[00:01] largest e-commerce platform . We know that you can find almost everything there and we could spend all our money just shopping there. But what if I told you there's a way you can not [00:14] only spend money on Amazon, but also generate income with Amazon? This is possible today thanks to Amazon FA, a business model where you can sell products online and generate sustainable income. So [00:28] today I brought along Alejandro Pérez, better known on social media as Vende como Pro, an Amazon FBA expert with over 10 years of experience, to teach us step-by-step how to sell on Amazon completely from [00:41] scratch. We'll cover the basics, from creating an account to finding and analyzing winning products. So please stay until the end of the video so we can continue making these valuable lessons and [00:54] so you can show that you are truly committed to getting a new income stream this year. See you there and enjoy it. Today you can sell on Amazon from anywhere in the world, South America, [01:08] , as long as you have a computer and internet access. You can , Amazon, where there are more than 310 million people with a direct intention to [01:22] buy. You can start with very little money. No matter your age, no matter your previous experience , you can reinvent yourself 100% in this business. Today I'm going to show you how you can open your account, how you can [01:35] resell products from home, as I repeat again, from wherever you are with very little money. You'll get the full step-by-step guide on how I've managed to make millions of dollars over the last 10 years. [01:50] invited you, because I've always been curious about Amazon and I've like what we were just talking about off- camera, which is how people buy things on sale somewhere and then resell them on Amazon and make a profit. [02:04] bring this to the audience so that we can all start selling things on Amazon from scratch, right? So, how did you get started in the world of Amazon? the idea? Or how did you discover it in general? [02:16] Very good question. First of all, I want to thank you for the invitation to this space and for wanting to provide your entire community with real financial vehicles anywhere. I started selling on Amazon 10 years ago and I am Venezuelan. [02:35] I immigrated to the United States like anyone else, without contacts, without networks, without parents who left me, they did leave me a business, but I come from audiovisual production, as I was telling you just now. I record, edit, and [02:48] I started working on a project with a very famous YouTuber, Hermán Garmendia, as I mentioned, and the issue here was how we generated content and what we sold to his audience. And that's where my idea started, like, oh, you [03:03] at a computer, the same one I use to edit videos, and one thing kind of led to another. Then I began to understand Amazon as the world's largest company [03:17] , one of the largest companies where traffic is the most important thing. If I asked you right now, Andrés, if you had to set up a physical business, where would you set it up? Would you set it up here where we are right now, or would you [03:30] where you know the bus passes by? Of course, because that's where the traffic is. So, when you start to understand that traffic is everything, more than where you are, there it is. Amazon has all the traffic, and Amazon gives [03:45] you, me, anyone, the opportunity to have a store with all that traffic for only $40 a month. So you say, "How much does it cost to set up a traditional business anywhere?" a restaurant. Maybe you have n't even opened the restaurant yet, on day [04:00] zero that you open it, your account is at minus 50,000, $100,000, whatever amount you want to put it, and you haven't even sold the first dish yet. In contrast, Amazon gives you the opportunity to have a store for $39 and start selling to [04:14] a lot of people without spending money on advertising, regardless of anything from China, Without having to create listings, without knowing how to take photos, without having to create a brand. Because? Because within Amazon you can pursue different [04:28] business models. The most well-known one on social media or YouTube or wherever you're looking for content is to make a private tag. Private labeling is about creating your own private tag. Private labeling is about creating your own brand. It's a very good business, but the [04:41] entry requirements are very high in terms of investment, time, and knowledge. On the other hand, here's the thing , take note, the most important business model you can do is reselling, reselling products, like you just told me, you can go to [04:56] Costco, buy a protein pack for a low price and resell it for a higher price on Amazon. That's the mindset we need to adopt, and the first thing is that it's 100% legal and you can [05:11] do it from wherever you live directly within the United States, on the Amazon.com marketplace. Clear. And I think there are many doubts that because I think it also happens that, hey, I put it up, and then how does it position itself, [05:25] and how do I compete with it, and all that. So, let's begin. How can we start selling? First, the first thing we're going to explain is what Amazon FBA is. Amazon, as I explained to you, is the world's largest digital shopping center [05:39] with millions of users who are looking for a product every day. People buy on Amazon not because of price, people buy on Amazon for convenience, if I can buy this at Costco for $2, why would I buy it on Amazon for $ [05:53] 10?" Comfort and speed. In the United States, most people prefer to buy something and have it delivered to their door in 2 hours. So, FBA stands for Fulfillment by Amazon. What does this mean? When [06:06] you buy products, you deliver them to Amazon and Amazon handles your products, Amazon takes care of the shipping, Amazon takes care of the customer service, you leverage it. And like I say , most [06:21] Amazon employees work for me. They cover my business while we're here recording. I'm selling a lot of things and Amazon is taking care of delivering them to the customers. So that's what Amazon FBA means, and it's [06:34] can sell to anyone from anywhere . FBM or Fulfill My directly by the seller. It is possible to do it. It's like you're in charge of sending everything to the clients. It's a [06:48] recommend. So today in this class we're going to focus entirely on FBA. And since you're based in Mexico, can you only in Mexico? How does it work? 100% you can live in Mexico now, [07:05] computer without ever having been to the United States, and you can be selling within Amazon United States. You can buy products online, which is what it means here on this page. OA stands for online arbitration. And I'll go [07:19] back a step, we're dedicated to reselling products, okay? We're going to resell well-known brands that have loyal customers, spend money on advertising, and are already doing all that work for us. What we're going to [07:32] do is leverage them and resell their products. It's not even something we invented; it's something new that came out. If we go back a bit in history and you go to Costco, you enter Costco and the [07:45] they buy wholesale at a do the same thing digitally. The only thing is that nowadays we can start to that nowadays we can start to [07:58] means that, it's buying a few units. Like, you go to your nearest Costco right now, get five protein packs for a lower price , knowing they'll be sold for more on Amazon, and you do that process. [08:10] Then you have what's called retail arbitrage. It's exactly the same. Some of you go directly to the store, and others do it online. Okay. Now let's suppose you say, "Okay, Alejandro, I'm in Mexico, how do I buy [08:25] merchandise at Costco in the United States?" Online you'll go to walmart.com. At you'll then resell on Amazon for a higher price. And then comes Holes, which is where everyone really wants to [08:38] get to. Because? Arbitration is like the little school inside Amazon. This is what which we're going to do right now on the computer, because in this business, you don't make your business when you sell, you make your business when you buy. If you [08:53] make a good purchase, you'll always make a good sale. Our skill lies products. We don't sell products based on sentiment here. What do I mean? If "I think almonds are going to sell a lot." No, nowadays [09:07] with artificial intelligence, you can scan the product with your phone and find out at once how many units of that product are being sold on Amazon, what price it's selling for, how many sellers there are, and what the demand has been over the [09:20] products that are in demand. So, you're looking for a product that maybe sells 5,000 units a month, and it sells for $50. You have the option to buy them for $10, and you already know that you 're buying a good product, and you'll [09:33] sell it in a good way. Okay. Now, then comes the wholel, as I was telling you, that's when you've moved on and learned a bit, it's buying wholesale. You no longer want to go to Costco to get the five [09:47] you want to call the Costco brand, Kirkplank, or any other well- known brand, like Logitech, which makes computer cameras these days . You call the brand and say, "Hey, I want to buy 500 [10:01] these cameras." So, your business literally becomes telephone-based. You can be here in Mexico, pick up your phone, make a call, send an email, place an order, and start moving volume. That's why this is a very scalable business [10:16] because to start in arbitrage you can start with $50, $100 and you start until you advance a little more money and from there you move up to [10:30] many dollars. I had billed around for the last 10 years, I close today with close to $1,000,000 in sales. We sell through different accounts. We have accounts that sell 30,000-50,000 a day in products that I didn't [10:46] 30,000-50,000 a day in products that I didn't create, that I didn't invent, but I just knew how to buy them cheap and resell them for more. Yes, I was just telling you that, for example, we buy candles here for the office from the Barambori brand, and, for [10:59] example, I used to buy them on Amazon for 750-800 pesos, which is about $40, and then I realized that Barambori would have discounts for a few days, I mean, for a few days, and there were two for one and they were 250 pesos, which is practically less than $1. So I [11:15] said, "Hey, someone's probably buying tons of stuff there and reselling it on community is really true because a lot of times, since you're already on Amazon and products are available, they buy everything in one cart. It arrives tomorrow, [11:30] some things might arrive in 15 minutes, so convenience is sometimes worth more right? 