[00:02] innovative product, but if you do sell that product to, you'll go bankrupt.  At the same time, if you don’t have any product at all, you don’t do anything, you don’t provide any services
[00:15] , but you simply have an audience, you can already make money from it.  Today, we'll explore how to drive traffic to our mini-projects on Telegram, how to do it most effectively, how to find the most
[00:28] targeted audience, which platforms to use to find them, and what content Greetings to all.  My name is Mikhail.  I've been working with Telegram channels, traffic, and internet marketing in general for over 3 years.  Today I'll share
[00:41] all the most relevant, effective, and efficient ways to attract an audience to your Telegram channel so that they don't just watch, but also purchase your products and generate a steady income.  The coolest thing is
[00:55] traffic sources that don't require any huge investments from us .  We won't waste huge budgets on just any tests, like what happens on Facebook, Google, and all the other services.
[01:10] get started right away.  Here I have prepared such a presentation and we will go point by point. Let's start with what traffic is, or rather, how we can bring it in now , and what we'll be using to do all of this.  And we will do all this
[01:23] thanks to content, right?  That is, any traffic we generate is driven exclusively through content.  That is, people scroll through some ILS, TikToks, watch something on the Internet and, in fact, see our creatives and move on to our
[01:38] services.  Where to show this content? Well, obviously, TikTok, Instagram, Telegram, YouTube, streaming platforms like KK and Twitch, and just some advertising already inside Telegram channels, inside Metaads,
[01:51] Google Ads, some UGC creators. Actually, we'll go over all of this now .  Traffic is the content that is published on these platforms.  The content here absolutely free of charge.  We don't have to pay anyone anything.  And our
[02:06] to choose the right content that the audience will like, and so that the algorithms promote our content.  And the second point is to reach our key target audience with our content. Because the kind of content we create
[02:21] will determine what kind of audience we attract.  For example, if we constantly say that everything is free, how to start from scratch, how to start without money, what to do if you don’t have any savings,
[02:35] then who are we actually attracting? An audience that has no part, or a greedy audience that wants to get everything for free, and nothing for money anywhere, in fact, such an audience, for the most part, is not what we
[02:50] need.  Now, when we talk about youth-oriented terms like free traffic, topics, work, and all that stuff, there's a lot of that kind of creative stuff going on right now, and people just don't understand that they're attracting a child audience,
[03:03] which, ah, you can't work with adequately, yeah, that is, you somewhere, you can't make any money from them , because, well, obviously, children don't have money.  And, actually, that’s why we don’t use any
[03:17] such words in creatives.  And in this regard, we also select carefully.  But when we use words, expressions like how to make more with $5,000 or whether it's worth investing in a certain area, or we
[03:30] estate, yes, that is, real estate, or where to invest shares, funds, something else, well, some such complex words, where such an audience won't even look, then we will, in fact, attract an adequate, serious,
[03:45] firstly, like this topic. Secondly, they will have the capital to actually work with all of this and for us to receive some percentage from them or sell them some services.  And therefore our path is, in
[03:59] fact, to be guided by such expressions.  The next point that I also wanted to explain is that views are not the same as money, right?  That is, we may have low views, but we may have very
[04:14] will constantly pay us for some services.  And also vice versa, we can make some, uh, brainroot content, yes, that is, which is viral, so to speak.  It will gain huge
[04:27] reach.  We might even get some subscribers, some any conversion from all of this.  That is, we will not make money from this, and we do not need it either.  Therefore, we focus on content that will
[04:41] specifically reach our target audience. And it doesn't matter at all several million views.  Now let's return to our general platforms on which we can attract an audience.  Let's look at this in a little more
[04:54] attract an audience.  Let's look at this in a little more detail.  There's a misconception about TikTok that traffic from TikTok is low-quality and that it attracts a more child-oriented audience, but in reality, it all comes down to creatives.
[05:06] TikTok is used by both, I don’t know, people aged 50 and people aged 12-11. Therefore, everything here depends on creativity.  And our task is precisely to build them correctly .  The same applies to Instagram.  In this regard,
[05:20] the audience, or rather the platform, is very similar.  Then Telegram.  Many people don't even know that there are methods for attracting conditionally free traffic, right?  That is, many people think that we don’t have any organic content on Telegram.  And to some extent this is true
[05:34] .  But in Telegram we have, first of all, social media, yes, that is, search channel, we can easily attract an audience this way.  In Telegram, we have some kind of conditional commenting, signatures, inviting and all the other things that I
[05:48] made money on for a long time.  If you're interested, you can see how I created my own software based on this traffic source .  And, actually, I monetized it, I’ll leave the video somewhere here and it will also be in the description.  And, actually, Telegram is
[06:02] also a very cool source of audience attraction.  Next we have YouTube. You are watching it right now.  Right now I am attracting an audience through this source.  Ah, I think it's clear here too .  KK and Twitch are platforms that many people
[06:15] underestimate.  It's very difficult to work with them, because here well, more precisely, not per subscriber, but the price per viewer is the highest.  But there are
[06:27] which we can, uh, attract additional traffic for, say, some casino or something similar, there, through Kick.  And also, essentially, work with Twitch.  To be honest , I've never really worked with Twitch, but
[06:41] with Kik, with Kik, ah, we attracted traffic and it was also a very cool method.  Well, and, of course, we have the option of purchasing advertising. We have many different methods for paid advertising. Let me tell you a little about each one
[06:55] .  The first point is Telegram. And, frankly, I highly recommend purchasing inefficiencies in the market, if you understand what kind of audience each Telegram channel has,
[07:09] and how it monetizes it, how it sells it, then you can confidently make a purchase.  In fact, we use this method super often, because here, ah, this kind of advertising gives instant results with a huge conversion rate if you
[07:23] do everything right.  But you also run the risk that if you miscalculate something, then you won’t actually have that kind of audience.  The next thing is advertising on Facebook, Instagram, and other streams, I
[07:37] actually, the most popular way of attracting traffic is probably through paid advertising.  And then Google, well, if you take meta, yes, then there too everything depends on your topic. If you, uh, sell a very
[07:51] high-ticket product, then this might work too.  But here, in fact, you need to you simply found some high-quality channel in Telegram and bought everything, then in Meta you need to work essentially the same way as with UBT traffic, only you also need to pay for it.
