---
title: 'I Asked Claude to Build Me a Viral Instagram Content System'
source: 'https://youtube.com/watch?v=8BT9PVKRXgA'
video_id: '8BT9PVKRXgA'
date: 2026-07-23
duration_sec: 833
channel: 'Deniz Sancar'
---

# I Asked Claude to Build Me a Viral Instagram Content System

> Source: [I Asked Claude to Build Me a Viral Instagram Content System](https://youtube.com/watch?v=8BT9PVKRXgA)

## Summary

This video presents a fully automated Instagram content system for 2026, combining three tools: Vurlo (research), Claude (content creation), and Postr (scheduling). The creator explains how to connect these via APIs to go from trend research to auto-publishing without manual effort, and provides step-by-step instructions for setup.

### Key Points

- **System Overview** [00:02] — The system uses Vurlo API for research, Claude for content creation, and Postr for scheduling, enabling fully automated Instagram posting.
- **Why the System Was Built** [01:11] — The creator was manually researching trends, writing scripts, and uploading, which was exhausting and ineffective because trends moved on by the time content was posted.
- **Step 1: Vurlo API** [02:17] — Vurlo scans millions of Instagram Reels, pulls viral outliers, and feeds data into Claude via MCP (Model Context Protocol).
- **Step 2: Claude Code** [02:31] — Claude uses viral data to create hooks, scripts, content pillars, and a posting calendar.
- **Step 3: Postr** [02:44] — Postr is an agency social media scheduler with a built-in API that Claude can use to auto-schedule posts.
- **Connecting Vurlo to Claude** [03:08] — Sign up for Vurlo API, top up with at least $5, copy MCP link, paste into Claude settings as a new connector, and add API key.
- **Using Vurlo with Claude** [05:29] — Claude can call the Vurlo API to surface best videos, view counts, engagement, and hooks. Set up recurring scans for autopilot research.
- **Building the Content System with Claude** [06:10] — First, give Claude context by having it interview you. Then define content pillars, create a hook bank, write full scripts, and generate a 30-day content calendar.
- **Connecting Postr to Claude** [10:19] — Sign up for Postr (free 7-day trial), connect Instagram account, copy MCP link and API key, paste into Claude as a new connector.
- **Auto-Scheduling with Postr** [11:24] — Claude can take videos from a folder and schedule them on Instagram using the Postr API. Postr also has auto-like, auto-comment, and auto-engage features.
- **Cost Breakdown** [12:57] — Vurlo starts at $5, Postr has a free trial, Claude paid plan is $20/month. Total under $100/month.

### Conclusion

By combining Vurlo, Claude, and Postr, you can create a fully automated Instagram content system that researches trends, generates scripts, and posts on autopilot for under $100 per month.

