[2:51] now we have notifications turned off i'm
[2:53] not looking at chat you know i'm
[2:54] actually just going off on tangent
[2:56] that's not something i'm naturally able
[2:57] to do it's something i learned over time
[2:59] it's something that you can learn over
[3:02] time not only that but when you produce
[3:03] content on youtube and things like that
[3:05] you get used to streaming to nobody
[3:07] because guess what you're not streaming
[3:08] to anybody you're recording things and
[3:10] that's going to pay dividends in the
[3:11] long run it's going to allow you to
[3:13] improv it's going to allow you to be
[3:14] able to tell stories it's going to allow
[3:16] you to be the sole source of
[3:17] conversation which when you're starting
[3:18] out with streaming you're going to need
[3:20] not only that but when you produce
[3:22] youtube content and you put it on
[3:24] youtube you are at that point in time
[3:26] using their machine learning using their
[3:28] algorithm to reach people that you're
[3:30] really not going to be able to reach on
[3:31] twitch otherwise when you're doing
[3:33] things like content you want to use
[3:36] passive discovery platforms like youtube
[3:38] like tick tock because on platforms like
[3:40] twitch when you're live you're only ever
[3:43] going to be discoverable when you're
[3:44] live that's when you're going to be
[3:46] popping up in people's recommended it's
[3:47] when you're going to be popping up in
[3:48] people's feeds go ahead and use tools
[3:50] that are available to you it may be like
[3:52] cab i don't like tick tock well i'm
[3:54] sorry you're just going to have to get
[3:55] over it that's one of the tools
[3:57] available it's what other people are
[3:58] using to make themselves discoverable as
[4:00] well if you want to play if you want to
[4:02] win the game you have to play it use all
[4:05] the pieces on your chessboard exactly
[4:07] and so you know on that topic on talk
[4:08] about you know using the passage
[4:10] discovery of these different platforms
[4:12] one of the things we need to talk about
[4:13] is we need to talk about funnels because
[4:15] the concept of funnels as a business you
[4:17] know as marketing you know as strategy
[4:19] is
[4:20] integral to building a community even as
[4:22] a content creator like it's not a
[4:24] foreign concept for you know a lot of
[4:25] content creators kind of dive into
[4:27] marketing um and this is something i've
[4:28] actually learned you know friends that
[4:30] are professional marketers or you know
[4:31] professional we got you know they have
[4:33] history as being you know community
[4:36] leaders for very very large communities
[4:38] or even like entire studios what the
[4:40] heck is a funnel i'll go ahead and tell
[4:42] you what a funnel is a funnel is
[4:43] essentially how you're going to get
[4:45] people into your community and how
[4:47] you're going to filter them into the
[4:48] community so you have people that are
[4:50] actually like dedicated participating in
[4:52] it everything like that when we're
[4:54] looking at funnels we're going to be
[4:55] looking at the top and we're going to be
[4:56] looking at the bottom what is the top of
[4:58] the funnel the top of the funnel is
[4:59] going to be your things like youtube
[5:01] like tick tock these massive platforms
[5:04] with innate discoverability where you're
[5:06] going to be posting your content and
[5:07] people can find you whenever it's going
[5:09] to be things that you know people will
[5:10] be able to just stumble across and
[5:12] they'll be like this person looks nifty
[5:14] and then they'll be able to follow links
[5:15] or other such things to the second part
[5:18] of your funnel the second part of your
[5:19] funnel is going to be things like your
[5:21] twitch like your twitter and you may
[5:23] think to yourself well wait a second no
[5:25] like i want people to come to my twitch
[5:27] that that is that's the bottom of my
[5:29] funnel that's my destination no no no no
[5:31] no you're missing out on something very
[5:33] very important you see when you're on
[5:35] twitter when you're on twitch things
[5:36] like that you can do things that are
[5:38] called ctas what is a cta a cta is a
[5:42] call to action called actions are
[5:45] essentially like hey chat type in
[5:47] exclamation mark discord and it will pop
[5:49] up in the chat and you can go click on
