[00:04] to have cool ideas. And I believe that here on YouTube, due to the huge that here on YouTube, due to the huge trend of copy and paste, copy and paste, and many people teaching this, and there's nothing wrong with that, we [00:19] end up limited to just copying and pasting and copying and pasting. And I believe that's not the best of all possible worlds, right? Just today I was listening to a podcast by a musician, someone who has had a [00:35] lot of songs out there. And in this podcast, he talks about people in the music industry here in Brazil who copy Americans, and that's all there is to it, you know? It's just a copy and [00:47] doesn't end up creating something new, creating something unique. Because one thing we need to understand about creativity is that it usually comes from our personality, from our [01:00] uniqueness. We are unique. Even though we all have to learn the same things at school, we are all different. Each one has a an example to explain it better. I'm very good at [01:16] creating YouTube channels because, from a very young age, I watched YouTube, browsed the editing software, I did everything you can imagine related to computers, except programming. I never really went down that path, but I used to work with Photoshop, [01:29] watching videos, I watched a lot of videos from people who were creating channels back then, in short, I made a lot of videos and because of all that experience, today I can [01:41] understand it, right? You understand that I have skills in creating channels and videos because of my childhood, and we all have that sad story that everyone has? Everyone has a sad story. [01:54] Everyone has a sad story to tell, right? So, these sad stories, these life experiences with your parents, your siblings, your school friends, your neighborhood friends, well, that's what [02:07] makes you unique, right? And normally our creativity is connected to our creativity is connected to that unique thing, you know, to that unique being. In short, I'm a guy who has a very realistic content philosophy [02:21] reality to the table. I don't like reading scripts. I don't like acting. I don't like. It's not that I don't like watching it, okay? I enjoy watching people act, there's nothing wrong with that, but since I don't know how to act, I like [02:34] to try to bring reality, to try to bring more transparency. I do n't know, it's actually an interesting business, I do n't know why. To tell you the truth, I might know, but I don't want to say it here. [02:48] be more creative on YouTube. And I'm going to tell you everything here, based on a introduction, so it's all based on my personal experience. Nothing that's scientific, studied, or anything like that, because books on creativity are yet [03:02] to come and I still have to read them before I can talk more about creativity. But I believe that in order for us to have viral ideas, in order for us to viral ideas, in order for us to be more creative, [03:16] mindset. Ah, boring coach talk, mindset. No, no, no, this isn't coach talk, this is serious talk. my personal experiences. I consider myself a creative person and I like [03:32] to have ideas. I put my ideas into practice, and I know that my my ideas into practice, and I know that my ideas are usually different. ideas are usually different. And for me to get to this point of having [03:44] cool ideas that can go viral, I mean *can* go viral, and not just ideas that are meant to go viral, okay? For YouTube. Let's talk about YouTube. But I do have ideas, let's say, sometimes for some game that I can play here at home with my family, [03:57] for what we could eat today, ideas, and a business idea. It's all for this path. And I believe that I have a light life today, and with this light life I'm able, it's as if it's easier, you know, to have these ideas. It's much [04:14] harder when you have a life full of tasks, full of people to talk to, full of things to do, accumulated information, accumulated about things in the future. It's much harder to be a creative person [04:27] when you're in that situation, under pressure every day. Today I was able to build something thanks to all my long-term professional work on YouTube working professionally on YouTube for 5 years , but I've been working for 15 years in total – 10 [04:42] years in entertainment without being serious and 5 years seriously, working with YouTube – and I've managed to have a comfortable life today. That's amazing. And I can't even say that it would be something that's placed there as financial freedom. No, no, I [04:55] 'm not talking about financial freedom here. I'm not talking about you making millions and then just sitting around doing nothing. I 'm not talking about that. I'm talking about a life where you're not a slave to things. You don't need to, [05:11] Paulo, but thank God I don't live in São Paulo anymore. But one thing Paulo anymore. But one thing I realized in that city is that people are slaves to consumerism. People are enslaved to [05:25] working, working, working, keeping their minds occupied with working and spending money, working and spending