100%, that mindset is important to understand. Now, let's talk about the American market in the United States, which [11:44] is where we really want to sell. It's not that you have to sell here on Amazon Mexico, mind you, you replicate the model, but if we look at the American mentality, people trust Amazon a lot. It's a super-safe site. It's [11:59] a site where, literally, I, who live in the United States, can check my Amazon account and I buy my pet food, cleaning supplies, groceries, and it's something everyone does . People don't buy there because of the..." [12:12] Price, buying is about convenience because you can order something right now and On the other hand, how much does it cost you to go to the nearest store to buy it? Here we're going to talk a little about the reality and the opportunity of Amazon FBA, but I want to [12:27] illustrate it a bit here for those people. FBA, by Amazon. Many people must I'm not in the United States?" Right? I'm going to draw a picture here. Let's suppose [12:42] this is you, okay? And you're going to go to a website on your computer and place an order for a product, right? You're going to send that product [12:54] directly to an Amazon warehouse. You're here in Mexico or Venezuela or wherever you're [13:07] watching from, right? You go to your computer, place the order, and send it to Amazon FBA. When Amazon has your products, they're available for sale. Andrés comes along and says, "Okay, I want to Buy one of these cameras tomorrow, the ones you have to [13:20] buy 100,000 of a year, okay? And Amazon will ship it In other words, you leave the product with Amazon. Amazon has all your products, whether it's a camera, a toothbrush, two, or 1,500. [13:37] Amazon. Amazon's real strength is traffic and logistics. Imagine you're sleeping and you sell 100 cameras overnight; it's [13:50] person. Who can do this? Amazon. And this person can receive the product in just two hours. And this costs money—you leaving your products with Amazon. Amazon has fees, okay? Amazon does [14:04] 'll show you here on the computer, so when we do product analysis, you can literally see if you bought the camera, for example, you buy the camera for $ here and it sells for maybe $20, and [14:19] you say, "Wow, there's a $17 profit." No, Amazon might keep $10, but you still have a margin of $7 profit, which represents almost a 25% return on investment. Okay, that's the opportunity [14:34] Okay, that's the opportunity today: you today: you world's largest express companies from anywhere in the world with very little capital. And I'm going to ask you a question before we [14:46] move on to the next section. Is it still an opportunity? How long have you been doing this? And many people say, "No, but next year or I do market, but it's still an opportunity to do this." I [14:58] still an opportunity to do this." I 100% believe that in 2026 Amazon FBA will create hundreds of millionaires again. I started 10 years ago, and there are many pros and cons. Ten years ago, there weren't people like me teaching you, there was no [15:15] artificial intelligence, there weren't tools that could have taken me three days to do ten years ago, but today you can do it in five minutes. And there's this theory sometimes about Amazon that It's saturated, but the number of [15:30] buyers, the buyer curve, is much more exponential than the number of sellers, and many sellers enter without a direction, without a system, and at the end of the day, they get lost. So I consider 2026 to be a [15:44] I consider 2026 to be a golden opportunity for you to control and sell more. Yes, what you said about it being saturated, what I understand, what I as someone who has never sold on [15:57] Baranbor candlestick that I told you had a margin of maybe 2x, I say, okay, I'll put it up, me or my product, which we're going to see right now? You're going to see that 100% right now because Bat and Body, if you go quickly [16:10] Bat and Body is, everyone knows it. You don't have to make an effort to sell a Bat and Body candlestick. Here in the models of The business was basically what I was just explaining, and what nobody seems to understand [16:26] is the mindset of major resellers. Everyone comes here thinks they have to import something from China, but no, that's not what we're going to talk about today. Today we're going to focus on resale models, how to [16:40] analyze products, and that's the business model I want you to get into all the others, but that's the main model we'll be Now let's get to the main point. We're going to get down to [16:54] computer. We're going to come here to amazon.com as if you were going to buy any product in the United States. You're going to scroll to the bottom of the page. One question: for example, if people [17:08] register? Because, look, there's a difference between amazon.com.mx and amazon.com. So, I mean, you can go to amazon.com and it redirects you to the United States. United States . If you search for Amazon Mexico, you can register on the .mx website, or you have [17:22] to register on the .com website. Literally, for Mexicans, it's an advantage that they can do it on the .mx website because of the free trade agreement, and when you open an account in Mexico, you have the option to sell in the United States and [17:35] Canada. It's the same as in the US. If I open an account on amazon.com, it gives me the ability to sell in Mexico. There's this kind of trio of those three So it can work in any of them. It can work in any of them. You're going to scroll down [17:47] here. And notice that here's something nobody reads; one of our big problems is that we don't like to read. It says, "Earn money with us." The first option says sell on Amazon. We're going to get to this page, and here it's a [18:01] really simple process where you click here to register, and it will take you through a process where it will ask for normal documents like your ID, a bank account, and a [18:14] credit card. It's something we can explain step by step, and if you want We can provide a video tutorial for everyone, explaining how to an account. It takes some time, but anyone interested [18:29] can watch it, copy and paste the steps, and use all the tricks I'm demonstrating. My first piece of advice, which I want to make clear to everyone, is that when you create your Amazon seller account, the email address you use should be dedicated [18:41] solely to that account. Because the key takeaway here is that you're not going to start selling on Amazon just to sell a Batambode candle. You can build a multi-million dollar company from here. When I started, no one ever [18:58] told me, "You can become a millionaire doing this." You're going to be able to have maybe 40 collaborators, 40, 50 families depend on this company." So, from day one, believe that you 're creating something powerful and always give it the [19:12] 're creating something powerful and always give it the right structure. want, we can move on to the next one. In the description, we've included a step-by-step tutorial on how to open your account. [19:24] Okay, now let's start with the fundamental concepts of Amazon. On Amazon. Okay, let's come here to the screen, and I'm going to focus a lot on what you mentioned. You got me thinking about Bat & Body. Bat & Body. Let's search [19:40] as if you were going to buy a regular Bat & Body product. Let's look at lot of creams, but I, I mean, I buy candles for the office, but anything can work. Or you might say, [19:53] open this. Okay, here we have these from Bat & Body. They're, I think, from Bat & Body. They're, I think, hand soaps. Okay. What are the fundamental concepts? We already talked about FBA, which is logistics. [20:06] that we're going to use from Amazon. We're talking about FBM. Let's not get confused with that right now . The idea is to start with FBA. One of the most important concepts you understand or hear about within Amazon is the [20:21] bybox, or the shopping cart. And it's important that you understand this concept. When you come to Amazon as a buyer, you always have this button here called "Add to Cart." That's called the shopping cart. If we look [20:35] at this product today, when you click "Add to Cart," below it says, "This product is shipped by Amazon because it's FBA, but the seller is called Premiere Chipping Fast." It could be your company, it could [20:48] be my company, it could be any third party like us who is selling the Bibbox or the shopping box right now; at this moment it belongs to him. Hey, one thing that's curious, for example, it says, "Brand Bom Body Works, [21:02] but I hadn't realized what you're saying, that is, that the seller doesn't have to think that, for example, if it's a product and it said brand, I would say, "Apple, I sold it Barambor." In other words, someone else can sell it, even if it [21:14] appears that the brand is 100%. What's more, what you told me is interesting , because most people think that Amazon is the Amazon, Amazon was the one who sold it, not even the brand. But look, that [21:29] reasoning of yours is correct. No, it's not the brand, maybe. It's not Amazon, maybe the brand, maybe. It's not Amazon, maybe , but 70% of Amazon's sales come from third-party sellers. Amazon, what interests you? Amazon wants to ensure that [21:43] microphone or buy a camera tomorrow, it's always available, there's always a market, there's always an offer, a direct offer. So, I already explained what FBA is as a fundamental concept, FBM, the BYBOX, the purchase box is very [21:58] important. As you can see, understanding the categories is also super important a hand soap; it falls under the beauty and [22:11] personal care category. Okay? These are important initial concepts. You will also hear about the product ranking and how the product ranking works . Each category has a huge number of items in the catalog. The [22:26] broadest category is books. Amazon started by selling books. So if you hear "ranking," it means that the closer the ranking is to zero, the better the products are selling. Okay? In this case, [22:39] this is a product that is in category 1142 and is selling 3,000 units per month. In other words, 3,000 units of this soap combo alone are sold per month. But not just anyone could see that [22:52] Exact. Now when we enter the tools module, it will show you all the tools. Notice that no, anyone who goes on Amazon doesn't see this little green box, nor do they see these graphs down here, which [23:04] are the ones we use along with others, to know if this is a good product that we can buy or not. Okay? Yes, those would be like the initial fundamental concepts within the business model. [23:16] I suppose you're going to explain it now, but what I think comes naturally to me or catches my attention, and I say it could also be, for example, okay, let's see if the product works and you'll tell us, but if I sold the same product, [23:30] could I have a place in the market or would it always be part work? Okay, we're going to look at that right now here, and we're going to start in tools, showed me, this thing you asked me about earlier, what is this little green box, what [23:45] are these graphs down here, but your question is very important and it's 100% valid. Now, this product, if we look at it here in this tool, if you see look at it here in this tool, if you see here it says FBA 16, it means that there are 16 [24:00] Amazon's logistics. Okay. Okay. 16. And if we go to FBM, there are 20. What does that have these products in your house and every time they receive an order they [24:12] That's FBM. That's FBM. Okay. You buy the time an order arrives, you have to deliver it. That's why I don't recommend it, sleeping, the next day you have to get up and send it. No, we want to [24:25] Amazon and they'll arrive very quickly. Now, FBM, let's forget about it, okay? There are 16 Let's assume that Andrés went to the online. You're going to be salesperson number 17, right? What does logic [24:42] 17, right? What does logic or theory say about Amazon? Of the 3,000 sales that you're telling us this product has, they're going to be divided among 17. Okay. Within FBA you see there are 16 sellers, [24:56] right? If Andrés is going to sell it, you would be number 17. This product sells 3,000 units per month. If we divide that by 17, what do we get? [25:11] get? 3000 / 17 gives 176.47. 