[0:00] hello you guys what is up welcome back
[0:01] to my channel
[0:03] we've got a matcha i hope that you loved
[0:05] last week's video
[0:06] i was so excited to create it editing it
[0:10] was a heck of a process but like the
[0:12] final product i was so incredibly proud
[0:14] i felt like it was such helpful
[0:15] information
[0:16] and if you guys did not watch that video
[0:18] i really recommend that you watch that
[0:19] first because that talks about
[0:20] management teams why i have a manager
[0:23] the benefits of having a manager
[0:24] how payment works like how do they get
[0:26] paid and then how do i get paid with
[0:28] sponsorships it's just so incredibly
[0:30] good it's definitely long so if you got
[0:32] some patience
[0:33] stick with it but it is so so incredibly
[0:35] informative so today
[0:36] let me take a sip today we are going to
[0:39] be talking about
[0:40] how sponsorships work in terms of the
[0:43] timeline
[0:44] setting up a sponsorship actually
[0:45] creating the content getting it reviewed
[0:47] and just like the whole entire process
[0:49] until we get the finished product
[0:51] of you guys actually seeing the video or
[0:53] the instagram photo instagram story
[0:54] whatever it is that is sponsored
[0:56] specifically in this video i'm gonna
[0:58] talk about youtube videos because that's
[1:00] what i have experience on
[1:01] and that's mainly my audience here is
[1:03] filled with a lot of youtubers so let's
[1:05] just go ahead and get into it
[1:12] [Music]
[1:14] sponsorships i feel like they are just
[1:17] this giant
[1:18] mystery that not a lot of people talk
[1:20] about and full transparency guys with
[1:22] every sponsorship that i do
[1:24] i do sign a contract and within there it
[1:26] does say what i can and can't talk about
[1:28] and there are certain areas that i can't
[1:30] discuss such as how much i get paid per
[1:32] sponsorship
[1:33] not going to be talking about that in
[1:34] this video and if you have no idea what
[1:36] a sponsorship is a company will pay you
[1:37] a flat rate to have an ad slot within
[1:39] your content and this is totally
[1:41] different from affiliate marketing so if
[1:43] you've ever heard me talk about that
[1:44] before
[1:45] with affiliate marketing you will get a
[1:46] custom trackable link if someone clicks
[1:48] on that link and completes a successful
[1:50] sale then you will get paid it is
[1:52] commission based compared to with
[1:54] sponsorships yes it can
[1:55] include affiliate marketing but you get
[1:57] paid a flat rate to have a specific ad
[1:59] slot within your content
[2:01] just from an upper level how the heck do
[2:03] sponsorships work so from the very
[2:05] beginning either a company is going to
[2:06] reach out to you or your manager or you
[2:08] are going to reach out to a company
[2:10] about doing a possible sponsorship now
[2:12] we talked about this in the management
[2:14] video so definitely watch that but
[2:16] having a brand reach out to you is
[2:18] really preference because they already
[2:19] have a budget and they're already
[2:21] looking for influencers to sponsor so
[2:23] that's a really great way to get started
[2:24] with sponsorships and also get good
[2:26] sponsorships
[2:27] and from there guys there's a lot of
[2:30] negotiating there's a lot of talking
[2:32] before a contract is even signed so
[2:34] you're going to talk about the price
[2:36] what is included in the price so like
[2:37] what are you actually going to deliver
[2:39] the deliverables
[2:40] youtube video instagram stories
[2:42] instagram posts tick tock whatever it is
[2:44] you need to figure out what is going to
[2:46] be created how much is going to be
[2:48] charged for that as well as what is then
[2:50] going to go in the contract
[2:52] no contract is signed until all of the
[2:54] negotiation and that whole entire
[2:55] process is done
[2:56] and this is one of the reasons why i
[2:58] love having a management team so much
[2:59] because
[3:00] they do all of the negotiating they will
[3:02] come to me with what a brand is willing
[3:03] to pay or what
[3:04] they are trying to work out with a
[3:07] company and i will say yep that sounds
[3:09] good it fits into my content calendar or
[3:11] no i think we should actually be
