---
title: 'How to Find Your Niche: TAM, Competitors, and Branding'
source: 'https://youtube.com/watch?v=hCn0uLNJL1s'
video_id: 'hCn0uLNJL1s'
date: 2026-07-14
duration_sec: 0
---

# How to Find Your Niche: TAM, Competitors, and Branding

> Source: [How to Find Your Niche: TAM, Competitors, and Branding](https://youtube.com/watch?v=hCn0uLNJL1s)

## Summary

The speaker discusses the importance of finding a niche by analyzing the Total Addressable Market (TAM), identifying competitors, and understanding what unique value a startup can offer. The key is to find a specific slice of the market where you can serve passionate customers better than competitors, and then communicate that through branding.

### Key Points

- **Start with TAM** [00:00] — Founders often claim a trillion-dollar TAM, but it's important to look beyond the size and examine who the competitors are and what they do well.
- **Identify Your Slice** [00:15] — After understanding the total opportunity, determine which specific segment you can own and where your most passionate fans are.
- **Find Unmet Needs** [00:30] — Look for what customers are hungry for that competitors are not currently providing.
- **Communicate Through Brand** [00:40] — Once you identify your niche, use branding to clearly communicate your unique value to your target audience.

### Conclusion

Finding a niche involves analyzing the market, identifying a specific underserved segment, and effectively communicating your unique value through branding.

## Transcript

My first step on niche is the TAM total dressable market because a lot of times when I'm hearing pitches from these founders there's a trillion dollar total dressable market and it's like okay I hear you but who are the competitors? Who's already in that space? What do they do really well and then what are you guys going to be good at and what can we be good at? No that makes a lot of sense. I mean first understanding you know what the opportunity size is if you were the whole pie and then really seeing what slice of the pie can you own where can And really seeing what slice of the pie can you own? Where can you find your most passionate fans? And what are the things that they are hungry for, essentially, that your competitors aren't already doing? And then how do you communicate that through brand? I think those are great steps to finding your own niche.