3000 / 17 gives 176.47. 176 units for each of these 176 units for each of these people. Okay? So, [25:24] you, Andrés, are supposed to have the opportunity to sell 176. That's what the theory says. Now, the practical situation is different. If Andrés is starting to different. If Andrés is starting to sell on Amazon, he's new, he has no [25:39] reputation, and Amazon doesn't trust him, then it doesn't mean you won't sell, but your percentage will be lower. If you're competing with Alejandro, who has been selling the platform for 10 years, maybe I'll get [25:52] 70% of the sales and you'll get 30%. Therefore, the best- higher percentage. Okay. Okay, one question, because now I'm starting to understand a little. I thought that, for example, if I [26:07] sell this product, well, I put my product up and both products can compete at the same price, but what it's telling me is that for everyone who sells that product, only one purchase option appears . Amazon correctly, the [26:21] principle of Amazon that at some point opened up a little, I don't know if you have but we hardly use it. When you go to eBay and search for a product or MercadoLibre, many results appear. You search for a [26:35] product and 150 results appear. The difference between Amazon and these product, you will only see one result. Within that result, , for example, you can get it for so much and with several [26:50] purchase options. Exactly. If you come here and look down here , it tells you, down here it tells you other sellers on Amazon. It says new other sellers on Amazon. It says new 36 from 29. Why does it say 36 and not [27:02] 17? 16 because you are adding the FBM. What happens when you're an FBA? FBMs have the delivery speed, they don't have that, it has. They don't have Prime, that Amazon speed doesn't exist . So, here you see them. Here we [27:17] can see them all, we can gossip about who's who. , here we can gossip about who they are. Those that tell you "shipped by" and " sold by" are FBM, like I said, we don't care. And notice the [27:31] achieve. Correct? That's what I was going to say, why does Amazon, for example, mainly show you the 29 one and not the 25 one, customer? In this case, it doesn't order them here. In [27:44] this case, it is not ordering them by price. In the end, nobody comes in here to buy anything. What you're interested in is that you appear, obviously, in the Bibbox. This one's selling for 30. This one 's interesting. For example, it's [27:57] Amazon.com that ships it and the seller is called Ultimate Good. If you see that he's a seller with 5,730 ratings, he's a big seller. It is said that for each transactions. Okay? [28:11] So if you multiply 5,730 by 120, you know that it's a pretty broad seller. Okay. So, here you can start to see the sellers that exist within Amazon. Let's look for another Amazon FA, Fitline Supply 4400. [28:26] Or, you can click here and you can see the seller's store, you can see where the seller is located, and from that you can also do a lot of analysis that we'll be checking [28:39] right now, but to answer your question, even if you're competing with a more experienced seller, you'll still have a chance to sell. That's why, exist anymore. Those who were already positioned would have already captured all of that [28:54] market share. Now, with this product, you as the seller didn't have to take a picture of it, you don't have to spend money on advertising, you already know established demand. Okay. And when the person buys it, [29:10] the order is divided, I mean, well, what you were saying about it not being literally equal, this now makes sense to me because I did n't understand. I thought everyone marketplace, maybe I think it's everyone's own ad. So, [29:23] single ad, depending on the product , but how they distribute it, I mean, if I in case I make a little less, like you were saying, right? You end up with a little less. Remember that Bat spends a lot of money, the [29:37] people are already searching for Bat and Body on that list. You're looking for a baton body because you're already looking for it. We already know that there are 3000 people searching for these products every month. What you're going to do is take advantage of that offer. Now, what do you have to do? [29:49] Find this product somewhere for a cheaper price. And this is tools. Okay? Now, getting back to the topic of tools, it is very important [30:01] to use them and that is what really gives value to our business. And this is where we need to be experts. How to use the tools? There are few of them. They have costs. Okay. And here I'm going to talk a little bit about the [30:14] operating expenses of having a business on Amazon. The first tool, the Bible or Holy Grail of an Amazon seller is called a Kippah. So A ea. This costs approximately $ per month. [30:30] Okay. You can't live without her. What does Kipa do? Kipa, actually, if we go here to the computer, Kipa is these three graphs that are here. They might look a little complicated at first [30:44] , but you window that we see here, if you look here it first tells you that we can filter by [30:58] time. Okay. Right now, in this period, which is a year, if we go back, we are currently here in November, we go back, we are in the previous November, you can filter by three months, by one month or by all the [31:10] time since the Amazon brand or someone created this listing, which is 2072 days. What are you going to do with this? Literally, this fuchsia bar represents the [31:23] Literally, if you look at it, it's a somewhat straight line. What does that mean? The price goes up and down a little. It's a price that fluctuates. If we go back perhaps to 3 months, notice that the line is completely straight. What does that mean? You [31:37] It's predictable. It's predictable. You know what you're buying sell it for, which also helps you to buy This is where we have to spend hours and hours learning at the beginning. If [31:51] you dedicate one hour a day to this business, you can learn with two hours a day, but of the two hours you half hours will be spent reading this graph where you really need to focus your attention [32:03] . So there you see that. In the middle graph, do you see what I was telling you about the ranking, okay? The ranking is important, maybe same linearly. What does the ranking mean? which is that the demand is completely [32:18] If you were to pick up a product, perhaps a Christmas one, and look at it, it has a graph with a very high point. If you notice, the ranking went up a little at some point. We can interpret it right now in a [32:31] literally know that it's a product that sells all year round. I don't recommend anyone sell seasonal products—Christmas, Halloween, [32:43] Thanksgiving, nothing—because any small mistake you didn't take into account when you bought them could translate into a year of no sales. The idea is to sell products that people need every day, for everyday use. [32:57] And the last line at the bottom, this one here, are the vendors. This line tells you that, for example, at this point there were 40 sellers, they fell to 30 sellers and that's why the ranking goes up, because [33:14] maybe there was no stock, nobody was selling. Since nobody is selling, the demand isn't being met. The ranking, can you explain it to me again ? So, how do you translate it? I mean, because, look, I want [33:26] to understand those two because this one went down and this one went up. Okay. The ranking is green. how many units are consistently selling over time. 30. What we had noted down [33:39] was 3,000 units. We already know that it's 3,000 units per month, that's what the ranking number tells us. Now you say, "Here it went up and here it went down." Without sellers, without supply, you cannot meet the [33:51] sales are being recorded. For Amazon, this means the product isn't selling, so the and going up means it stopped selling, okay? It's going down, so going up in the ranking means that more and more [34:04] want it, right? People still want them, but nobody is selling them. Okay. So, a sale isn't being registered within understand? So you read that here. Here, demand is high, supply is low, [34:18] want it, even though it's not very good. That means exactly. There is no one who is meeting that demand. On the other hand, if you start to notice here when vendors begin to appear again, it means that the product is [34:30] the product's sales stabilize once more. So it translates to not that people didn't buy soap on that date, it's that they didn't And that's Amazon's interest. Notice that at that point anyone will [34:44] and Amazon doesn't want any more sellers." That 's the biggest lie in the world. Amazon needs to make sure this never happens, because what does this mean for Amazon If they don't trust them, there will be fewer sales. I went to buy Baton [34:59] , I buy it on another platform. So, here's how you interpret all of this. Another important point to understand here, Andrés, is that having more Andrés, is that having more sellers shouldn't scare you, [35:14] because many people say, "Oh, 40 sellers, I'm going to make it 41." It does n't matter. Mentally, what you have to understand here is that if there are 40 people selling this, I'm going to be the 41st. [35:27] always see only one seller, well, there's something that needs to be analyzed and it takes a but initially, for anyone starting out, these are important things to understand. Okay, here it's also important to know how to separate from these 40 [35:43] which ones are the FBAs and which ones were the FBMs that I mentioned above. Because right now, for example, we're checking here, there are 17 of them. Notice that it's the highest peak there has ever been. You already know that, for example, over time you'll [35:56] 16, but it's possible that at some point you'll be left alone. Those who were left alone here, maybe if he had the 1000 units he sold Yes, yes, yes. So here in this tool, [36:09] the most important one is where we're going to see the analysis, and we can see it in many different products and behaviors. For example, this is a product, a hard drive. If you look here, it only has three [36:25] FBA sellers and sells more than 500 units. If we look at it in Kipa, you basically realize the same thing. Here we are measuring the last year. Vendors [36:37] come and go. What does that mean? There are many people offering this. It's important because if 19 people can do it, why can't I? Hey, we can start checking the 19 people on this and you can find out where they are, where they are [36:51] n't. And so for me this is something very aspirational and inspirational to something very aspirational and inspirational to say if so-and-so who lives in Tegusigalpa, Honduras is doing it, why can't I? And there we can find out [37:03] going to show it to you now along with the tools. Here we can see that the ranking has literally been very stable over the last year. The price has perhaps increased a little. This is coming to the electronics niche; we know [37:16] everything that's been happening a bit with the import issue, and that influences the price somewhat, but what matters to you isn't that it goes up. If it goes up, it's because you're selling at a higher price; what matters to you is that the [37:29] price doesn't fall. Another of the most important tools for me is this little green square here, called a repseller. [37:48] month. Okay. Almost $100 a year. Literally, an Amazon business, whether it sells or