money already. And I've literally met people who make R$100,000, R$50,000, R$100,000 a month and [05:40] spend R$100,000 a month, R$50,000 a month, R$40,000 a month. I used to 'm getting into this point, this mess trying to make this kind of money, right? There are people out there whose [05:54] lives are bogged down, struggling to make a little money just to survive. And I believe that, damn, it's much harder for that person to get to that point of being a little more creative. So, today, based on [06:08] I am more creative today than I was 5 years ago, or 10 years ago, because today I no longer need to think about, let's say, working to pay my bills. It's a [06:21] concern that most Brazilians have, right? Yeah, and I know that, but it's okay. Okay, it's tough to I know people might not connect because they haven't reached this point, but I [06:34] spent 4 years working with YouTube to get to this level I'm at today, so I calm, I can. Today I work, I like to work on Sundays, I don't work on Saturdays, but in my life, how can I say it, I do the things I [06:47] want, I don't need to, uh, answer to a boss. If I want to watch a video on YouTube, I watch that video on YouTube; I don't get tied down by commitments. I have a more flexible life, and because of that, I can be more [07:01] people to be like that, okay? I'm just talking about what my personal experience is like. And I believe that this prevents me from having those worries in heir, I'm not, I'm not an heir, it's just because I worked my ass off, you [07:13] managed to reach a point where I can breathe, wake up late, wake up early, do whatever I want, work 12 hours a day. If I want to, I can next point, otherwise I'll never finish. [07:27] So, I have no problems. Oh, that's great! I have no problems. I 's amazing. It's difficult, man. It's difficult to talk about mindset. Look, [07:40] Fabio, it's very difficult because it's very relative, it's very theoretical, and this part going to get into the more practical part of how to be more creative on YouTube, but I believe it's a matter of mindset. So I'm showing you more or less how [07:53] my mind works. And one of the methods that works very well for my mind is the power of the present moment. I'm going to recommend this book. There aren't power of the present moment here? Pick it up for me later. So, regarding [08:07] mindset, read "The Power of Now" by Ecarou. Wow, we're going to bring this here to show you. But what would keeping your mind in the now, staying here in the present moment. There's a fan running over there [08:21] now. I'm here with you. I'm looking at the webcam. I see that there's a little light on this webcam. I hit it. It has a small white light. So, I'm looking at this little light. That's a pretty crazy topic, isn't it? But that's because, in that way, [08:33] people get too caught up in either the past or the future. You know that thought in your head? head that's usually never in the present, always in the past, thinking about something that happened or thinking about something that's in the future? Ultimately, that [08:45] thought in your head isn't you, it's your ego. Look how crazy. That's why I tell you to read it, because there's so much information in just one book, but it's like it's so much better for you to be [09:00] alive now. Like, a very practical exercise for you to live in the present moment is that there's than being aware of your breath right now, right? Because normally when we [09:14] breathing. Ultimately, when we're in the present moment, we become much more perceptive, even to our own ideas and to the world. And we don't that happened, things you could change, right? People usually think: [09:30] "Damn, I could have done that, I could have done this." Or even in that to me, my mother did this to me," and then you end up blaming your mother for something, for something from the past, you don't forgive anyone. And these are thoughts that corrode our [09:43] brains, okay? Literally. It's kind of sick. They thought about it a lot. Overth overhinking. Overthinking. A lot of thought. Oh, it doesn't Esse é diferente." It's different. This book isn't about [09:56] is a summarized version. No, that 's the power of now. I bought this one thinking it would be something different, but it's just a summary. different, but it's just a summary. So read about the power of now and card. [10:11] power of now. And then there are the thoughts of the past, and there are also the thoughts of the of the future be? Yes, that's usually what we here, entrepreneurs, people who want to make money online, YouTubers, and many other people, and many, [10:25] many, many, many people, are the ones who keep thinking about the future, about anxiety, about things that have n't happened yet, things that will happen, things in 5, 10, 15, 20, 30 years, in 1 year, 6 months, a [10:37] week, a day, they keep thinking about the things of tomorrow. Stop it, man. Stop thinking. Stop thinking about the future like that. Because if you're two ways to explain this. You're thinking about the present moment, the present moment, and the [10:53] I'd