[00:02] 'll be discussing with you in this video. The first thing I discovered was the most important YouTube metric, which isn't actually just one metric, but in my opinion, three. The first is clicks, the
[00:17] click-through rate, the famous CTR. A practical example here is: for every 100 people YouTube recommends my video to, six click on the video, right? 6% of the total video time. In this case, this video we're using as an example is 18
[00:33] minutes long. And here I also have the percentage of viewers at the end of the video. So, at the end of the 18- minute and 5-second video, we had 19% of our audience there. And what does that mean? It means that, let's say, this
[00:48] video gave me 13,000 views. 19% of those 13,000 views went to the end. So I got 13,000 views, and of those 13,000, 19% watched until the end. That's 1470 views. 18 minutes of YouTube. And
[01:04] why do I mention YouTube? Because YouTube wants people to stay on platform, so it knows that if it recommends this video to 100 people, six will click, and of those six, at least one will
[01:18] watch 18 minutes of YouTube. So here, YouTube knows that if it sends this video to 100 people, at least six will click, right? 6% CTR, and at least six will click, right? 6% CTR, and at least one will watch 18 minutes of YouTube.
[01:31] So, in my opinion, the most important YouTube metrics are these three metrics, these three data points. YouTube even recommends this. The focus here isn't just on looking at the CTR, just the total
[01:45] video time, like just making long videos. That's not it. The focus is on having a really good video idea that people will click on, and besides clicking, they can stay on your video for a long time. So this was the first
[01:57] than 10,000 videos. There are six more I could talk about here. I could talk about many others, but I wanted to shorten the video so it wouldn't be too long.  This is the second insight I've had here, posting 10,000 videos. It's not luck, it's
[02:11] consistency, but not just posting and forgetting about it. It's consistency with learning. Learn from your mistakes and learning. Learn from your mistakes and successes. Don't just do the same thing. So, like
[02:26] posting, posting, posting, posting. Consistency: I'll post every day, but I won't the videos got results. If they didn't, I 'll try to make some changes. I even released this video here; I posted for 60 days to prove to you
[02:40] that it's not luck, and in those 60 days of posting non-stop, we got 97,000 followers and 22 million views on three different accounts. billionaire cuts channel. I don't know if you know it, but it was my first and second
[02:54] cutting channel where I spent 40 months posting two cuts a day. So, I basically posted 120 cuts before I started getting
[03:06] we got our results, I'll give you a...  For example, in the "Billionaire Cuts" project, we realized that if we posted video clips of Felipe Tito, they gave better results. So we started basically mining all of
[03:18] Felipe Tito's clips from the internet. We went to all his podcasts, watched them, and extracted several clips to continue posting, posting, consistency, when we started getting more results
[03:31] with Felipe Tito's videos, we started producing more clips of that person who was getting results on our channel. So it's not luck, it's consistency. The third insight is that YouTube is the king of platforms.
[03:46] Whoever is big on YouTube is big on any platform. There are people who n't really have a big account on TikTok or Instagram, and so on. However, YouTube is the platform where people most want to
[04:01] grow because, firstly, it 's the only platform where people go to watch long videos. You can talk about other don't go to Twitch to watch videos; they go to Twitch to
[04:15] watch live streams, which are very long and all, but...  The focus isn't on watching videos, and here's the question for you: what's more valuable to you, 1 million followers on Instagram or YouTube? 1 million followers on TikTok or
[04:29] YouTube? What's more valuable to you? Of course, the YouTube question is important because 1 more important in my opinion, especially for those channels that have long videos, because the screen time on YouTube is much greater. If someone stays
[04:44] here, let's say this video is 20 minutes long, they've spent 20 minutes listening to me talk. You won't spend 20 minutes watching me talk on Instagram, TikTok, Quai, or Facebook. You won't. You 'll watch the beginning, middle, and end of
[04:57] my video, and you'll connect much more with me, without a doubt. And within a long video, we can convey much more information than in other videos we produce for other platforms as well. So,
[05:10] whoever is big on YouTube is big on any platform. Fourth point: it took me a while to learn this. But when I learned it, everything changed, everything was much I learned it, everything changed, everything was much faster. Don't create models. Don't create
[05:22] ideas from scratch, look for already tested references. It's very common...  People, you have thought of, I'm going to make it for my channel, this idea is this, this, this, and that," and then you release the video, but it doesn't work
[05:35] beyond. You don't know if people really want to watch it. However, really want to watch it. However, if you're modeling, watching other videos that have already yielded results, it's much easier to produce a video
[05:48] that video got 10 million views, so I'm going to produce a video similar to that one," you understand? People are looking for that, so model videos, analyze video ideas that grab attention. And what can we
[06:01] packaging, what would the packaging be? The title, the thumbnail, the video—I was going to put the person produced in that video you can model, for example, the title, the thumbnail,
[06:13] attention. So this is the main thing for you to model, and the video itself. I that appeared to me, and I thought, "Wow, man, it's going to be very interesting to bring our example here in our class, like, things I can model here."