not, operationally costs you about tool. Others that I'm going to show you more of. [38:02] going to show you more of. Remember that Amazon charges you $39.99 Remember that Amazon charges you $39.99 with what you're showing me—I don't want to interrupt because [38:17] I'm interested in this information—but when people hear that we've sold 10 like a lot, but then they start looking at the products, the monthly sales, and how much things cost, and they say, well, yeah, I [38:30] mean, I'm not inventing a clothing brand from scratch, no, I mean, getting 10 million sales on a product like this, like a white goods line, is difficult, it 's very complicated. Because, as I said, [38:43] first, all the knowledge you have to have. That's why, listen, and I'm saying no, it's not something I'm saying no to, it's something you should do later. Today I have my own brands, but I created them when I was already 5 or 6 years old reselling [38:55] products. I already know how the platform works, I know how to create it, and I know how to position it, because nowadays data doesn't tell the whole story. Knowing how to analyze all this, you might say, "Hey, the best-selling candle scent is [39:08] purple, jasmine." And maybe you wanted to launch a vanilla candle, but vanilla candles, the ones that sell are jasmine." And that's where you get into that point, so to speak. Sometimes, Andrés, I don't like to talk about what I [39:21] sell because I think people get scared and feel like they have to be a started, like I said, as an immigrant with only $2,000 in my pocket, brother. I had less than 2,000. I was totally broke, broke, broke, [39:36] broken. I lived on credit cards, and the first product I bought was at Walgreens in the United States, and it was some beauty blenders, little Okay. Not even something you knew about, I mean, [39:48] No, nothing. I mean, a beauty blender—I knew how to read the demand, I knew it could be sold. I only bought 10, I don't remember exactly how many, they were resold. And at that moment, when I sold the first one, I felt like the most successful man in the world. It was [40:01] n't about money, it was about having acquired a vehicle, it was about analyze it, sell it, and have Amazon deposit the money into my Bansel account. It was extraordinary. Now let's go back here with Repseller. Repseller is [40:17] those of you who like math, you who are in finance, this is going to be the key. It tells us, right off the bat, how many units has this product sold in the last 30 days this product sold in the last 30 days ? 500, uh, 500 units. We can [40:31] showed you earlier. In the end, and this is very important, these are tools; your own important, along with a little logic and knowing how to... Check them. That's why we use several, to make sure there's consistency and that none of them are wrong, right? Another [40:47] thing we see here on Repseller is the number of sellers in FBM and the number of sellers in FBA. Quickly, if you don't want to scroll down, it also if you don't want to scroll down, it also tells you the average price [40:59] of third-party sellers over the last 90 days, and if Amazon sells on the listing, what was its stable price over the last 90 days? Depending on your situation, most people, if you're just starting out, would say, maybe don't compete [41:12] on listings where Amazon is because you're too new and don't understand. Competing be where the best-selling products are. The only issue with Amazon is that Amazon can suddenly lower the price to a point where [41:27] you can't compete. So, initially, no, if you ask me, I love competing with Amazon. I mean, I think it's a fascination I have. everyone, if you're going to start out, No, try to avoid it because they might try to [41:40] take advantage of you a bit too quickly when the price drops. Now, here we can see what's most important about Repseller. For me, we see that this product is selling for 33.99, right? Now you're saying, "Hey, here on [41:55] FBA it says 33.99." This is a product that I sell. $2 to buy wholesale. Wholesale, that is, directly from you looking for a distributor that's close to your area, technology distributors, [42:10] buy directly from Kingston, but from a distributor. I call him units of this product." And they send them to me. They cost me $20 send them to me. They cost me $20 each. Since each one sells for $3.99, that [42:25] leaves me with $7.45 for each one. profit. Okay. Now, that represents a return on investment, if you want to see it in Roy's terms, it's 37% of the money. This [42:38] means that for every 33.99 that is sold, Amazon will refund me 27.45. Correct? That's math, 20 is what you invested and 745 went into your pocket. If [42:53] you want to see it in the margin, some people prefer to see it in the margin. I prefer to measure myself by return on investment. I don't know how you, as a financier, prefer to see it, but this is where we, between the kippahs and this [43:06] tool, can quickly tell if you 're making a good deal. If you 're in the store and you or your distributor tells you, "This product Okay, you already know you're losing 56. That's [43:20] not an attractive deal for you. Okay, fine, come in. That product is not suitable for me. charging you something. Exact. Now we go, here you can see the breakdown. For each product of this type that sells for 33.99, Amazon in this [43:34] category charges you an 8% commission, which is 2.72. Besides your monthly faith, right? The monthly fi. And then they charge you this fulfillment fee, which is what it costs Amazon to send it to the customer, [43:47] you're FBA, you're not doing anything. Your job here is to buy them, 50 and send them to Amazon." From then on, Amazon takes care of everything. is reduced even further [44:00] Well, it depends. In this case, it's showing you more, but that's because I don't have a showing you more, but that's because I don't have a shipping option. But that this shipping would cost at least 8, so you'd be losing [44:13] they use FBA, because Amazon's economies of scale mean You use their rates and your shipments are cheaper. So by putting in the $20 that it cost us, you get your profit, and if you put it here [44:28] too, it breaks the price; it tells you how much Amazon charges you for the referral. giving you the client. Yes, yes, yes, yes, yes. I buy. How much did it cost me to send it? How much did it cost you to have Amazon store [44:42] One cent per month. Bueno, 0.01. Nothing. Know? So here you start having chip send FBA 0.06 [44:55] and here we have a cost called another one which is 50 cents which is my internal cost. If something costs me 20, after my logistics process it costs me 20.50. In other words, you can put your entire family of children there. [45:09] based on that you know and you do an analysis and from here you can find out Indirect costs. Exactly. You can already know how much you will earn and how much you will produce for each product. Now, if you go quickly here, this [45:24] product, if I am the fourth seller and we each sell [45:39] at 7 each, this product is already bringing me 707 by 535.05 of net profits into my pocket per month, just for selling that product, which units per month. And I'll say no more, even though 500 sounds like a lot, I think it's a product [45:53] that won't sell. We get products that sell 10,000, 11,000 units. So, I'm saying that, as you said, the key is in the purchase, but the secret is also in the Because at the end of the day, once you have a good product, then everything [46:07] else—distribution—is up to Amazon. I mean, it's not like you have to pay for marketing or anything like that. In other words, as long as you choose a good product, Amazon takes care of the rest. Your task is to know how to analyze and [46:20] where to buy. That is our task. From then on, you delegate all the work to Amazon. That's why they charge you 39 in 99 and that's why they charge you certain fees. If we compare why selling on [46:35] compare why selling on Amazon is for you, you can be on Amazon here. Amazon is for you, you can be on Amazon here. And there are 1000 little people coming in every day to buy and they're going to come across your product. [46:47] Correct? Many people say, "No, but it's better for me to sell on Shopify, on another platform." But what's going on here? There aren't any little get them. You have to spend money on advertising and it can get burned out, which is what we do [47:01] n't recommend. That's why it's better if Amazon charges you a percentage, charges you for shipping, and you pay them. Especially if you resell a product like this marker, right? In other words, if it's a product, this is a [47:13] These markers we can see, I know because I've sold them. This literally sold them out. Yes. Expo markers. Look, here we have the expo markers. If we go quickly to what I mentioned, look, [47:25] the ranking is very close to zero. It's number 24. It sells more than 20,000 units per month. Okay. 20,000 units of that little okay? Which in this case is Amazon itself. [47:41] here. If they enter in the previous period, there are 10 FBM sellers. What else could be a product that has some toxic properties. We need to [47:54] evaluate. We can go here to Kipa. And look, no, in the past there were sellers, they have been going down and they have been going up. A slightly deeper analysis would be necessary. The price is relatively stable. When [48:08] this equipment bar is orange, it means Amazon is included in the notice, here we can see the difference in colors. When it's okay? They don't have a quantity. At that point, the [48:21] third-party vendors celebrate. You raise the price, don't you? And you start taking on the demand. But if this is a product that is selling you 20,000 units per month, how many does it sell per day? In a single day you might be able to [48:34] yes, almost 1000, you understand? So it's a product with very high demand. What I don't like about this product in particular is say, as an expert, what would you look for most in a [48:47] lot, even if it has a lower price, or a product that sells less, but has a higher margin, like a Yo. I prefer a product that sells a lot, but that is sold from 15 onwards. [49:00] I prefer demand and speed. It doesn't matter if Roy is maybe 15% of my return on investment, as long as it's a product that always moving you and generating cash, but the sales ticket, [49:14] $1. Sure, and it makes more sense in your business because it generates is, you have a strong, constant cash flow making you money instead of waiting for a $1,000 product to sell [49:29] sell it? So it's a matter of cash and mindset. In the end, what for you. There he talks a little more about what your capital is like and how you prepare. And I tie it a bit to the idea I was telling you before, how do you prepare yourself for that [49:43] to get the most profit, the most profit over time. Now, another tool that isn't 100% necessary, but is important, and I want to show it to you so you can see the power of [49:59] Amazon, is this tool called Smart Cab. Smart Smart Screen. Why do you say it's not because you don't really need it to directly analyze a product [50:14] itself, but it gives you a good idea of ​​what's happening in the Amazon marketplace, how much a brand is selling, and you can spy on sellers. For me, this tool is you, coming from finance. It's as if you had the opportunity [50:28] to spy on where Warren Buffett is going to invest. Would you make the same investments he Yes, 100%. It's the same here. You can spy on the