[5:51] that link and join the discord just like
[5:53] that when you're using that ability as a
[5:55] mute as a community leader uh this
[5:57] allows you know to direct people to
[5:58] things like your youtube or you know
[6:00] direct people to things like your
[6:02] discord speaking of discord though
[6:04] that's the bottom of your funnel and
[6:06] maybe like the cab i don't really want
[6:08] like why why would i have a discord i'll
[6:10] tell you why you have discord because
[6:11] the discord is the bottom of your funnel
[6:13] you see all these platforms
[6:15] youtube tick tock twitch
[6:18] twitter
[6:19] instagram everything like that these are
[6:21] all platforms that rely on algorithms
[6:23] for people to see your things for people
[6:26] to know that you're going live for
[6:28] people to know you know how they can and
[6:31] you're like when they can interact with
[6:32] you and like oftentimes can really only
[6:34] interact with you uh on like a like a
[6:38] non-live basis with the exception of
[6:40] twitch and because twitch is a live
[6:41] experience discord seems like a lot to
[6:43] manage or yeah no it absolutely is uh
[6:46] but that's part of the reason you want
[6:47] to stop building your community you want
[6:49] to find the people within the community
[6:51] that you really you know you really work
[6:53] well with you know that are actually
[6:55] folks that contribute to it you know
[6:57] that are really into it and you know are
[7:00] about your content and about you as a
[7:02] creator um and you want to find those
[7:05] leaders within the community and those
[7:07] are the people that can help you you
[7:08] know help you build that community help
[7:10] you manage that community um
[7:13] ultimately it's going to be up to each
[7:14] and every individual to choose you know
[7:16] like what their team their mob team you
[7:17] know uh whoever is uh but that it's also
[7:21] a topic for another video why do we want
[7:22] to get people into the discord well
[7:24] discord basically serves as a home base
[7:27] for your community when you have the
[7:28] discord you're not relying on algorithms
[7:31] you're not relying on the whims of other
[7:32] platforms you're not relying on anything
[7:34] like that the people that get in your
[7:36] discord that join your discord are more
[7:38] likely than not going to be some of the
[7:39] most loyal of your viewers the most
[7:41] loyal of your community and they're
[7:43] going to be the people that want to
[7:44] genuinely interact with you as a creator
[7:46] and yeah you may be busy because content
[7:48] creation is a lot of work but having
[7:50] access to those people being able to
[7:52] communicate them communicate with them
[7:54] on a one-on-one basis that is insanely
[7:56] valuable as a content creator and that
[7:58] is the foundation of your community
[8:01] being able to communicate it being able
[8:03] to interact with it and not having to
[8:05] worry about oh is twitter going to push
[8:07] this tweet out and anybody going to see
[8:08] it you know oh is anybody going to
[8:10] wonder about oh when does this youtube
[8:12] video go live no all those things you
[8:14] don't have to worry about on discord
[8:15] because you have a handy little tool
[8:16] called at everyone side note please use
[8:20] it sparingly because if you're just
[8:22] constantly at everyone in people will
[8:24] mute it for example
[8:26] we have my discord we have over a
[8:28] thousand members in this discord it will
[8:30] actually show me when i go to at
[8:32] everyone how many people are going to be
[8:33] receiving this message for me with the
[8:35] size of my discord it's only about 600
[8:37] people why because people hate getting
[8:39] pinged but yeah you know when you have
[8:41] that ability to
[8:43] you know talk to your community to alert
[8:45] them when you have new content coming
[8:46] out you're going to have in higher
[8:48] engagement rates one of the things
[8:49] you're going to be looking at with a lot
[8:50] of platforms is because they run off of
[8:52] algorithms the initial going live of a
[8:55] video or piece of content or something
[8:57] like that the initial engagement that
[8:59] you're going to get on that is going to
[9:00] be integral to how far it goes in the
[9:03] long term for example when we put out a
[9:05] youtube video hit on the youtube i go
[9:07] into the discord and i'm just like hey