[06:26] First thing.  I'm not sure if the cut of this video itself starts like this. However, it has a headline like "Rat versus Karma," and there's an image of one person punching another, so that 's two pieces of information to put in a
[06:38] thumbnail for shorts. And the third thing is the title. It has this title, and in this case we just analyze, is that it has 9.6 million views. So I know that if I produce some shorts similar to this one, sometimes it's not the
[06:53] another guy actually punching another person, put the same headline, and sometimes even put the same title. It might give the same result, but the focus here would be for you to really go into
[07:05] this video and analyze the beginning, middle, and end of this video to see what really caught people's attention. For 9.6 billion views to appear on this video, another thing you can model is the channels, not just
[07:20] the videos. So in this case, what I would do is go to the channel of this see the other shorts he's posting. And that's the first thing... I would analyze the audience. What niche/sub-niche is this person
[07:34] audience watching this content? It 's probably an audience that likes to see cowards getting what they deserve, or people getting into fights, I don't know, but it's a specific audience watching this type of content. And
[07:49] sub-niche? Let's suppose the niche of stories. Stories are very broad, very general, but sometimes there are stories from Africa, you understand? That's a sub-niche. There are probably people who only look for stories about people,
[08:03] African stories, European stories, ancient stories. So these are sub-niches within a large niche, and it's very good to produce content for a sub-niche where there are people. It's much better to produce niche story content
[08:17] niche story content than general history content, you understand? Because in infinite. So you'll be competing with a lot of people. Now, if you go to a specific niche where there's an audience, and there are only a few channels
[08:29] producing content, you can enter with your content there, and it's very likely that faster because there are few competitors and a very very large. Sometimes it can be 20,000, 30,000, 50,000, 100,000
[08:43] good to choose a sub-niche when you're modeling a channel. Another thing you can do when modeling channels is to analyze the views in the last 30/90 days to see if that channel is really getting views, if it
[08:58] 's a very interesting niche for you to enter and start making some money. Fifth insight about vertical videos: First, the first thing here is that vertical videos don't pay much, especially if you compare them to
[09:11] horizontal videos. They pay less than horizontal videos, but at least they pay, so we can't complain. At least they pay, which is very good. It's not an interesting point here about vertical videos is the high reach. They
[09:26] give you a lot of reach. Having reach gives us great metrics to make improvements to the channel. Exactly, sometimes I release a video and it gets 50,000 views. I attention span of that video? Why did people stay on that video?
[09:40] The more metrics you have, the more you know what you need to do to achieve better results. And this learning is basically immediate learning because the result is quick—like, whether you're right or wrong, it
[09:53] 's much faster to make adjustments and improvements. Instead of takes five months to really understand the results of that video. Now, with short videos, sometimes in a week, two weeks, a month, you
[10:07] already realize if that video did well or badly. And if it did well, you'll replicate some of the strategies you used in that short video in that this immediate learning is that you
[10:19] can take the learning you gained from posting short videos and make a horizontal video, a long video. Because always, but probably—if that video did well vertically, it might do
[10:32] caught people's attention in some way. So, in short, vertical videos are very good for us to gain reach, subscribers, but mainly to collect insights, collect
[10:45] data, metrics. Like, after you post a short video and that short video explodes, you take that short video and start to... Replicating content similar to those first 3 seconds, sometimes it was the attention span. You made a 50-
[10:58] second or 1-minute video, the type of editing you did, the headline you put in, there's a lot of information there that you can collect to replicate in future learned about horizontal videos is that they make a lot of money. Horizontal videos on
[11:11] YouTube make a lot of money, especially in the long term. You can sell many things within a long video. For example, product review channels. There are buy a vacuum cleaner, and you search on YouTube for "The Best
[11:26] Vacuum Cleaners," and several channels will appear where they make a top 10 or top 5 list, and they say, "This one is good because of this, this one is bad is the price," and then you watch that video. And you go to the description, and there are several links
[11:40] for you to buy that vacuum cleaner that was mentioned in the video, one of those top 10. So, the person can earn money on that channel with AdSense, right? People watching the video, and ads appear for them, but mainly...