top Amazon sellers, what they're making, and what they're reselling. That's what it's for, but if it [50:40] install it. Here I'm going to look for the Baton Boy brand, which . How much does this tool cost? This tool costs around $100 a month depending on the keyword we [50:54] choose, but it's a bit expensive. Okay, here's Bat and Bodyworks. I want to quickly tell you that Bat and Bodyworks, the complete brand across all its products, sells more than 6 million dollars [51:08] per month on Amazon. Okay. $6 million per month. Solo Bad on Body Works. sellers. Exactly. The entire brand. and has an Exactly. The entire brand. and has an average of 10.7 sellers across all its listings [51:23] . Okay. In average we can go in to see the complete brand, that is, on average each product that they sell is sold by 10 people. Exactly. That would be an average. We can go in here and look at each product individually [51:35] most revenue. And if you notice, a candle, as you mentioned, that's the one I'm telling you I bought. Hey masoni, you're giving a lot of money to all these vendors. That product generates $111,000 in revenue per month. [51:50] generates $111,000 in revenue per month. Per month, okay. And it has around Per month, okay. And it has around 68 sellers, a total of 43 He has quite a few. Yes, yes, yes, yes, yes. But like I [52:02] said, it's a product that's currently an entry point for people who are starting out in the business, but you can quickly get 44% and take a slice and a percentage of those 111,000 just from that candle with that scent. You can [52:17] start looking for all the other products and you can grab a small percentage of all the sales that brand is representing. Here we can go inside the product. Literally, that's the candle I was telling you about, [52:30] and you can get discounts on Black Friday or Buen Finishing Mexico; they'll find it find it cheaper. Here we can enter, look, from inside the product and here we are going to go now to the sellers. Okay. If you notice, there is [52:44] a seller called Wecare Product Seller, who has 570 offers. This seller Seller, who has 570 offers. This seller makes $76,000 a month. 570 offers. products of different products. Here we go to [52:57] offers he has, but we get it by selling the candle that you buy. Here we can see what its details are and what it offers. state of the United States, you can see [53:10] what all your product offers are . Look, he sells all kinds. He sells cleaners, anything you can get in all these stores, look, the same product, I mean, the same essence that you [53:23] use from Bath and Body, just this product, he makes $000 in revenue per month on that product. So, it's a matter of this tool helping you. I see it as aspirational; if the brand sells 10 [53:36] salespeople, what am I, the 21st, within that brand? and you can learn from other sellers. If I find a new seller, how do I spy on them and find out what their offers are so I can translate them for [53:51] my site? And something important here too is that you can see a complete map of the okay? Where are they located? Where are they located? If we go to Mexico, for example, I would like to search for [54:04] Mexico. Let's put a result of 200,000 sellers. Salesperson, salespeople in Mexico. Here you go, here are 37 near Mexico City. 37 near Mexico City. Here we have 14 in Guadalajara. We can [54:18] see the 37 that are there. And they sell to the United States while being correctly. We are talking here about the United States market. Those in their own brands, and those in purple circles are people who [54:32] we can get this one called Nestua. We can see it, and notice that it has its address here in Mexico. We can see what he's selling. And look, she [54:44] what he's selling. And look, she 's making $73,000 a month in sales selling coffee capsules at Expresso. No way, that's crazy. Selling Rexona deodorant. Yes, I mean, everyday consumer goods, [54:57] selling AI products, consumer products, everyone needs deodorant at any time. But you say, how is this person able to sell to the United States from that medical address, billing $100,000 [55:09] per month, which if we do the math and quick calculations is leaving them with a 10% profit? We're talking about $10,000 in profit, running your business from your computer. So, that's why I'm saying, this tool might [55:22] not be 100% necessary for the analysis, but I love using it because it . Notice that something you said about how I Notice that something you said about how I saw it with the mindset, normally [55:34] in a traditional business, is that logic doesn't work the same way here at Amazon. I'm done with this. For example, imagine that you want to sell a soft drink, a soft drink brand, and the soft drink market is a $100 million [55:47] a year market, right? For example, I'm going to take away 1%. It doesn't work that way because Coca-Cola is already a monster, and it's not like your brand is going to get 1% of what Coca-Cola sells. However, here it does work [55:59] that way because you are not creating a market, rather you are entering the market rather you are entering the market by supplying a demand that already exists, and you are simply being added to the pool of sellers. [56:12] experience it the same way I do with YouTube. When you create content, focus on making it the most engaging, because YouTube wants more people to promote it, while Amazon always wants to have everything in stock, because [56:25] want to become the leading shopping platform. Therefore, it benefits them to have for the company. Amazon is totally pro-consumer. They want the consumer to always have the best possible experience in the [56:40] longest possible time and for the person who enters to get something because otherwise they will who enters to get something because otherwise they will go to another platform. These are the main tools we can have within Amazon. [56:53] Likewise, if you want, we can also provide you with more specific resources certain things, which you can find here step by step, because I could spend reviewing them, and I want to continue giving you the [57:08] run the business. Okay, very good, Alejandro. So, you've already , you've already explained a little about the products, but how can I choose a good product, I mean, how can I know what product to sell? [57:21] puts into practice and knowing which product is worth selling. Look, I'm going to explain it here as well with the screen; with this product we have here, it's an important case. This is a mouse from a well-known brand like [57:34] Logitech. As we know, we look for well-known brands that you already know that are spending a lot of money, that have a good ranking close to zero, which can also be a product that has high demand. We want [57:48] products that sell many units. In this case, this Mao, if you notice, sells more than 2,000 units. Then, as long as you have FBA sellers, the fewer you have, the better. Let's say you have a range of four [58:02] FBA sellers, it's a good product. It's cool. If you have one, a slightly deeper analysis would be necessary. If you have 50 salespeople, the problem isn't that there are 50 salespeople, but how many units you sell divided among [58:16] amount you're going to receive make sense to you, or not? That's the crux of the matter. In this case, this is a very good product, it sells 2000 units per month, and has only two salespeople. It's currently selling [58:31] but Amazon, as you mentioned earlier, is selling it for $160. Amazon. Yes, because right now I have a better price than them and I'm selling, that brand. So, in this case, it's a good listing to compete with Amazon. Another [58:46] thing about this product, in this particular case, is that I sell this product. particular case, is that I sell this product. This product costs me $8 wholesale. This is a product that earns me 20 19.05 5 for each unit I sell. If there [59:00] are three of us sellers, we can divide 2000 units equally here. 2000 units equally here. 2000 units divided by 3 gives you how much, almost [59:12] 66 for each one. Okay. And in this case, this is a product that is earning me $19. So, if I sell 666 units and multiply that by $, [59:26] how much profit do I make on that product alone per month? product alone per month? 12.65. 12654 is my profit on this product alone. This is direct net profit into my [59:39] pocket just by selling this product. Now, let's back up a bit; we can analyze a little more who the other sellers of this product are. Something very important that I didn't tell you before is something else we can find out with [59:55] the tools. Note that in this case, this mouse is sold in two colors, black and white. Here in this repseller tool, you can find out which Because maybe you have the white one in the store , you go quickly, you do an [01:00:09] analysis, 2000 units are sold, but it turns out that 1900 are the black mouse. We can also find that out and be able to make the decision. When you click here, it tells you, the decision. When you click here, it tells you, "Look, the classic model is at 61% and [01:00:22] "Look, the classic model is at 61% and the white color is selling at 74%. units, 74% are black units. What's your buying decision? buy white, you buy fewer. And you're going to do your buying analysis by checking this [01:00:38] color analysis. It's very important to keep that in mind. Additionally, as you said, how do I know if a product is good? Quick, we come here. Look at this product, the lowest price it has been sold for. If we [01:00:52] red dot represents the lowest prices at which it has been sold. If we go to the at which it has been sold. If we go to the most dramatic price, it's 138.99, and today it's selling for 129. That is, historically, the [01:01:05] lowest price is higher than what we have today. If today it's giving us a $19 profit, and let's say you have the same amount The option to sell this for $138 is earning you almost $26, meaning your number here increases by 660 credits. [01:01:23] increases by 660 credits. Okay, 6600. So here you can Okay, 6600. So here you can also see that the ranking is literally stable over the last 3 months, the last month, the last year. Maybe there [01:01:36] sales might be a little higher or a little lower, but it's a product with a very, very but it's a product with a very, very high turnover. Sellers are constantly coming and going, which means there are many people supplying that demand. There are [01:01:49] The period with the most sellers was 20. Okay, but notice that it was a very short period. So, analyzing this, it's a product that sells a lot of units, gives you a very good [01:02:02] return, and always has a stable price. Amazon sells at a very high price that you can compete with. It's not a brand you invented, and it's a product you can easily sell and that will generate [01:02:16] a good monthly profit, which is what we all want: to generate profits. tool, you can see all the information, and with that, you can also see how stable it is, how many sellers there are. So, you'd summarize it [01:02:30] example, that there's a good number of sellers, that the price is good, and that it's a product with a margin, right? Exactly. One, [01:02:43] One, high demand. many sales, many sales, which you can see with the first tool, which is the reseller tool. [01:02:58] reseller tool. Two important points: that it sells for more than what you were saying. More than 15, yes, because even if it generates good revenue, if the nominal value is very low, it does [01:03:10] n't make sense. Okay. Then three, that it has more than three sellers, three or four sellers competing. [01:03:22] check it out, right? One is strange because maybe it's someone who already has a business directly with the brand, maybe it's a brand that doesn't like its products being resold. Big brands, generally, They're not [01:03:35] Andrés Garza's brand tomorrow, and he's someone who's more focused on his brand, you'd want to know there are other resellers. You don't want to try and test it yourself. That's why this point is important. Four, that [01:03:50] which is represented by the pink, which is represented by the green. Stable demand. Stable demand. [01:04:02] Stable demand. Demand. And five, stable price, which is represented by the fuchsia, that the price is stable. Stable price. And the blue is the supply. And the blue is the [01:04:15] stable supply, the price that the supply would be this. This would be would be this. This would be God's judgment. Now, also, two things, that the basics, but another tool that you mentioned can also give you a [01:04:28] more global overview, research of suppliers, products, to get more into right? 