[3:12] charging more or maybe we could also
[3:14] throw in this i
[3:15] am yes in the know of what is going on
[3:17] but i
[3:18] am not sending all of those emails back
[3:20] and forth and managers are just so
[3:22] incredibly great i am so thankful for
[3:24] mine
[3:24] i just i appreciate them and all of the
[3:27] planning that they have to do to make
[3:28] sponsorships even happen but
[3:30] once the negotiating is done everything
[3:32] is decided upon
[3:34] then we get a contract now during the
[3:36] negotiation phase
[3:37] you will see a contract ahead of time to
[3:39] know if there is anything that you want
[3:41] to change so i review all of my
[3:43] contracts myself
[3:44] and this is just personal preference for
[3:46] me you guys can have your management
[3:47] team do it just to cover my own butt
[3:49] guys like i like to look over all of my
[3:51] own contracts so
[3:52] i will review the contract if my
[3:53] management team or i have something that
[3:55] we want to change or even if the brand
[3:56] has something that they want to change
[3:58] we will discuss it before the final
[3:59] contract is given out and then it is
[4:01] signed by both parties so
[4:03] i will sign it as well as the company
[4:05] that i am working with and
[4:06] i feel like that beginning part is not
[4:09] the most fun
[4:10] and if you are setting up your
[4:11] sponsorships and your brand deals all on
[4:13] your own
[4:14] it is a decent amount of work that
[4:15] you're probably not used to if you've
[4:17] never done it before and it can take
[4:19] weeks it can take
[4:20] months to actually agree upon the terms
[4:23] of a sponsorship before it actually
[4:25] happens so
[4:25] that whole process is a lot
[4:29] and can't be ignored but i feel like
[4:31] what you guys probably want to know more
[4:32] about
[4:33] is actually the creating content side of
[4:35] things now you're probably so excited to
[4:37] start creating this content get that
[4:39] sponsored post so you can get
[4:40] paid in reality the first step is you
[4:43] need to come up with your concept your
[4:45] post idea
[4:46] and get it approved by the brand so
[4:47] depending on the brand they may ask for
[4:50] several different concepts and then they
[4:51] get to choose the one that they want to
[4:53] move forward with but most of the time
[4:54] what i do is i will come up with a
[4:56] general title or
[4:57] kind of like a rough draft of what i
[4:59] think the title is going to be and then
[5:00] some bullet points of what the video is
[5:02] going to be and how i'm going to include
[5:04] that sponsorship because you guys may
[5:06] notice with the sponsorships that i do
[5:08] all of them relate to the video it's not
[5:10] like i'm creating a video like this and
[5:11] then i'm talking about my skincare you
[5:13] know like that doesn't
[5:14] really flow it doesn't make sense so i
[5:16] try to
[5:17] come up with video ideas that are very
[5:19] specific to the sponsorships that it
[5:21] flows really well together
[5:23] and it just makes a lot of sense for not
[5:25] only you guys my audience
[5:26] and the brand that i'm working with it's
[5:28] going to be most powerful for them
[5:29] if i do that so i will send over the
[5:31] concept idea rough title
[5:33] outline some brands ask for a couple
[5:36] different options so i will do that and
[5:37] then once it is approved or
[5:39] we kind of work through like the final
[5:41] draft of what the video is going to be
[5:43] then it is finally time to start
[5:44] creating content but if we back it up a
[5:46] little bit
[5:47] when you decide what kind of content you
[5:50] are creating for the sponsored post so
[5:51] whether
[5:52] it's on instagram an instagram story
[5:53] real igtv you guys know all of the
[5:55] options available
[5:56] with youtube typically you decide on the
[5:58] length of time that the ad is going to
[6:00] be so is it going to be a 30 second
[6:02] shout out or is it going to be
[6:03] a four minute clip within your youtube
[6:05] video and that's really important for
[6:07] you to know
[6:07] typically brands will give you a list of
[6:10] talking points or certain things that
[6:11] they would like you to mention during
[6:13] the ad
[6:13] possibly things that they don't want you