[9:09] we have this youtube video that has gone
[9:10] live and what do people do they go and
[9:12] they click on it they go and they watch
[9:14] it also another strategy that i use is
[9:16] whenever we put out a youtube video
[9:18] oftentimes instead of raiding into
[9:20] somebody off of twitch i'll be like hey
[9:23] we have a youtube video that has just
[9:25] gone live because i will keep the video
[9:26] unlisted until i'm about to end stream i
[9:29] will then list the youtube video it goes
[9:32] live and i'm like hey here's the youtube
[9:34] link go check out this video we just put
[9:35] out that in turn boosts it in the
[9:38] initial algorithm which will then send
[9:39] it out to more people and more people
[9:40] will be able to see it more people will
[9:42] be able to watch it more people will be
[9:43] able to enjoy it you know and like it
[9:45] comment on it and everything like that
[9:46] it essentially it feeds the algorithm in
[9:48] a positive way that is going to promote
[9:49] your content to more people which
[9:51] ultimately as a creator that's what you
[9:53] want because when your content is
[9:55] promoted your content is going to be
[9:56] seen by more people when it's seen by
[9:58] more people you're more than likely
[9:59] going to have more people following
[10:01] those links checking out your different
[10:03] platforms and ultimately some of them
[10:06] will filter into becoming community
[10:07] members i made that mistake of adding
[10:09] everyone every time i'm in a small
[10:10] update unfortunately cap i mean like hey
[10:12] it happened at the end of the day none
[10:13] of us really know what we're doing like
[10:15] it's about gaining the experience it's
[10:17] about you know uh figuring out what you
[10:19] want to do with content and you know
[10:21] like learning and that's what these
[10:22] entire videos about are just learning
[10:24] but cab how do we moderate discord and
[10:26] twitch how do we get moderators yet
[10:28] again that's what i was talking about
[10:29] earlier you're going to look for those
[10:30] individuals that are very active within
[10:32] community but they're also you know
[10:34] trusted and and you know very
[10:38] i guess you could say moderate members
[10:40] of the community it's people that are
[10:41] going to interact but they often
[10:42] interact with an even hand uh my me
[10:45] personally when i go and i look for
[10:46] moderators i look for people that often
[10:48] are like yeah i don't want to be a mod
[10:50] and you know i'll talk to them about
[10:51] them i'll talk to them about it i'll get
[10:53] a feel for them and you know see if i
[10:55] think they're going to be a good fit
[10:56] oftentimes one of the things i look for
[10:57] is like people just like yeah i don't
[10:59] want to be mod but i love this community
[11:01] i love this you know entire thing that
[11:03] we have and i want to help make it
[11:05] better because one of the things you're
[11:06] going to be having to deal with is you
[11:07] know there are people that i want quote
[11:09] unquote authority you know within a
[11:11] community and those people no get them
[11:14] out so you know with access to all the
[11:16] people in your community in your discord
[11:18] that is going to be the foundation of
[11:20] your community and yeah it's going to
[11:21] start off slow you're not going to have
[11:23] a lot of people one of the things i want
[11:26] you as a content creator to understand
[11:28] is that yes in the beginning you're
[11:30] probably going to be interacting a lot
[11:31] on the discord but as you get busier you
[11:33] know as you grow as a creator oftentimes
[11:36] it can be hard to continue to be you
[11:38] know active especially in voice calls
[11:40] like for example i'll sometimes join in
[11:42] voice calls in my discord and we'll have
[11:44] like maybe 20 sometimes 30 people join
[11:47] into a discord call it can get chaotic
[11:49] it can really wear on you especially
[11:51] when you're already giving so much of
[11:53] yourself as a creator you know to the
[11:55] community through your content through
[11:56] videos you know uh through answering
[11:58] questions it can be draining and that's
[12:00] okay the people that are there for you
[12:03] and really enjoy your content they will
[12:05] understand all right it's not something
[12:07] that you have to stress about like yeah