100% this, and I want to look at this for a 100% this, and I want to look at this for a second just for this Logitech brand. [01:04:43] Look, Logitech sells $35 million a month on Amazon. Crazy. Okay. And the average seller, across the entire brand, as we were saying, has, let's see, $4.2 million. [01:04:57] Amazon accounts for 75% of sales, meaning that of the $35 million, 75% is from Amazon. What does that tell you quickly? There's a 25% market share that we [01:05:13] third-party sellers are covering. What's 25% of $35 million? We're talking about more than $7 million being divided among I want to know who those sellers are or what those products are." [01:05:26] And you quickly go to the sellers and see, as I said, Amazon with $26 million, but here you have a seller making $800,000 in sales a month, $70,000 a $800,000 in sales a month, $70,000 a month. And that's when you start to say, "Okay, that's what I'm [01:05:41] an opportunity." Yes. Now what I need to know is how to get these kinds of products. Of course that's another thing because it's clear to me that, well, we already know that, for example, a mouse is a [01:05:54] a good product, but a really good product, that's the correct thing to say. The business depends on how much you buy it for and how you at a good price. So, I think that's the other secret too, right? [01:06:08] to buy it is another. The initial starting point, I tell everyone, is to look around your house and see what's there, what well-known brands you're already everyone has one. Notice that you quickly thought of the candles it [01:06:23] has, but someone might buy other kinds of things, start there have something in one way or another. Then you start going on Amazon and doing reviews, but you're like, "Okay, but [01:06:35] how do I find out where to buy it?" There is something we call leads, which are product opportunities. You can do it, there is additional software, but you can pay people to access that software and give it to you. What does that [01:06:49] mean? The software can take a person to Costco and compare Costco's catalog with Amazon and tell you, "Look, I found these 10 product opportunities at that store." Okay. I know that's how they work. I'm going to [01:07:02] show them to you here on the computer. You receive a list like the one I'm showing you here, and it tells you the title with the product name, and what category it's in . It tells you the serial number, which is the serial number of the product within Amazon [01:07:15] and the store where you are going to buy it. If we go to this store today for this product, initially it is, if you look, a product of a brand called a product of a brand called Spoiled Child. The product is priced at $44.10 [01:07:29] on Amazon and you get a $36 gift. We'd have to analyze it, but let's see, it's 'm here with this class, and order this product for 44.10. The list itself provides a direct link to the product on Amazon. That's provided by [01:07:46] software. That's provided by software, or generally, you doing all this work for you all day, searching and checking stores, and what you receive is the product. But you can [01:08:00] products, and start making comparisons. But like I said, artificial intelligence there is software that does that very, very quickly, like this one I have quickly. And now I'm going to show you something. If you look at how much [01:08:16] this product cost us right now on the page we went to, it's 44.10. It's selling on Amazon for 68.50 right now , which is 68.50, [01:08:32] And this one also has a demand. This product sells 1000 units per month. product sells 1000 units per month. There are 17 vendors. If we enter [01:08:54] 18, right? Yes. How much does that give us ? 55 units each. ? 55 units each. 55 units each. Correct? Now, 55 times the $ 7.12 profit each of us gives us [01:09:10] is $395. That's $95 that you and I would be making right now, buying that and sending it to Amazon, obtained that additional product. [01:09:23] That's basically for when you're starting out because, like I said, you don't really have the happen to this product? If you got this product through those kinds of leads, something you got at home, the easiest thing [01:09:36] to do is then look at the back of any product and see the distributor and start: "Okay, let me contact the buy more of these because maybe we can't buy all 55 on the website right now, maybe they only let [01:09:48] can't buy all 55 on the website right now, maybe they only let could have sold 55.'" You start by contacting and contacting the contacting and contacting the brand directly. Now we have five [01:10:01] different product opportunities here that we could analyze each one of. Look, this one sells 1879, it tells you here how many units it sells and it already comes with the whole analysis, how many products you're going to earn, how much money you're going to [01:10:15] earn, how many units you can sell. We can open another one like this. Let's see, I think it's Chiwi. Chiwi is a store in the United States that sells very large marketplace. If you notice, this is a product for dogs. [01:10:31] Trick, gift for dogs. It is currently selling for 3.56. Right now, as we're entering, if we go to Amazon, it's entering, if we go to Amazon, it's 14 and there's an additional discount. [01:10:45] So, how much was it costing us? 3.56. What's happening? This is a product that is perhaps a little heavy. Quickly, obviously I'm a bit used to my eyesight, so the margin seemed very short to me. 354 from 14 to 69, which left me [01:10:59] at 3.54, seems like a very short margin, but if you realize it's 100% of the return on your investment. For every 3.50 you have, you take your 3.50 plus another 3.50. It 's a product that sells more than 800 [01:11:13] units, has more than 40 sellers, so , but this is the type of product where at the beginning you're going to compete with a lot of new sellers, then you narrow down a bit more and start [01:11:28] Logitech, where the competition is very low, but you have to gain a certain reputation. It's a process where you're not going to become a millionaire overnight. It's a process of recovering and [01:11:42] building a mature account with a solid foundation so that you can gradually acquire brands that will bring you much more money. Another thing we can analyze here, as I said, look at the demand. This, this is important, eh, let me [01:11:55] explain. Or you can see why this price increase exists. It's a Because it's too cheap. Because it's very cheap in the store and Clear. Okay. So, it's important to understand [01:12:10] this. With greater supply, demand also decreases. showing me, do you send it to that software with Profit or Scam Profit? You can get it. Look, I'm going to show you right here. Scam [01:12:22] link we can also share with anyone . It's a tool that I 'm developing with my team. We've put our 9 years of experience selling on Amazon into a tool that summarizes [01:12:36] you open Amazon all at once when you have it installed as a Chrome extension. And one of the most important things we've added is this little Google logo you see here; you click on it and it takes you to the results on [01:12:49] Amazon. In this case, on Google, notice that we are on Google and it will tell you, it will search for this product on all the web pages where it is being product probably doesn't have much data; it should have taken us to the [01:13:02] mentioned before, software sometimes has certain errors, but we can try to use it in another product. Let's try this one from spoil the And nowadays, as I'm telling you, with artificial intelligence it's much [01:13:17] Amazon, this didn't exist. Now you can come here too, we'll click on Google. Those are brands that aren't available right now, but notice that here on Google Mexico they also sell this product and it shows them to you, but the idea is to search for it [01:13:30] within the United States. So, you see a product you have at home, you come here to Amazon, you search for it, you open the Scan Profit extension, you just click the Google button and it will tell you where you can buy that product [01:13:47] the prices. Compare it with the repseller tool I X5, put the price here. If it makes you a profit, bingo, you have a product and that's where your search literally begins. It's all day long to find products that [01:14:02] have the demand with the criteria we made and that meet all those parameters that we have seen. It's also a topic where mindset plays a big role, knowing that maybe for every 10 products you'll get one, for [01:14:15] every 50 products you'll get one, but with just one you might be taking home $395 in profit. Living in South America, a person who lives in Venezuela, a person who lives in [01:14:30] product, after maybe dedicating two or three hours to getting it, they'll take home $395 in profit. What's the difference operating this business from Clear. And you literally don't have to [01:14:44] invest that much money, and they developed that because I imagine there support them all, right? 