[0:00] YouTube just released a brand new 2026
[0:02] algorithm and you need to make sure that
[0:03] you're adapting to the five changes I'm
[0:05] going to share with you in this video.
[0:06] Because if you make these five changes,
[0:07] it's easier than ever before for you to
[0:09] grow on YouTube right now, especially if
[0:10] you're a small channel. In fact, I just
[0:12] helped this creator, this creator, and
[0:14] this creator gain over 100,000
[0:15] subscribers in a really short period of
[0:17] time simply by adapting to these five
[0:20] things. But I do want to warn you, if
[0:21] you ignore these changes and don't
[0:23] actually make them with your content,
[0:25] you're going to get less views than ever
[0:26] before in 2026. So, please don't skip
[0:28] any of these. Change number one is you
[0:31] need to make sure that you're going
[0:32] through all of your old content today
[0:34] and changing anything that says 2025. If
[0:36] it says it in the tags, you need to
[0:38] change it. If it says it in the
[0:39] description, you need to change it. And
[0:40] if it says it in the title or the
[0:42] thumbnail, you also need to make sure
[0:44] that you change it. And here's a super
[0:45] easy way for you to be able to do this.
[0:47] Now, here's the easiest way to actually
[0:49] do this. What you're going to want to do
[0:50] is you're going to want to come over
[0:51] into your content into YouTube Studio.
[0:53] You want to come over here and type in
[0:55] 2025. What this is then going to do is
[0:58] this is going to pull up all of your
[0:59] content that has 2025 inside of the
[1:02] title. And as we can see here, I have
[1:04] 152 videos that I have to go through.
[1:06] So, what I now need to go through, and
[1:08] I'm going to have my team do this also,
[1:09] is this will show me everything that has
[1:12] a thumbnail with 2025 or a title with
[1:14] 2025. And now we could come into each of
[1:16] these and we can update these so that we
[1:19] actually have the correct year. Because
[1:21] here's the deal. If somebody does a
[1:23] search for how to skyrocket your views
[1:25] on Tik Tok fast, what's going to happen
[1:27] is somebody else is going to make a
[1:28] video about 2026 and then they are going
[1:30] to get served that content because
[1:32] YouTube cares about relevancy. And as we
[1:35] go in 2026 or we're in 2026 now that
[1:37] you're watching this, guess what? That
[1:39] relevancy is going to be the difference
[1:40] between your video getting clicked on
[1:42] versus your video not getting clicked
[1:44] on. So you want to make sure that you're
[1:45] going through you're changing 2026 here.
[1:47] You can also do control find. You could
[1:49] find that I have 2025 here. Also, we're
[1:52] going to grab this. We're going to
[1:53] change these things. We're going to
[1:54] click on save. And then this is going to
[1:56] get this video kicked back into the
[1:58] algorithm. If we look at the analytics
[2:00] on this right now, what we'll see is
[2:02] that this video took off and then
[2:04] started to die off. But as we change
[2:06] that and go through and change those
[2:08] titles, those thumbnails, the
[2:09] description, the tags, these videos are
[2:11] then going to get kicked back into the
[2:13] algorithm and get way more views. Change
[2:16] number two is you need to make sure that
[2:17] you're not publishing your content to
[2:19] your subscribers in 2026 if they're
[2:22] destroying your reach. And there's a
[2:23] very easy way for you to be able to
[2:24] figure this out. You just have to go in
[2:26] your analytics and see whether or not
[2:27] your subscribers are engaging with your
[2:29] content as much as people aren't
[2:31] subscribed to you are. Because if your
[2:33] content is mainly getting engagement
[2:35] from people that aren't subscribed to
[2:36] you, then what happens is when YouTube
[2:38] shows your content to your subscribers,
[2:40] this could actually be lowering your
[2:42] reach. Now, here's how you get to
[2:43] determine whether or not you need to do
[2:45] that. What you want to do is you want to
[2:46] come into your analytics and then you're
[2:48] going to click on advanced mode right
[2:49] here and you going to come over here to
[2:51] breakdown. What we want to do is scroll
[2:53] down a little bit and you are going to
[2:54] see subscription status. Now, what this
[2:57] is going to do is show you who's
[2:59] actually watching your content. So, as
[3:00] we can see right here, average view
[3:02] duration with people that aren't
[3:03] subscribed to me is 139. For my
[3:06] subscribers, it's 338. So, I'm actually
[3:08] getting way more average view duration
[3:10] from my subscribers. Now, that's exactly
[3:12] why I leave my subscribers turned on
[3:14] here. And if we scroll down, I'll show
[3:16] you where this setting actually is. So,
[3:18] it's going to be right here next to
[3:19] embedding. I keep this turned on, but if
[3:22] you're getting more average view
[3:23] duration from people that are not
[3:25] subscribed to you, then you want to make
[3:27] sure that this turns this off. But
[3:28] again, this is going to be on a channel
[3:30] by channel basis. And it might be
[3:31] different between different topics or
[3:34] even between different types of content.