[08:06] Therefore, it is definitely not for beginners.  Next up for us is Google Ads.  Here too, we have a little bit, ah, we need to adapt to the product.  Oh, and the next point is UGC creators, yes, who will simply, well, you paid them, yes, they will
[08:20] some inefficiency in the market, you see that someone has too low a price, uh, even if you, well, in general, mostly fill it with conditionally free traffic, and you shouldn’t neglect these two methods,
[08:35] yes, that is, UGC creators and Telegram channels.  Now let's figure out how we can be more precise, what kind of content we should create.  Well, that's how I actually it turns out that in terms of content, we have all sorts of variations.  In the
[08:50] talked about the four principles of, uh, successfully launching your, uh, Telegram project, yes, such, uh, I briefly talked about how we have three ways to attract an audience with, well, more precisely, three types of content that we
[09:04] can, uh, create in order to attract an audience.  The first format is anonymous content, and the second is original content, like the kind I'm filming now, and influencer content, that is,
[09:16] Today Trump announced the closure of the Strait of Armuz.  What does this mean for the crypto market and where will Bitcoin's price go in the next two weeks? tell you about each of these methods in a couple of minutes, right?  Today we will only look at
[09:29] the pros and cons of each of them.  But if you have a project in mind or you are simply interested in this whole topic, yes, since you are watching this video, then you can simply sign up for a consultation with me,
[09:42] just fill out the form in the description under this video.  The first or second link will be there.  Then we'll call you and discuss the topic you'd like to create, or we'll select a topic for you that you can
[09:55] start promoting.  Let's figure out which traffic source you should use and what type of content you can create.  How can you monetize all of this? How can you profitability from all of this?  Therefore, if you are interested in all this, you can remember the
[10:08] questionnaire again.  I also want to say that we don’t call absolutely everyone, we look at your answers and, based on your motivation, we decide whether to call or not, and then we write to you.  So if
[10:20] you're interested, the link is below.  And now let's actually look at the pros and cons.  Let's start with anonymous content.  And what are the advantages we have here?  Ah, creation.  That is, you can make these videos for us, well, at first,
[10:34] learn a little and then make these videos basically in two minutes. Do it en masse across a bunch of accounts, and you'll have hundreds of pieces of content.  It’s just that here there’s a quick launch, yes, the fact that you don’t need to remove anything there, or anything
[10:47] else.  You all decided to go ahead, went in , found a couple of photos, threw in some music, and made some description and, basically, that's it.  Now you have a ready-made unit of content.  But the downside is that you will have very low
[11:01] conversion and low loyalty.  Let's start with loyalty.  The person doesn’t see any author, he doesn’t see anything, he just sees some kind of joke.  He finds it funny, he likes it, he subscribes, or he, I don’t know, saw some
[11:14] subscribed, he’ll watch, but he has no connection to any person.  He won't remember you, will he?  That is, especially if you some public page was where he saw some joke, he will already have forgotten.  But
[11:28] if you ask him about a specific author, he will remember what kind of content he saw, who the author is, what he looks like, and all the other details.  And then there is weak conversion.  This is also due to the fact that there is very, uh, high
[11:41] competition here at the moment.  Well, it’s not that high, yes, but it’s simply higher than in other topics.  Here we have, any schoolchild can easily come in, make a video like this, start uploading it, start driving traffic somewhere.  And,
[11:54] actually, that’s why we have so much of this kind of content.  It will be quite difficult to compete with him if we do not stand out in any way.  That is, we will need to come up with something extraordinary so that our videos
[12:07] get more views and we can somehow, in fact, get past this very bottom competition.  Now let's move on to the author's point.  according to the author's content, more precisely.  Well, the first advantage of original content is obviously
[12:20] the person watching, or rather the viewer watching the video, understands who is telling them what, sees, in fact, some author, some blogger, and, in fact, they will have much more trust in
[12:33] making purchases, registering for some services and, well , working with all this, yes.  Here's an example: when you hacked the blogger Litvin's account, even though it was an obvious scam
[12:46] , where people simply need to send money to claim some prize—yes, it's completely absurd—people still absurd—people still
[12:58] cheat, and so they sent their money to these scammers. sent their money to these scammers. Therefore, author's content will anonymous one.  If you were to create the same theme on an anonymous account, you would have almost
[13:11] zero conversion.  And then, yes, the conversion is actually higher, well, accordingly, and further development is also such a point, that if you create some original content in some niche, you can calmly continue to develop