100%. I swear that with software, artificial intelligence is supporting us these days. This software runs on [01:14:58] artificial intelligence, which helps us obtain the products this way. Before, it was very difficult to go through manual after manual after manual trying to find, hey, And because it's literally searching on separate websites, and [01:15:11] you have to go into Costco, Walmart, Kirkland, page by page. And not only that, but also, compare that it's exactly the same product, in the same quantity of ounces, in the same color, as artificial intelligence does [01:15:25] have a unique code and what it does is read the codes and to get it, that is, once you have validated your product, you can do it product by product, physical stores, discounts, wherever you want, [01:15:40] websites, suppliers, that is, directly with the supplier. Second, there's software that can make this easier for you, and third, it could be what directly to the supplier. That [01:15:53] would be a bit more when it scales up, although I'm telling you, we're very technological nowadays , we're in the age of technology and we've been developing Scan Profit. nowadays, thank God, I have a purchasing team that helps me a lot in analyzing [01:16:07] all our products. I never disregard the human factor. I feel that the human factor and the manual always set us apart from the masses. The masses, everyone also search for our gems a little bit manually sometimes, don't we? [01:16:23] We use a balance between the two. Okay, okay, sure, that's my best recommendation on this. Now, I think in our next segment we were going to talk a little bit about the topic of how to go wholesale, which [01:16:38] was what you were saying about how I pick up and make phone calls. At first you could start by picking up the phone and calling, but it's more difficult. First, because you don't have the maturity and reputation on the account, and second, because [01:16:51] when you're in Holsel you need to buy wholesale. Investing money is a bit more complex, and what we all want is for you to risk as little as possible. Start by trying it out, okay? And if you make a mistake, we're all [01:17:04] nobody, I've made a thousand mistakes selling on Amazon. I've lost money, but I've gained 100 times more than I 've lost. Now, if you make a mistake, as I say, fail fast and cheap. Don't just stay stuck there procrastinating. What [01:17:17] could happen? You bought one of those dog ones, like we saw before, and you made a mistake and lost money, but you're validating, you're understanding. When you're a master at it, you move on to wholesale, you start saying, "Okay, now I can [01:17:30] invest 1,000, 5,000, $10,000 as your business grows." So that's kind of the transition. We start with the basics, which is online reselling or online arbitrage or in stores, and then little by little you learn, you build [01:17:45] and move on to holset. Yes, with more professionals I imagine I am 100% focused on arbitrage these days; I don't do retail arbitrage or online arbitrage, I don't do any arbitrage at all. Today I dedicate myself 100% to the horse; it is my business. I have [01:18:00] relationships with suppliers. I call, as I told you, my Logitech supplier, and I say, "Send me Logitech." I sell shoes online, like I mentioned to you, and many brands of office supplies. What I do is I make a call, receive the [01:18:13] merchandise, the merchandise goes to Amazon and is sold, and I have a team that supports me those products. Clear. Yes, yes. Because at the beginning you kind of start by What would you recommend?" So, for example, start by maybe buying [01:18:28] a couple of products, see if they sell, or for example, the case of candles, which I'm bringing up very recently because I got hooked on that one, uh, it's like, I mean, candles are on sale right now, right? In other words, buy a [01:18:40] few, set up the account, see if they sell, and then continue scaling up with more products. 100% Never let buy only a few from you, even though you can buy a lot. Yes, never let [01:18:53] ambition get the better of you. Try it out, put your feet in the water and understand how the business works. The biggest mistake I ever made was because of my ambition. So that's why I quickly tell people, don't get carried away [01:19:06] testing. Start small, validate, and then scale up. Okay, that's the right way, mentally, to run this business obviously, reinvesting any profit you make from all [01:19:22] business, and that's how you'll be able to sell millions aren't watching will see it and say, "Wow, that's like millions of dollars." No, no, [01:19:34] bring it down to earth, Lurete, for low-quality products. And here it is. I mean, it's not that you sell millions, it's that you earn millions of dollars directly, I mean, then it's profit and then here you have it, we [01:19:46] completely broke it, and what is it that you take home? Because if you multiply the 55 units by the $ in revenue, it's more money, but how much are important thing, right? Okay, I've told you quite a bit [01:20:00] about Holsel, now I want us to go inside and see how a central Celer works or what your store looks like from the inside, the backend. Okay, here I'm going to show some of our accounts. Just yesterday, we were able to sell [01:20:14] $27,000 in just one of our accounts. Amazon in just one of our accounts. Amazon owes us 405,357. It's going to be our next payment. You can also see how many reviews [01:20:26] you have. Basically, the seller central is your internal operation within the account. I'm going to show you what certain commands look like. The central seller module is very, very broad, Andrés. We can also provide [01:20:39] a resource where we can explain step by step how it works, because we could write an entire encyclopedia. Exactly. It is an encyclopedia. [01:20:51] Now we're going to come here directly to the order screen. For example, here we can see product orders, as I was saying, a brand called Linkxis, as I mentioned, for On Cloud shoes. These are all [01:21:05] product orders. You can see which products have been ordered, you can see here which are the customer names, whether the payment is complete, and whether the order has a refund. Look, we have headphones here, you can [01:21:17] have headphones here, you can literally see your operations center, your administrative center, whatever you want to call it. You can also see in this store, in a period of time we have sold $931,000, [01:21:31] which as I say, if you quickly take it to 10%, 15% profit, I'm being a little, I like to be quite tight with the numbers, we are talking about that at 10% is $93,000. [01:21:47] If you take it to 20%, we're talking about $10,000 in profits from a business that you can start, that anyone can start directly from inside their home. So, Seller Central gives you the option to [01:22:00] what your products are, where your shipments are, and who your buyers are. Something Amazon is that the customer is always Amazon's, never your customer, end of the day, we know that we'll be getting new traffic [01:22:17] from people every day. As I said, we left a slightly more extensive explanation of the central seller in your description. Are all your stores in the same Seller Central, or are they all not just [01:22:31] It's a topic, it's a good question, it's a somewhat delicate subject. They all function as separate entities. In my case, since I have sold a lot of money and continue to sell a lot of money, I separate it between different [01:22:45] accounts. You can't have them all mixed together. For me, each one is a society, each one represents an investment. So, they are not all someone starting out, one account is more than enough. [01:22:59] Okay. In other words, the one we saw is one, the one you showed me first is one, it's another, They are three different accounts. Yes, I have them, I handle many, but I advanced topic. If you're already selling a lot of money, it's more a question of how I [01:23:14] organize myself and how I distribute it, how I have different distribution channels perhaps so as not to mix one product with another. that an Amazon store, mind you, we haven't talked about this. An Amazon store can be, as we might say in [01:23:27] Venezuela, a Chinese bazaar where you can find everything from soap to headphones, a camera, and a pair of shoes. You can sell whatever you want a dog toothbrush. Okay. Okay. Now, if you're growing and you [01:23:42] say, "Okay, I want to separate this because it's important that if you have this vehicle, something that's going to happen along the way is that you don't need to have the money to scale this. What you need is to learn the skill, and [01:23:54] the skill of e-commerce is here to stay and it's a skill that won't die in the future. So, when you master the skill, believe me, the money will come from friends, from investors, from [01:24:07] credit companies, from your dad. Someone is going to bet on your ability. What's more, you If you can leverage, leverage. It's from an investor. In the United States, we call it OPM. What does [01:24:20] OPM mean? It stands for Other People's Money. People's Money. [01:24:32] someone else's money, whether it's a bank, an investor, or a credit card company. That's the technique that everyone in the Facebook, Mark Schuster, had the idea, he got An investor. It always [01:24:45] works this way. So, focus on developing the skill, come. Yes, yes, of can scale it, always scale. That, that's one of the [01:24:58] most important things here. This is a business where I believe I've achieved the success I have because of my mindset, because someone who sells $100,000 or $200,000 a month on Amazon , and someone who sells $5 million, [01:25:14] both know how to sell on Amazon. But there was something behind the decisions the $5,000 seller made that the $200,000 seller didn't make . So it's important for me selling on Amazon believes in the story, [01:25:26] understands that this is a real and tangible business, a business you can scale, no matter what. No, no, it's not... we know that nowadays there's a lot of hype on social media, but not much valuable content. So many [01:25:40] most beautiful things about this business, successful Amazon sellers, from those who live average lives to millionaires, millionaires in dollars. Honestly, most of these businesses [01:25:54] are family-run, they're siblings. Well, it also happens, perhaps in your niche, that on YouTube you always see the brother as the manager, the cousin. In this business, it's the same, the wives are perhaps the [01:26:06] administrators. My children helped me a lot when I started. You who are in the United States might hire their relatives outside the United States to do those tasks of analyzing products. When [01:26:19] you're growing, you need help. One of the most important things to know in order to scale is to create a system and have people available to you who are working all day, so you can focus on what? On knowing how to analyze in order to [01:26:32] The key decisions, the key decisions of the business, are time, it's like you say, a I analyze products all day long. No, my decision is key: what I buy, what I [01:26:45] That's one of the most important things in this business. So, to wrap up, I want you to tell me what you were going to say, what nobody tells you, and how someone who's already watched the class and wants to [01:26:57] start from scratch, from zero, from zero, could begin. They say, "Okay, I understand the everything works, I've used the central resources, I've done a little research, product analysis, I understand how I evaluate suppliers, [01:27:10] but where do I start? I mean, a checklist of where to begin." First of all, something nobody tells you, don't start by bringing products from China, not China. Hey, that's a real issue because I don't know how it works in other parts of the world, but [01:27:25] Mexican audience, there are these platforms like AliExpress, Shane. AliExpress import taxes in Mexico, the platforms were like that, and now the truth is [01:27:37] that the same product in China, I mean, I was going to buy us a climbing frame to give away, I mean, one of those red climbing frames. Put the image here. And on AliExpress it was worth 20 pesos, that is, $. [01:27:51] Quamos, that is, the cost was already almost the same , so it wasn't a good deal there Correct. No, in the case I'm explaining to you, not China at the beginning is because first you don't know about exporting and you do n't want to buy in chain one, two, you [01:28:07] want to extract a sufficient quantity. In addition, you need to have brands that are recognized. You don't want to create a brand. Don't make things up. Don't make things up. Nobody tells you, "Don't make things up." Nobody [01:28:22] Nobody tells you, "Don't make things up." Nobody tells you not