[3:36] So, if we come over here and we look at
[3:38] this again back here, we're going to
[3:40] come up to advanced mode, see the
[3:42] status, and see that not subscribe
[3:44] doesn't watch my content anywhere near
[3:45] as long. Now, this is a Tik Tok video.
[3:47] If we look at this 139 versus 338, this
[3:50] might be completely different for a
[3:51] video on a different topic. Now, if we
[3:52] look at that for something about
[3:54] Instagram, it is completely different.
[3:56] We could see that not subscribed on
[3:57] Instagram 3 minutes and 34 seconds, but
[3:59] subscribed 5 minutes. So, depending on
[4:01] the topic, this is going to drastically
[4:03] change this. So, if you upload about
[4:05] multiple topics on your YouTube channel,
[4:07] you want to make sure that you're
[4:08] checking this out for all the different
[4:09] topics that you could be uploading on.
[4:11] And if we come over to shorts, we're
[4:13] going to see the same exact thing. So,
[4:14] again, come into details right here.
[4:17] Come into analytics. Then under advanced
[4:19] mode, we could come over here. We could
[4:21] type in sub. We're going to see
[4:22] subscription status. And we'll see how
[4:24] this affects things. So, when we look at
[4:26] my shorts, it actually doesn't affect it
[4:28] at all. in which case I want my content
[4:31] to get shown to more nonsubscribers.
[4:34] Change number three is you need to make
[4:35] sure that you adapt the type of content
[4:37] that you're creating to only be trending
[4:39] content because YouTube is now a 100%
[4:42] interestbased algorithm. What does this
[4:44] mean? That one, videos that are on a
[4:46] topic that your audience isn't engaging
[4:47] with just won't get any reach. Two, if
[4:50] your length is wrong on your content,
[4:51] you're not going to get any reach. And
[4:53] three, if you are just overall doing
[4:55] something that there isn't a proven
[4:57] audience for on YouTube, this is why
[4:59] you're not getting the views that you
[5:00] want. But don't worry, because there's
[5:02] an easy way to fix this. In fact,
[5:03] today's video sponsor, Metricle, makes
[5:05] this incredibly easy to do, and it's my
[5:07] hack to doing this in less than 30
[5:09] seconds every single day. Now, here's
[5:11] exactly how I do this using Metricle.
[5:13] And as we can see, this has really
[5:14] helped my growth on YouTube. You're
[5:16] going to log into Metricle. You're going
[5:17] to click on YouTube. And then we can
[5:19] scroll all the way down. And this right
[5:21] here is where you can add in all of your
[5:23] different competitors. And then you'll
[5:25] be able to click on view video list
[5:27] right here. And this will literally show
[5:28] you exactly what is trending in your
[5:30] niche. For example, this video right
[5:31] here published 2 days ago got 20,000
[5:33] views. That's way more views than
[5:35] everything else that's been published in
[5:36] my niche. So now I could see what this
[5:39] is and then I could click on it and this
[5:41] will tell me the format that is doing
[5:43] really well and what type of content aka
[5:46] the topic that's doing really well. And
[5:48] if we come through here, we'll be able
[5:49] to find even more of them. So this video
[5:52] right here, this video right here, this
[5:54] video right here, and this video right
[5:55] here are clearly doing the best. So if I
[5:57] needed video topics for this upcoming
[5:59] week, those are the ones that I would
[6:00] choose. In addition to that, I'd pay
[6:02] attention to these formats. Now, if you
[6:04] want to find out exactly what your
[6:06] audience is engaging with, I would
[6:07] strongly suggest you go to the pin
[6:08] comment below and get 30 days free
[6:10] access to Metricle today with any of
[6:12] their premium plans with Code Robert.
