[00:03] that actually matter and none of them are the share price. Number one is the expense ratio. This is what the fund charges you every single year and for a broad index fund like VOO, they charge 0.03% [00:15] most people think. On a $100,000 portfolio over 30 years, the difference portfolio over 30 years, the difference between a 0.03% expense ratio and a 1% between a 0.03% expense ratio and a 1% one is over 250k in fees and fees are [00:28] can fully control. Number two is total assets. So, beginners never check this, but I would say if you can scroll down and you can see how much in total net assets the fund has, that's going to be a really good thing. 979 billion is a [00:41] lot, but some ETFs have under 100 million and those can actually close you might be forced to sell at a really bad time and get hit with a tax bill. So, my rule here is that if it has a billion dollars or more in assets, [00:54] number three is something called tracking difference. So, you want to go to the performance table here compare the fund's return to the index's return and you can see that this one performs 15.03% [01:06] when the benchmark performs 15.07%. In that case, it's actually tracking the index or the benchmark very well and it's not costing you a lot of money, but there are some ETFs that will have a big tracking difference and that can cost [01:18] ratio, you want it to be cheap. For total assets, you want it to be big. And to be accurate. What's your go-to ETF? Let me know in the comments.