to bring things from China. Nobody tells you how much money you have to spend to create a brand. Yes. And what a retraction. Besides, [01:28:34] nobody tells you if the product you made will be in if the product you made will be in demand. [01:28:46] ON Chose shoes and not Alejandro shoes?" Because the shoes already have that. So, nobody tells you all this kind of stuff. Nobody tells you, "This is a good business, but not for [01:29:00] Yes of course. No, feel like it's like what you were saying at the beginning, that it's very level- passionate, right? You think about starting your own brand or your own company and [01:29:15] own brand or your own company and you focus more on how to have your business, how? I mean, you just can't let In this era we live in, Andrés, the most valuable thing we have is data. And [01:29:29] you see it well in any of the businesses, YouTube data. So, the businesses, YouTube data. So, if the data tells you that black flannels are what sells and you, mind you, want to start a business and make [01:29:42] money, you're going to sell black flannels. Maybe you love white ones, but not everyone else. So, this is very important. Now, this business we're showing here, you can do it when you have good judgment, [01:29:54] because when you have good judgment, going back to your candles, you already know what fragrance people like, you already know what size people buy, because any small factor, maybe the candle you buy weighs [01:30:06] 500g and maybe the 1kg one doesn't sell because it's more complicated, they break. In other words, when you control all that data, that's what it is, and that's what nobody tells you. There are many people saying, "You start selling on Amazon, but they don't [01:30:18] tell you, why not start here?" I 'm not demonizing this, mind you, I'm not wrong. What I'm saying is that it doesn't make sense for you to start because nobody tells you that to [01:30:32] start in this model, which is called private label or PL in English, private label or PL in English, just to get started, I'm telling you, you would easily need to have about $50,000 [01:30:47] and you haven't sold a single unit. Yes of course. You're at zero. Instead, now take $50,000 if you want this number for the $50,000 if you want this number for the resale model. [01:31:02] Resale. Perhaps in 60 days your 50,000 will be invested in products that are generating Yes. I mean, the way I see it, it's even about the difference between opening [01:31:16] McDonald's. The franchise model is literally already proven, and people say is basically a model you can apply to if we make that analogy, it's basically that, it's traffic. What does McDonald's have? A good point. You don't [01:31:31] no one passes by, they're in places where there's traffic, and . What you did was invest in an inventory that is already invest in an inventory that is already generating a guaranteed return [01:31:44] within what you can afford. So that's the truth, that's what nobody tells you. Nobody tells you, Andrés, not to think you're going to blow and make bottles, as the saying goes. Being in the resale market, however simple it may [01:31:59] initially seem, involves a task, it involves work, it involves a certain discipline. It's difficult, let's say, to scale it to large levels. Easy to start, yes, you'll be able to capitalize quickly, yes, but like any business, you have to dedicate time to it, [01:32:14] learning process. I am still learning today , I am still educating myself, even though I am an expert and sell millions, I continue to nourish myself with content every day . Sometimes I make mistakes, like anyone else. Sometimes people on my [01:32:27] team make mistakes, but our numbers are always in the green at the end of the year or at the end of the month, which is one of the most important things I've learned in the business. You always have to look at your numbers. The numbers [01:32:40] Well, it's seeing a lot of sales. That's another one. You see a lot of people who tell you they're selling, but they don't tell you how much they earn, they do n't tell you what their return on investment is. Always ask yourself, billing is not profit. [01:32:54] It's important, let's talk about profit. Clear. Yes, because you can see, like I was saying at the beginning, millions and dude, a lot of money, but then you say, hey, yeah it's still a lot of money, but it 's different, right? It's still a [01:33:07] really matters is the value of it. There are people who say to me, "Did you win 100 million dollars?" No, I haven't earned 100. I wish I had $1,000,000 in cash in my bank. No, I have sold $0,000,000 over the past 10 [01:33:20] years. But if you take it at 10%, that's maybe millions of dollars, which I've earned in the last 10 years, a million dollars a year, you understand? and a lot of companies, but people sometimes confuse that a lot, [01:33:34] revenue versus profit and maybe not all years are linear. My first few years were a bit tough, then some sales dropped, then they went back up again. The important thing is to never fall in love with a product. Maybe what you're selling today you [01:33:46] 're in love with your Bat candles, but maybe tomorrow you'll be selling something else. And the way you can pivot in reselling is important. When you have you have to put your whole heart and soul into it. [01:33:58] one thing, tomorrow; today you can sell Coca-Cola and tomorrow you can sell Pepsi Colle, it doesn't matter. And you are just a means of putting the right product or are looking for it. And to begin with, I mean, for example, if [01:34:10] you had to nominate in steps, how would people start? Let's make a quick starter guide. The first thing you have to do is choose the business model, which I already [01:34:23] choose the business model, which I already told you what it is. Yes, choose a model and it's for resale, correct? Resale. Resale by model. Yes, [01:34:35] resale through FBA, let's put it that way. Step number two, open your Amazon account. Yes, that will take you about an hour on the computer. Open your account [01:34:51] shopping account, right? Do n't open your seller account. not the same as the buyer. That's why when we talked earlier I told you, don't use a completely new email just for your seller account. [01:35:07] Okay. Open your Amazon seller account as seller two or three. In this case it would be seller two or three. In this case it would be one, two and three. Analyze products. We need a bigger whiteboard than that. [01:35:23] Analyze products with the tools we made that meet the criteria as I showed you just now. One, that they have high demand. Two, that it has more than four sellers, three, that it has a price greater than $15, that it has a [01:35:35] stable demand and that you can get it at a good price, because at the end of the day what we want is to make money, that the products leave us with something. Step number four, products leave us with something. Step number four, uh get a supplier, [01:35:50] uh get a supplier, get a supplier, get a supplier. Then buy [01:36:07] . I had little to begin with and then sold Yes, to sell in principle. [01:36:19] because, as is the case with the candles we just saw, it is a good mistakes, I mean, maybe only Barody sells it and it's not allowed to be resold or whatever, I mean, it's crazy. So there is a [01:36:32] very important opportunity for analysis there. Yes. And here we repeat the cycle. Repeat, repeat the cycle. You come back, Amazon deposits the money, pays you, and you come back and start over and repeat the whole [01:36:48] cycle of getting the product. Don't fall in love with products, can always change, you can always mentally sit down. I know people who dedicate an hour a day to their Amazon business. I know [01:37:02] people who dedicate 2 hours a day to it. It all depends on your decision. What I want to make clear with this is that whatever you're doing today, you can literally take some time and start your business on Amazon. I'm sure that [01:37:15] in a very short time you'll be generating money and you can probably quickly quit your other job, your 9-to-5, and dedicate yourself to this project that unimaginable numbers. Andrés, incredible, brother. Well, thank you very much. [01:37:30] so we can learn all this from Amazon ? topic of e-commerce. On all my social media accounts I appear as @vendecomopro, both on Instagram and YouTube. On my YouTube channel I have a lot of content on [01:37:45] each of the topics we talked about today, in particular how to open an account, how to review products, mindset, and how to scale. You can also write to me through my Instagram, send me a message, and [01:37:59] can give you any resources you need, like how to open an account, I'll share PDFs with you, I'll answer you. You can also watch many videos on my YouTube channel, comment, and I'll be giving them to you." I love giving away [01:38:11] tons of free content on how people can start selling on Amazon, how they can start making money online, and how they can get started without needing a lot of money. And as I say, I'm not [01:38:24] just trying to make it clear to them how they can sell on Amazon, but how to leverage digital e-commerce and that this business, just like talking about the candles, basically changes everyone's perspective. [01:38:39] Like I always say, get off the buyer's side , switch to the seller's side, always going to be on both sides. Yes, we always have to buy. Sure, we're going to buy, and I can't say that people should stop buying, but it's like it's [01:38:52] not convenient for me. But it's like , get rid of that mindset, and I want you to take that message with you today. Wherever you are, however you are, whatever your current situation, you can start this business. As I said, we saw people [01:39:06] here in Mexico very close to you with their computers doing invoicing, so I hope to see you all on any of my social media. Sell ​​like a pro on Instagram, YouTube, TikTok, or any of the networks. Yes, I strongly agree with the [01:39:18] consume. I'm saying that eventually you have to consume, I mean, it's undeniable, and the more you consume, if you consume well, then you can really create better things, but that consumption is conscious: I buy, obviously [01:39:31] I need some sneakers, I need things, but also think about how I can take advantage of it. Thank you very much, brother. One last thing before you say that it's important for people to take it with them. You do [01:39:44] n't just capitalize on the transaction. You can the transaction. You can also support brands that need to on Amazon but don't have the ability or [01:39:59] do it. I have been an official distributor for major Colombian brands that contact me, or know about me, or I find a way to do it, and through that, it's another way of making money. That's why I told you, it's about learning about e-commerce, which [01:40:11] and will not die in the future. Exactly, exactly, exactly. Uh, to add a complement it's the same with any, like for example Facebook Ads, you can to someone, you can sell it to someone or you can use it with a company as part of [01:40:25] the company to sell it, right? Creating content is the same, knowing about finance that as leverage to continue part of one business and for another company. Incredible, brother. Thank you so much. No, thank you so much for the invitation and [01:40:39] for letting me share this skill with your entire audience. Incredible. Thanks everyone for watching and see you in the next video. See you later.