say, let's get down to business, you can transform your future. If you focus on the present, your future will be better. That's basically it. And the second explanation is that when we think too much about the [11:05] like, "Oh, I'm going to release a video in a month, and it's going to get 1 million it, just by thinking about it and also by talking about it to others, you generate dopamine for yourself. You generate dopamine in your brain just by talking. And [11:19] then when you finally get down to business and put it into practice, it won't be so fun. Just because you said it to your friend, or just because you thought about it a lot. In short, the power of now is: don't think about the future [11:33] and don't think about the past. Those little voices in your head aren't you, they aren't you, they aren't you. These thoughts might sound like crazy talk here. crazy, to tell you the truth. Because I'm trying to show you how I use [11:46] my brain today to be more creative. Read the book The Power of solve problems, I do what I want. That's, that's, that's interesting, isn't it? It's a word that's somewhat [12:00] hereditary, referring to heirs, wouldn't it? No, it wouldn't be . Only for the workers. So, I do what I want. And what do I want? There are many things I I want? There are many things I want, oh. Study, converse, work, [12:14] want, oh. Study, converse, work, teach, exercise, challenge oneself, sell, teach, exercise, challenge oneself, sell, question, live, eat, dance. Listen to music. Seeing yourself doing the things you want to do [12:30] makes you more creative. Personal experience, at least, makes me more creative. Give it a try, give it a go. If you feel like listening to music, listen watching a movie, watch a movie. Try doing things that you enjoy. [12:44] really enjoy studying. I study every day . And how do I study? Everything is viewed through me. I teach you guys here by of my knowledge comes from YouTube and also from training courses, okay? I [12:58] watch the video. I watch the video on Netflix, I watch the video over at Disney+. I watch videos on YouTube, I watch videos on Instagram, I watch videos on various social media platforms . Ultimately, I watch a lot of [13:12] practical aspects of how to be more creative while watching videos. Oh, and it's coming, it's almost here! going there to the live stream, to the live broadcast, so we can talk, so we can exchange going to get into the practical part, okay? Something else I really enjoy doing [13:26] is watching YouTube. And I love using YouTube. I love using YouTube. For me, it 's the best, the best website they've ever created, the best tool they've ever created. Well, I don't know best tool they've ever created. Well, I don't know , in this, in this century. I am, I was going to [13:40] am not a YouTuber. I'm kind of a Google fanboy. And I'm going now, I'm even thinking about using Gemini, because, well, I like Google, like Gemini too. I think it's like, it matches. [13:55] [laughs] Anyway, now I'm going to tell you how I use YouTube, okay? So, I love using YouTube and it makes my practical part here for those who have just finished with the mindset. I think I've already said [14:07] too much, okay? about mindset. I think I need to study more about mindset. It's something I haven't quite mastered yet. And now we come to the part to business, which is what I actually do. I learn and teach what I want. So, [14:20] stories, stories that aren't taught in school, you know? No, the For me, I enjoy studying the other stories that are in books, and there are some channels out there that talk about that. Finally, I teach what I want. [14:34] here? I want to teach about content creation, okay? I don't want to teach anything, just dark channels. To be honest, Canal Dark is just the starting point; I think Canal Dark is the I think Canal Dark is the beginning. This is the starting point. [14:47] doesn't have a webcam, they don't find it easy to speak, and that's okay. That's a good, good create content about Dark channels to qualify them, right? So, we take a a person make money with a dark channel, right? Without showing your face, it's with a dark channel. [15:03] dark channel, right? Without showing your face, it's with a dark channel. That person is a beginner. So, when we're a beginner train them, teach them how to edit videos, how to post videos, how to work with titles, how to edit podcasts, edit live streams, [15:16] find the best moments, and take ideas from the most viral videos. Now on the many other things, right? Chatt Labs, Capcut, more advanced only on computer, agent creation. So you see, we provide various skills, we give [15:29] various classes, right, that makes the person develop certain skills, and with these skills they are able to make money. So I teach for making videos. How do I use YouTube? I learn by watching videos from [15:43] creators. Just like you're learning something from one of my videos or from someone else's video. I get ideas for channels and videos without even watching them. Olia, that's it, that's exactly it. So, when [15:57] a title, I already