[6:15] to mention during the ad and that is
[6:16] also helpful when you are coming up with
[6:18] what you are going to say
[6:20] i feel like you guys should have seen
[6:21] this coming but it's time to create the
[6:23] ad
[6:23] so this section of the video is
[6:25] sponsored by epidemic sound
[6:27] if you guys haven't heard me talk about
[6:28] epidemic sound before i honestly don't
[6:30] know where you've been i've been using
[6:31] this platform for
[6:32] well over a year to find all of my
[6:34] copyright free music as well as sound
[6:36] effects that i include within my youtube
[6:37] videos so if you are new to epidemic
[6:39] sound basically what it is it's a
[6:41] platform where you can find royalty-free
[6:42] music because we are not about getting
[6:44] copyrighted over here and
[6:46] their library is so easy to use and
[6:48] navigate if you know a general
[6:50] vibe that you want to go for for your
[6:51] piece of content so let's say it's
[6:53] sad or happy you can search based off of
[6:56] mood you can also search based off of
[6:57] genre
[6:58] and my favorite feature that i know i've
[7:00] shared before if you find a song that
[7:02] you like there's actually an option
[7:03] where you can click on just one little
[7:05] button
[7:05] and it's going to populate other similar
[7:07] songs so if you're like oh i like this
[7:09] song but it's not perfect you can click
[7:11] on the
[7:11] find similar option and it's going to
[7:14] generate a whole list
[7:15] of other songs you can check out so you
[7:17] can find the perfect perfect song for
[7:19] your piece of content but i know a lot
[7:20] of you guys are youtubers you have your
[7:22] own youtube channel and you would
[7:23] probably only need the personal plan
[7:25] which if you use the link included in
[7:26] the description bar down below you get a
[7:28] one month free trial so you can try it
[7:30] out
[7:30] if you like it then you can sign up for
[7:32] their personal plan which is just 15
[7:34] a month it's really not that much and
[7:35] you can cancel at any time if you get to
[7:37] a point where you do need to cancel that
[7:39] is an option for you and one of the
[7:40] questions i've gotten asked before is
[7:42] well what happens if i cancel am i then
[7:44] going to get copyrighted and the answer
[7:46] is
[7:47] no during that time when you were a
[7:48] member the pieces of content that you
[7:50] created those are considered white
[7:51] listed and they will not
[7:53] get copyright strikes it's just if you
[7:55] continue to use their music in the
[7:56] future then you may run into problems
[7:58] but if there are any of you out there
[7:59] that are freelancers or if you are
[8:01] creators that create content for clients
[8:03] the commercial plan may actually be more
[8:05] beneficial for you because you can get
[8:07] clearance based off of the content that
[8:09] you are creating for clients so when
[8:11] they
[8:11] upload it they are not getting copyright
[8:13] strikes so thank you so much to epidemic
[8:15] sound for sponsoring this video if you
[8:16] guys want to try it out for yourself
[8:18] definitely click the link in the
[8:19] description bar down below and get
[8:20] started with a one month free trial you
[8:22] can cancel at any time so you might as
[8:24] well
[8:24] give it a shot try it out thank me later
[8:27] with your piece of sponsored content
[8:28] created
[8:29] it's time for it to go in the review
[8:31] process and guys the timeline of
[8:33] sponsorships
[8:34] may be longer than you think and you may
[8:36] have actually heard of other youtubers
[8:38] sharing that like they had to miss an
[8:39] upload because the sponsored video was
[8:40] supposed to go live but it didn't get
[8:42] approval or something else
[8:43] you need to plan out your content ahead
[8:46] of time
[8:46] with sponsorships to make sure that you
[8:48] have enough time to go through that
[8:50] review process and if there
[8:51] are edits or corrections that you need
[8:53] to make and then get it reviewed again
[8:54] you need to make sure that you have that
[8:56] time there so typically i film my
[8:58] youtube videos one week in advance of
[9:00] them going live but with sponsored
[9:01] videos i typically have to film them two
[9:03] weeks ahead of time or even more
