[00:01] certainly the ones that we work with at Fenwick, IP is your biggest asset. And there's really just no quicker way to kind of scuttle a deal or delay a deal or kind of mess up a company um than to have Murky IP. So, is IP just for
[00:13] So, it's definitely the case for technology- enabled companies, but it's wouldn't traditionally think of as, you know, technology companies. IP comes in many shapes and sizes, and it's not just the traditional stuff like copyright and
[00:27] that you don't really think of, you know, the little notes you write on a napkin in a cafe, the emails and text messages you exchange with a co-founder, computer. So, what should founders do? You know, I think the the most important
[00:40] thing is kind of resolve any issues in writing and do that early on. Don't wait they don't want to be involved going forward, get that in an email or a text have that in your records. Additionally, you need to make sure that the company
[00:54] on. And this can be done with something as simple as an IP assignment for a small amount of consideration. You know, a one-page agreement for $10 really can forward. Want more startup advice? Check out the full episodes on YouTube.