[13:25] within this niche.  For example, if you write reviews of the crypto market, talk about cryptocurrency, you'll be invited to conferences, tournaments, and events.  And, actually, this is also a
[13:38] want to add that you have a huge variety of content here.  You some, I don’t know, funny video, you wanted to film some like content.  That is, you have, uh, much more, [snorts] that is, in fact, what makes it more difficult
[13:53] to create content, because you don’t understand what exactly you need to start doing.  But at the same time, it's much easier for you than doing something anonymous, because you can easily adapt to any
[14:05] events there.  and, in fact, thanks to this, create content.  The downside is that it is much more complicated.  You need to work on your diction somehow, because at the beginning it will be really difficult to explain something.  Well, that's how it was for me personally.  And
[14:18] then you have some costs for microphones, tripods, cameras, and all these other things.   The next point, of course, is that all this is not anonymous.  In theory, someone somewhere might recognize you there, but in
[14:31] reality, with such a small channel there are 2-3,000 subscribers, and there won’t be any problems like that.  It's more if you're already stronger somehow, and develop your brand, your blog, which, in principle, is an obvious and correct path,
[14:44] but it, uh, with, with such an accompanying moment appears, that, uh, your relatives there may know you, and something else like that .  Well, it depends on the person.  And, ah, the next option is the third one - these are influencers and avatars that will
[14:58] actually tell something for you.  In fact, this is now the coolest way to attract an audience.  The first point is that, yes, obviously, there is trust, the same as with the author's content, because, well, a person
[15:11] simply has some character, he sees it, he understands who is communicating with him, yes , and even if it is a character, even if he understands that it is a character, it is still stored in his memory as some kind of image, so to speak.  The next thing is that
[15:24] this can be scaled up to a maxi, well, very large scale.  You'll never be able to record 30 videos a day on YouTube , but you can easily do so with avatars.  And then you have higher involvement.  Now creatives on
[15:37] crypto.  Well, from what we test with my face and with this and that influencer, they go in tens of times stronger with the i-influencer than with me.  Because, first of all, people experience, well, I don’t know, some kind of shock,
[15:53] non-standard location, something cool like that, made by artificial intelligence.  That's why they stop at this video, watch it to the end, like it , and forward it.  And, in fact, this is much stronger, firstly, well, there is
[16:06] higher reach and higher promotion of this video and, accordingly, more clients.  And another advantage is that you don’t need to, well, show off yourself, your face.  You can also surrender, so to speak, in the shadows.  Oh, and
[16:21] on the downside, you need to figure it out; it's not as easy as some guys write: "What kind of neural network?"  Yes?  That is, send me the link to the neural network, I’ll quickly make one for myself now.  But first we need to figure things out a little, right?  That is, once you
[16:34] figure it out further, it’s quite easy to work with, but at the start you need to spend some time.  And in addition to time, you need to spend some money, because all the neural networks work thanks to the
[16:47] performance of some computers, servers.  It's clear that no one will give you all this for free.  And in fact, I am very surprised by people who try to find some alternatives for free.  Obviously, they
[17:00] will perform worse.  Ah, well, and again, we’ve already talked about the audience that, ah, wants everything for free, right?  That is, we will have certain costs here, but if we say so, I don’t know, well, if we make 10 units of
[17:14] some content per week, then in a month our costs will be up to 100 dollars, in principle, we can easily get 100-150 dollars.  And, well, if you compare it to some, uh, paid way of attracting an audience, then it’s
[17:30] just pennies, actually.  Well, I think you understand.  In principle, this is how the presentation turned out.  So, to summarize, we use relatively free traffic sources like TikTok, Instagram, and YouTube.  But
[17:43] we mainly use influencers or use some kind of original content, or if we don’t want to deal with all that, we just want to produce, so to speak, a huge volume of content on a conveyor belt, then we make anonymous content.  We bring in
[17:56] the audience, we bring in a specific target audience, we exclude the words " free," shades, and anything else that will bring in, well, we bring in the poor audience, and, the middle class, we bring in the rich audience, we don't look at
[18:10] views, we look at conversions, at how much these avatars will actually bring us .  And also, if everything is working for us, then why not make purchases from Telikh, why not make purchases from UGC creators and, in fact,
[18:23] get additional traffic from this as well .  Basically, that's all.  Again, if you are interested in this topic.  If you've made it this far, then some thoughts in your head about creating your own project.  And don't
[18:37] next video we'll look at how to monetize this entire audience. monetize this entire audience. So subscribe, like and stay in touch.