[6:14] Because in addition to that, Metricool
[6:16] also makes it incredibly easy for you to
[6:17] be able to push out your content on
[6:19] other platforms like Instagram,
[6:20] Facebook, Tik Tok, and others in order
[6:22] to get more reach on YouTube. Because
[6:24] another thing you need to make sure that
[6:25] you're doing is increasing the amount of
[6:27] traffic that you're bringing to YouTube
[6:29] from other platforms. Here's how they
[6:31] make it easy. Now, here's how Metro
[6:34] makes that incredibly easy. What you're
[6:35] going to want to do is you're going to
[6:36] want to come over here and click on
[6:38] planning. From here, you're going to
[6:40] click on create post. And this allows
[6:42] you to upload to all these different
[6:43] platforms at once. You could post on
[6:45] Facebook, post on Instagram, you could
[6:47] post on Tik Tok. And you can see the
[6:49] other platforms that show up here. And
[6:50] this allows you to schedule out posts on
[6:52] all those platforms from one place. In
[6:55] addition to that, they also have this AI
[6:57] description generator right here, which
[6:59] allows you to generate descriptions that
[7:01] are optimized for each social media
[7:03] platform right here. In addition to
[7:05] that, they also have this hashtag tool
[7:07] that lets you find the best hashtags for
[7:09] Instagram and Tik Tok. So, you'll be
[7:10] able to put out content across multiple
[7:12] platforms, all driving back to your
[7:14] YouTube channel to help you grow
[7:15] quicker. And the YouTube algorithm loves
[7:17] this right now. Oh, and one other bonus
[7:19] thing that I absolutely love about
[7:21] Metrical is if we click on inbox right
[7:23] here, what this is going to allow us to
[7:24] do is this is going to allow us to see
[7:26] our inbox across all these different
[7:28] platforms, all from one place instead of
[7:31] having to log into all these different
[7:32] platforms to manage your DMs, your
[7:35] inbox, and your comments. So, what are
[7:37] you waiting for? Hit that pin comment
[7:38] below in order to get 30 days free
[7:40] access to any of their premium plans
[7:42] with code Robert. Change number four is
[7:45] you need to make sure that you're adding
[7:46] a custom thumbnail to every single
[7:47] YouTube short that you upload. This is
[7:49] more important than ever before because
[7:50] now the majority of YouTube Shorts views
[7:53] aren't just coming from the Shorts feed.
[7:54] In fact, they're coming from browse
[7:56] features and they're coming from search.
[7:58] So unless you have a custom thumbnail
[7:59] on, guess what? You're not going to get
[8:01] the views that you want. And the only
[8:02] way that you could do this is by
[8:04] uploading your content from a mobile
[8:06] device. Let me explain. Okay, so here's
[8:09] how you actually do this. We're going to
[8:10] come over to YouTube right here. And
[8:11] this is how you should be uploading all
[8:12] of your shorts content. You want to
[8:14] click on this little plus right here.
[8:15] Then from here, you're going to click on
[8:17] add. And you're going to grab the video
[8:19] that you were going to upload. For
[8:20] example, let's say we were going to
[8:21] upload this video right here. We are now
[8:23] going to click on next. We're going to
[8:25] click on done. Now, this is going to
[8:26] take a second right here to process. But
[8:28] once this is done processing, we're
[8:30] going to have the ability to choose that
[8:32] custom thumbnail. And again, you need to
[8:34] make sure that you're adding in this
[8:35] custom thumbnail because this is going
[8:37] to make the difference between your
[8:38] video getting clicked on and your video
[8:40] showing in all these different places
[8:42] versus it not. So, we come over here.
[8:44] We're going to click on next. Then,
[8:46] you'll see this little pencil icon. And
[8:48] again, you can only do this from a
[8:50] mobile device. Now, what this is going
[8:51] to allow you to do is grab whatever part
[8:53] of the video you want to make sure that
[8:55] you're going to do. For example, we're
[8:56] going to do this right here. We can now
[8:58] add text here. And we could say
[9:00] something like never use more than three
[9:03] hashtags. And then we could change the
[9:06] size of this right here if we wanted to.