[12:09] some people will come in maybe some
[12:10] people will be weird chimp maybe some
[12:12] people will be a little monkey ass it
[12:14] happens all right but at the end of the
[12:16] day that's your community you moderate
[12:18] it and you need to make it a place that
[12:20] is going to be comfortable for you
[12:21] because it's not comfortable for you
[12:23] you're not going to have a good time and
[12:25] if you're not having a good time you're
[12:26] not going to be able to produce the best
[12:28] content that you can and you're not
[12:29] going to be able to make the best
[12:30] community that you can and that at the
[12:32] end of the day should be your objective
[12:34] make the best community that you can all
[12:36] right so now we're going gonna have a
[12:37] bit of a q a question from chad uh we've
[12:39] got them live here you know people have
[12:40] questions about building community about
[12:42] uh things like that and so we're gonna
[12:44] go ahead we're gonna answer these so
[12:45] we've got a question from judo kami is
[12:47] being consistent helpful in growing your
[12:49] channel yes yes consistency is actually
[12:53] really key to in my opinion growing your
[12:55] channel growing your community things
[12:56] like that analogy i like to use is the
[12:58] concept of a movie theater content and
[13:00] like you know your channel your content
[13:02] things like that especially with
[13:03] streaming it's kind of like movie
[13:05] theater are you going to go to a movie
[13:07] theater that doesn't have times posted
[13:09] that you have no idea when it's going to
[13:11] be open and you have no idea what the
[13:12] movie is what movie is going to be
[13:14] playing like does that mean that you
[13:15] have to go out and on twitter you have
[13:17] to have everything scheduled like every
[13:18] week everything no but kind of sticking
[13:21] to a schedule is one of the things that
[13:23] you want to do you want to have you know
[13:26] available to people that are looking for
[13:28] your content if somebody's like hey what
[13:30] time are you going to be live you want
[13:31] to be able to at least you know have a
[13:33] time frame and have the days that you're
[13:35] going to be going live me for example
[13:37] here on twitch i'm live mondays
[13:39] wednesdays thursdays and fridays 11 to
[13:41] noon est is when i go live and people
[13:44] know that if they pop in around that
[13:46] time i'm more than likely going to be
[13:47] live and if i'm not i'm probably going
[13:49] to put something out on guess what the
[13:51] discord because i can let everybody know
[13:53] that hey i'm not feeling well or i've
[13:55] got other things going on or maybe we're
[13:57] working on a project i just don't have
[13:59] time to stream that day that's one of
[14:01] the upsides of having your community in
[14:04] a medium like a discord you can let
[14:06] everybody know hey there's not gonna be
[14:08] a stream today because i know i'm
[14:09] feeling sick or i'm not feeling well or
[14:11] i have other things going on or maybe i
[14:14] have you know finals or something like
[14:16] that and keeping people informed is
[14:18] going to make people feel like they're
[14:20] connected which with when you're
[14:22] building a community you want people to
[14:23] feel like they're connected they want
[14:24] you want people to feel like they are
[14:26] part of the community it's a very very
[14:28] good thing to be have all right so we
[14:30] have a question from purple nigel how
[14:32] long should we do youtube before trying
[14:34] out twitch assuming there's a
[14:35] recommended time frame uh i don't think
[14:37] there's a recommended time frame i think
[14:38] it's getting to the point where you feel
[14:40] like you're comfortable uh being able to
[14:42] go live and carry on a conversation for
[14:45] uh i want to say like you know around
[14:46] two hours like if you can stream for
[14:48] around two hours it's pretty good and
[14:50] you can then take those two hours of
[14:52] content make those into a youtube video
[14:55] something make it into a highlight reel
[14:56] it doesn't have to be anything fancy
[14:59] it just has to be something that you can
[15:00] use for content don't let your vods sit
[15:04] and go to waste
[15:06] that's a personal mistake i've been
[15:07] doing for the last year and it's
[15:09] something that now i'm looking to
