[00:00] 100%. Thumbnails on YouTube matter so much. for whichever platform you're on, matters so much. I would much, much rather be doing
[00:15] with a half hour running length, and maybe the third section isn't something people Now, and I really dislike that every single thing
[00:30] But time, after time, after time, and the packaging is really important. think about what audience that's going to attract,
[00:44] I'm kind of old school in this, YouTube's AI features in their studio If you're a YouTube creator,
[00:58] "Generate some thumbnails from a most recent video," As I record this, my most recent video, a rock shop, for the British people watching.
[01:12] like molten sugar flowing out of a cauldron, And what it generated was this giant cauldron And it generated this shot of me,
[01:28] with an uncanny valley version of my face. It would've attracted people to the video That didn't happen.
[01:40] I make factual content, so I want it to be real. I was holding the camera. I wasn't in that shot. and a lot of my audience would've been angry at me,
[01:55] And a load of kids would've come along It's not who I'm pitching my video at. but it wouldn't have been the people
[02:07] So yes, thumbnails matter an enormous amount, I also now hate that I have to generate three titles and YouTube will automatically A, B, C test them.
[02:22] It's constant work. I do miss just uploading a video.