[11:52] With affiliate marketing, sometimes a person goes to Amazon, gets products there, or finds some kind of link that generates some kind of connection for that person. And another thing, besides a lot of money, YouTube,
[12:07] horizontal videos, they have screen time. Whoever has more screen time is on YouTube. The more screen time, the more connection with your audience, and connection generates
[12:19] connection with your audience, and connection generates influence, which generates money, power, etc. Exactly, guys, if you're, let's say, watching this 20-minute video, you're spending 20 minutes talking to me, it's because I generated some kind of connection for you,
[12:32] to you. So you'll probably take what I say much more into consideration 60-second video giving you some little insight. You understand, you've been here a long time. This happened a lot with podcasts, right? The people who go on
[12:46] podcasts or who make podcasts have a lot of authority, especially since they've been there for a long time talking to people. They especially if these people say what they want to say, if they are
[13:01] more open. In podcasts, we can be more open, connect.  More with our audience, but summarizing here, screen time is what matters to everyone, you know. If have screen time, people want to watch you. And the seventh insight I
[13:16] have here is about monetization, which you all really like. And if I were to give you a tip, I would tell you to create dark channels, right? Dark channels where you don't show your face, because in my opinion, dark channels
[13:29] are the best option for learning and monetization. When you create a dark channel, you post videos, you edit videos, you have metrics, you have results, you can learn much faster, and it's much easier to
[13:42] grow a channel. It's much faster to grow a dark channel than to just turn on the camera and start talking, especially if you've never done that before. Turning on the camera and talking is
[13:54] much easier for those who already have a lot of authority or who have already made many most people don't have that ease, sometimes they don't even have a camera, own voice, so it's much easier to get into this.  This is a niche for creating channels
[14:07] where you don't appear on camera, where you use narration to start gaining experience and, most importantly, your first money on YouTube. monetization available on channels. There are channels that make 20% of their
[14:21] total revenue from AdSense, with the ads that appear there; another 25% is sponsorship; and the other 50% is sales. There's another example here where 50% is AdSense, 25% is sponsorship, and 25% is sales (
[14:35] service sales, product sales). Another case here is AdSense. This is the case of the "Bora watching here. All the revenue from the last 30 days: 15% came from AdSense, 0% sponsors here), and 85% came from sales of the "
[14:52] first link in the description for you to create your first little Dark channel. A Cuts channel is a type of Dark channel. But we create more in... TikTok on YouTube shorts, but anyway, it was about sales from the University of
[15:04] Cuts, you know? So on this channel here, 15% was AdSense and 85% was sales. So what I want to say here is that in this case we have these three types of monetization. Of course, there are others, but they don't really fit the point. But there
[15:17] are channels where AdSense is the smallest source of revenue. Sometimes or sales, right? In the case of those vacuum cleaner channels I mentioned, they probably earn more money from sales. In the case of "Let's get
[15:30] practical," it was 15% AdSense and 85% sales. That might change, but I think it's unlikely, because sales are the big thing here. But okay, and there's this other type of channel here, which is a cut channel, right?
[15:43] Where 90% of the revenue comes from AdSense and the other 10% comes from sell as an affiliate. Sometimes you don't need to have your own product, right?  In the affiliate with a product and make money from sales. So my final suggestion
[15:58] for you is to create Dark channels, create YouTube channels, make videos, analyze YouTube channels, make videos, analyze metrics, persist, post, learn, model, adjust, etc. YouTube isn't luck, it's
[16:10] adjust, etc. YouTube isn't luck, it's consistency.