[9:05] depending on the agreed-upon timeline
[9:08] with the brand and this is something
[9:09] that you need to figure out ahead of
[9:10] time because you do not want to be at a
[9:12] point where
[9:13] you're scrambling to get the final edits
[9:15] done and have them reviewed
[9:17] so that the video can go live on your
[9:19] uploading schedule that's just not
[9:20] something you want to deal with so
[9:22] have a timeline figured out ahead of
[9:24] time create your content way in advance
[9:26] and what you're going to do is get it
[9:27] reviewed by the brand
[9:28] and depending on what platform or what
[9:31] kind of content it is the review process
[9:33] is going to be different but
[9:34] specifically for youtube videos what i
[9:36] do
[9:36] is i will take the edited video and
[9:38] upload it to youtube like i normally do
[9:40] when i want to schedule a youtube video
[9:42] to go live so i will add the appropriate
[9:44] title
[9:45] the final draft of what the title is
[9:46] going to be i will add in the
[9:48] description the things that i need to
[9:49] add so
[9:50] within the top fold is there anything
[9:51] that i need to include for that
[9:53] sponsorship such as a link or
[9:55] specific wording that the brand wants
[9:57] there i also need to include the ftc
[9:59] disclaimer because guys you need to
[10:01] disclose that your videos are sponsored
[10:03] within what you
[10:03] are saying but also in your description
[10:05] and you also need to check the box that
[10:07] says that your video includes a paid
[10:09] promotion so with all of that
[10:11] done i will then make the video unlisted
[10:13] i will send it over to my management
[10:15] team my management team will send it
[10:16] over to the brand the brand will
[10:18] come back with if it is approved and
[10:19] it's good to go or if there are some
[10:21] corrections that need to be made
[10:22] there are corrections that need to be
[10:23] made i then go back to final cut pro
[10:26] make the corrections upload it to
[10:27] youtube do the exact same thing make it
[10:29] unlisted send it back to the brand and
[10:31] if you
[10:32] go through that process a couple of
[10:33] times guys that is why you need to
[10:35] create your content ahead of time and
[10:37] you need to know that schedule so that
[10:38] you don't miss an upload because of a
[10:40] sponsored video
[10:41] not being approved in time so at that
[10:43] point i
[10:44] am done i will schedule the youtube
[10:46] video for the day that it is meant to go
[10:48] live
[10:48] and that's really it if you guys watch
[10:50] the video with my management team you
[10:52] would know that they actually send out
[10:54] all of my invoices collect
[10:55] payment and then i get paid through them
[10:57] the payment process doesn't happen until
[10:59] after the piece of content goes live and
[11:01] something you guys should know
[11:02] is that within your contract it is going
[11:04] to say how payment works and if it is
[11:06] net 30
[11:06] net 16 net 90 whatever it is you should
[11:09] know that because
[11:10] it could be a month two months three
[11:12] months before you actually get paid for
[11:13] your sponsorship so you think oh i'm
[11:15] gonna create a sponsored video and i'm
[11:16] gonna get paid that day or that week
[11:18] it's in your contract so you need to pay
[11:20] attention to that but that is it
[11:22] in terms of the timeline and just how
[11:24] sponsorships work in general obviously
[11:26] there's so much more that goes into
[11:27] sponsorships with pitching brands and
[11:29] the negotiating and even looking into
[11:31] contracts guys like there is a lot that
[11:33] goes into it but just in terms of the
[11:34] timeline
[11:35] and just like kind of bird's eye view
[11:38] i guess you could say of how
[11:39] sponsorships work that's it so i hope
[11:41] you guys like this video if you did make
[11:42] sure you give it a thumbs up and
[11:43] subscribe to my channel down below let
[11:45] me know what other topics you guys want
[11:46] me to talk about in terms of the
[11:48] business side of youtube getting paid on
[11:50] youtube whatever it is let me know and
[11:52] i'll create those for you guys but
[11:53] otherwise i'm out of here
[11:54] bye guys
[11:56] [Music]
[12:10] you