## Transcript

consistently. Hundreds of millions of views, hundreds of thousands of paid to market million and billion-dollar brands. And right now, in 2026, I have built the most complete
used. And I'm going to give you the entire thing for free in this video. Picture this, I'm talking about a system where you can wake up and Claude has already researched exactly what is going viral in your industry, written your
and scheduled your post to Instagram using Poster's API, completely on autopilot. No guessing what to post, no spending hours of manually scrolling for inspiration, and no need to even open the Instagram app to post the content.
And the best part, you can set up this entire system today, even if you've written a line of code in your life before, and don't even know what Claude because I'll be showing you the exact step-by-step flow, and I'll even be
absolutely [music] free. Okay, let's get into it. Now, before we dive in, let me why I even built this system in the first place. So, I post across socials for me and my clients as part of my media marketing agency. And a few months
ago, I was doing everything manually, scrolling Instagram trying to find out exactly what content was trending for my clients' niches, then trying to to come up with ideas for my own client, writing scripts with a combination of
Claude and ChatGPT without any context, manually uploading the content onto Instagram or an auto scheduler, and me thinking that whole time I was being efficient with AI. Not at all. It was exhausting, and honestly, it wasn't even
that effective. Because by the time I'd done all of the manual research, the trends had already moved on. So, bit by bit I started experimenting as to how I could make this system more efficient. I started by connecting the Velo API to
Poster's API so Claude could auto schedule content for me. And slowly but components to build what I call the complete Instagram content system for 2026. Free tools, one automated pipeline, and it has completely changed
how I create content both for myself and for the clients I serve in my agency. into three clear steps so you can follow along with me and build this Instagram the full picture before we go step-by-step. Step one is the Vurlo API.
This is your research engine. Vurlo scans millions of Instagram Reels across It pulls out the outliers, the most viral videos, and feeds that data directly into Claude. So, Claude is not guessing what is working. It is
generating output from real live data sources. Step two comes Claude code. This is the brain of the operation. Once Claude has the viral data from Vurlo, it's going to use it to create a full content system. Hooks, scripts,
strategy, content pillars, even a posting calendar. Claude will do all of the heavy lifting for you. And then step three is Postr. Once Claude has created your content, it can use Postr, which is an agency social media scheduler and has
a built-in API. So, Claude has access to your social media accounts and can post on your behalf. This means you can go from researching to publishing content without touching a single thing manually. Research to creating to
scheduling with one system. Let's build it. Okay, so step one is the Vurlo API and connecting it to Claude. Now, this is where 95% of people skip this step sign up to Claude and start prompting right away expecting amazing results
because their friend or colleague told them how great Claude is. Yes, Claude is amazing, but without the proper context or research, how can you expect it to perform? So, if your content is generic or simple and never goes viral, this is
trained on the data points as to what is going viral for your industry. Think content strategist and said on the first day, "Write me viral Instagram scripts." without giving them any context [music] about your business, competitors, what's
expect them to write good output? It you average scripts because they've not been trained yet. You've not given sufficient information. Claude is exactly the same. Powerful, but only
Claude is even more powerful because it can work 24/7 without lunch or coffee breaks. So, this is where Volo comes in. Volo is a short-form data aggregator tracking content across Instagram,
TikTok, and YouTube Shorts. And with their API, you can plug that information directly into Claude. So, when Volo analyzes videos in your niche, the already pulls out what is making this content go viral with their data
intelligence platform. You're basically getting all of that information fed into Claude done for you. This is because Volo has an MCP with their API. An MCP is just a fancy word to mean model context protocol. Once again, a fancy
way of saying you can connect external live data straight over to Claude. So, head over to the Volo API website. I'll link it down below in the description can easily head over to it. Sign up and top up your account with credits. You
can start from as little as just $5, so super affordable. Once you are in, Volo will give you a step-by-step guide on exactly what to do, and I'll run very simple. Essentially, you're going to copy your MCP link and then head back
over to Claude settings, connectors, and then create a new connector labeling it as Volo and pasting in the MCP link. Then on the next page, you'll be prompted to paste in your Volo API key. So, back on the Volo page, copy that
entire API key and paste it into Claude. And just like that, Volo is connected to Claude. Look how simple that was. Now, this is where it gets powerful. Within Claude, you can now ask to generate you content ideas around your industry, and
Claude will literally call the Volo API for you. Volo will surface the best videos, the view counts, engagement, the outliers, even go as far as analyzing the hooks for you. So, what you get back is an absolute goldmine, social
short-form. This is the research that used to take me hours of manual work to autonomously. I'd also recommend setting up a recurring Volo Comet. This is week, or month, whatever you decide, Volo will automatically scan that exact
same keyword and industry for you, collecting fresh data to feed into Claude. Set it up once and your research engine works on autopilot. Okay, so now Claude, we can move on to step two where the magic happens. Step two is using
Claude to build out your entire Instagram system. And I want to be really clear about this. When I say complete system, I'm not talking about and record, and then you're done for the day. I'm talking about the entire
content pipeline, the hooks, the scripts, the CTAs, the content calendar, Instagram account. So, let's walk through exactly how to do this because correctly. First, you got to give Claude context about you. We've given Volo data
industry, now we need data around us, our business. So, before you start behalf, you've got to ask it a few importantly, who you are, what you do, and who you're creating content for. And
I actually use Claude itself to generate this context for me. You can basically ask Claude to interview you. This means it asks you questions about your niche, your offer, target audience, your goals, accomplishments, business thesis, etc.