[9:07] But this looks perfect right here. We
[9:09] can move it up. And then boom, we just
[9:11] click on this check. And now we have a
[9:13] custom thumbnail here. And this is going
[9:14] to help you rank for search. This is
[9:16] going to help you get views from browse
[9:18] features. And you need to make sure that
[9:19] when you add in a custom thumbnail, what
[9:21] you do next is come over here, schedule
[9:23] out this video. And then you want to
[9:25] come back to your computer in order to
[9:27] set up the rest of the settings in order
[9:29] to maximize your reach because you won't
[9:31] get all those settings from your
[9:33] computer. But you won't be able to add a
[9:34] custom thumbnail from your computer. So
[9:36] you have to use both your phone and your
[9:38] computer to upload YouTube shorts to
[9:40] maximize your views. And then change
[9:42] number five is you need to make sure
[9:44] that you start taking more time in
[9:46] between you going live or you uploading
[9:48] long form content because gone are the
[9:50] days where you could just flood YouTube
[9:52] with a bunch of long- form content. Now
[9:54] YouTube wants you to flood their
[9:55] algorithm with short form content. And
[9:58] I'm not saying that you should be
[9:58] uploading 10 to 20 times a day, but if
[10:00] you want to upload every day two or
[10:02] three times a day, you should be doing
[10:04] this with shorts content because shorts
[10:06] can get shown in way more places than
[10:08] long form content. I mean, think about
[10:10] it. Your long- form content on YouTube
[10:12] only shows in two places. It shows on
[10:14] the browse features, aka the home tab,
[10:17] and two, in the search results. It also
[10:19] shows on the suggested feed, but there's
[10:22] really not that much real estate there.
[10:23] But when it comes to shorts, they could
[10:25] show up on suggested, they could show up
[10:27] on the shorts feed, they could show up
[10:29] on search, and they can also show up on
[10:31] the homepage. So guess what? YouTube
[10:33] shorts just have way more areas to show
[10:35] up. Which is why the creators that are
[10:37] growing the fastest right now in 2026,
[10:39] like Mr. Beast, like Hormosi, like Gary
[10:42] Vee, they're all uploading more YouTube
[10:44] shorts. In fact, they're getting more
[10:46] views from their YouTube shorts than any
[10:48] other type of content. Let me prove this
[10:50] to you. So, here's the proof of this. If
[10:52] we look at Mr. Be's channel right here
[10:54] and we scroll down, we could see he's
[10:56] gotten 600 million long form views. But
[10:58] if we compare that to shorts, 2.2
[11:00] billion. So he's getting about 80% of
[11:03] his reach from YouTube shorts. And it's
[11:06] no different if we look at somebody like
[11:07] Alex Heroszi. If we scroll down here,
[11:09] 4.5 million views from long form. But if
[11:12] we look at shorts, 15 million. So he's
[11:14] getting three times the number of views
[11:16] again around 75 to 80%. And it's no
[11:19] different if we look at somebody like
[11:21] Gary Vee. If we come down here, 500,000
[11:23] views from long form, 1.8 million almost
[11:26] four times from shorts. So, please do
[11:28] not make the mistake in 2026 of ignoring
[11:31] YouTube shorts because I cannot
[11:33] emphasize it enough. YouTube is pushing
[11:35] YouTube shorts more than any other type
[11:37] of content on the platform. And I
[11:39] literally just proved it to you by
[11:40] showing you Alex Herozy's views, Gary
[11:42] Views views, Mr. Beast views. So, it
[11:45] doesn't matter if you're uploading
[11:46] educational content, or if you're
[11:48] uploading entertainment content. I'm
[11:50] telling you, doubling down on shorts
[11:51] this year is going to be the most
[11:53] powerful thing that you could possibly
[11:54] do. And YouTube is also bringing
[11:57] shopping back to YouTube Shorts. So,
[11:59] you're going to be able to partner up
[12:00] with brands in order to put a link
[12:02] inside of YouTube Shorts. You can tag
[12:04] products inside of YouTube Shorts. And
[12:06] this is going to be a massive
[12:07] opportunity not only for you to get more
[12:09] subscribers, get more viewers, but also
[12:12] for you to be able to monetize YouTube
[12:13] Shorts because YouTube is doubling down
[12:15] on this as we head into 2026. Now, if
[12:19] you want help growing faster on YouTube
[12:21] one-on-one, the same exact way that I
[12:22] helped this creator, this creator, and
[12:24] this creator, I would strongly suggest
[12:25] you check out this video right here that
[12:27] walks you through three different ways
[12:28] that we can begin to work together
[12:30] one-on-one in order to help you grow
[12:31] faster on YouTube. Because it doesn't
[12:33] have to be hard to for you to get the
[12:34] views, the subscribers, or the
[12:36] monetization that you want to on
[12:37] YouTube, especially when you work with
[12:39] somebody that already knows everything
[12:41] that you need to do. If that sounds
[12:42] interesting, I'll see you over