grasp the idea of ​​the video. I already know, I can imagine, many times I already know what the guy is going to say in the video without even clicking on it, just by seeing the title and the thumbnail. And with that, just by [16:12] glancing at the video and seeing it, I can already grasp its idea and bring that idea to life for my own video. Did it get complicated? Let's put it into practice. Last week I talked about one, and I talked about demonetization. I wanted to make a video [16:24] based on a video called "We Need to Talk About TikTok." Like, we need to spoken video; we need to talk about YouTube. But I didn't click on that talk about TikTok" message appeared because I don't even want to know about TikTok, but I only watched the [16:38] say about TikTok. His audience is likely on TikTok. Anyway, I only took the title, the idea. You only see it sometimes because I glanced at it in the video. And I believe that these ideas are easy to come by when [16:52] we're literally watching, and I would say loving, YouTube, right? And not just way to fall in love with YouTube is when you click on a video. What do you want to Man, it's really sad for me when I— not that I'm a YouTube addict, [17:07] because I don't just watch videos on YouTube, I have a life, anyway— but I get kind of bummed out when I open the YouTube homepage and nothing I want to watch appears. It's kind of sad. Speaking about Simé's case [17:19] , people today, especially those who work in large companies and want to be online, don't yet have the language of the internet. internet language works, they don't understand that internet language is different [17:31] from television language, which is different from film language, which is different from interview language. And it's a unique language. Yeah, I'd say, right? It's a language that allows us to be active participants on the internet. And there are many [17:45] artists out there who have performed quite a bit, especially on YouTube, one example being Mr. Beish himself, right? We can talk about Mr. Beish, because he started on YouTube and today he's known as Iman Gazd, I think that's how you [17:57] pronounce his name, and he also started on YouTube. Well, the very people who are there , I'd say Felipe Neto, right? right? I would say Felipe Neto, because he really is someone who started on YouTube, [18:10] say. Oh, who else? There's one guy in the gaming world that I, damn, think is really awesome: Brk Sedu. I was guy is amazing. He even released a video, he sometimes releases videos [18:22] talking about YouTube metrics. I think it's cool. I highly recommend this video right here. How was the first month of my new channel? Watch this video. Why do I want you to watch this channel? Because [18:35] you'll see how he created a new channel. Okay, he's famous, blah blah famous here on YouTube, especially in the gaming world, right? That's all well and good, but that's not what I want to analyze. I want you to see how he thinks, [18:49] how he thinks when he creates a YouTube channel. Dude, he launched the channel and released 20 videos. Just so you know, he opened his channel on its very first day of . And I don't want you to analyze the results, [19:02] views, subscribers, hours watched, I don't want that. I want you to watch this video. Watch this video and analyze Brkedu's mindset when he talks about YouTube, his ideas, and how he thinks. [19:16] You'll see that it's very different from anything else. That's usually what creativity. A guy who's good on YouTube is usually unique. He is unique. His ideas are unique, his videos are unique. [19:29] I'm talking about a guy who's really good at YouTube, okay? Because I'm not talking talking about results, views, or anything like that, because it's very easy for me to copying videos from foreigners. It's very easy for me to do this. But I don't want to do [19:43] me to do this. But I don't want to do that. I want to create new things, create people will click and say, "Wow, this idea is awesome!" And not just videos, okay? There's no problem at all. videos. Yeah, it's possible, you can come up with [19:56] new ideas for all sorts of things, even ways to sell, ways to make creativity part, to wrap things up here, okay? To wrap things up, since I've already spent about 30 minutes here, the main part about creativity, how [20:10] can I summarize that? I believe it would be about being yourself, because an artist, very often a musician, right? Except when they become famous, very famous, they start having contracts, they start to become very rigid, very commercial, [20:22] they bring themselves, they bring their truth, they bring their pain, they bring who they are. I communicate the way I communicate with you because I developed this way of communicating by making videos since I was a child. So I have this ease [20:37] in communication, because I used to make videos talking to myself on YouTube. Ultimately, everyone has something particular, a particular idea, a particular taste. And I think people need to see that more, your essence, [20:52] stop being just a product of your environment, right?