build up a detailed profile of you you can paste into any new Claude session. So, you'd prompt something like, "I want you to interview me to build a complete content context profile. Ask me questions about my business, my niche,
my target audience, my content goals, and my tone of voice. Then compile can use to train you for content creation." Claude will ask you between 10 to 15 questions. You answer those questions once, and now you've got all
of the context needed, so Claude is trained on you. Second comes the content pillars. Now that Claude has the viral data through Volo and information about audience, ask it to define your content pillars. These are the three to five
account will revolve around. This is because you don't want to jump around account. You want to make sure it's around a certain topic and sub niches. And having three-to-five core themes is important so you build out an audience
prompt here can be something like, "Based on the viral Instagram Reels data from Verlo in my niche and the context document about my business, define five account. For each pillar, explain why it performs well based on the data, give me
and suggest the best Reel format for each." What Claude gives you back is not from actual data as to what is performing well within your niche. And that is a completely different level of output. Third comes the hook bank. This
parts of this entire system since hooks run Instagram. You have literally 1 second or even nowadays a split second to stop the scroll. So I get Claude to build me a hook bank, a library of proven viral hooks that I can use across
different videos. So here's the exact prompt that I use. "Using the viral Reel top-performing hook patterns and formulas from the most viral videos in my niche. Then write 20 original hooks for my account using these formulas,
target audience." You'll get 20 different hooks that you can rotate between different videos that are proven to work across your niche and bespoke to the full scripts. This is the prompt you want to feed into Claude. "Write me five
full Instagram Reel scripts based on the top-performing content angles from the Verlo data. Each script should be 60 to 90 seconds when spoken aloud. Use one of hook value CTA structure, and match the
tone of voice from my context document." And Claude will write you five complete scripts, scripts that are modeled for you. Now, if you want to go further, and I recommend you do, you can also ask Claude to give you B-roll suggestions,
screen, and the caption for each Reel. So rather than just getting the script, you get the entire production brief for each piece of content. And then fifth is the final piece of the Claude step and exactly what you prompt. Using the
five content pillars, the hook bank, the scripts we've created, build me a 30-day Instagram content calendar. Include the posting date, the content pillar, the hook, the reel concept, and the caption for each post. Optimize the posting
frequency and timing based on what the Volo data shows is working for the top creators in my niche. What you get back is a complete 30-day roadmap. Every single step planned out for you. Every hook written, every caption ready. You
here's the thing, this entire process, from the Volo research data all the way to getting ready to record and post the minutes. Compare that to the hours you've probably spent doing this
manually, you can see why this content system is incredible. Okay, so we've got our research from Volo and our content system from Claude. Now we need Postr to truthfully, I usually reserve talking about Postr for my paying clients, but
I'm going to reveal it for free in this video. Postr is an agentic social media different social media platforms, including Instagram. And the reason I it's got a built-in MCP, so you can
connect it directly over to Claude using their API. This means Claude has access to schedule your social media content across your socials. Here's exactly how Postr. I'll link it down below in the description and in the pinned comment.
of this up risk-free. Then, where it says connect a channel, connect all your recommend connecting your Instagram account, potentially TikTok and YouTube cross-post across all of your socials. Then head over to settings and copy your
Postr MCP link with the API and paste this as a new connect within Claude, where it gets interesting. Once you've uploaded the content and you've got it as a folder within your desktop, you can ask Claude to auto schedule that content
for you using the Postr API. And as long as you give Claude access to that folder, it can take out the videos from the folder and post it onto Instagram on content calendar to ready to go for the next 30 days. Now, beyond this, Post is
also has some extra features with one being the auto actions built into the system. So, once your content starts performing, Post is can auto like, auto comment, auto engage with the people on your post. And that can be set up to
certain milestones. So, it's not just an agentic social media scheduler, it's a full-on engagement tool. And for those of you like me that have an agency or work with multiple different social media accounts, Post is has different
So, if you're an agency or freelancer with the pro plan, you have access to and a dashboard where you can manage all of your clients separately. Okay, let's bring this entire system together. Step one, Volo API connecting the MCP over to
Step two, you use Claude to build out your entire content system based on you, the content pillars, and the Volo data. And then step three, you plug in the Post is API so Claude is access a schedule these posts to your Instagram
account for you. Just like I mentioned, free tools, one system, completely automated. And the beautiful thing is that this system literally compounds. Every refresh, Volo brings you brand new data so Claude can refresh with brand
new script ideas that you can record and Post is can still auto schedule it. Your Instagram keeps growing without you needing to put in any extra work. All Claude, and Post is will be linked down below the description and in the pin
comment. Volo API starts from just a five dollar top-up so super affordable. Post is has a free 7-day trial so you can test it out completely risk-free. And Claude's paid plan starts from $20 per month. So, in total, this entire
system for less than $100 per month, you can practically have your entire Instagram content system done for you. And let's bear in mind that most this. So, for the investment you're making and the return on that investment
you can get is more than worth the cost. And if you want to turn this into a management to clients for an upsell when you can just utilize this system to save costs. Oh, um one last thing. If you're wondering whether Instagram is even the
because Instagram isn't fit for every actually makes more sense to market on TikTok. And for that, I broke down the entire strategy I use to do TikTok with Cloth Codes. Trust me, if you enjoyed
one. I heavily recommend you check it out. I'll see you there.