[15:10] correct i'll go ahead and use myself for
[15:12] example when i was doing youtube i knew
[15:14] that i did want to stream however i knew
[15:17] that i was a very quiet person i was a
[15:18] very soft-spoken person i knew that i
[15:20] didn't really know how i wanted to
[15:22] stream and ultimately the way i made
[15:25] content and the way i wound up streaming
[15:26] are now very very different like
[15:28] actually if you look down on the youtube
[15:30] channel if you look through all my old
[15:32] content you can see the very first
[15:34] youtube video i ever made uh it is very
[15:36] very different from the content today i
[15:38] spent about eight to nine months doing
[15:40] youtube before i even thought about
[15:42] streaming because that's where i started
[15:44] to feel comfortable in my skills as a
[15:45] content creator and my skill as a
[15:47] narrator everything like that to get to
[15:48] the point where i was like if i'm
[15:50] streaming to nobody i can still keep
[15:52] talking i can still carry on a
[15:54] conversation and be entertaining so if
[15:57] anybody does come into my stream they're
[15:59] like hey this guy's pretty nifty i might
[16:02] want to stay around and watch and become
[16:03] a part of his community and we've got
[16:05] another question from go tastic what is
[16:07] the first thing one should focus on in
[16:09] content creation streaming my opinion
[16:12] and this is probably gonna be a hot take
[16:13] for a lot of people is that you are
[16:15] entertaining yourself now you may be
[16:17] like oh well now i gotta sit there i can
[16:18] play a video game and you know i just
[16:20] sit there in silence and it's
[16:21] entertaining to me yes it's entertaining
[16:24] to you but you need to learn how to
[16:25] vocalize the entertainment take that
[16:27] entertainment that you feel and channel
[16:29] it into being a outward force as well
[16:32] that's one of the things that i adhere
[16:33] to why do i stream it's because i enjoy
[16:36] streaming but it's also extremely
[16:38] entertaining to me every day i go on i
[16:40] turn on the stream i do it because it
[16:42] entertains me because i enjoy doing it i
[16:45] enjoy the process of it i have a fun
[16:47] time doing it one of the greatest things
[16:50] that people underestimate is the ability
[16:52] for people to sense
[16:54] if somebody's having a good time i go
[16:56] and i stream i go on rants i go on
[16:59] tangents i'll yell at video games i'll
[17:00] just you know all sorts of chaos will
[17:02] happen but at the end of the day i am
[17:05] having a good time and i am entertaining
[17:07] myself i then take that entertainment
[17:10] and i project it outwards so other
[17:12] people will maybe stuck at work maybe
[17:14] they're stuck driving maybe something
[17:16] else they can also
[17:18] have a good time they can enjoy
[17:20] themselves through me because guess what
[17:23] sometimes
[17:24] life sucks
[17:26] [Laughter]
[17:28] and at the end of the day we as
[17:30] streamers
[17:31] we're entertainers you're luck exactly
[17:34] externalize your joy reactions feelings
[17:36] vibe
[17:37] yes that is good look at chat chat's so
[17:40] smart but anyways yeah that's going to
[17:42] be our basic lesson on how to build your
[17:44] community as a streamer if you have any
[17:46] questions we're going to have links down
[17:47] for the discord in the youtube comment
[17:49] section or you can always join me live
[17:50] here on twitch like i said before i'm
[17:53] live mondays wednesdays thursdays and
[17:55] fridays january from 11 a.m est around
[17:58] to noon est are the times when i go live
[18:01] and i'm generally live for about five to
[18:02] six hours you can pop in i'm always open
[18:05] for content questions feel free to ask
[18:07] away i love talking about the subject i
[18:09] love educating people that you know want
[18:11] to get into content creation it's
[18:13] something that is a central tenet of
[18:14] this community or if you just want to
[18:16] pop in you want to watch a purple noodle
[18:18] man yell at things or talk about spooky
[18:20] things you're welcome as well but that's
[18:22] it for today i hope to see you in the
[18:23] next youtube video where we're going to
[18:25] be talking about more chilling content
[18:26] creation topics
[18:29] until then though
[18:30] have a good one youtube
[18:36] [Music]
[19:05] you